American Numismatic Association

What American Numismatic Association does

The American Numismatic Association (ANA), founded in 1891 by Dr. George F. Heath and headquartered at 818 N. Cascade Avenue, Colorado Springs, Colorado, is a congressionally chartered nonprofit (EIN #48-6063403) and the world's largest organization dedicated to coin collecting and the study of money. It serves hobbyist collectors, professional numismatists, member dealers, youth participants, and the general public through a portfolio of physical, educational, and digital assets anchored by the Edward C. Rochette Money Museum (America's largest numismatic museum, established 1967), the Dwight N. Manley Numismatic Library (128,000+ volumes), the monthly Numismatist magazine (in continuous publication since 1888), and the annual World's Fair of Money® and National Money Show® conventions. Its underlying technology platform is money.org, a WordPress-based web property that delivers the eLearning Academy (hosting Aristotle's Vault, NumismaTalks webinars, and the Numismatic Diploma Program), a Coin Dealer Directory indexing thousands of dealers, virtual 360° museum tours, an EOS International-powered online library catalog, a member mobile app, and integrations with Google Analytics, Google AdWords/Remarketing, Facebook, Instagram, Twitter, YouTube, HubSpot CRM, PayPal, and EmailMeForm.

ANA's business model blends subscription, transaction, donation, and advertising revenue. Individual and youth memberships (youth from $16/year) provide recurring dues bundled with Numismatist access, eLearning, and library lending. The Heath Society donor recognition program offers Silver ($1,000), Gold ($2,500), and Diamond ($5,000) annual gift tiers supporting educational programming. Convention and event revenue includes World's Fair of Money® admissions ($10 daily / $25 weekly), dealer bourse rentals (2026 tables already sold out), seminar fees, and multi-tier corporate sponsorships. Museum admissions ($8 general / $6 seniors-military-students / $5 groups) and $25 guided tours, Summer Seminar tuition and lodging at Colorado College, The Numismatist advertising, and commissions from official auction partners (GreatCollections, Heritage Auctions, Stack's Bowers Galleries) round out the revenue base, complemented by donations via PayPal and eBay Giving Works.

Name

American Numismatic Association

Legal name

American Numismatic Association

Website

https://money.org

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

51–100 employees

Short description

The American Numismatic Association is a congressionally chartered, 1891-founded nonprofit and the world's largest organization dedicated to coin collecting, serving hobbyist collectors, dealers, and youth through the Edward C. Rochette Money Museum, the Dwight N. Manley Numismatic Library, the Numismatist magazine, conventions, seminars, and the eLearning Academy on money.org.

Ownership category

akta.pro rank

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Recurring individual and youth memberships; primary recurring revenue stream that includes a free monthly subscription to The Numismatist and access to eLearning Academy, library lending, and member pricing. Youth membership starts at $16 annually.
2. Donations and Philanthropy: Tax-deductible monetary donations, planned giving / estate gifts, in-kind donations of numismatic objects and books, and corporate matching gifts, processed online via PayPal or by check. Funds ANA educational programming and museum exhibits.
3. Heath Society Donor Recognition Program: Tiered annual donor recognition guild (Dr. George F. Heath Society): Silver $1,000 / Gold $2,500 / Diamond $5,000 annual gift levels, with monthly/quarterly installment plans available.
4. Museum Admissions and Programming: Paid admissions to the Edward C. Rochette Money Museum ($8 general, $6 seniors/military/students, $5 groups of 8+, free ANA members and children 12 and under), plus paid guided tours ($25) and gift shop sales.
5. Convention and Event Revenue: Revenue from World’s Fair of Money® and National Money Show® convention admissions ($10 daily / $25 weekly), dealer booth/bourse rentals, convention medal sales, and seminar fees (Intermediate Grading, Counterfeit Detection, Fundamentals of Grading).
6. Event Sponsorships: Multi-tier event sponsorship program with Corporate Partners, Event Auctioneer Partners, Featured Live Auction Sponsors, Title Sponsors, and Sponsors; sold in connection with the World’s Fair of Money.
7. Publication Subscriptions and Advertising: Free monthly print/digital subscription to The Numismatist bundled with membership; advertising sold in The Numismatist and on money.org; subscriptions to The Reading Room online magazine.
8. Auction and Marketplace Activity: Monthly Money Museum online auctions (world coins, paper money, US coins, exonumia) plus commissions from official auctioneers (GreatCollections) and ANA Event Auctioneer Partners (Heritage Auctions, Stack’s Bowers Galleries).
9. Summer Seminar Tuition: Tuition and lodging fees for weeklong educational Summer Seminar sessions held on the Colorado College campus, with refunds subject to cancellation policy.

Pricing tiers

Go-to-market motion4 records

Core offering

The American Numismatic Association (ANA) is a congressionally chartered nonprofit that supports the study and collection of coins, paper money, and related items through individual memberships, an annual World's Fair of Money® convention, a National Money Show®, a weeklong Summer Seminar, the Edward C. Rochette Money Museum, the Dwight N. Manley Numismatic Library, and educational programs including an eLearning Academy and Numismatic Diploma Program. It also publishes The Numismatist monthly magazine and The Reading Room online magazine, and operates a Young Numismatists youth program supported by more than 300 affiliated coin clubs.

Product overview

The American Numismatic Association (ANA) operates as a multi-faceted nonprofit platform rather than a single unified product, offering a portfolio of physical, educational, and digital services centered on the study and collection of money. Its core offerings revolve around the World’s Fair of Money® and National Money Show® conventions, the annual ANA Summer Seminar at Colorado College, and the Edward C. Rochette Money Museum and Dwight N. Manley Numismatic Library in Colorado Springs. Digital extensions include the eLearning Academy (hosting the Numismatic Diploma Program, NumismaTalks live webinars, and Aristotle’s Vault video series), The Numismatist print magazine, The Reading Room online magazine, the ANA Coin Press blog, and the online Coin Dealer Directory and Coin Club Directory. Supporting these are membership programs, the Young Numismatists (YN) youth program, ANA Technical Series Seminars, and the America 250 (R)evolution in Currency commemorative initiative marking the U.S. semiquincentennial.

Differentiator

Problem solved

Functional benefit

Brands

• The Numismatist: Official monthly print and digital publication of the American Numismatic Association, distributed to members with digital archives from 1888 to present.
• The Reading Room
• Edward C. Rochette Money Museum
• Dwight N. Manley Numismatic Library
• World's Fair of Money®
• National Money Show®
• Summer Seminar
• Young Numismatists (YN)
• Dr. George F. Heath Society

Products and services

• ANA Membership Recurring individual and youth memberships providing access to The Numismatist, the eLearning Academy, the Dwight N. Manley Numismatic Library, member pricing on events and seminars, and affiliation with 300+ ANA member coin clubs. Youth membership starts at $16 annually; individual membership tiers are not publicly disclosed.
• World's Fair of Money® ANA's premier annual numismatic convention featuring hundreds of coin dealers on the bourse, numismatic lectures, Money Museum Showcases, the Maynard Sundman/Littleton Lecture Series, collector exhibits, and the official ANA convention medal. 2026 admission is $10 daily / $25 weekly pass (free for ANA members and children under 12).
• National Money Show® ANA's semi-annual national numismatic convention hosted in cities across the United States, bringing together collectors, dealers, and enthusiasts with rare coins, paper money, medals, tokens, educational seminars, and exhibits.
• ANA Summer Seminar Weeklong educational program offering numismatic courses in small-group settings at Colorado College, with tuition and lodging options; cancellation fees are $50 before May 27 and $150 after May 27.
• ANA Technical Series Seminars Hands-on numismatic seminars with limited enrollment (25 students per class) covering Intermediate Grading of U.S. Coins, Counterfeit Detection of U.S. Coins, and Fundamentals of Grading U.S. Coins, held at conventions and in conjunction with state numismatic society shows.
• Edward C. Rochette Money Museum America's largest museum dedicated to numismatics, located at ANA headquarters in Colorado Springs; open Tuesday–Saturday, 10:30am–5pm. General admission $8, seniors/military/students $6, groups of 8+ $5, ANA members and children under 12 free; guided tours $25.
• Dwight N. Manley Numismatic Library The world's largest numismatic lending library with more than 128,000 books, auction catalogs, periodicals, videos, and DVDs; available to ANA members via the EOS International-powered online catalog with research services and Internet Archive digital collection.
• The Numismatist ANA's official monthly publication focused on coin collecting, with columns and features by leading experts; members receive home delivery and access to over 130 years of digital archives. Free with ANA membership; advertising sold in print and digital editions.
• The Reading Room ANA's online magazine tailor-made for the digital-era collector, offering breaking news, op-eds, exclusive columns, features, and audio versions of articles for on-the-go listening.
• eLearning Academy Online learning platform providing ANA members with engaging educational programs including the Aristotle's Vault video series, NumismaTalks webinars, the Numismatic Diploma Program, youth activities, Coin Explorers, Money Study Buddies, and Currency Connectors.
• Numismatic Diploma Program Program that allows ANA members to obtain a "Numismatic Scholar" certificate by completing a series of correspondence courses, hands-on seminars, or a combination of both. Free to ANA members.
• Young Numismatists (YN) Program Youth membership program offering access to eLearning Academy, digital or print subscription to The Numismatist, a starter collectible package, YN auctions, Coins for As, Scout-aligned programs, and eligibility for the Gerome Walton Memorial college scholarships (two $1,000 awards per year).

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stack's Bowers Galleries: Major rare coin and currency auctioneer, also an ANA Event Auctioneer Partner; serves ANA's dealer and collector base at conventions and provides competitive marketplace infrastructure.
• Heritage Auctions: The largest U.S. rare coin and currency auction house, an official ANA Event Auctioneer Partner; competes indirectly for collector mindshare and transaction revenue and shapes the broader numismatic market in which ANA operates.
• Coin World / Amos Media: Long-running numismatic publication and media company publishing Coin World and related hobby magazines; competes for advertising and reader attention with The Numismatist and The Reading Room.
• Numismatic Guaranty Company (NGC): Major third-party coin grading service; parallels PCGS as a competing authority and an adjacent service to ANA's grading and counterfeit-detection education.
• Professional Coin Grading Service (PCGS): Third-party coin grading and authentication authority; competes with ANA's educational and grading seminars and is central to the collector authentication infrastructure that surrounds ANA members.
• Smithsonian National Museum of American History (Numismatics Collection): Operates the National Numismatic Collection, a major U.S. public numismatic museum and educational resource that overlaps with ANA's Money Museum mission and competes for educational visitorship and donor support.

Regional players

• Royal Numismatic Society: Long-standing UK-based learned society for numismatics, publishing The Numismatic Chronicle; a regional counterpart to ANA serving academic and serious collector communities outside the U.S.

Direct peers

• Society of Paper Money Collectors: U.S.-based specialty collector association for paper money; competes for dues and engagement from a numismatic collector segment that also overlaps with ANA's Money Museum exhibits.
• GreatCollections: Online auctioneer of certified coins and currency that pays commissions to ANA from member transactions; a direct transactional peer within the ANA-aligned numismatic commerce ecosystem.
• Professional Numismatists Guild (PNG): Direct peer in the numismatic nonprofit/association space, focused on professional coin dealers, ethics, and dealer certification — overlapping membership, dealer directory, and education functions with ANA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/anacoins
• YouTubeyoutube.com/user/AmericanNumismatic
• Facebookfacebook.com/numismatics
• Instagraminstagram.com/AmericanNumismatic
• LinkedInlinkedin.com/company/american-numismatic-association

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Numismatic Association