Natural Evolution, Inc.

What Natural Evolution, Inc. does

Natural Evolution, Inc. (NEI) is a private electronics recycling company headquartered at 5701 E 13th St in Tulsa, Oklahoma. The company provides responsible e-waste recycling, product destruction, and data destruction services with an explicit focus on minimizing the carbon footprint across the recycling chain. Its operations center on a single drop-off facility (open weekdays 8:00am-4:00pm, drop-off window 9:00-3:30) supplemented by collection through the Metropolitan Environmental Trust (M.e.t) partner network, whose e-waste is consolidated and processed by NEI.

NEI's service portfolio is structured around four core offerings: a walk-in/scheduled E-Waste Drop Off service, an educational What Can I Recycle resource, a Product and Data Destruction service for secure physical and digital media disposal, and a Government E-Waste Services vertical targeting public-sector clients. The company accepts consumer drop-offs via an integrated online store (Square checkout) supporting CashApp, Apple Pay, Google Pay, and the major card networks, and runs Facebook and Instagram pages for awareness. NEI differentiates through a stacked set of industry and federal certifications — e-Steward (responsible e-recycling), ISO 14001:2015 (environmental management), NAID (information destruction), TERO (tribal economic recovery), Hubzone (federally designated underutilized business zone), and MBE (Minority Business Enterprise) — that collectively underpin its eligibility for institutional and government work.

The business model is transaction-fee based for consumer and SMB drop-off volume, with no publicly disclosed pricing tiers or enterprise contract minimums. Government and institutional customers are identified as the primary revenue segment alongside individual consumers and small businesses, but no named contracts, customer logos, headcount, funding history, or revenue figures are disclosed in the available source material. NEI operates solely within Oklahoma, has no subsidiaries, parent company, or M&A history, and runs all services through its own operational infrastructure with no platform or modular architecture.

Name

Natural Evolution, Inc.

Legal name

Natural Evolution, Inc.

Website

https://naturalevolution.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Evolution, Inc. (NEI) is a Tulsa, Oklahoma-based electronics recycling company offering certified e-waste drop-off, product and data destruction, and government e-waste services to consumers, small businesses, and public-sector clients across Oklahoma.

Ownership category

akta.pro rank

Product category

Electronics Recycling

NAICS

Hazardous Waste Collection (562112), Waste Treatment and Disposal (5622), Hazardous Waste Treatment and Disposal (562211)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

IT Asset Disposition (ITAD) & Data Destruction (EUAIAIAB)

akta.pro secondary industries

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH), E-waste & Universal Waste Collection/Transfer (Electronics, Lamps, Batteries) (EUAIABAG)

Keywords

• Electronics recycling services
• E-waste management
• Data destruction services
• IT asset disposition
• Sustainable e-waste disposal

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Electronics Recycling Services: The company generates revenue through electronics recycling services, accepting e-waste drop-offs from consumers and businesses. Pricing appears to be transaction-based, with customers paying fees for proper disposal and recycling of electronic equipment. The company also offers product and data destruction services as part of its revenue streams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Natural Evolution, Inc. (NEI) provides electronics recycling and secure data destruction services, accepting e-waste drop-offs from consumers, small businesses, and government entities at its Tulsa, Oklahoma facility and through M.e.t partner locations. The company offers certified responsible recycling with e-Steward, ISO 14001:2015, and NAID certifications, emphasizing sustainable disposal and minimizing carbon footprint throughout the recycling process.

Product overview

Natural Evolution, Inc. (NEI) is an electronics recycling company offering a unified suite of services centered on sustainable e-waste management. The core offering includes drop-off services, an educational recycling guide, secure product and data destruction, and government-specific programs. The company operates from a single location in Tulsa, Oklahoma, with certifications including e-Steward, ISO:14001 2015, and NAID. All services are delivered through the company's own operational infrastructure with no modular or platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Waste Drop Off

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• M.e.t (Metropolitan Environmental Trust)coreChannel Partner/ Reseller/ DistributorM.e.t locations serve as collection points for e-waste, which are then processed by Natural Evolution, Inc. This partnership expands NEI's reach throughout the region by providing convenient drop-off locations beyond the main Tulsa facility.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cascade Asset Management: U.S.-based ITAD and electronics recycling company with R2 and NAID certifications serving enterprise and government customers. Closely comparable to NEI in service mix (recycling plus certified data destruction) and customer profile.
• TechWaste Recycling: California-based R2-certified e-waste recycler providing electronics recycling and data destruction services to businesses and government entities. Comparable to NEI on core offering and certification-led positioning, though geographically distant.
• Dynamic Recycling: R2-certified electronics recycler offering IT asset disposition, data destruction, and component-level processing. Comparable to NEI across the core recycling + certified destruction service stack for government and enterprise customers.
• HOBI International: Texas-based IT asset management and e-waste recycling company with R2 and NAID certifications. Comparable to NEI in service mix and in serving government and enterprise customers with certified recycling and data destruction.
• ERI (Electronic Recyclers International): One of the largest U.S. e-waste recyclers with e-Steward and R2 certifications, operating multiple processing facilities nationwide. Directly comparable to NEI on core service offering (certified electronics recycling and data destruction) but at vastly greater scale.
• Sadoff E-Recycling & Data Destruction: Regional Midwest ITAD and e-waste recycler offering NAID-certified data destruction alongside electronics recycling. Comparable to NEI in business model and service stack, with overlapping Midwest/Plains geography.
• ECS Group (Environmental Conservation Solutions): U.S. electronics recycling and ITAD provider with R2 certification serving government and enterprise clients. Comparable to NEI on certification-driven positioning and core e-waste/data destruction services.

Broad incumbents

• Sims Lifecycle Services: Global ITAD and electronics recycling arm of Sims Limited, offering certified IT asset disposition and data destruction to enterprise and government clients. Overlaps with NEI on NAID-style data destruction and e-Steward-equivalent recycling, but as part of a much larger international platform.

Emerging players

• Secure IT Asset Disposition Services: Smaller-scale ITAD and e-waste recycling operator focused on certified data destruction and electronics recycling for SMB and government clients. Comparable to NEI in scale, certification posture, and target customer mix.

Others

• Metropolitan Environmental Trust (M.e.t): Oklahoma-based regional solid-waste and recycling authority that operates as NEI's channel partner for e-waste collection. Comparable as an adjacent ecosystem participant enabling NEI's collection footprint, rather than a direct recycling competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/naturalevolutioninc
• Instagraminstagram.com/neiinc
• LinkedInlinkedin.com/company/natural-evolution

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Evolution, Inc.