Longhorn Imaging

Name

Longhorn Imaging

Legal name

Longhorn Imaging

Website

https://longhornimaging.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging

NAICS

Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

Keywords

• Diagnostic imaging services
• MRI scanning
• Medical radiology
• CT scanning
• Brain injury screening

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging revenue from MRI, CT scan, X-ray, Ultrasound, DTI, VNG, Weight-Bearing MRI, and TBI screening. Patients self-pay, use insurance, or are billed through personal injury attorney referrals. Pricing varies by procedure type and includes full body scan packages ranging from $499 to $2,600.
2. Advanced Genetic Testing: Genetic testing panels (Dementia Risk, Optimal Sleep, Customized Diet, Longevity) offered as add-on diagnostic services. Sample collection performed at South Austin location; samples analyzed by a specialized laboratory.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Longhorn Imaging is a Central Texas-based diagnostic medical imaging provider operating 14 boutique, spa-like imaging centers across Austin and San Antonio. It delivers MRI (including the only weight-bearing/upright MRI in the region), CT scans, X-Rays, Ultrasound, TBI/concussion screening, Diffusion Tensor Imaging (DTI), Videonystagmography (VNG), Arthrography, full body MRI scans, and Advanced Genetic Testing Panels to self-pay, insured, physician-referred, and personal-injury-attorney-referred patients.

Product overview

Longhorn Imaging is a medical imaging services provider offering a comprehensive portfolio of diagnostic imaging services across multiple Texas locations. The company provides MRI (including weight-bearing and arthrography), CT scans, X-rays, ultrasound, TBI/concussion screening, Diffusion Tensor Imaging (DTI), videonystagmography (VNG), full body MRI scans (in partnership with Ezra), and advanced genetic testing panels. Services are delivered in a spa-like, patient-centered environment with 14 locations across Central Texas including Austin, San Antonio, and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI) Diagnostic MRI service using magnetic fields and radio waves to produce detailed images of internal organs and soft tissues without radiation exposure; offered to self-pay, insured, physician-referred, and personal injury attorney-referred patients across Central Texas.
• Weight-Bearing MRI (Upright MRI) Upright MRI technology allowing patients to sit or stand between magnetic imaging devices with the machine tilting to any angle to reproduce body positions that cause pain; provides more accurate diagnostic reads for spinal conditions and joint issues and addresses claustrophobia in approximately 30% of traditional MRI patients.
• Computed Tomography (CT) Scan CT imaging using rotating X-ray beams to capture cross-sectional images of organs, muscles, blood vessels, bones, and fat for detailed diagnosis; available at multiple locations including Marble Falls, Hutto, Kyle, Georgetown, Bastrop, South Austin, and Central Austin.
• X-Ray Standard X-ray imaging using high-energy radiation to visualize bones and internal structures for diagnosis of fractures and abnormalities; available across multiple network locations.
• Ultrasound Real-time imaging using high-frequency sound waves to visualize internal organs and blood flow without radiation exposure; available at Leander, Marble Falls, Bastrop, and South Austin with results typically delivered within 24 hours.
• Traumatic Brain Injury (TBI) Screening Comprehensive screening for traumatic brain injuries using CT scans, MRIs, and specialized tests to detect bleeding, blood clots, and brain tissue damage; available at the Stone Oak, Onion Creek, and Central Austin locations with a specialized TBI testing suite at Stone Oak.
• Diffusion Tensor Imaging (DTI) Advanced MRI technique that detects white matter fibers connecting different areas of the brain by measuring water diffusion patterns through brain tissues; identifies microscopic brain damage invisible to conventional MRI or CT and is used for TBI screening and concussion assessment.
• Videonystagmography (VNG) Non-invasive diagnostic test that records involuntary eye movements through specialized goggles to diagnose vestibular disorders causing dizziness and balance problems; takes approximately 1.5 hours and assesses brain function via eye-movement measurement.
• Full Body MRI Scan Comprehensive full-body MRI scan detecting cancer and over 500 medical conditions across up to 13 organs in under 2 hours; offered in three tiers — Longhorn 180 ($499, 30 min), Longhorn 360 ($1,650, 60 min), and Longhorn 360+ ($2,600, 80 min MRI + 20 min CT).
• Advanced Genetic Testing Panels Genetic testing service offering personalized health insights through four panels — Dementia Risk, Optimal Sleep, Customized Diet, and Longevity; non-invasive sample collection performed exclusively at the South Austin location with samples analyzed by a specialized laboratory and results reviewed alongside healthcare providers.
• Arthrography Enhanced MRI procedure with contrast dye injection for clearer imaging of internal joint structures; available only at the South Austin location.

Quantifiable outcome

• Patient satisfaction rating of 4.8 stars from 4,460 reviews
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EzracoreStrategic or Co-development PartnerLonghorn Imaging is partnered with Ezra to offer comprehensive full-body MRI scans for early cancer detection. Ezra provides a physician hub platform where doctors can refer patients, track their progress, receive scan reports within 7 days, and participate in video consultations with Ezra medical providers. The partnership enables Longhorn to offer the Ezra full-body MRI scan — marketed as 'the world's most comprehensive look inside your body.'
• Studio 3 MarketingminorGTM or Marketing PartnerStudio 3 Marketing® provides digital marketing and design services for Longhorn Imaging, supporting the company's online presence, SEO, and digital advertising efforts.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Akumin: Akumin operates a national network of outpatient diagnostic imaging centers offering MRI, CT, X-ray, ultrasound, and specialty services. Directly comparable multi-site imaging-center business model overlapping Longhorn's core MRI/CT/X-ray/ultrasound offering.
• Ezra: Ezra is a full-body MRI screening company that partners with imaging centers like Longhorn for scan delivery. Comparable because both target the cash-pay full-body MRI market for preventive cancer detection, with Longhorn serving as a deliver partner and potential competitive overlap.
• RadNet: RadNet operates ~370 outpatient imaging centers across the U.S. with AI-augmented radiology workflows. Comparable outpatient imaging-center chain model with direct modality overlap (MRI, CT, ultrasound, X-ray) and similar referral-driven revenue mix.
• SimonMed Imaging: One of the largest outpatient imaging networks in the U.S., offering MRI, CT, ultrasound, X-ray, and women's imaging. Directly competes in the same multi-modality outpatient diagnostic imaging category as Longhorn.
• Touchstone Medical Imaging: Touchstone operates outpatient imaging centers offering MRI, CT, ultrasound, X-ray, and arthrography with a focus on patient experience and physician relationships. Closely mirrors Longhorn's boutique outpatient positioning and modality mix.
• RAYUS Radiology: RAYUS Radiology (formerly Center for Diagnostic Imaging) operates a network of outpatient imaging centers offering MRI, CT, and specialty imaging including advanced neurological work. Directly comparable multi-site imaging chain with subspecialty radiologist positioning.

Broad incumbents

• U.S. Radiology Specialists: U.S. Radiology Specialists is a national partnership of subspecialized radiology practices and imaging centers. Comparable as a broader outpatient imaging platform with physician-referred and self-pay revenue across multiple modalities.
• HCA Healthcare: HCA is the largest U.S. for-profit hospital system, with extensive outpatient imaging operations under hospital and freestanding center brands. Broader incumbent in the same diagnostic imaging space with overlapping modality coverage across many of the same Texas markets.

Emerging players

• Prenuvo: Prenuvo operates a network of full-body MRI screening centers focused on early cancer and disease detection. Comparable niche player in the same preventive cash-pay MRI category as Longhorn's Ezra partnership offering.

Others

• Concentra: Concentra operates occupational health and urgent care centers offering employer and workers' compensation imaging services. Comparable on Longhorn's employer/workers' comp segment and occupational MRI/CT delivery, though less directly competitive on consumer imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhorn Imaging