The Stratford
The Stratford is a luxury continuing care retirement community in Carmel, Indiana, operated by Senior Living Communities under The Maxwell Group. It serves independent seniors and their families through Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehabilitation on a single 8.5-acre campus.
- Company typePrivate
- Founded2006
- HeadquartersCarmel, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Stratford does
The Stratford is a single-location, luxury continuing care retirement community (CCRC) located on 8.5 acres in the Village of WestClay in Carmel, Indiana. Founded in 2006 and operated by Senior Living Communities under parent The Maxwell Group, the community serves independent seniors and their families in the Indianapolis metropolitan area through a full continuum of care. Its service lines include Independent Living (cottage homes and villa apartments with 19 floor plans), Assisted Living, Memory Care (Reflections program), Skilled Nursing, and Short-Term Rehabilitation, with 32 unique floor plans available across the campus.
The community's technology stack is standard for the CCRC segment: 24-hour emergency call systems, electronic health record documentation for care services, and proprietary wellness programming developed by parent Senior Living Communities — most notably the award-winning WAVES aquatic therapy program, C.L.I.M.B. fall-prevention program, Purpose-Based Wellness offering, and the J.O.Y. intergenerational program. The Stratford also leverages a partnership with Broad River Rehabilitation Services to deliver on-site physical, occupational, and speech therapy. There is no disclosed AI/ML capability, proprietary software platform, or technology IP beyond operational senior-living tooling.
The Stratford operates a subscription recurring revenue model: residents pay all-inclusive monthly service fees covering accommodations, utilities, housekeeping, dining, transportation, emergency monitoring, and concierge services. Pricing has increased 3.0%-3.5% annually over the past five years. Care services (Assisted Living, Memory Care, Skilled Nursing, Short-Term Rehab) generate additional monthly fees layered on top of or independent of the Independent Living fee; disclosed Memory Care pricing ranges from $3,600/month (private apartment) to $9,000/month (one-bedroom apartment). The go-to-market is sales-led, executed by in-house Lifestyle Advisors through tours, phone consultations, online scheduling, and a website-driven cost calculator. The community holds a CMS 5-star rating, six Argentum Best of the Best awards, six consecutive years of Great Place to Work certification, and a Fortune Best Workplaces in Aging Services recognition.
The Stratford firmographics
Firmographics- Name
- The Stratford
- Legal name
- The Stratford
- Website
- https://stratford-living.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- The Stratford is a luxury continuing care retirement community in Carmel, Indiana, operated by Senior Living Communities under The Maxwell Group. It serves independent seniors and their families through Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehabilitation on a single 8.5-acre campus.
- Ownership category
- akta.pro rank
The Stratford industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End CCRCs (HLADAEAI)
- akta.pro secondary industries
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Rental / Fee-for-Service CCRCs (HLADAEAB)
Keywords
Where The Stratford is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Stratford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Monthly Service Fees - Independent Living: All-inclusive monthly service fees covering accommodations, utilities, housekeeping, dining, activities, transportation, lawn maintenance, emergency monitoring, and concierge services. Fees average between 3.0% and 3.5% annual increase over the past five years.
- Care Services Fees: Additional fees for Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehabilitation services provided on-site. These services are available within the same community, allowing residents to transition between care levels without changing communities.
- Dining Program Revenue: Members receive flexible dining dollars each month to spend on restaurant-style dining in the clubhouse. The dining program features over 12 entrees plus daily specials prepared by the executive chef, with dining dollars rolling throughout the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Monthly Service Fee |
| Subscription | Monthly | Memory Care - Private Apartment |
| Subscription | Monthly | Memory Care - One-Bedroom Apartment |
| Other | Monthly | Cost Savings vs. Homeownership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Stratford product offering
Product offeringCore offering
The Stratford operates a luxury continuing care retirement community (CCRC) in Carmel, Indiana, providing Independent Living (cottage homes and villa apartments), Assisted Living, Memory Care (Reflections Program), Skilled Nursing, and Short-Term Rehabilitation services under one roof. The community bundles housing, dining, utilities, housekeeping, transportation, wellness programming, and 24/7 emergency response into an all-inclusive monthly service fee model that allows residents to age in place by transitioning between care levels without relocating.
Product overview
The Stratford is a luxury continuing care retirement community (CCRC) offering a full continuum of care under one roof. The community provides Independent Living (Cottage Homes and Villa Apartments), Assisted Living, Memory Care (Reflections Program), Skilled Nursing, and Short-Term Rehab services. The integrated wellness ecosystem includes Purpose-Based Wellness, C.L.I.M.B., and WAVES aquatic programs—all Argentum Best of the Best award winners. The Weller Life is the overarching lifestyle philosophy. The community also runs the award-winning J.O.Y. intergenerational program. Accommodations include 19 Independent Living and 13 Care Services floor plans ranging from one to three bedrooms. Amenities include clubhouse, restaurant-style dining, heated indoor pool, fitness center, movie theatre, and full bar/bistro.
Differentiator
Problem solved
Functional benefit
Brands
- Weller Life: The Stratford's signature lifestyle philosophy and wellness program focused on helping members live longer, healthier, happier lives through comprehensive wellness, dining, social activities, and care programs.
- Reflections Memory Care
- Purpose-Based Wellness
- C.L.I.M.B.
- WAVES
Products and services
- Independent Living Maintenance-free retirement living in cottage homes and villa apartments with one to three-bedroom floor plans, including all-inclusive amenities such as utilities, housekeeping, dining, transportation, and 24-hour emergency call system for active seniors.
- Assisted Living
Quantifiable outcome
- Members save approximately $1,000 per month compared to maintaining their previous house
- +4 more outcomes
Companies that use The Stratford
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
The Stratford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Stratford partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Local Schools and Educational OrganizationscoreThe J.O.Y. (Joining Older and Younger) program maintains ongoing partnerships with elementary schools through graduate programs, including local high schools for exchange student programs, honor society service projects, college preparation partnerships pairing students with Members in related careers, and nutrition education partnerships with undergraduate students.
- Broad River Rehabilitation ServicescoreBroad River Rehabilitation provides on-site rehabilitation services at The Stratford including physical therapy, occupational therapy, and speech therapy for community Members and outside guests. The partnership delivers outcomes better than the national average for short-term rehabilitation patients.
- Senior Living Communities (Parent Company)coreSenior Living Communities manages The Stratford and other senior living communities. The parent company developed proprietary wellness programs (WAVES, C.L.I.M.B., Purpose-Based Wellness) and operational systems. The Stratford is one of 18 communities operated by Senior Living Communities with 3,500 team members.
- The Maxwell GroupcoreThe Maxwell Group is the parent company of Senior Living Communities and The Stratford. Hosts the Silver Pen Writing Competition annually, having awarded over $442,250 to high school seniors since 2012. Organizes company-wide events including the Annual Meeting Memory Gala and Supernova Awards.
- Hunter's Honey FarmsminorLocal honey farm providing educational tours for Stratford Members where they learn about beekeeping, candle making, and honey extracting. Farm produces beeswax candles, handcrafted soaps, lip balms, sauces, and treats featured in community activities.
- Beasley's OrchardminorLocal Danville, Indiana orchard providing pumpkin picking excursions for Stratford Members. Orchard offers complimentary sugar cookies and cider made from old family recipes. Won Best Apple Cider Award from Indiana State Cider Contest sponsored by Purdue in 2020.
- Alzheimer's AssociationcoreThe Stratford participates in Alzheimer's Association initiatives including The Longest Day fundraising event and annual Walk to End Alzheimer's with a team fundraising goal of $100,000. Community team joins national efforts to fight Alzheimer's disease.
- Primrose PreschoolminorLocal preschool partnership for the J.O.Y. program enabling intergenerational activities such as trick-or-treating events and craft sessions, providing joy for both children and senior Members.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
The Stratford competitors and assessment
Company assessmentDirect peers
- Erickson Senior Living: Operator of large, continuing care retirement communities primarily on the U.S. East Coast. Closely comparable to The Stratford's full CCRC model with Independent Living, Assisted Living, Memory Care, and Skilled Nursing on single campuses.
- Atria Senior Living: Operator of senior living communities across the U.S., with a strong emphasis on Independent Living and Assisted Living in premium markets. Comparable to The Stratford in target demographic, amenity-rich positioning, and recurring monthly service fee model.
- Sunrise Senior Living: National luxury senior living operator offering Independent Living, Assisted Living, Memory Care, and short-term stays in upscale settings. Directly comparable to The Stratford's luxury CCRC positioning and continuum-of-care approach.
Broad incumbents
- Life Care Services (LCS): Third-party management company for a large portfolio of CCRCs and senior living communities across the U.S. Operates similarly to The Maxwell Group/Senior Living Communities management structure behind The Stratford.
- Five Star Senior Living: Senior living operator and management company with Independent Living, Assisted Living, and Memory Care communities nationwide. Comparable in service breadth to The Stratford, though with a less luxury-skewed positioning.
- Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning Independent Living, Assisted Living, Memory Care, and Skilled Nursing. Overlaps The Stratford in service mix and continuum-of-care, but operates at scale across the country.
Regional players
- Trilogy Health Services: Senior living and skilled nursing operator headquartered in the Midwest, with campuses across Indiana, Kentucky, Ohio, and Michigan. Directly comparable geography to The Stratford with similar continuum-of-care offerings.
- Heritage Communities: Midwest-focused senior living operator with Independent Living, Assisted Living, and Memory Care communities. Comparable to The Stratford in regional Midwest presence and luxury-tier amenities, though more limited CCRC scope.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Stratford social profiles
Digital presenceThe Stratford compliance and trust
Trust signalCompliance4 records
The Stratford financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Stratford leadership team
Management profileNumber of profiles
Profiles1 record
The Stratford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Stratford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Stratford
What does The Stratford do?
The Stratford operates a luxury continuing care retirement community (CCRC) in Carmel, Indiana, providing Independent Living (cottage homes and villa apartments), Assisted Living, Memory Care (Reflections Program), Skilled Nursing, and Short-Term Rehabilitation services under one roof. The community bundles housing, dining, utilities, housekeeping, transportation, wellness programming, and 24/7 emergency response into an all-inclusive monthly service fee model that allows residents to age in place by transitioning between care levels without relocating.
Is The Stratford a public or private company?
The Stratford is a private company. It is classified as corporate owned and is currently operating.
When was The Stratford founded?
The Stratford was founded in 2006.
Where is The Stratford based?
The Stratford is headquartered in Carmel, United States, in the North America region.
How does The Stratford make money?
Three revenue lines are on record. Monthly Service Fees - Independent Living is the primary driver. The others are care Services Fees and dining Program Revenue.
Who are The Stratford's main competitors?
Direct peers on record are Erickson Senior Living, Atria Senior Living and Sunrise Senior Living. Broad incumbents are Life Care Services (LCS), Five Star Senior Living and Brookdale Senior Living. Regional players are Trilogy Health Services and Heritage Communities.
Does The Stratford have an API?
No public API is recorded for The Stratford.
What industry is The Stratford in?
The Stratford's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAI, Luxury / High-End CCRCs, with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 623311 and its SIC code is 8051.