Hama GmbH & Co KG

What Hama GmbH & Co KG does

Hama GmbH & Co KG is a privately-held German consumer electronics accessories company founded in 1923 and headquartered in Monheim, Germany, with a workforce of 5,001–10,000 employees. The company designs, sources, and distributes a catalog of approximately 18,000 products spanning charging technology, audio equipment (Bluetooth headphones, TWS earbuds, speakers, digital radios), mobile and PC accessories, wearables (smartwatches with GPS, AMOLED displays, voice assistant integration), smart home products (Matter-enabled plugs, bulbs, cameras, motion sensors, heating thermostats), and photography accessories. It introduces roughly 3,000 new product innovations to market annually, driven by in-house product development teams that identify category trends. Technologically, Hama's portfolio is built on standard consumer electronics interfaces and protocols — USB-C, USB-A, HDMI, Bluetooth, WiFi — and integrates with Amazon Alexa, Google Home, and the Matter smart home interoperability standard.

Hama operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront at hama.com (with multiple European country domains and languages, shipping via DPD in Germany within 1–3 business days) and a dedicated B2B portal at business.de.hama.com for commercial buyers, supplemented by broad physical retail distribution across Europe and internationally. Pricing is unit-based at retail price points, ranging from approximately €5–10 for entry-level cables to €179–249 for premium smartwatches and Bluetooth speakers, with seasonal promotions and free shipping above a minimum order threshold. The company generates revenue through one-time hardware sales with no subscription component, and its B2C customer segment (individual consumers seeking accessories for personal devices) is primary, with a secondary B2B segment serving retailers and enterprises. The GmbH & Co KG legal structure is a traditional German limited partnership with a GmbH as general partner; the company appears to be founder- or management-controlled with no identified parent or institutional investors.

Name

Hama GmbH & Co KG

Legal name

Hama GmbH & Co KG

Website

https://hama.de

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hama GmbH & Co KG is a 100-year-old German consumer electronics accessories company offering approximately 18,000 SKUs across charging, audio, smart home, wearables, and PC peripherals, sold through its DTC e-commerce store, B2B portal, and European retail distribution.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Electronics and Appliance Retailers (4492), Audio and Video Equipment Manufacturing (3343)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)

akta.pro secondary industries

Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Smart Home Hubs & Controllers Retail (CRAIAMAA), Smart Speakers & Voice Assistant Devices Retail (CRACAGAF)

Keywords

• Consumer electronics accessories
• Smart home devices
• Mobile charging accessories
• Audio equipment
• PC peripherals

Headquarters

HQ city

Monheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Hardware product sales: Hama generates revenue through the sale of physical consumer electronics accessories and smart home products via its own e-commerce storefront and retail distribution network. Products are sold as one-time purchases at retail price points, with no subscription component. The company brings approximately 3,000 new product innovations to market annually, spanning categories such as charging accessories, audio equipment, smart home devices, PC/laptop peripherals, and mobile accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hama GmbH & Co KG manufactures and distributes approximately 18,000 consumer electronics accessories and smart home products across categories including mobile charging (cables, chargers, power banks), audio (Bluetooth headphones, earbuds, speakers, digital radios), smart home (Matter-enabled plugs, LED bulbs, WLAN cameras, thermostats), wearables (GPS smartwatches), PC and laptop peripherals (USB-C docking stations, mice, keyboards, webcams), photography accessories (memory cards, tripods), TV wall mounts, and mobile device protection. Products are sold via the company's own e-commerce storefront and through broad European and international retail distribution.

Product overview

Hama GmbH & Co KG is a German consumer electronics accessories company offering an extensive portfolio spanning mobile accessories (chargers, cables, display protectors, cases, Bluetooth headsets, selfie sticks), smart home products (Matter-enabled smart plugs and bulbs, WLAN cameras, motion sensors, door/window contacts, smart thermostats for heating and climate control), wearables (smartwatches with GPS, AMOLED displays, voice assistant integration), audio equipment (Bluetooth headphones and earbuds including TWS, noise-cancelling over-ear headphones, Bluetooth speakers up to 120W, digital radios supporting FM/DAB/DAB+), PC and laptop peripherals (USB-C docking stations with 12 ports, wireless keyboard-mouse combos, ergonomic vertical mice, webcams with ring lights, USB sticks, USB-C hubs), tablet and e-reader accessories, photo and camera accessories (memory cards, tripods, lens filters, camera bags), home living products (clocks, weather stations, air purifiers, power strips, LED lamps), and automotive/travel accessories. The company operates a direct-to-consumer online store alongside B2B business channels. Founded in 1923, Hama brings approximately 3,000 new products to market annually and maintains a catalog of over 18,000 products across its accessory ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartwatch 9000 Premium smartwatch with built-in GPS, music storage, AMOLED 47 mm display, IP68 + 5 ATM water resistance, and voice assistant compatibility, sold to individual consumers.
• Bluetooth-Kopfhörer Freedom Light II (TWS Earbuds) True wireless stereo (TWS) earbuds with built-in microphone for hands-free calling and audio playback, sold to individual consumers.
• Bluetooth-Lautsprecher UltiMate Pro (120W, IPX6) Waterproof Bluetooth speaker with 120W power output, IPX6 water resistance, and integrated power bank functionality, sold to individual consumers.
• Power Pack Performance 24 (24000mAh) High-capacity 24000 mAh power bank with three outputs (USB-C and 2x USB-A) for simultaneous charging of multiple devices, sold to individual consumers.
• USB-C-Docking-Station Connect2Office Stand USB-C docking station with 12 ports combined with a notebook stand for comprehensive connectivity and ergonomic positioning, sold to consumers and businesses.
• Smart Home WLAN-Kamera (Outdoor, 1080p, Night Vision) Outdoor WLAN surveillance camera with 1080p recording and night vision for home security monitoring, sold to individual consumers.
• Smarte WLAN-Steckdose (Matter) Smart WiFi power outlet supporting the Matter protocol for voice- and app-based control of plugged-in devices, sold to individual consumers.
• Smart Home WLAN-Heizungssteuerung Smart WiFi heating control set including two smart radiator thermostats and a central hub for automated temperature management, sold to individual consumers.
• Schnellladegerät GaN Mini (100W) Compact fast charger using Gallium Nitride (GaN) technology with 100W output across 2x USB-C and 1x USB-A ports, sold to individual consumers.
• Universal-Fernbedienung (Netflix, Prime Video, Disney+) Programmable universal TV remote with dedicated streaming service buttons for Netflix, Prime Video, and Disney+, sold to individual consumers.
• Multi-Device-Tastatur-Maus-Set WKM-550 Wireless keyboard and mouse combo supporting both RF and Bluetooth connectivity for use across multiple devices, sold to individual consumers.
• Webcam mit Ringlicht C-850 Pro (QHD 2K) QHD 2K webcam with integrated ring light, built-in microphone, and LED lighting control via remote for video calls and content creation, sold to individual consumers.
• Ultra High Speed HDMI-Kabel (8K, zertifiziert) Certified Ultra High Speed HDMI cable supporting 8K resolution with aluminum connectors for premium audio-visual connectivity, sold to individual consumers.
• TV-Wandhalterung OLED (schwenkbar, bis 90 Zoll) Slim tilting and swiveling TV wall mount compatible with OLED TVs up to 229 cm (90 inches) and 50 kg weight, sold to individual consumers.
• Ladekabel USB-A - USB-C (1m) USB-A to USB-C charging and data transfer cable, 1 meter length, compatible with modern smartphones and devices, sold to individual consumers.
• Smart Home Matter Geräte Line of Matter-enabled smart home devices including plugs, outlets, and other connected devices supporting the Matter interoperability standard, sold to individual consumers.
• Speicherkarten (MicroSD, SD) Memory cards including MicroSD and SD cards for smartphones, cameras, and other digital devices, sourced internationally in partnership with semiconductor manufacturers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• Sahasra Semiconductors Private Limited (SSPL)coreChannel Partner/ Reseller/ Distributor · 1 December 2025Hama GmbH partnered with Indian semiconductor firm Sahasra Semiconductors to source and export MicroSD cards manufactured at SSPL's Bhiwadi, India facility. The partnership supports India's semiconductor and electronics manufacturing export activities under the government's Make in India initiative. The MicroSD cards are labeled as Made in India products and are distributed internationally through Hama's global distribution network. The partnership was formalized at SEMICON Japan 2025.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anker Innovations: Anker is a leading global consumer electronics accessories brand specializing in charging, audio, and smart home products. It directly competes with Hama across cables, chargers, power banks, and Bluetooth speakers with similar product breadth and overlapping retail distribution.
• Belkin International: Belkin is a major consumer electronics accessories brand offering charging, connectivity, and smart home products. It overlaps directly with Hama's cable, charger, hub, and smart home categories and competes for similar retail shelf space and OEM partnerships.
• Ugreen Group: Ugreen is a Chinese consumer electronics accessories brand with a broad portfolio of charging, connectivity, and audio products. It is a direct competitor to Hama in cables, chargers, and hubs, increasingly expanding into European retail channels.

Broad incumbents

• Logitech: Logitech is a broad incumbent in PC peripherals, audio, and smart home with global scale. While its core focus is branded computing accessories and streaming, it overlaps with Hama's PC peripherals, audio, and webcam categories.
• JBL (Harman International): JBL, part of Harman/Samsung, is a major consumer audio brand with Bluetooth speakers and headphones. It competes with Hama's audio line including Bluetooth speakers and TWS earbuds across similar European retail channels.
• Philips (Signify): Philips Hue/Signify is a leading smart lighting brand with deep Matter integration. It competes with Hama's smart bulbs and smart home lighting products and shares European retail distribution.
• Sony: Sony is a broad incumbent across consumer electronics with significant audio (headphones, speakers), smart home, and accessory categories. It competes with Hama in Bluetooth headphones and smart home devices through its established European retail presence.

Emerging players

• Satechi: Satechi is a premium accessories brand focused on USB-C hubs, charging, and Apple-ecosystem peripherals. It overlaps with Hama's docking station and charging categories and is gaining share in premium accessories.
• TP-Link (Tapo/Kasa): TP-Link's Tapo and Kasa smart home brands span plugs, bulbs, and cameras with native Matter support. It is an emerging competitor to Hama's smart home line across European retail and Amazon channels.
• Baseus: Baseus is a Chinese consumer electronics accessories brand rapidly expanding in Europe with cables, chargers, and audio products. It competes with Hama on price in commoditized charging and audio categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HamaDeutschland
• Facebookfacebook.com/Hama.Germany
• LinkedInlinkedin.com/company/hama-deutschland
• Instagraminstagram.com/hama_deutschland
• TikToktiktok.com/@hama_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hama GmbH & Co KG