What Otaghak does

Otaghak (اتاقک) operates one of Iran's leading short-term accommodation marketplaces, connecting independent property owners (villa, apartment, cottage, and traditional-house hosts) with domestic and outbound Iranian travelers. The platform, legally registered as Gardeshgari Gostar Khaneh Ma (گردشگری گستر خانه ما) and headquartered in Tehran, lists 38,000+ accommodations across 310+ cities in Iran, Turkey, Armenia, and South Africa, and serves a registered member base of over 2 million with approximately 21,000 daily visitors. Otaghak differentiates with Prime (پرایم) premium inventory, instant booking (رزرزو آنی), verified host identity via Iranian national ID, money-back guarantees on facility mismatch, and 24/7 Persian-language support.

The product surface spans a core web marketplace, native mobile apps distributed through Google Play, iOS App Store, Cafe Bazaar, and Myket, a host management dashboard (میزبان شوید), vertical-specific landing experiences (Luxury, Economy, Forest, Pool Villa, Honeymoon, Pet-Friendly), a content/blog layer (مجله اتاقک), and a corporate API/white-label collaboration track. Core technology is not explicitly disclosed; platform mechanics rely on standard marketplace search, filters, reviews, and secure payment processing with same-day or next-business-day host payouts.

Otaghak monetizes through a transaction-fee commission on each booking plus a recurring Prime host subscription for enhanced visibility, hygiene packs, and instant-book privileges. Go-to-market is primarily product-led growth via self-serve web and mobile, supplemented by a host onboarding team, SEO/content marketing, and an active social presence on Instagram, Telegram, LinkedIn, X, and Aparat. The company won first place at the 13th Web and Mobile Festival 99 (2020), is privately held with no disclosed institutional funding, and operates across multiple regulatory and geopolitical contexts relevant to Iran's internet economy.

Name

Otaghak

Legal name

گردشگر گستر خانه ما (Gardeshgari Gostar Khaneh Ma)

Website

https://otaghak.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Otaghak (اتاقک) is an Iranian short-term accommodation marketplace connecting independent property owners with domestic and outbound travelers across 38,000+ listings in 310+ cities in Iran, Turkey, Armenia, and South Africa, monetizing via booking commissions and a Prime host subscription.

Ownership category

akta.pro rank

Product category

Online Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industries

Online Travel Agencies (OTAs) & Meta-Search (BPAMAIAA), B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

Keywords

• Vacation rental marketplace
• Short-term accommodation
• Online travel booking
• Peer-to-peer lodging
• Holiday rental platform

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission on bookings: Otaghak earns revenue by taking a transaction fee/commission on each accommodation booking made through its platform. Property owners receive payment minus the platform's commission share, typically transferred on the same day or next business day after guest payment.
2. Prime subscription services: Premium hosting services (Otaghak Prime) that provide enhanced visibility in marketplace channels, health packs, and priority booking features for hosts willing to pay for elevated service tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Otaghak operates an online two-sided marketplace where individual property owners list villas, apartments, cottages, suites, eco-lodges, and traditional houses for short-term rental, and travelers search, compare, and book those accommodations across Iran, Turkey, Armenia, and South Africa. The company monetizes via commission on each booking and recurring Otaghak Prime subscription fees from hosts, and adds value through instant booking, verified host identity, 24/7 Persian-language support, and a money-back guarantee on facilities mismatch.

Product overview

Otaghak (اتاقک) is a vacation rental marketplace and accommodation booking platform operated by Gardeshgari Gostar Khaneh Ma (گردشگر گستر خانه ما), offering over 38,000 listings across Iran, Turkey, Armenia, and South Africa. The platform operates a multi-tier portfolio: the core اتاقک booking platform serves as the primary marketplace for searching and reserving villas, apartments, cottages, suites, and traditional houses; supplemented by specialized sub-brands including اتاقک پرایم (a premium tier with instant booking and hygiene packs), اقامتگاه‌های لوکس (luxury villas), اقامتگاه‌های اقتصادی (budget options), and اقامتگاه‌های جنگلی (forest retreats). The ecosystem also includes a mobile app for both guests and hosts, a host management platform for listing and managing properties in 310+ cities, a blog (مجله اتاقک) for travel content, and 24/7 customer support. Key booking features include رزرو آنی (instant booking without host approval) and a variety of property-type and amenity filters.

Differentiator

Problem solved

Functional benefit

Brands

• Otaghak Prime (پرایم): Premium accommodation tier featuring instant booking, health packs, and enhanced quality standards

Products and services

• Otaghak Core Booking Platform (اتاقک) The main online marketplace for searching, comparing, and booking villas, apartments, suites, cottages, and other vacation accommodations across Iran, Turkey, Armenia, and South Africa. It enables individual travelers to find short-term stays and individual property owners to list their inventory.
• Otaghak Prime (اتاقک پرایم)

Quantifiable outcome

• Over 2 million registered members on the platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Airbnb: Global pioneer of the peer-to-peer short-term rental marketplace model that Otaghak applies to the Iranian market. While Airbnb is not officially operating in Iran, the business mechanics (host listings, commission-based bookings, instant book, host verification, tiered quality programs like Airbnb Plus) are the template Otaghak explicitly mirrors at a domestic scale.
• Booking.com: Largest European-headquartered OTA covering hotels and alternative stays (apartments, vacation homes). Directly comparable on accommodation discovery, instant booking, host onboarding workflows, and wide inventory of non-hotel lodging, though Booking operates much more broadly across hotels and geographies.
• Agoda: Asia-Pacific-focused OTA inside Booking Holdings with deep inventory in alternative stays and a price-driven, supply-heavy marketplace model. Comparable in product breadth and aggressive land-grab posture that Otaghak has applied to the Iran market with 38K+ listings.
• Trip.com: Large Chinese-headquartered OTA with a strong mobile app, tiered membership subscription (Trip+), and broad inventory across hotels and alternative stays. Comparable to Otaghak's mobile-first, app-store-distributed, membership-oriented GTM in a regulated regional market.

Direct peers

• Vrbo: Vacation-rental-focused OTA operating under Expedia Group, specializing in whole-home and villa-style rentals — the exact inventory mix Otaghak emphasizes (villas, cottages, eco-lodges). Comparable subscription/Plus-style host tiers and destination-marketing approach for leisure travelers.
• Safar (سفر) / Safareh: Iranian domestic accommodation and travel marketplace with overlapping short-term rental inventory and similar target customers (domestic leisure travelers). Direct competitor on villa and apartment bookings inside Iran and on the same Persian-language booking funnel.
• Tujia (途家): China's largest dedicated vacation rental OTA, offering whole-home stays to domestic Chinese travelers — directly analogous to Otaghak's villa-and-apartment model in Iran. Comparable on property-owner verification, quality scoring, and multi-tier (Prime-/Plus-style) badges.

Regional players

• Stayz: An Australia-focused vacation rental marketplace operating under the Expedia Group, showcasing single-market depth in a regulated region with high concentration of villa and holiday-home inventory. Useful regional analog for Otaghak's single-country depth in Iran.

Emerging players

• Snapp! (Snapp Travel): Iranian super-app ecosystem with adjacent travel and mobility services. While its core is ride-hailing, its local brand dominance, mobile-first positioning, and Persian-language customer base make it a credible adjacent competitor with the ability to bundle travel/discovery into a larger commerce funnel.

Others

• Hostelworld: OTA focused on hostels and budget travel accommodations. Not a direct competitor but a comparable OTA with strong app-store distribution, niche-leisure focus, and reliance on peer-reviewed listings — adjacent model useful for benchmarking Otaghak's economy-tier listing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/otaghak
• YouTubeaparat.com/otaghak
• LinkedInlinkedin.com/company/otaghak
• Instagraminstagram.com/otaghakcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otaghak