MyRealTrip
MyRealTrip is South Korea's leading travel super app, consolidating flights, accommodation, tours, packages, and Korean-style guesthouses into one platform for Korean outbound travelers, family travelers, and inbound visitors, with 10 million subscribers and 5 million MAU.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What MyRealTrip does
MyRealTrip is a South Korea-based travel super app, founded in 2012 and headquartered in Seoul, that consolidates international and domestic flights, accommodation, tours and tickets, package tours, Korean-style guesthouses (한인민박) abroad, and travel insurance into a single direct-to-consumer platform served through its website, iOS/Android mobile apps, and an embedded integration within Kakao's 'Kakao Tools' AI agent. The company serves primarily Korean outbound travelers seeking comprehensive Korean-language booking, alongside inbound international visitors and family-travel segments, and reported 10 million cumulative subscribers and 5 million monthly active users as of October 2025.
The platform architecture pairs a core OTA booking engine with modular adjacencies: an AI-based airfare search tool (Lucky Glide) that uses six months of historical and projected price data for automated alerts; a Resell Market secondary marketplace for unused travel products; sub-brands such as the LAFC Fan Tour for sports tourism and Star Trip for K-content experiences (acquired September 2022); and an announced VewVew medical-tourism service. Technology partnerships with Amadeus (strategic technology agreement, June 2026) and Samsung Fire (insurance) extend inventory and operational capabilities, while the company has reorganized internally around AI through an AI Champion initiative and a unified Product Engineer role.
MyRealTrip's revenue model is primarily transaction-based, earning commissions across flights, accommodation, tours, package travel, and haninminbak bookings, supplemented by a fast-growing advertising layer (over 390% year-on-year growth) and package sales such as airtel products. The company achieved its first profitable year in 2024 and first full-year profit in 2025 with revenue of 112 billion KRW (approximately $84 million USD) on 2.3 trillion KRW (~$1.7 billion) of GMV, up 26% and 45% year-on-year respectively. With approximately $113 million in cumulative funding, a Series F of $56.7 million raised in January 2024, and an H2 2027 Seoul Stock Exchange IPO planned at a target valuation exceeding $1 billion, MyRealTrip is positioning as Korea's first publicly listed online travel agency.
MyRealTrip firmographics
Firmographics- Name
- MyRealTrip
- Legal name
- (주)마이리얼트립 (MyRealTrip Co., Ltd.)
- Website
- https://myrealtrip.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MyRealTrip is South Korea's leading travel super app, consolidating flights, accommodation, tours, packages, and Korean-style guesthouses into one platform for Korean outbound travelers, family travelers, and inbound visitors, with 10 million subscribers and 5 million MAU.
- Ownership category
- akta.pro rank
MyRealTrip industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
- akta.pro secondary industries
- Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ), Flight/Carrier Accident Insurance (FSAJAJAI)
Keywords
Where MyRealTrip is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
MyRealTrip business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Travel Booking Commissions: MyRealTrip operates as an online travel agency (OTA) earning commissions on flights, accommodations, tours, and travel packages booked through its platform. The platform facilitates bookings for international and domestic travel, including overseas flights, domestic flights, overseas accommodations, domestic accommodations, tours and tickets, package travel, and Korean-style guesthouses (haninminbak).
- Advertising Revenue: The company generates advertising revenue through its platform, with advertising revenue surging over 390% year-on-year. Promotional banner placements and featured listings are offered to travel service providers.
- Package Travel Sales: The company sells package travel products including flights + hotel combinations, with pricing starting from 50万 KRW for Southeast Asia packages. The company also offers 'airtel' products combining flights and hotels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flight bookings from budget to premium carriers |
| Transaction based/ take rate | Pay-as-you-go | Package travel products including flights + hotels |
| Transaction based/ take rate | Pay-as-you-go | Accommodation bookings - overseas and domestic |
| Transaction based/ take rate | Pay-as-you-go | Tours, tickets, and experiences |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MyRealTrip product offering
Product offeringCore offering
MyRealTrip is a South Korean online travel super app that aggregates and resells third-party travel inventory, including overseas and domestic flights, overseas and domestic accommodations, tours and attraction tickets, package tours, Korean-style guesthouses (haninminbak), and travel insurance (in partnership with Samsung Fire & Marine Insurance). The platform operates a direct-to-consumer model, charging commissions on transactions and earning additional advertising and package product revenue, with proprietary AI features such as Lucky Glide for airfare search and price prediction.
Product overview
MyRealTrip is a South Korean travel super app offering a comprehensive platform-plus-modules architecture. The core platform integrates eight main product categories: overseas flights, domestic flights, overseas accommodation, domestic accommodation, tours and tickets, travel insurance (via Samsung Fire), Korean-style guesthouses (한인민박), and package tours. Additional features include Lucky Glide AI airfare search, a Resell Market secondary marketplace, and the LAFC Fan Tour sports travel sub-brand. The company also announced VewVew for medical tourism and acquired Star Trip for K-content experiences. With 10 million cumulative subscribers and 5 million monthly active users, the platform targets both outbound Korean travelers and inbound international visitors seeking K-content experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Overseas Flights (해외 항공) International flight booking service for Korean travelers covering global destinations, with access to Korean carriers (Korean Air, Asiana, Air Busan, Tway, Jeju Air) and international carriers (Lufthansa, Air Canada, Aeromexico). Economy fares start from approximately 200,000 KRW and premium/long-haul fares exceed 1 million KRW.
- Domestic Flights (국내 항공) Domestic Korean flight booking service covering routes including Seoul-Jeju and regional airports, in partnership with Korean carriers.
- Overseas Accommodation (해외 숙소) International hotel and accommodation booking service featuring properties across Asia, Europe, the Americas, and other global destinations, starting from approximately 30,000 KRW per night for budget options to over 500,000 KRW per night for luxury properties.
- Domestic Accommodation (국내 숙소) Domestic Korean accommodation booking covering hotels, resorts, pensions, and vacation rentals across major travel destinations, ranging from 40,000 KRW (budget hotels) to over 1 million KRW (5-star resorts like Lotte Hotel Jeju).
- Tours & Tickets (투어·티켓) Tours, activities, attraction tickets, and experience bookings including guided tours, city passes, and local activities worldwide, with individual tour/ticket prices ranging from 15,000 KRW to over 200,000 KRW for premium guided tours.
- Overseas Travel Insurance (해외여행보험) Travel insurance product offered in partnership with Samsung Fire & Marine Insurance for international travel coverage, accessible directly via Samsung Fire's insurance portal.
- Korean-Style Guesthouses / Haninminbak (한인민박) Korean-style guesthouse and private accommodation booking service featuring Korean-run properties offering Korean meals in major global travel destinations abroad, providing culturally tailored lodging for Korean travelers.
- Package Tours (패키지) Package tour products combining flights, accommodation, and activities including no-option tours, air-tel (flight + hotel) packages, and group travel packages, ranging from 500,000 KRW for budget Southeast Asia packages to over 3 million KRW for European tours.
- Lucky Glide AI Airfare Search Tool AI-based airfare search service that organizes flight options by price using six months of historical and projected airfare data. It identifies price patterns by destination and date, sends automated alerts for price changes, and recommends cheaper alternative travel dates, with planned expansion to lodging and activities categories.
- Resell Market Secondary marketplace for buying and selling unused travel products such as accommodations and tours, with platform-managed verification, buyer-seller matching, and payment processing.
- LAFC Fan Tour Sports travel package product developed through partnership with Los Angeles Football Club, featuring exclusive travel packages for Korean soccer fans attending LAFC matches, with VIP experiences planned for select LAFC home matches.
- VewVew (Medical & Beauty Service) Medical and beauty service targeting growing foreign demand for medical tourism in Korea, where foreigners' medical consumption reached 2.08 trillion won. Subject to regulatory constraints under Article 27, Paragraph 4 of the Medical Service Act.
- Star Trip K-content specialized subsidiary acquired by MyRealTrip to expand into Korean entertainment content tourism experiences for inbound travelers.
Quantifiable outcome
- Revenue growth of 26% YoY to 112 billion KRW in 2025, with first full-year profit after turning profitable in 2024
- +2 more outcomes
Companies that use MyRealTrip
Customer profileSegments3 records
Ideal customer profiles3 records
MyRealTrip technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature4 records
MyRealTrip partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- AmadeuscoreStrategic technology agreement to build AI-powered booking, personalized travel retailing and smarter tourism services focused on South Korea's travel market. The deal provides MyRealTrip with AI-driven solutions, non-air content expansion (hotels and destination experiences), operational efficiency tools, and professional services. Aligns with South Korea's goal to attract 30 million foreign visitors.
- B-Well Co., Ltd.minorBusiness partnership agreement to enhance marketing and customer experience efforts between Japan and Korea. Collaboration aims to support inbound promotion for companies and local governments, highlighting a strategic regional connection.
- Kakao CorpcoreMyRealTrip integrated into Kakao's 'Kakao Tools' AI agent service within 'ChatGPT for Kakao'. Allows users to access travel services through single chat window alongside other partner services (Olive Young, Musinsa, Hyundai Department Store). Part of Kakao's expanded AI agent ecosystem.
- Los Angeles Football Club (LAFC)flagshipMyRealTrip became the official South Korean online travel platform partner of LAFC, marking the first partnership between LAFC and a Korean travel platform. Driven by surging demand from Korean soccer fans following Korean national team captain Son Heung-min's transfer to LAFC. First product: 'LAFC Fan Tour' - exclusive 3-night, 4-day travel package for LAFC's season opener. Company plans VIP experiences at select LAFC home matches and broader sports travel expansion.
- CasaVoyaminorPartnership to offer U.S. vacation rentals to Korean travelers through MyRealTrip's platform. Allows CasaVoya to access growing Korean outbound tourism market while MyRealTrip expands portfolio with distinctive U.S. accommodations.
- Star TripminorAcquired K-content specialized startup Star Trip. CEO Lee Dong-gun highlighted growing global popularity of Korean entertainment and expected increased foreign interest in K-content post-COVID.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
MyRealTrip competitors and assessment
Company assessmentDirect peers
- Yanolja: Yanolja is Korea's leading OTA and travel super app, also pursuing an IPO. It is the most direct domestic competitor to MyRealTrip, with overlapping product categories (flights, accommodations, leisure activities) and a similar AI-led super-app strategy targeting Korean travelers.
- Klook: Klook is an Asia-Pacific tours, activities, and experiences booking platform with strong Korean market presence. It directly competes with MyRealTrip's tours & tickets business and shares the AI-driven personalization super-app trajectory in APAC travel.
- Agoda: Agoda is an Asia-focused OTA owned by Booking Holdings, with significant share in Korean outbound accommodation bookings. It competes directly with MyRealTrip on overseas hotels, particularly in Southeast Asia, and benefits from Booking's global supplier inventory.
- Hana Tour: Hana Tour is one of Korea's largest traditional travel agencies, with strong package tour and outbound travel market share. It competes directly with MyRealTrip on package products (flights + hotels) and Korean outbound travelers, but lags on app/AI capabilities.
- Modetour: Modetour is a major Korean travel agency specializing in package tours (particularly Europe and Southeast Asia) and outbound travel. It directly competes with MyRealTrip's package tour business and shares the Korean outbound customer base, though with a more traditional agency model.
Broad incumbents
- Trip.com Group: Trip.com Group operates Ctrip, Trip.com, and Skyscanner — a global OTA with strong presence in Korea via Trip.com. It directly competes for Korean outbound travel bookings and has invested heavily in AI-powered travel agents, overlapping with MyRealTrip's strategic direction.
- Booking Holdings: Booking Holdings owns Booking.com, Agoda, KAYAK, and Priceline — global OTA leaders competing directly with MyRealTrip for Korean outbound accommodation and flight bookings. Their scale, supplier relationships, and AI investment set the competitive ceiling on MyRealTrip's take rates.
- Expedia Group: Expedia Group operates Expedia, Hotels.com, and Vrbo — a major global OTA competing for Korean outbound travel bookings. Its broad supplier network, AI trip planning features, and brand strength pressure MyRealTrip's flight and hotel take rates in the Korean market.
Regional players
- Traveloka: Traveloka is a leading Southeast Asian OTA and travel super app offering flights, hotels, and experiences across Indonesia, Vietnam, Thailand, and the Philippines. While not directly competing in Korea, it operates the same super-app playbook and competes for the same regional travel suppliers.
Others
- KAYAK: KAYAK is a meta-search engine owned by Booking Holdings that aggregates flight, hotel, and car rental prices across OTAs including MyRealTrip's competitors. It acts as a price comparison layer above OTAs rather than a direct competitor, but influences Korean consumer booking decisions and take rate dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MyRealTrip social profiles
Digital presenceMyRealTrip compliance and trust
Trust signalCompliance1 record
MyRealTrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRealTrip leadership team
Management profileNumber of profiles
Profiles4 records
MyRealTrip subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyRealTrip funding detail
Funding detailFunding overview
Funding rounds10 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRealTrip M&A and investment
M&A and investmentM&A3 records
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRealTrip
What does MyRealTrip do?
MyRealTrip is a South Korean online travel super app that aggregates and resells third-party travel inventory, including overseas and domestic flights, overseas and domestic accommodations, tours and attraction tickets, package tours, Korean-style guesthouses (haninminbak), and travel insurance (in partnership with Samsung Fire & Marine Insurance). The platform operates a direct-to-consumer model, charging commissions on transactions and earning additional advertising and package product revenue, with proprietary AI features such as Lucky Glide for airfare search and price prediction.
Is MyRealTrip a public or private company?
MyRealTrip is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyRealTrip founded?
MyRealTrip was founded in 2012. It employs 251 to 500 people.
Where is MyRealTrip based?
MyRealTrip is headquartered in Seoul, South Korea, in the Asia region.
How does MyRealTrip make money?
Three revenue lines are on record. Travel Booking Commissions are the primary driver. The others are advertising Revenue and package Travel Sales.
Who are MyRealTrip's main competitors?
Direct peers on record are Yanolja, Klook, Agoda, Hana Tour and Modetour. Broad incumbents are Trip.com Group, Booking Holdings and Expedia Group. Traveloka is listed as a regional player. KAYAK is listed as an others.
Does MyRealTrip have an API?
Yes. MyRealTrip provides a public API accessible through its Developer Center (개발자센터). The API documentation is available at docs.myrealtrip.com, which includes API introduction, endpoints, and technical specifications for integration purposes. Developer documentation is at docs.myrealtrip.com/#/api/intro.
What industry is MyRealTrip in?
MyRealTrip's product category is Online Travel Agency. Its primary akta.pro industry code is THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips), with a secondary code of THALAHAJ, Embedded Travel Insurance/Protection Payments & Claims Disbursement. Its NAICS code is 56151 and its SIC code is 6331.