What Burrell Behavioral Health does

Burrell Behavioral Health is a private, nonprofit community behavioral health provider founded in 1977 and headquartered in Springfield, Missouri. The organization operates as a subsidiary brand of Brightli, a larger strategic operating parent. It serves more than 40,000 clients annually across 18 counties in Southwest and Central Missouri through an integrated network of 400+ licensed providers, 20+ outpatient clinic locations, three 24/7 Behavioral Crisis Centers (Springfield, Columbia, Sedalia), residential treatment programs, and three in-house pharmacies. It is self-described as one of the largest community behavioral health providers in the nation and the second largest behavioral health center in Missouri.

The service portfolio spans the full behavioral health continuum: outpatient therapy and counseling, psychiatric medication management, addiction recovery with Medication-Assisted Treatment, autism services (ABA, occupational therapy, speech therapy, diagnostics), eating disorder treatment under the RecoverED brand, forensic and neuropsychological evaluations under the MAPS at Burrell brand (added via a 2018 merger with Neuropsychology Associates of Southwest Missouri), developmental disabilities support, integrated physical and behavioral health, crisis intervention, telehealth/virtual appointments, a client portal, and the Rx2Go pharmacy app. Community-facing initiatives include the Be Well Community virtual programming on Facebook Live, the ONE brain-health initiative, and the 2024 Youth Mental Health Report.

Revenue mechanics are driven primarily by third-party insurance reimbursement (private insurance, Medicaid, Medicare Part D, Missouri Medicaid) for clinical services, supplemented by pharmacy transaction revenue across three on-site locations, self-pay arrangements, and financial assistance programs. The go-to-market is referral-led (medical providers, schools, courts, social services) and community-led (crisis hotlines, walk-in crisis centers, Be Well virtual programming). CARF accreditation, HIPAA compliance, and SAMHSA-aligned clinical standards underpin the regulatory framework. The technology stack is conventional healthcare IT (EHR, client portal, telehealth video, pharmacy management) with no proprietary AI/ML, APIs, or developer platform.

Name

Burrell Behavioral Health

Legal name

Burrell Behavioral Health

Website

https://burrellcenter.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Burrell Behavioral Health is a Missouri nonprofit behavioral health provider serving 40,000+ clients across 18 counties through 400+ licensed providers, 20+ clinics, three 24/7 crisis centers, and three pharmacies, operating as a subsidiary of Brightli.

Ownership category

akta.pro rank

Product category

Behavioral Healthcare Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Eating Disorder Treatment Programs (HLAFACAK), Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs) (HLAFACAG), School Counseling Services (EDAJAIAA), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Behavioral health services
• Mental health treatment
• Psychiatric care
• Addiction recovery
• Crisis intervention

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Reimbursement: Revenue from accepting most insurance plans including private insurance, Medicaid, and Medicare Part D for behavioral health services, therapy, psychiatry, and medication management.
2. Pharmacy Services: Three on-site pharmacies generating revenue through prescription fulfillment, over-the-counter medications, and ortho molecular vitamins. Accepts most insurance including Medicare Part D and Missouri Medicaid.
3. Self-Pay and Financial Assistance: Self-pay clients and financial assistance programs for those who qualify including discounted fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Burrell Behavioral Health is a nonprofit community behavioral health provider delivering a full continuum of mental health, substance use, and developmental disability services through an integrated network of 400+ licensed providers across 20+ clinic locations and two 24/7 Behavioral Crisis Centers in Missouri. Core offerings include outpatient therapy and counseling, psychiatric evaluation and medication management, addiction recovery with Medication-Assisted Treatment, autism services (ABA, OT, speech therapy), forensic and neuropsychological evaluation (MAPS at Burrell), eating disorder treatment (RecoverED), and on-site pharmacy services supporting prescription fulfillment and adherence.

Product overview

Burrell Behavioral Health is a comprehensive behavioral healthcare provider operating as an integrated network across 18 counties in Missouri. The organization offers a full continuum of care through multiple service lines including outpatient therapy and psychiatric services, residential treatment, crisis intervention (with three 24/7 Behavioral Crisis Centers), addiction recovery with Medication Assisted Treatment, and specialty programs such as the RecoverED eating disorder treatment program, Autism Center (providing ABA therapy and diagnostic services), and Forensics & Neuropsychology (operating as MAPS at Burrell following a 2018 merger). Additional services include Burrell Pharmacy with three locations and Rx2Go app, Client Portal, Telehealth/Virtual Appointments, and community initiatives like Be Well Community and ONE. The organization serves more than 40,000 clients annually through 18+ clinic locations with over 400 licensed providers.

Differentiator

Problem solved

Functional benefit

Brands

• ONE: Mental health initiative and community program
• MAPS at Burrell
• RecoverED
• Burrell Pharmacy

Products and services

• Therapy & Counseling Outpatient therapy and counseling services for individuals, families, children, and adolescents addressing a range of mental health conditions including anxiety, depression, trauma, and relationship issues.
• Psychiatric Services Medication management and psychiatric evaluation services for mental health conditions, including diagnosis, treatment planning, and ongoing pharmacotherapy.
• Residential Treatment 24-hour residential treatment programs providing intensive behavioral health services for individuals requiring higher levels of care than outpatient settings.
• Case Management Coordinated care and support services helping clients navigate the behavioral health system and access appropriate community resources.
• Recovery Services (Addiction Recovery) Comprehensive addiction recovery services including general treatment, withdrawal management, and Medication Assisted Treatment (MAT) with Medication First approach for opioid use disorder.
• Crisis Intervention Services 24/7 crisis hotlines and walk-in Behavioral Crisis Centers providing immediate psychiatric care, medication-assisted treatment for opioid use, brief therapy, peer support, and crisis stabilization.
• Evaluations Comprehensive psychological and neuropsychological assessments for various clinical and legal purposes including ADHD, learning disorders, traumatic brain injury, dementia, and capacity evaluations.
• Integrated Services Coordinated mental health and physical health services providing holistic patient care through the integration of behavioral and medical treatment.
• Autism Center Comprehensive autism services including multidisciplinary diagnostic assessments (ages 1-8), Applied Behavior Analysis (ABA) therapy (ages 1-21), occupational therapy, speech therapy, family support services, social skills groups, and independent living skills training.
• Forensics & Neuropsychology (MAPS at Burrell) Specialized forensic and neuropsychological evaluation services operating under the MAPS at Burrell brand, including forensic evaluations, neuropsychological assessments, and psychological testing for clinical and legal purposes.
• RecoverED Eating Disorder Treatment Specialized eating disorder treatment program offering outpatient and Intensive Outpatient Program (IOP) services for anorexia nervosa, bulimia nervosa, binge eating disorder, and OSFED, serving ages 12 and up.
• Youth Focus Clinic Specialized behavioral health services for children and adolescents with tailored treatment approaches addressing youth mental health, behavioral issues, and developmental needs.
• Burrell Pharmacy Full-service pharmacy with three locations (Springfield Main Campus, Transitions, and Columbia) offering prescription refills, medication synchronization, free delivery within city limits, compliance packaging, and Rx2Go smartphone app for prescription management.
• Telehealth / Virtual Appointments Virtual healthcare appointments enabling remote access to behavioral health services via video conferencing for therapy, psychiatry, and specialty programs.

Quantifiable outcome

• Serving more than 40,000 clients annually across 18 counties
• +1 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Firefly Supported Living & Employment Services (Brightli)coreStrategic or Co-development PartnerDevelopmental Disabilities program has shifted to Firefly Supported Living & Employment Services under joint parent company Brightli. Firefly provides practical help for functional living, behavioral support, and crisis intervention for developmentally disabled clients in Missouri.
• Brightli (Parent Company)coreOthersBurrell Behavioral Health operates as a subsidiary brand under Brightli, gaining access to resources, professional development, and support. Brightli Medical Group provides additional services within the Burrell network.
• Centerstone's FoundationminorOthersCenterstone's Foundation serves as Burrell's philanthropic team handling donation processing, credit card donations by phone, in-person donations, and donor acknowledgment.
• Southwest Missouri Autism ProjectcoreStrategic or Co-development PartnerFunding provided by Southwest Missouri Autism Project enables expanded autism services for children and families from age one through transition to adulthood at age 22. Funding covers speech therapy and ABA therapy when no other funding source is available.
• CARF (Commission on Accreditation of Rehabilitation Facilities)minorOthersInternational accreditation organization that surveys and accredits behavioral health and rehabilitation programs. Burrell maintains CARF accreditation.
• SAMHSA (Substance Abuse and Mental Health Services Administration)minorOthersFederal agency within U.S. Department of Health and Human Services providing resources and certification guidance for behavioral health providers. Burrell references SAMHSA guidelines.
• Be Well CommunityminorOthersVirtual community initiative providing mindfulness practices, self-assessment, and mental health education through Facebook Live sessions, creating engagement beyond clinical services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Compass Health Network: Missouri-based nonprofit community behavioral health provider offering outpatient therapy, psychiatry, crisis services, and substance-use treatment across multiple counties — the closest direct geographic and service-mix comparable to Burrell.
• Centerstone: National nonprofit community behavioral health provider operating across multiple states with a comparable integrated service line (therapy, psychiatry, crisis, addiction, autism, case management) and similar scale profile.

Others

• Brightli: Burrell's parent company providing shared services, professional development, and medical group support across multiple behavioral health and human services subsidiaries — comparable as a platform peer rather than a competitor.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral health operator running inpatient psychiatric hospitals, residential treatment, and outpatient programs nationwide — comparable in service breadth though operating at far greater scale and for-profit.
• Universal Health Services (UHS) Behavioral Health: Major acute-care and behavioral health hospital operator with a large behavioral health division covering inpatient, residential, and outpatient services — a broad incumbent in the same clinical category.
• Optum Behavioral Health: Payor- and provider-side behavioral health platform within UnitedHealth Group operating outpatient clinics, EAP services, and managed behavioral health at national scale — a broad incumbent competing for the same patients and contracts.
• LifeStance Health: Public outpatient mental health platform operating therapy and psychiatry clinics across many U.S. states including Missouri — comparable on outpatient service model and target patient population.
• Evernorth Behavioral Health: Cigna's behavioral health arm (formerly Beacon Health Options) offering managed behavioral health and provider network services — a broad incumbent sitting on the payer side of Burrell's reimbursement flows.

Emerging players

• Talkiatry: Digital-native outpatient psychiatry platform accepting insurance and serving patients across many U.S. states — an emerging competitor for the higher-margin psychiatry and medication-management visits.
• Springstone Behavioral Health: Behavioral health hospital and outpatient operator with a footprint overlapping Burrell's inpatient/residential and outpatient service lines — an emerging private-equity-backed player in adjacent clinical settings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BurrellCenter
• Xx.com/BurrellCenter

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burrell Behavioral Health