Smartsoft

Name

Smartsoft

Legal name

DATATECH SMARTSOFT, INC

Website

https://smartsoftusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud API Services: Subscription-based access to SmartSoft's secure cloud servers via SOAP or REST APIs, with scalable usage based on customer needs
2. On-Premise Software Licenses: Locally hosted desktop or server solutions deployed behind customer firewall with unlimited record processing
3. Desktop Solutions: Point-of-entry single address lookup software for real-time address validation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SmartSoft develops and sells USPS CASS/PAVE-certified and Canada Post SERP-recognized address verification and postal data quality software. Products are delivered as desktop applications, on-premise server installations, and cloud-based SOAP/REST APIs, supporting both real-time point-of-entry validation and batch correction of US and Canadian addresses. The portfolio includes SmartAddresser (postal presort/discounts), MailSpotter (IMb mail tracking), AccuMail (address cleansing), NCOA/NCOALink (move updates), geocoding, RDI, and Email Verification.

Product overview

Smartsoft offers a comprehensive data quality and postal software suite comprising multiple integrated products. The core offerings include Address Verification Software (with Desktop, On-premise, and Cloud API deployment options) supporting both single address lookup (Point-of-Entry) and Batch Address Correction for USA and Canada. The portfolio includes SmartAddresser US Postal Software (CASS and PAVE certified) and Canadian Postal Software (SERP recognized) for postal presort and discount optimization. Supporting modules include NCOA/Move Update Services, Geocoding for lat/long data, Email Verification REST API, RDI (Residential Delivery Indicator), and MailSpotter for IMb mail tracking. Products are available via Cloud (SOAP/REST API) or On-premise deployment.

Differentiator

Problem solved

Functional benefit

Brands

• SmartAddresser: CASS and PAVE certified USPS postal software for postal discounts and address validation.
• MailSpotter
• AccuMail

Products and services

• Address Verification Software Integrated address validation solution available as Desktop, On-Premise, and Cloud API deployments for US and Canadian addresses, supporting both single-address point-of-entry lookup and batch correction across customer databases. Built for businesses that need accurate, standardized address data at intake and across existing records.
• Single Address Lookup – USA & Canada Real-time point-of-entry address validation for US and Canadian addresses, integrated into existing systems to validate customer information before it enters the database.
• Batch Address Correction – USA & Canada Bulk address correction, standardization, and update service applied across an entire customer database to ensure records are accurate and current.
• NCOA / NCOALink Move Update Service USPS-authorized National Change of Address processing service that updates recipient addresses when they have moved, keeping mailing lists current and improving deliverability.
• Geocoding – Mapping Tool Geocoding service that appends latitude and longitude coordinates to address records to support mapping, routing, and spatial analysis.

Quantifiable outcome

• 99% accuracy guarantee for address verification
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• USPS (United States Postal Service)coreTechnology or IntegrationSmartSoft maintains CASS certification, PAVE certification, and NCOALink service provider status with USPS, integrating official postal data for address verification, change-of-address updates, and postal presort optimization
• Canada PostcoreTechnology or IntegrationSmartSoft's Canadian Postal Software is SERP (Software Evaluation and Recognition Program) recognized by Canada Post, enabling accurate Canadian address correction and postal optimization

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PostGrid: Cloud-based address verification, NCOA, and direct mail automation API provider targeting similar mid-market and enterprise data-quality buyers.
• Melissa (Melissa Data): Long-standing direct competitor offering address verification, NCOA, CASS-certified presort, email validation, and global data quality APIs across cloud and on-premise deployments.
• SmartyStreets: Direct US address verification API competitor offering CASS-certified validation, geocoding, and mailing-data services aimed at developers and enterprise integrators.
• Loqate (GBG Group): Global address verification, email validation, and geocoding provider with cloud APIs; competes head-on with SmartSoft in address-quality services and adds international reach.
• Lob: Developer-focused direct mail API platform offering address verification, print, and mail delivery automation; overlaps with SmartSoft's API-first address validation and mail tracking.
• AccuZIP: Niche competitor in USPS-certified presort, CASS, NCOA, and address quality software for direct mailers — directly comparable product line to SmartAddresser and AccuMail.

Broad incumbents

• Experian Data Quality: Global incumbent providing address verification, email validation, and identity data as part of a much broader consumer credit and data services portfolio.
• Precisely: Large enterprise data quality and address verification vendor (formerly Pitney Bowes Software/Group 1 Software); offers a broader data integration portfolio in which address validation is one capability.
• Informatica (Address Verification / Data Quality): Enterprise data integration and quality platform whose address verification and data quality capabilities overlap with SmartSoft at large enterprise buyers.

Emerging players

• BriteVerify (Validity): Email verification and contact data quality provider under Validity; overlapping customer base in data hygiene and contact-record validation though focused on email rather than postal.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartsoftusa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartsoft