What Blinds 2go Ltd. does

Blinds 2go Ltd. is a Nottingham-based, UK-focused direct-to-consumer e-commerce retailer specialising in made-to-measure window blinds and curtains. Founded in 2000 and operating via blinds-2go.co.uk (with a companion curtains-2go.co.uk storefront), the company sells a broad portfolio of made-to-measure products spanning at least 19 blind categories — wooden, roller, roman, vertical, venetian, PerfectFIT shutter-style, no-drill, electric/motorised, blackout, bifold, pleated, skylight/roof, energy-saving thermal, conservatory, children's, outdoor, panel, privacy sheers, day-and-night, and stick-on — together with made-to-measure curtains and accessories including cushions and SmartView motorisation components. The company claims more than 14 million windows covered cumulatively and pricing up to 60% below traditional high street alternatives.

The technical platform centres on a customisation/ordering configurator for made-to-measure dimensions, supported by online measuring guides, fitting instructions, a SureSize Measurement Guarantee (free replacement on incorrect measurements), and free fabric sampling. Proprietary product features include Twist2Go and PerfectFIT no-drill mounting systems, app-controlled Tuiss SmartView electric motorisation with plug-in or solar charging, and a 5-year standard product guarantee. Distribution and merchandising rely on a deep SEO-oriented site architecture (category, colour, room, and brand landing pages), an Everyday Value budget sub-brand alongside premium designer ranges, and curated collections under licensed brand partnerships including V&A William Morris, Disney Home, Liberty (with a Bridgerton collaboration), Harlequin, Sanderson, Scion, Clarke & Clarke, Emma Bridgewater, Clarissa Hulse, and Baker Lifestyle. Skylight products are engineered for compatibility with VELUX, FAKRO, DAKSTRA/RoofLITE, and Keylite roof windows.

The business model is a one-time-purchase, direct-to-consumer e-commerce model transacting entirely online through the company's own storefronts, with email and social funnels (Facebook, Instagram, Pinterest, TikTok, X), magazine features (Ideal Home, House Beautiful, Living Etc, Your Home, Woman & Home, Home & Gardens), and a Refer-a-Friend programme supporting demand. The private limited company employs 101-250 people at its Nottingham headquarters, generates the bulk of revenue from UK residential homeowners, and supplements this with a commercial customers segment. Payment options include standard cards plus the ClearPay buy-now-pay-later integration. No revenue, funding, M&A, or ownership data is disclosed in the source material.

Name

Blinds 2go Ltd.

Legal name

Blinds 2 Go Limited

Website

https://blinds-2go.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Blinds 2go Ltd. is a Nottingham-based, UK-focused e-commerce retailer selling made-to-measure blinds, curtains, and accessories directly to residential homeowners via blinds-2go.co.uk, supported by no-drill and app-controlled motorisation options and licensed designer brand collections.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer online sales of made-to-measure blinds, curtains, and accessories. Customers configure custom尺寸 products through the website and pay per order. Revenue generated through one-time product purchases with optional accessories and add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Blinds 2go Ltd. manufactures-to-order and retails a wide range of made-to-measure window blinds and curtains direct to UK consumers through its own e-commerce websites (blinds-2go.co.uk and curtains-2go.co.uk). Products span roller, roman, vertical, venetian, wooden, pleated, shutter, panel, blackout, electric, no-drill, skylight, conservatory, children's, outdoor, day-and-night, privacy sheer, stick-on, and bifold-door blinds, plus made-to-measure curtains and cushions, with designer licensed collections from brands such as V&A William Morris, Disney Home, Emma Bridgewater, Harlequin, Liberty, Sanderson, Scion, and Clarke & Clarke.

Product overview

Blinds 2go Ltd. is a UK-based made-to-measure blinds retailer offering a comprehensive portfolio of window covering products. The core offering consists of various blind types including Wooden, Roller, Roman, Vertical, Venetian, PerfectFIT, Shutter, No Drill, Electric, Blackout, BiFold, Pleated, Skylight, Energy Saving, Conservatory, Children's, Outdoor, Panel, Privacy Sheers, and Day & Night blinds. The company also offers complementary products including Curtains (via curtains-2go.co.uk), Cushions, and Electric Blind Accessories (SmartView motors, chargers, remote controls). SmartView technology enables app-controlled electric blinds, while No Drill and Stick On ranges provide tool-free installation options. The Everyday Value sub-brand offers budget-friendly alternatives. Products feature designer collaborations with V&A William Morris, Emma Bridgewater, Harlequin, Clarissa Hulse, Liberty, Clarke & Clarke, Sanderson, Scion, Disney Home, Baker Lifestyle, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Blinds Real wood and faux wood blinds with classic slatted design and robust construction, offered in light, medium, and dark wood finishes for UK residential customers seeking traditional styling.
• Roller Blinds Versatile made-to-measure roller blinds in a wide range of colours, patterns, and finishes, including waterproof fabrics and blackout options, for UK residential customers.
• Roman Blinds Soft fabric blinds that fold into elegant pleats when raised, available with blackout, thermal, and light filtering linings, for UK customers seeking a softer window treatment.
• Vertical Blinds Made-to-measure vertical blinds ideal for tall or large windows, offering filtered light when closed and stacking neatly away when open, for UK residential and light commercial customers.
• Venetian Blinds Durable aluminium venetian blinds in matte and gloss finishes providing precise slat-based light control, for UK customers wanting adjustable privacy and light filtering.
• PerfectFIT Blinds Shutter-style blinds that clip neatly into uPVC window frames without tools, using a no-drill click or twist bracket mechanism, for UK homeowners (particularly in rented or uPVC-fitted properties).
• Shutter Blinds Made-to-measure shutter-style blinds offering a timeless shutter look with clip-in installation suitable for uPVC windows and doors, for UK residential customers.
• No Drill Blinds A collection of blinds with click or twist mechanism brackets enabling tool-free installation without drilling, across multiple blind types, for UK customers (especially renters).
• Electric Blinds Motorised made-to-measure blinds controllable via the Tuiss SmartView smartphone app, touch-of-a-button or smartphone operation, with rechargeable battery-powered motors (plug-in or solar charging options).
• Blackout Blinds Light-blocking made-to-measure blinds that stop light completely, including a Complete Blackout variant with side tracks, for bedrooms, children's rooms, and shift workers.
• BiFold Blinds Made-to-measure blinds designed for bi-fold doors, staying tucked away when doors are open, with no-drill click mechanism for uPVC and aluminium frames.
• Pleated Blinds Honeycomb fabric pleated blinds with air-trapping cells that improve energy efficiency, available in multiple colours and styles for UK customers.
• Skylight Blinds Made-to-measure skylight/roof blinds designed to fit VELUX, FAKRO, DAKSTRA/RoofLITE, and Keylite roof windows, available in various patterns and functional options.
• Energy Saving Blinds Thermal made-to-measure blinds with insulation properties designed to improve energy efficiency year-round, for UK homeowners focused on heat retention.
• Conservatory Blinds Specialised made-to-measure blinds designed for conservatory windows and roof lights, addressing the unique light and heat challenges of glazed conservatory spaces.
• Commercial Blinds Professional-grade made-to-measure blinds for commercial premises such as offices, retail spaces, and hospitality venues, intended for business buyers prioritising durability and professional appearance.
• Children's Blinds Child-safe made-to-measure blinds featuring blackout linings and playful patterns (including licensed Disney Home designs such as Mickey Mouse, Disney Princess, Disney Classics, Bambi, and Alice in Wonderland), for UK families decorating children's bedrooms.
• Outdoor Blinds Made-to-measure outdoor shading solutions (awnings) for gardens, patios, and outdoor spaces, providing sun protection for UK homeowners.
• Panel Blinds Wide-panel contemporary made-to-measure blinds for large windows and sliding doors, featuring a track system with control wand operation.
• Day & Night Blinds Dual-layer made-to-measure blinds combining sheer and blackout fabrics, allowing the user to vary light control between transparent and opaque modes.
• Privacy Sheers Twistable made-to-measure blinds allowing visibility out while maintaining privacy, ideal for doors opening onto gardens or balconies.
• Stick On Blinds Peel-and-press adhesive made-to-measure blinds for tool-free installation directly onto window frames, suitable for renters and quick fit-outs.
• Made-to-Measure Curtains Made-to-measure curtains in various heading types (eyelet, pencil pleat, double pinch pleat, wave, motorised), fabric types (voiles, linen, velvet, chenille, real/faux silk), and designer patterns from V&A William Morris, Harlequin, Liberty, Clarke & Clarke, and Disney Home, sold via curtains-2go.co.uk to UK consumers.
• Cushions Scatter cushions, sofa cushions, and throw pillows in various colours and patterns, sold as coordinating soft furnishings to complement Blinds 2go blinds and curtains.
• SmartView Electric Motor Retrofit motor unit for converting existing Roller Blinds into app-controlled electric blinds, used with the SmartView smartphone app for UK customers.
• SmartView Plug-in Charger Standard plug-in mains charger for SmartView electric blind motors.
• SmartView Solar Charger Eco-friendly solar-powered charger option for SmartView electric blind motors, enabling cable-free recharging.
• SmartView Electric Remote Control 14-channel remote control that works alongside the SmartView app for motorised blind operation, allowing manual as well as smartphone control.
• Everyday Value Collection Budget-friendly sub-range of essential made-to-measure blinds including Roller, Wooden, Vertical, Venetian, Roman, Stick On Pleated, and PerfectFIT Shutter variants aimed at price-sensitive UK customers.

Quantifiable outcome

• 14 million+ windows covered

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• V&A (Victoria and Albert Museum) / William MorriscoreTechnology or IntegrationLicensed designer pattern collection featuring iconic William Morris designs in collaboration with the V&A museum. Products include Roman Blinds, Roller Blinds, and other window treatments featuring Pimpernel, Willow Bough, Strawberry Thief, and Acanthus patterns.
• Disney HomecoreTechnology or IntegrationLicensed Disney-branded blind designs including Mickey Mouse, Disney Princess, and Disney Classics patterns. Includes Disney Home x Sanderson collaboration collection featuring Bambi, Alice in Wonderland, and more.
• Emma BridgewatercoreTechnology or IntegrationLicensed Emma Bridgewater designer patterns on window blinds, featuring signature polka dot and British countryside designs.
• HarlequincoreTechnology or IntegrationPartnership with Harlequin design house for premium patterned window treatments. Features Salice Trail and other signature Harlequin designs across Roman Blinds and other product lines.
• SandersoncoreTechnology or IntegrationLicensed Sanderson design collection including botanical and traditional English patterns for window treatments.
• LibertycoreTechnology or IntegrationLiberty London designer fabric collection for window blinds. Also includes Liberty & Bridgerton collaboration designs featuring classic British floral patterns.
• ScioncoreTechnology or IntegrationLicensed Scion design house patterns featuring contemporary, bold designs for modern homes. Includes Shibori Dye and other signature Scion collections.
• Clarke & ClarkecoreTechnology or IntegrationPartnership with Clarke & Clarke for designer window blind fabrics including Mombasa Jungle and other contemporary patterns.
• TuisscoreTechnology or IntegrationSmartView electric blind motorisation technology partner. Tuiss SmartView app enables smartphone control of electric blinds. Tuiss also provides the SmartView motorisation system for compatible Roller and Roman Blinds.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/blinds2go
• Facebookfacebook.com/Blinds2go.Curtains2go
• Instagraminstagram.com/blinds2go
• Pinterestpinterest.com/blinds2go
• TikToktiktok.com/@blinds2go.official
• LinkedInlinkedin.com/company/blinds-2go

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blinds 2go Ltd.