Professional Numismatists Guild

What Professional Numismatists Guild does

The Professional Numismatists Guild (PNG) is a private nonprofit trade association founded in 1955 and headquartered at 27890 Clinton Keith Rd, Suite D141, Murrieta, California. It is composed of approximately 291 of the country's top rare coin, paper money, and precious metals dealers, with members from the United States and four other countries. The organization functions as the leading self-regulatory body for the U.S. professional numismatic trade, enforcing a Code of Ethics, mandatory background checks, binding arbitration of disputes, and the Collector's Bill of Rights. Its core outputs are membership services, a searchable dealer directory, the nexGen mentorship program for emerging dealers, the APMD accreditation for precious-metals dealers, an annual awards program, and Dealer Day events co-located with major industry conventions (Whitman Expos, CSNS, ANA). PNG is governed by an elected Board led by President John Brush (succeeding James Sego, 2024–2026) with day-to-day operations run by Executive Director John Feigenbaum.

PNG's revenue model is straightforward nonprofit subscription plus sponsorship. Members pay recurring dues across three tiers: Gold ($1,250/year or $125/month, with a current promotional rate of $600/year for the first two years), Gold Associate ($500/year or $50/month), and Silver ($250/year or $25/month). New Gold applicants pay a $300 application fee covering credit report review, and admission requires four sponsor endorsements, a background check, and three years of professional experience. Beyond dues, PNG is funded by donations and sponsorships from industry partners, with Platinum sponsors NGC (Numismatic Guaranty Company) and Stack's Bowers Galleries, plus corporate sponsors including JM Bullion, GOLD.COM, eBay, RARCOA, NCS, PMG, and Gallagher Insurance. Notable sponsor commitments include a second six-figure donation from A-Mark, JM Bullion, and Stack's Bowers directed at educational and membership-expansion activities.

The technology stack is intentionally minimal: PNG is not a software or data company. Its member-facing assets are a public website (pngdealers.org) running on Naylor Association Management Software, an online member directory, an Instagram presence (@pngdealers), and email communications. Sub-brands include nexGen, APMD, and designated "Official" affiliations with NCS (conservation) and PMG (paper money grading). Marketing and member acquisition are conducted through the website, blog content, Instagram, email, and live convention presence. There are no disclosed APIs, integrations, AI capabilities, patents, or technology investments.

Name

Professional Numismatists Guild

Legal name

Professional Numismatists Guild

Website

https://pngdealers.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

The Professional Numismatists Guild is a nonprofit trade association founded in 1955, comprising approximately 291 rare coin, paper money, and precious metals dealers worldwide. It enforces a Code of Ethics, binding arbitration, and consumer protection standards, funded by tiered membership dues and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues - Gold: Full membership for professional numismatists requiring background check, minimum 3 years experience, and adherence to Code of Ethics. Dues are $1,250/year or $125/month. Current promotion: first two years at $600/year or $50/month.
2. Membership Dues - Gold Associate: Associate membership for employees of Gold members, requiring 2 years experience. Dues are $500/year or $50/month.
3. Membership Dues - Silver: Non-dealer membership for individuals affiliated with numismatic community. Dues are $250/year or $25/month.
4. Membership Application Fees: Application fee of $300 for regular Gold membership applicants, including credit report review.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PNG is a nonprofit trade association that sells tiered memberships (Gold, Gold Associate, Silver) to professional rare coin, paper money, and precious metals dealers. Membership is gated by background checks, credit reports, sponsor endorsements, and adherence to a strict Code of Ethics with binding arbitration. The Guild also delivers the nexGen mentorship program, APMD accreditation for precious-metals dealers, an annual awards program, and a consumer-facing searchable dealer directory.

Product overview

The Professional Numismatists Guild is a nonprofit trade association composed of top rare coin, paper money, and precious metals dealers worldwide. The organization does not offer a commercial software product; rather, it provides membership services including Gold, Gold Associate, and Silver membership tiers, a searchable member dealer directory, the nexGen Mentorship Program for aspiring dealers, the APMD accreditation for precious metals dealers, and PNG-sponsored events. The Guild maintains consumer protection through its Code of Ethics and Collector's Bill of Rights, and recognizes outstanding achievements through its annual awards program.

Differentiator

Problem solved

Functional benefit

Brands

• nexGen: Mentorship program matching seasoned PNG dealers with aspiring young upstarts in individual and group mentoring environment for next-generation numismatic professionals.
• APMD (Accredited Precious Metals Dealers)
• NCS – The Official Conservation Service of the PNG
• PMG – The Official Paper Money Grading Service of the PNG

Products and services

• PNG Gold Membership Full membership for professional numismatists at least 21 years old with a minimum of three years experience, requiring background check, credit report, four sponsor endorsements, and signed adherence to the Code of Ethics and binding arbitration. Dues are $1,250/year or $125/month (currently promoted at $600/year or $50/month for the first two years).
• PNG Gold Associate Membership Associate membership for employees of Gold members with at least two years experience, requiring signature adherence to the Code of Ethics. Dues are $500/year or $50/month.
• PNG Silver Membership Non-dealer membership for individuals affiliated with the numismatic community, including industry companies. Dues are $250/year or $25/month.
• nexGen Mentorship Program Educational mentorship program connecting aspiring young numismatists with experienced PNG dealers for guidance on etiquette, professionalism, and business practices. Managed by PNG's nexGen Program Manager.
• APMD (Accredited Precious Metals Dealers) Program Accreditation program for precious-metals dealers meeting PNG's standards for integrity and professionalism, founded on integrity and offering a pledge of responsibility for accredited participants.
• PNG Dealer Day Events Networking and trade events for PNG members and the broader numismatic community held alongside major conventions such as the Whitman Expos, CSNS, and ANA shows.

Quantifiable outcome

• 291 member dealers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered platinum sponsor, corporate partner and key partner.

• Numismatic Guaranty Company (NGC)platinum sponsorGTM or Marketing PartnerNGC is a leading coin authentication and grading service that grades over a million coins annually. Every NGC holder displays the PNG logo on its hologram label, demonstrating mutual partnership value.
• Stack's Bowers Galleriesplatinum sponsorGTM or Marketing PartnerStack's Bowers Galleries has been conducting auctions and dealing in rare U.S., World, and Ancient Coins and Currency since 1933. They conduct live, Internet and specialized auctions.
• JM Bullionplatinum sponsorGTM or Marketing PartnerJM Bullion is an online retailer of precious metals products, established in 2011. They deal exclusively in physical bullion, selling gold or silver delivered directly to customers.
• GOLD.COMplatinum sponsorGTM or Marketing PartnerGold.com is an integrated alternative assets platform with a portfolio of industry-leading brands serving customers worldwide since 1965.
• eBaycorporate partnerChannel Partner/ Reseller/ DistributoreBay has built pathways to connect buyers and sellers over shared passions and values since 1995. They support PNG's nexGen scholarship program.
• RARCOAcorporate partnerGTM or Marketing PartnerRARCOA is one of the leading rare coin and precious metal coin companies in the United States, and one of the largest importers and distributors of gold coins from around the world. Founded in Chicago in 1962.
• NCS (Numismatic Conservation Services)corporate partnerTechnology or IntegrationNCS, offered by NGC, provides expert professional conservation services for public and private collections of coins, tokens and medals.
• PMG (Paper Money Guaranty)corporate partnerTechnology or IntegrationPaper Money Guaranty was founded in 2005 as a fully independent third-party paper money grading service. The world's largest third-party paper money grading service with more than 6 million notes certified.
• Gallagher Insurancecorporate partnerOthersGallagher is a global leader in insurance, risk management and consulting services providing cost-effective, client-centric risk management solutions.
• Whitman Brandskey partnerStrategic or Co-development PartnerWhitman Brands is a leading provider of data, media, and product distribution for the numismatics and collectibles marketplace. Publisher of Red Book and Blue Book reference guides.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Stack's Bowers Galleries: Stack's Bowers is a major rare coin and currency auction house operating since 1933 and a PNG Platinum Sponsor. It is comparable as a high-end industry participant that relies on PNG's dealer-credibility standards while operating a fundamentally different business model.
• Heritage Auctions: Heritage Auctions is the world's largest collectibles auction house with a major numismatics division. It is comparable as a flagship venue where PNG member dealers transact, but operates a fundamentally different business (auction house) rather than a trade association.
• Whitman Publishing / Whitman Brands: Whitman is the publisher of the Red Book and Blue Book reference guides for coin collectors and a PNG Key Partner. Comparable as an information/data backbone of the numismatic industry that supports PNG's educational mission, though a publisher rather than an association.
• JM Bullion: JM Bullion is one of the largest online precious-metals retailers in the U.S. and a PNG Platinum Sponsor. Comparable as a major distribution channel in the precious metals ecosystem that benefits from PNG dealer credibility, though operating a retail rather than association model.
• Professional Coin Grading Service (PCGS): PCGS is the leading competing third-party coin grading service, comparable to NGC and adjacent to PNG's ecosystem. While not a trade association, PCGS is a key pillar of dealer credibility in the same market PNG serves.
• Numismatic Guaranty Company (NGC): NGC is the world's largest third-party coin grading service and a PNG Platinum Sponsor. It is a key ecosystem partner (not a direct competitor) that grades coins and displays the PNG logo on holders, complementing PNG's dealer-credibility mission with independent authentication.

Direct peers

• American Numismatic Association (ANA): The ANA is the largest U.S. numismatic association, founded in 1891, serving collectors and dealers across the hobby. It is the most directly comparable organization to PNG, though ANA is collector-focused while PNG is dealer-focused; both share the numismatic trust-and-standards mission.
• Industry Council for Tangible Assets (ICTA): ICTA is the trade association representing the precious metals, coin, and bullion industry with a focus on dealer advocacy and regulatory engagement. It is comparable to PNG because both operate as trade associations for numismatic/precious-metals dealers, though ICTA's remit is broader industry lobbying while PNG's is dealer ethics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pngdealers
• Facebookfacebook.com/professional-numismatists-guild-291258367562866
• LinkedInlinkedin.com/company/professional-numismatists-guild-png

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Numismatists Guild