What Trazy does

Trazy Co., Ltd. is a Seoul-headquartered online travel marketplace founded in 2012 that enables international visitors to discover and book tours, attraction tickets, K-pop event packages, K-beauty services, and connectivity products across South Korea, with secondary listings in Japan, Thailand, and Vietnam. The company holds Korean Tourism Business Registration No. 2016-000102 and operates a self-serve, direct-to-consumer website (trazy.com) plus mobile app, supporting English, Chinese, and Japanese interfaces and instant mobile-ticket confirmation. Its core technology is a standard transactional marketplace with mobile ticketing rather than a proprietary AI or recommendation engine.

Trazy monetizes through transaction commissions paid by activity providers, with catalog pricing spanning US$3-500+ per SKU and disclosed discounts of 20-50% off walk-in rates on major attractions. The product surface is organized into core categories — attraction/theme park tickets, tours and experiences, K-pop and K-drama experiences, K-beauty and spa services — plus an add-on connectivity vertical reselling eSIM/SIM/pocket WiFi from SKT, KT, and LG U+. Seasonal and themed event collections (UNESCO heritage journeys, summer water activities, K-pop music awards packages) drive merchandising cadence. Distribution is direct-to-consumer via organic search, content marketing through the Trazy blog, email newsletters, and event pages, with co-marketing support from the Korea Tourism Organization and Busan Tourism Organization.

The company is privately held with no disclosed parent, institutional investor, or public listing. Funding history includes a 2014 seed from NEOPLY, a 2016 round led by Strong Ventures, and a 2019 round with KEB Hana Bank, NEOPLY, Seoul Business Agency, and Strong Ventures. Leadership comprises co-founder and CEO Jahyun (Jessie) Kang and co-founder and CMO Kristine Hanuhl Um. Headcount is reported in the 11-50 band; no revenue or ARR is publicly disclosed, and no AI/ML, API, or SDK capabilities are referenced in available materials.

Name

Trazy

Legal name

Trazy Co., Ltd

Website

https://trazy.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Trazy is a Seoul-based online marketplace where international travelers book Korean attraction tickets, tours, K-pop event packages, K-beauty services, and SIM/eSIM connectivity products, earning commissions from activity providers across its 500+ SKU catalog.

Ownership category

akta.pro rank

Product category

Online Travel Activity Marketplace

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Online travel booking
• Korea tour marketplace
• Attraction ticket booking
• K-pop event packages
• Travel activity platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Transaction commissions: Trazy earns commissions from activity and tour providers for bookings made through the platform. The marketplace model connects travelers with local tour operators, spas, salons, and event providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trazy operates an online marketplace that lets international travelers discover and book tours, attraction tickets, K-pop events, K-beauty services, outdoor activities, and travel connectivity products (eSIM/SIM/WiFi) across South Korea and select Asian destinations. The platform aggregates offerings from local Korean tour operators, beauty salons, venues, and telecom carriers, providing multi-language (English, Chinese, Japanese) booking with mobile ticket confirmation and discounted pricing.

Product overview

Trazy is Korea's #1 travel booking platform offering a comprehensive marketplace for activities, attractions, and travel services across South Korea. The platform operates as a unified marketplace combining multiple product categories: attraction tickets and theme parks (discounted passes for Lotte World, Everland, water parks), guided and self-guided tours (cultural heritage, city tours, hiking), K-pop and K-drama experiences (concert tickets, filming location tours), K-beauty services (hair, makeup, skincare bookings), and travel connectivity products (SIM cards, eSIM, WiFi rentals). The offering is organized through both permanent product categories and rotating seasonal/themed event collections such as summer water activities, UNESCO heritage journeys, and K-pop music award packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Attraction Tickets & Theme Parks
• Tours & Experiences
• K-pop & K-Drama Experiences
• K-beauty & Spa Services
• Korea SIM Cards & WiFi

Named customers4 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SK Telecom (SKT)coreChannel Partner/ Reseller/ DistributorSKT provides eSIM and SIM card products that Trazy resells to international travelers visiting Korea. Trazy offers SKT unlimited data plans and portable WiFi router rental with pickup at airports and locations across Korea. SKT products include 4G/5G data options ranging from 1-180 days.
• Korea Telecom (KT)coreChannel Partner/ Reseller/ DistributorKT provides telecommunications products including eSIM, SIM cards, and pocket WiFi that Trazy distributes to international travelers. Offerings include unlimited data plans with voice and SMS options for 1-180 day periods, with pickup available at major airports.
• LG U+coreChannel Partner/ Reseller/ DistributorLG U+ supplies 5G and 4G eSIM and SIM card products resold by Trazy to foreign visitors. Products include unlimited data plans with optional voice features and T-money transportation card combinations for extended stays.
• Korea Tourism OrganizationminorStrategic or Co-development PartnerTrazy collaborates with the Korea Tourism Organization (KTO) on promoted events and experiences, as evidenced by co-branded event pages for UNESCO heritage journeys and cultural tourism initiatives highlighting Korea's tourism offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor Experiences: Tripadvisor's Experiences segment operates a global tours and activities marketplace with substantial Korea inventory. Comparable to Trazy in core activity-booking functionality, though Tripadvisor operates at vastly greater scale and primarily drives discovery rather than exclusive inventory.
• Trip.com: Trip.com (formerly Ctrip) is a major Chinese OTA with an expanding activities and tours offering across Asia. Comparable to Trazy in target customer (Asian outbound travelers) and Korea activity inventory, but operating at far greater scale across flights, hotels, and packages.
• Airbnb Experiences: Airbnb Experiences offers bookable local activities and tours in Korea alongside accommodation. Comparable to Trazy in marketplace model and international-traveler target audience, though Airbnb's primary business remains accommodations.
• KoreanAir / Hanjin Travel: KoreanAir's travel division and associated Hanjin Travel brands offer tour packages and activity bookings to Korea-bound travelers. Comparable to Trazy in serving inbound Korea travelers but as part of a much broader airline and travel conglomerate offering.

Direct peers

• Creatrip: Creatrip is a Korea-focused travel and lifestyle platform offering activity bookings, beauty services, and K-culture experiences to international visitors. Highly comparable to Trazy in Korea-centric positioning, multi-language support, and K-beauty/K-pop product emphasis.
• Klook: Klook is Asia's leading tours, activities, and attractions booking platform operating across Korea, Japan, Thailand, and broader APAC. Directly comparable to Trazy in product mix, customer base (international travelers), and marketplace model, but at significantly greater scale and capital backing.
• GetYourGuide: GetYourGuide is a global tours and activities marketplace with growing Korea inventory. Comparable to Trazy in core marketplace model and attraction-ticket focus, and increasingly competing head-on for the international traveler segment in Korea.
• KKday: KKday is a Taiwan-headquartered activities and experiences marketplace with deep Korea and Southeast Asia coverage. Comparable to Trazy in offering curated local experiences and serving international travelers, and a direct competitor in the Korean attractions space.
• Viator: Viator, a Tripadvisor company, operates a global marketplace for tours, activities, and attractions including Korean offerings. Comparable to Trazy in marketplace business model and activity category, though broader geographically.

Regional players

• MyRealTrip: MyRealTrip is a leading Korean OTA and travel super-app offering flights, hotels, activities, and tours with both domestic and inbound focus. Comparable to Trazy in Korea activity offering but primarily serves Korean-language domestic travelers rather than international visitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gotrazy
• LinkedInlinkedin.com/company/trazy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trazy