Score

What Score does

Score, operating under the ScoreInc.com legal entity and the ScoreCEO brand, is a US-based SaaS provider serving the credit repair industry. Founded in 2016 and headquartered in Mobile, Alabama, the company has built an integrated credit repair business management platform combining CRM, dispute processing, compliance tracking, lead/client portals, marketing automation, and billing into a single system. ScoreCEO serves over 8,000 credit repair organizations since launch, with the platform having processed more than 500,000 credit accounts and converted 42,000+ leads to paying customers. The product suite includes a core multi-tier subscription platform (Kickstart, Essential, Advanced, Executive tiers), one-time website purchases for credit repair businesses, optional outsourcing services for dispute processing, and a digital marketing/SEO services arm. The company also runs ScoreWay University, a free education platform covering credit repair business compliance, marketing, sales, and coaching.

The revenue model is predominantly subscription-recurring with four monthly SaaS tiers targeting SMBs at different stages, supplemented by one-time website license sales, professional services revenue from outsourcing and SEO engagements, and ancillary income from the ScoreWay University ecosystem. Go-to-market is sales-led for the core credit repair software, with self-serve free trials, demo requests, and book-a-call CTAs, alongside content marketing, webinars, and SEO-driven acquisition. Beyond the core platform, the company operates Score, a consumer-facing dating app that uses Equifax-powered credit score verification to gate a premium tier; this is a separate freemium product rather than an extension of the credit repair software business. Target customers are small and medium-sized credit repair businesses, primarily in the United States, with the website and self-serve model theoretically enabling global reach but no disclosed international expansion. The company is privately held with no external funding rounds disclosed, implying founder/management-controlled bootstrap growth.

Name

Score

Legal name

ScoreInc.com

Website

https://scoreinc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Score (ScoreInc.com) operates ScoreCEO, an integrated SaaS platform providing CRM, dispute management, compliance tracking, and marketing automation to over 8,000 small and medium credit repair businesses in the United States since 2016.

Ownership category

akta.pro rank

Product category

Credit Repair Business Software

NAICS

Credit Bureaus (561450), Credit Bureaus (56145), Collection Agencies (561440), Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Bureau Reporting & Dispute Management Support (FCRA/CRA Ops) (BPAAAEAI)

akta.pro secondary industries

Credit Score Monitoring & Credit Building (FSAGADAE), Credit File Dispute Management & Consumer Data Remediation (FSAKAKAI), Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Credit repair software
• Credit repair CRM
• Dispute management software
• Credit repair business automation
• Credit repair marketing services

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Credit Repair Software Subscriptions: Multi-tier subscription model (Kickstart, Essential, Advanced, Executive plans) providing credit repair business software with varying feature sets. Recurring subscription revenue with free trial conversion.
2. Credit Repair Business Websites: One-time purchase of professionally designed, customizable, mobile-friendly, SEO-optimized websites for credit repair businesses. Websites can be deployed in 48 hours.
3. Credit Repair Outsourcing Services: Outsourcing services for dispute management and client communications, allowing credit repair companies to scale without additional staff overhead
4. SEO and Digital Marketing Services: Digital marketing services including keyword research, on-site SEO, content creation, graphics, social media management, and paid search advertising
5. Dating App Premium Subscriptions: Two-tier dating app model with basic free tier and premium tier requiring credit score verification via Equifax for enhanced features like nearby matches and video introductions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ScoreCEO is an integrated credit repair business management platform that combines CRM, dispute processing, compliance tracking, lead/client portals, marketing automation, and billing for credit repair professionals. The company also offers complementary services including professionally designed credit repair business websites, SEO and digital marketing services, dispute management outsourcing, and the ScoreWay University education platform, serving more than 8,000 credit repair organizations since 2016.

Product overview

ScoreCEO is a unified credit repair business management platform consisting of a core CRM product (ScoreCEO Platform) supported by modular add-ons including Credit Repair Business Websites, ScoreWay University education platform, Credit Repair SEO Services, Credit Repair Outsourcing services, and Client Portal systems. The platform serves over 8,000 credit repair organizations since 2016, providing end-to-end solutions for dispute management, compliance, lead generation, marketing automation, billing, and client communication in a single integrated system.

Differentiator

Problem solved

Functional benefit

Brands

• ScoreWay University: Free credit repair business education platform offering courses on compliance, marketing, sales, and coaching

Products and services

• ScoreCEO Platform Comprehensive credit repair business CRM that simplifies dispute processes, ensures regulatory compliance, manages leads and customers, and automates workflows in a single platform designed for credit repair professionals.
• Credit Repair Business Websites Professionally designed, SEO-optimized, mobile-friendly website builder for credit repair businesses with customizable templates, deliverable within 48 hours.
• ScoreWay University Free credit repair business education platform providing courses on compliance, marketing, sales, and coaching to help credit repair companies develop expertise and succeed in the industry.
• Credit Repair SEO Services Full suite of digital marketing services including keyword research, on-site SEO, authority blog marketing, content creation, graphics arts, social media management, and paid search advertising tailored for credit repair companies.
• Credit Repair Outsourcing Outsourcing services handling time-consuming dispute management tasks, enabling credit repair companies to scale operations without additional full-time employees while maintaining quality and consistency.
• ScoreCEO Client Portal Secure real-time client portal providing updates, document access, and seamless communication to improve engagement, retention, and trust between credit repair businesses and their clients.

Quantifiable outcome

• Average credit score increase of 100 points in 6 months for clients
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Dropbox E-SigncoreTechnology or IntegrationIntegration with Dropbox E-Sign for secure document agreements and electronic signature capabilities within the ScoreCEO platform
• ZapiercoreTechnology or IntegrationIntegration with Zapier providing access to 4,000+ app connections for workflow automation across the ScoreCEO ecosystem
• EquifaxcoreTechnology or IntegrationCredit score verification partnership for the Score dating app premium tier, enabling users to verify their credit score through Equifax for access to enhanced features like nearby matches and video introductions
• Neon Money ClubcoreStrategic or Co-development PartnerScore dating app originated as a project from now-defunct Neon Money Club in 2024, growing to approximately 50,000 users before its permanent relaunch

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Credit Karma: Credit Karma is a broad consumer credit-monitoring and personal-finance platform. While not a direct B2B competitor to Score, it competes at the consumer end of the credit-recovery journey and informs how credit-repair businesses position their value proposition.
• Equifax: Equifax, a major US credit bureau, is already a Score partner (via the dating app integration) and represents the broad incumbent side of the credit-data ecosystem in which Score operates.
• TransUnion: TransUnion is the third major US credit bureau and a broad incumbent in consumer credit reporting, supplying data that Score's credit-repair business customers routinely dispute.
• Experian: Experian is one of the three major US credit bureaus and a broad incumbent in consumer credit reporting. While it operates upstream of Score (supplying the data Score's customers dispute), it overlaps in adjacent credit-data, monitoring, and score-related services.

Others

• Sky Blue Credit Repair: Sky Blue Credit Repair is an established US credit-repair service provider — comparable as a downstream operator that uses or could use platforms like ScoreCEO to run its business.
• Lexington Law: Lexington Law is one of the largest US credit-repair service firms and a potential downstream customer/partner for ScoreCEO. It is comparable as a credit-repair operator, though not a software competitor.

Direct peers

• DisputeSuite: DisputeSuite provides credit-repair business software with dispute automation, CRM, and billing — directly overlapping ScoreCEO's feature set and serving the same SMB credit-repair operator segment.
• Credit Versio: Credit Versio is a self-service credit-repair app for consumers and entrepreneurs, with dispute-letter generation and credit-score monitoring — overlapping ScoreCEO's dispute-management functionality and SMB credit-repair target market.
• Client Dispute Manager: Client Dispute Manager offers credit-repair software tools including dispute tracking, CRM, and client management — closely aligned with ScoreCEO's core product offering for credit-repair professionals.
• Credit Repair Cloud: Credit Repair Cloud is a leading B2B SaaS platform purpose-built for credit-repair businesses, offering CRM, dispute management, and client portals — the same core category and customer base as ScoreCEO, making it the most directly comparable competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scoreinc1
• LinkedInlinkedin.com/company/scoreinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score