Score
Score (ScoreInc.com) operates ScoreCEO, an integrated SaaS platform providing CRM, dispute management, compliance tracking, and marketing automation to over 8,000 small and medium credit repair businesses in the United States since 2016.
- Company typePrivate
- Founded2016
- HeadquartersMobile, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Score does
Score, operating under the ScoreInc.com legal entity and the ScoreCEO brand, is a US-based SaaS provider serving the credit repair industry. Founded in 2016 and headquartered in Mobile, Alabama, the company has built an integrated credit repair business management platform combining CRM, dispute processing, compliance tracking, lead/client portals, marketing automation, and billing into a single system. ScoreCEO serves over 8,000 credit repair organizations since launch, with the platform having processed more than 500,000 credit accounts and converted 42,000+ leads to paying customers. The product suite includes a core multi-tier subscription platform (Kickstart, Essential, Advanced, Executive tiers), one-time website purchases for credit repair businesses, optional outsourcing services for dispute processing, and a digital marketing/SEO services arm. The company also runs ScoreWay University, a free education platform covering credit repair business compliance, marketing, sales, and coaching.
The revenue model is predominantly subscription-recurring with four monthly SaaS tiers targeting SMBs at different stages, supplemented by one-time website license sales, professional services revenue from outsourcing and SEO engagements, and ancillary income from the ScoreWay University ecosystem. Go-to-market is sales-led for the core credit repair software, with self-serve free trials, demo requests, and book-a-call CTAs, alongside content marketing, webinars, and SEO-driven acquisition. Beyond the core platform, the company operates Score, a consumer-facing dating app that uses Equifax-powered credit score verification to gate a premium tier; this is a separate freemium product rather than an extension of the credit repair software business. Target customers are small and medium-sized credit repair businesses, primarily in the United States, with the website and self-serve model theoretically enabling global reach but no disclosed international expansion. The company is privately held with no external funding rounds disclosed, implying founder/management-controlled bootstrap growth.
Score firmographics
Firmographics- Name
- Score
- Legal name
- ScoreInc.com
- Website
- https://scoreinc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Score (ScoreInc.com) operates ScoreCEO, an integrated SaaS platform providing CRM, dispute management, compliance tracking, and marketing automation to over 8,000 small and medium credit repair businesses in the United States since 2016.
- Ownership category
- akta.pro rank
Score industry classification
Industry- Product category
- Credit Repair Business Software
- NAICS
- Credit Bureaus (561450), Credit Bureaus (56145), Collection Agencies (561440), Collection Agencies (56144)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Bureau Reporting & Dispute Management Support (FCRA/CRA Ops) (BPAAAEAI)
- akta.pro secondary industries
- Credit Score Monitoring & Credit Building (FSAGADAE), Credit File Dispute Management & Consumer Data Remediation (FSAKAKAI), Recurring Billing & Subscription Payments Enablement (FSAMACAF)
Keywords
Where Score is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Markets served
Score business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Credit Repair Software Subscriptions: Multi-tier subscription model (Kickstart, Essential, Advanced, Executive plans) providing credit repair business software with varying feature sets. Recurring subscription revenue with free trial conversion.
- Credit Repair Business Websites: One-time purchase of professionally designed, customizable, mobile-friendly, SEO-optimized websites for credit repair businesses. Websites can be deployed in 48 hours.
- Credit Repair Outsourcing Services: Outsourcing services for dispute management and client communications, allowing credit repair companies to scale without additional staff overhead
- SEO and Digital Marketing Services: Digital marketing services including keyword research, on-site SEO, content creation, graphics, social media management, and paid search advertising
- Dating App Premium Subscriptions: Two-tier dating app model with basic free tier and premium tier requiring credit score verification via Equifax for enhanced features like nearby matches and video introductions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kickstart - Entry-level plan for new credit repair businesses |
| Subscription | Monthly | Essential - Growing teams needing automation tools |
| Subscription | Monthly | Advanced - Scaling companies balancing volume and compliance |
| Subscription | Monthly | Executive - Enterprise-level tailored solutions |
| Freemium | Monthly | Basic Tier - Open to all dating app users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Score product offering
Product offeringCore offering
ScoreCEO is an integrated credit repair business management platform that combines CRM, dispute processing, compliance tracking, lead/client portals, marketing automation, and billing for credit repair professionals. The company also offers complementary services including professionally designed credit repair business websites, SEO and digital marketing services, dispute management outsourcing, and the ScoreWay University education platform, serving more than 8,000 credit repair organizations since 2016.
Product overview
ScoreCEO is a unified credit repair business management platform consisting of a core CRM product (ScoreCEO Platform) supported by modular add-ons including Credit Repair Business Websites, ScoreWay University education platform, Credit Repair SEO Services, Credit Repair Outsourcing services, and Client Portal systems. The platform serves over 8,000 credit repair organizations since 2016, providing end-to-end solutions for dispute management, compliance, lead generation, marketing automation, billing, and client communication in a single integrated system.
Differentiator
Problem solved
Functional benefit
Brands
- ScoreWay University: Free credit repair business education platform offering courses on compliance, marketing, sales, and coaching
Products and services
- ScoreCEO Platform Comprehensive credit repair business CRM that simplifies dispute processes, ensures regulatory compliance, manages leads and customers, and automates workflows in a single platform designed for credit repair professionals.
- Credit Repair Business Websites Professionally designed, SEO-optimized, mobile-friendly website builder for credit repair businesses with customizable templates, deliverable within 48 hours.
- ScoreWay University Free credit repair business education platform providing courses on compliance, marketing, sales, and coaching to help credit repair companies develop expertise and succeed in the industry.
- Credit Repair SEO Services Full suite of digital marketing services including keyword research, on-site SEO, authority blog marketing, content creation, graphics arts, social media management, and paid search advertising tailored for credit repair companies.
- Credit Repair Outsourcing Outsourcing services handling time-consuming dispute management tasks, enabling credit repair companies to scale operations without additional full-time employees while maintaining quality and consistency.
- ScoreCEO Client Portal Secure real-time client portal providing updates, document access, and seamless communication to improve engagement, retention, and trust between credit repair businesses and their clients.
Quantifiable outcome
- Average credit score increase of 100 points in 6 months for clients
- +3 more outcomes
Companies that use Score
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Score technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature9 records
Score partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dropbox E-SigncoreIntegration with Dropbox E-Sign for secure document agreements and electronic signature capabilities within the ScoreCEO platform
- ZapiercoreIntegration with Zapier providing access to 4,000+ app connections for workflow automation across the ScoreCEO ecosystem
- EquifaxcoreCredit score verification partnership for the Score dating app premium tier, enabling users to verify their credit score through Equifax for access to enhanced features like nearby matches and video introductions
- Neon Money ClubcoreScore dating app originated as a project from now-defunct Neon Money Club in 2024, growing to approximately 50,000 users before its permanent relaunch
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Score competitors and assessment
Company assessmentBroad incumbents
- Credit Karma: Credit Karma is a broad consumer credit-monitoring and personal-finance platform. While not a direct B2B competitor to Score, it competes at the consumer end of the credit-recovery journey and informs how credit-repair businesses position their value proposition.
- Equifax: Equifax, a major US credit bureau, is already a Score partner (via the dating app integration) and represents the broad incumbent side of the credit-data ecosystem in which Score operates.
- TransUnion: TransUnion is the third major US credit bureau and a broad incumbent in consumer credit reporting, supplying data that Score's credit-repair business customers routinely dispute.
- Experian: Experian is one of the three major US credit bureaus and a broad incumbent in consumer credit reporting. While it operates upstream of Score (supplying the data Score's customers dispute), it overlaps in adjacent credit-data, monitoring, and score-related services.
Others
- Sky Blue Credit Repair: Sky Blue Credit Repair is an established US credit-repair service provider — comparable as a downstream operator that uses or could use platforms like ScoreCEO to run its business.
- Lexington Law: Lexington Law is one of the largest US credit-repair service firms and a potential downstream customer/partner for ScoreCEO. It is comparable as a credit-repair operator, though not a software competitor.
Direct peers
- DisputeSuite: DisputeSuite provides credit-repair business software with dispute automation, CRM, and billing — directly overlapping ScoreCEO's feature set and serving the same SMB credit-repair operator segment.
- Credit Versio: Credit Versio is a self-service credit-repair app for consumers and entrepreneurs, with dispute-letter generation and credit-score monitoring — overlapping ScoreCEO's dispute-management functionality and SMB credit-repair target market.
- Client Dispute Manager: Client Dispute Manager offers credit-repair software tools including dispute tracking, CRM, and client management — closely aligned with ScoreCEO's core product offering for credit-repair professionals.
- Credit Repair Cloud: Credit Repair Cloud is a leading B2B SaaS platform purpose-built for credit-repair businesses, offering CRM, dispute management, and client portals — the same core category and customer base as ScoreCEO, making it the most directly comparable competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Score social profiles
Digital presenceScore compliance and trust
Trust signalCompliance2 records
Score financial estimates
Financial estimateRevenue estimate
Valuation estimate
Score leadership team
Management profileNumber of profiles
Score funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Score M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Score
What does Score do?
ScoreCEO is an integrated credit repair business management platform that combines CRM, dispute processing, compliance tracking, lead/client portals, marketing automation, and billing for credit repair professionals. The company also offers complementary services including professionally designed credit repair business websites, SEO and digital marketing services, dispute management outsourcing, and the ScoreWay University education platform, serving more than 8,000 credit repair organizations since 2016.
Is Score a public or private company?
Score is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Score founded?
Score was founded in 2016. It employs 11 to 50 people.
Where is Score based?
Score is headquartered in Mobile, United States, in the North America region.
How does Score make money?
Five revenue lines are on record. Credit Repair Software Subscriptions are the primary driver. The others are credit Repair Business Websites, credit Repair Outsourcing Services, SEO and Digital Marketing Services and dating App Premium Subscriptions.
Who are Score's main competitors?
Broad incumbents on record are Credit Karma, Equifax, TransUnion and Experian. Others are Sky Blue Credit Repair and Lexington Law. Direct peers are DisputeSuite, Credit Versio, Client Dispute Manager and Credit Repair Cloud.
Does Score have an API?
No public API is recorded for Score.
What industry is Score in?
Score's product category is Credit Repair Business Software. Its primary akta.pro industry code is BPAAAEAI, Credit Bureau Reporting & Dispute Management Support (FCRA/CRA Ops), with a secondary code of FSAGADAE, Credit Score Monitoring & Credit Building. Its NAICS code is 561450 and its SIC code is 7320.