The GelBottle
The GelBottle is a Brighton, UK-based professional nail care company that manufactures and distributes its proprietary BIAB™ gel builder system, 500+ gel colours, tools, and training to certified nail technicians across 30 countries, with a consumer sub-brand (Peacci) and the accredited TGB Academy.
- Company typePrivate
- Founded2015
- HeadquartersBrighton, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The GelBottle does
The GelBottle Inc (legally Daisy's Nail Company Ltd) is a Brighton, UK-based professional nail care company founded in 2015 by Daisy, a single mother of three, bootstrapped with a £5,000 UK Government grant. The company manufactures and distributes gel nail systems, tools, accessories, and training to certified nail technicians across 30 countries and 5 continents, with 101–250 employees and operational headquarters in Shoreham-by-Sea.
The product portfolio is anchored by BIAB™ (Builder In A Bottle™), a proprietary soak-off gel builder for which the company is the original inventor, with variants including Original BIAB™, Fibre BIAB™, Hard BIAB™, All-In-One BIAB™, and TPO & HEMA-Free formulations. All products are vegan, cruelty-free, ISO 22716-compliant, and use HEMA concentrations (8–17%) materially below industry benchmarks; the company reports a 0.004% adverse reaction rate across 11 million BIAB services performed in 2022–23. Supporting lines include 500+ Gel Colour SKUs, Extensions (ProForm™), Nail Art, Tools & Accessories, and the consumer-facing Peacci sub-brand and TGB SPA™ hand/foot care line.
Revenue is generated primarily through direct e-commerce sales (thegelbottle.com) of professional consumables requiring technician qualification, with a Klarna-integrated checkout, plus consumer sales of Peacci and TGB SPA, accredited training revenue via TGB Academy (Guild of Beauty Therapists and ABT accredited, in 45+ locations), affiliate/brand partnership revenue, and international distributor sales. Go-to-market blends a B2B sales-led motion (qualified professional buyers) with product-led growth through Club TGB loyalty, influencer/celebrity endorsements, and education-driven demand generation.
The GelBottle firmographics
Firmographics- Name
- The GelBottle
- Legal name
- Daisy's Nail Company Ltd
- Website
- https://thegelbottle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The GelBottle is a Brighton, UK-based professional nail care company that manufactures and distributes its proprietary BIAB™ gel builder system, 500+ gel colours, tools, and training to certified nail technicians across 30 countries, with a consumer sub-brand (Peacci) and the accredited TGB Academy.
- Ownership category
- akta.pro rank
The GelBottle industry classification
Industry- Product category
- Professional Nail Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)
- akta.pro secondary industries
- Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE), Nail Technology (EDAOALAG)
Keywords
Where The GelBottle is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The GelBottle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Gel Nail Products: Sale of professional-grade gel nail products including BIAB™, gel colours, extensions, nail art, tools and accessories to certified nail technicians. Products sold directly through thegelbottle.com with professional qualification verification required.
- Consumer Beauty Products: Sale of Peacci polishes and TGB SPA essentials for at-home beauty enthusiasts through e-commerce platform.
- Education and Training: TGB Academy offers ABT and Guild-accredited courses, live masterclasses and educational resources for nail technicians. Courses available online and in 45+ locations worldwide with kit purchases required.
- Brand Partnerships and Affiliate Revenue: Affiliate partnerships offering 10% rewards, marketing collaborations, product integrations and bundles with complementary brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BIAB nail services in major cities |
| Transaction based/ take rate | Pay-as-you-go | Club TGB Loyalty Points Redemption |
| Other | Monthly | Free shipping threshold |
| One time/ perpetual license | Pay-as-you-go | Gift Certificates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The GelBottle product offering
Product offeringCore offering
The GelBottle (legal entity Daisy's Nail Company Ltd) is a UK-based manufacturer and seller of professional-grade gel nail systems, anchored by its proprietary BIAB™ (Builder In A Bottle) technology. The company sells a full ecosystem of products including builder gels, gel colour polishes (500+ shades), nail extensions (ProForm™), nail art, tools, and TGB SPA hand/foot care, primarily to certified nail technicians and secondarily to at-home consumers via its Peacci sub-brand.
Product overview
The GelBottle Inc is a professional nail care company offering a unified product ecosystem centered on BIAB™ (Builder In A Bottle™), their signature soak-off gel builder. The core portfolio includes multiple BIAB variants (Original, Fibre, Hard, All-In-One, and HEMA-Free formulations) alongside an extensive Gel Colour range (500+ shades), Extensions systems (including ProForm™), and Nail Art products. The company also operates TGB SPA™ for hand/foot care and Peacci as a consumer-facing sub-brand. Supporting platforms include TGB Academy for professional training (ABT and Guild accredited) and Club TGB loyalty programme. Products are vegan, cruelty-free, and compliant with EU Cosmetic Regulation 1223/2009, with manufacturing across UK, EU, and Far East under ISO 22716 standards.
Differentiator
Problem solved
Functional benefit
Brands
- Peacci: Consumer nail polish brand offering Peacci Polish and Peacci S.K.I.N products for at-home beauty enthusiasts, distinct from the professional-grade TGB line.
Products and services
- BIAB™ (Builder In A Bottle™) A signature soak-off gel builder line that adds strength and structure to natural nails while allowing flexibility to prevent breakage. Functions as an all-in-one primer and base coat for professional nail technicians. Includes multiple variants for different client needs.
- Original BIAB™ The original BIAB formula with 17% HEMA concentration (below the 30-35% recommended limit), offering flexibility to reduce nail breakage. The foundational product in the BIAB family for professional nail technicians.
- Fibre BIAB™ Next-generation builder gel reinforced with Nylon-66 microfibers for enhanced strength, stress distribution, and crack resistance. TPO and HEMA-free formula designed for clients with sensitivities, manufactured in the UK at DK Beauty Labs.
- BIAB™ TPO & HEMA-Free HEMA-free and TPO-free variant of BIAB for clients with sensitivities or allergies, formulated without these common allergens while maintaining strength and durability.
- Hard BIAB™
Quantifiable outcome
- 4 weeks chip-free wear on average
- +4 more outcomes
Companies that use The GelBottle
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The GelBottle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The GelBottle partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Guild of Beauty TherapistscoreTGB Academy courses are fully accredited and approved by the Guild of Beauty Therapists, ensuring professional training standards are met.
- CTPA (Cosmetic Toiletry and Perfumery Association)coreTGB is a member of CTPA and participates in the Cosmetovigilance Advisory Group and working group with dermatologists from the British Society for Cutaneous Allergy (BSCA).
- IntertekcoreThird-party audit provider that conducts factory audits on all manufacturers (regardless of country of origin) to ensure safety manufacturing process and ethical working environments.
- KlarnacorePayment service provider offering Pay in 3 interest-free installments for customers. Over 85 million consumers worldwide trust Klarna.
- Brand Ambassadors (Various Influencers)coreAmbassador programme featuring nail technicians including Amber Hancock, Bryony Howell, Hannah Taylor, Joanne Thomas, Kiah Delarosa, Nicole Marien, Stephanie Holland, Shenique Dawkins.
- DistributorscoreInternational distribution partners enabling TGB products to reach customers across 30 countries globally.
- Affiliate PartnersminorMarketing collaboration partners with 10% affiliate rewards programme for authentic and creative partnerships with brands sharing similar values.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
The GelBottle competitors and assessment
Company assessmentDirect peers
- Young Nails: Young Nails is a professional nail brand offering gel polishes, acrylic systems, and nail art with strong salon distribution and education programs. It competes with TGB across gel colour, builder, and education categories.
- OPI: OPI is a global leader in professional nail lacquer, gel polish, and nail treatments, sold through salons and authorized distributors. It directly competes with TGB's gel polish and BIAB product lines, serving the same professional nail technician customer base.
- Dashing Diva: Dashing Diva offers professional gel polish, press-on nails, and nail treatments sold through salons and retail. It competes with TGB across gel colour, extensions, and consumer nail products, with similar omnichannel distribution.
- CND (Creative Nail Design): CND is a long-established professional nail brand offering gel systems (Shellac), enhancements, and nail art. It competes head-to-head with TGB's BIAB franchise in the salon channel, with comparable training and certification programs.
- Light Elegance: Light Elegance manufactures professional gel nail products including builder gels, soak-off gels, and hard gels sold exclusively to licensed nail technicians. Its product mix and professional-only distribution closely mirror TGB's BIAB and gel colour portfolio.
- Hand & Nail Harmony (Gelish): Gelish is one of the original gel polish brands, sold through professional nail technicians and salons globally. Its soak-off gel polish system directly competes with TGB's gel colour and BIAB offerings in the professional nail category.
- Kupa Inc. Kupa is a US-based professional nail manufacturer offering gel polishes, gels, e-files, and accessories to nail technicians and salons. Its product range and B2B pro distribution model closely parallel TGB's professional channel business.
Regional players
- Bio Sculpture Gel: Bio Sculpture Gel is a South Africa-originated professional gel system with global distribution, particularly strong in Africa, Australasia, and parts of Europe. Its soak-off and builder gel range directly overlaps with TGB's BIAB product category.
Emerging players
- Manucurist: Manucurist is a French green/clean beauty brand whose Green Flash LED gel polish targets both pros and at-home users. It overlaps with TGB's Peacci consumer line and the HEMA-Free gel segment, and has rapidly scaled in Europe with strong digital branding.
- Olive & June: Olive & June is a US-based D2C nail brand offering polishes, press-ons, and at-home manicure systems with strong consumer marketing. While primarily consumer-facing, it competes with TGB's Peacci brand for at-home nail enthusiasts and could pressure TGB's consumer growth.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
The GelBottle social profiles
Digital presenceThe GelBottle financial estimates
Financial estimateRevenue estimate
Valuation estimate
The GelBottle leadership team
Management profileNumber of profiles
Profiles1 record
The GelBottle subsidiaries and ownership
Company hierarchySubsidiaries1 record
The GelBottle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The GelBottle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The GelBottle
What does The GelBottle do?
The GelBottle (legal entity Daisy's Nail Company Ltd) is a UK-based manufacturer and seller of professional-grade gel nail systems, anchored by its proprietary BIAB™ (Builder In A Bottle) technology. The company sells a full ecosystem of products including builder gels, gel colour polishes (500+ shades), nail extensions (ProForm™), nail art, tools, and TGB SPA hand/foot care, primarily to certified nail technicians and secondarily to at-home consumers via its Peacci sub-brand.
Is The GelBottle a public or private company?
The GelBottle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The GelBottle founded?
The GelBottle was founded in 2015. It employs 101 to 250 people.
Where is The GelBottle based?
The GelBottle is headquartered in Brighton, Australia, in the Oceania region.
How does The GelBottle make money?
Four revenue lines are on record. Professional Gel Nail Products are the primary driver. The others are consumer Beauty Products, education and Training and brand Partnerships and Affiliate Revenue.
Who are The GelBottle's main competitors?
Direct peers on record are Young Nails, OPI, Dashing Diva, CND (Creative Nail Design), Light Elegance, Hand & Nail Harmony (Gelish) and Kupa Inc.. Bio Sculpture Gel is listed as a regional player. Emerging players are Manucurist and Olive & June.
Does The GelBottle have an API?
No public API is recorded for The GelBottle.
What industry is The GelBottle in?
The GelBottle's product category is Professional Nail Care Products. Its primary akta.pro industry code is CRABALAE, Nail Salon Products (Polish, Gel, Acrylic, Supplies), with a secondary code of CRABACAD, Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color). Its SIC code is 2844.