Makarttpro

What Makarttpro does

MakarttPro is a Dallas, US-based direct-to-consumer e-commerce brand founded in 2023 that sells professional nail enhancement products to licensed and aspiring nail technicians. The company is led by CEO and founder Yuhua Zhuang and operates with 11-50 employees. Its product portfolio spans three enhancement systems — acrylic (cover powders, EMA monomers, Kolinsky brushes), gel enhancements (Builder Nail Gel with a zero-collapse self-leveling formula, and the proprietary GelFlex soft gel extension system), and gel polishes — alongside professional hardware under the LuxuriaPro sub-brand (a 35,000 RPM rechargeable e-file and a 98W rechargeable curing lamp), training tools such as hyper-realistic silicone practice hands, and a branded merchandise line. MakarttPro also operates an iOS app called NailTechConnect, signaling community engagement beyond transactional commerce.

The business model is asset-light and transaction-based: revenue is generated primarily through one-time e-commerce purchases via the Shopify-hosted makarttpro.com website, supplemented by TikTok Shop and an Amazon storefront. Pricing is unit-based across a broad range ($15.99 for individual acrylic powders up to $2,023.99 for the Professional Full Studio Bundle), with aggressive promotional mechanics — daily deals up to 50% off, sitewide sales up to 25% off, and category-level discounts of 30-40%. Average order value is elevated through curated bundles (e.g., Ultimate Acrylic Starter Kit, LuxuriaPro Drill & Lamp Bundle) and a Build-Your-Own bundle configurator. Distribution is omnichannel but exclusively DTC; no traditional retail or distributor relationships are used.

Go-to-market is a combination of direct-to-consumer e-commerce, community-led marketing via a Brand Artist influencer program (10 named artists each with personalized discount codes), and product-led content marketing through YouTube tutorials, Instagram, and TikTok. The company also pursues a B2B-adjacent motion through Nail School Partnerships that supply training institutions with curriculum support and bulk purchasing. Customer segments are organized horizontally around professional nail technicians, aspiring nail technicians, and educational institutions, with no disclosed enterprise accounts or revenue concentration.

Name

Makarttpro

Legal name

MakarttPro

Website

https://makarttpro.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

MakarttPro is a Dallas-based DTC e-commerce brand selling professional nail enhancement systems (acrylics, builder gels, GelFlex soft gel, LuxuriaPro devices) directly to licensed and aspiring nail technicians via its Shopify website, TikTok Shop, and Amazon.

Ownership category

akta.pro rank

Product category

Professional Nail Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Professional nail supplies
• Acrylic nail systems
• Gel nail enhancements
• Nail technician tools
• Professional nail products

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Primary revenue stream from direct-to-consumer sales of professional nail products through the official website, including acrylic powders, builder gels, gel polishes, nail tips, tools, brushes, and equipment. One-time purchase model with no subscription component.
2. Bundles & Kits: Revenue from curated starter kits and bundles combining multiple products at discounted prices, including the Professional Full Studio Bundle ($1,517.99-$2,023.99), Ultimate Acrylic Starter Kit ($114.74-$196.99), and various gel/bulb bundles. Drives higher average order value through value bundling.
3. Third-Party Marketplace Sales: Sales through official TikTok Shop and Amazon store for additional revenue streams and market reach beyond the primary e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Makarttpro designs, brands, and sells professional nail enhancement products, including acrylic powder systems, EMA liquid monomers, builder gels, GelFlex soft gel nail extension systems, gel polishes, and professional tools such as LuxuriaPro e-file drills and UV/LED curing lamps. Offerings are sold direct-to-consumer to licensed and aspiring nail technicians through the company's e-commerce site, TikTok Shop, and Amazon, supplemented by free educational content and a brand artist community.

Product overview

MakarttPro is a professional nail care brand offering a comprehensive portfolio of products for licensed nail technicians. The core offerings center around three main enhancement systems: (1) Acrylic systems including cover powders, EMA monomers, and Kolinsky brushes; (2) Gel enhancement systems featuring Builder Nail Gel and GelFlex soft gel products; and (3) Professional tools including LuxuriaPro e-files, curing lamps, and nail drills. Supporting products include gel polishes in curated color collections, nail essentials (files, buffers, tips, primers), training tools like silicone practice hands, and branded merchandise. The brand operates through a Brand Artist influencer program offering discount codes and maintains distribution through their official website, TikTok Shop, and Amazon store.

Differentiator

Problem solved

Functional benefit

Brands

• LuxuriaPro: Professional-grade nail devices including e-files and curing lamps
• GelFlex
• MakarttPro Merch

Products and services

• Acrylic Starter Kit + Monomer Bundle Comprehensive starter kit for professional nail technicians including acrylic powders (Clear, Sweet Pea, Pink Silk, Vanilla Cream), Kolinsky brush, primer, dehydrator, buffer blocks, nail files, and square nail tips with optional monomer bundles in various scents. Priced $114.74-$196.99.
• Cover Acrylic Powder Set (Luxury Collection) Professional cover acrylic powder sets available in multiple collections (Core, Cool Tone, Warm Tone, Enchanted, Rosette) with 16-32 shades total, formulated for smooth application, strong coverage, and flawless natural finish. Priced at $144.00 (50% off from $287.99).
• Builder Nail Gel Collection 12-neutral-shade builder gel series for natural overlays, sculpting, and nail strengthening with self-leveling formula and zero-collapse technology, curing to a flexible yet strong finish lasting up to 3+ weeks. Priced $55.19-$91.99.
• LuxuriaPro Professional E-File Professional-grade rechargeable nail drill with 35,000 RPM motor, available in black and pink, designed for precision nail work with variable speed control. Priced at $197.99 (40% off from $329.99).
• LuxuriaPro 98W Rechargeable Professional Curing Lamp Professional UV/LED curing lamp with 98W power, rechargeable design, available in black and pink, designed for efficient gel polish and builder gel curing. Priced at $126.00 (40% off from $210.00).
• GelFlex Professional Soft Gel Starter Kit Complete soft gel extension kit including 500pcs of nail tips (in 14 sizes), pH Bond, Primer, Adhesive Gel, and Ultra Glass Top Coat, available in Coffin, Almond, and Square shapes. Priced $37.00-$73.99.
• 6 Color Gel Polish Set Professional gel polish sets available in Red, Blue, Purple, Pink, Nude, and Monochrome collections featuring high-performance pigments and ultra-thin texture for long-lasting shine. Priced at $41.99 (40% off from $69.99).
• EMA Liquid Monomer Professional EMA monomers including Low Odor EMA Liquid and Scented Monomers (Strawberry, Banana, Grape) engineered for smooth bead control, low odor, and consistent polymerization.
• Kolinsky Brush Collection Professional 100% Kolinsky hair brushes in various sizes (#8, #10, #12, #14, #16) with monomer-resistant handles for precise acrylic application.
• Silicone Practice Hand Hyper-realistic silicone practice hand for nail technician training, available in Light, Tan, and Dark skin tones with replacement tips available.
• Professional Full Studio Bundle Complete professional studio bundle including essential products for full nail services; the most comprehensive kit offering from MakarttPro. Priced $1,517.99-$2,023.99.
• LuxuriaPro Drill & Lamp Bundle Combined professional e-file drill and curing lamp bundle for complete nail enhancement services, including LuxuriaPro Professional E-File and 98W Curing Lamp in matching colors.
• MakarttPro Merchandise Official branded merchandise including beanie, cap, tote bag, tumbler, hoodie & sweatpants matching set, and apron.

Quantifiable outcome

• Up to 3+ weeks retention
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nail Schools (Education Partners)coreStrategic or Co-development PartnerMakarttPro offers Nail School Partnerships providing educational institutions with curriculum support, bulk purchasing options, and educator resources. These partnerships support the training of aspiring nail technicians using MakarttPro products.
• Brand Artists (10 Artists)coreGTM or Marketing PartnerThe Brand Artist program includes Amy, Andrea, Anjolie, Antique, Debbie, Evelyn, Jasmine, Karizma, Seylah, and Vane. Each artist provides personalized discount codes (ANNX99, MBB15, ANJOLIE25, AMYV, KARIZMA25, FANCY15, DREA25, EVELYN24, SEYY25, VANE24), creates content featuring products, and serves as brand ambassadors in the nail technician community.
• UPS, FedEx, and DHLminorOthersInternational shipping partners enabling global delivery of products to customers outside the contiguous US.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OPI: One of the largest global professional nail brands offering gel polishes, acrylics, and treatments through both pro and retail channels. Directly comparable to MakarttPro's core gel polish and acrylic powder categories, but at significantly larger scale and with broader distribution.
• CND (Creative Nail Design): Established professional nail brand behind Shellac and Brisa Lite gel systems, widely used in salons. Overlaps with MakarttPro's gel enhancement, gel polish, and professional positioning, and serves the same licensed technician customer base.
• Gelish: Pioneer in soak-off gel polish with a comprehensive pro product line including gel polishes, acrylics, and nail enhancement systems. Overlaps heavily with MakarttPro's gel polish and gel enhancement categories and shares the pro-salon target customer.

Direct peers

• Kiara Sky: Professional nail brand offering gel polishes, acrylic powders, dip powders, and nail tools targeted at licensed technicians, with strong e-commerce and influencer marketing. Closely comparable to MakarttPro in product breadth, target customer, and DTC-led GTM.
• Young Nails: Professional nail brand focused on acrylic systems, gel polishes, and education for licensed technicians, with strong pro-channel distribution. Comparable to MakarttPro in targeting pro nail technicians with education-led marketing and formulation-driven products.
• Mia Secret: Professional nail supplies brand offering acrylic powders, monomers, gels, and tools, widely used by pro technicians and aspiring students. Directly comparable to MakarttPro's acrylic system, monomer offerings, and value-driven pro positioning.
• Light Elegance: US-based professional nail brand manufacturing gel polishes, builder gels, and acrylic systems with an education- and pro-salon-led model. Highly comparable to MakarttPro's premium pro positioning, gel enhancement focus, and education content strategy.
• The GelBottle Inc: Pro-focused gel polish and nail enhancement brand with strong e-commerce presence and influencer marketing. Overlaps with MakarttPro's gel polish, gel extensions (GelFlex-style systems), and social-led GTM targeting professional technicians.

Emerging players

• Beetles Gel Polish: Fast-growing, value-priced gel polish and nail supply brand with heavy Amazon and DTC presence. Comparable to MakarttPro in marketplace-led distribution and gel polish category, though more consumer-leaning versus MakarttPro's pro-only positioning.
• Entity Beauty: Professional nail brand offering gel polishes, acrylics, and tools targeted at salons and technicians. Comparable to MakarttPro's pro-only positioning, gel/acrylic product mix, and growth-stage D2C plus distributor model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoe55OPDPbIzwGmLDKeSqWQ
• Instagraminstagram.com/makarttpro
• TikToktiktok.com/@makarttpro
• Xx.com/makarttpro
• Facebookfacebook.com/makarttpro
• LinkedInlinkedin.com/company/makarttpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makarttpro