What Great Point Capital LLC does

Great Point Capital LLC is a Chicago-based registered broker-dealer and FINRA/SIPC member that provides institutional-grade trading infrastructure to professional traders, algorithmic and quantitative firms, and institutional partners. Founded in 2004 (one source dates operations to 2000) by industry veterans in quantitative trading and financial technology, the firm operates from a Chicago headquarters and an Austin office and employs 101-250 people.

The company's core product is a multi-tiered trading platform spanning Retail ($25K minimum, 4:1 margin), Prop ($10K minimum, up to 25:1 margin), Elite ($100K minimum), and Institutional ($500K minimum, custom pricing) accounts. Underlying infrastructure includes co-located servers in NY4, NY5, Carteret, and Secaucus data centers delivering sub-millisecond execution latency, Direct Market Access (DMA), smart order routing to dark pools and lit venues, FIX Protocol and REST API connectivity, proprietary locate inventory for short selling, and dedicated risk management tooling. The platform integrates with Takion, Silexx, LIME Trading, and Trading Technologies and supports iOS and Android mobile applications.

Revenue is generated through multiple streams: per-trade brokerage commissions, margin interest income, revenue share with Introducing Brokers (up to 70%), a Funded Trader Program offering up to $1M+ in proprietary capital with 50% profit sharing, an Affiliate Program paying $100+ per qualified referral, and market data and technology services. Distribution relies on direct digital acquisition through the website, an Introducing Broker channel with sub-IB capabilities, platform integrations, and a sales-assisted approach for institutional and elite tiers. The firm reported 99.9% platform uptime, 10,000+ daily executions, and 500+ active partner accounts, and has paid $50M+ to partners through revenue share and referral programs. In 2026, the firm agreed to a $250,000 FINRA fine related to supervisory and email communication violations spanning 2018-2022.

Name

Great Point Capital LLC

Legal name

Great Point Capital, LLC

Website

https://greatpointcapital.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Great Point Capital LLC is a Chicago-based FINRA-registered broker-dealer providing institutional-grade trading infrastructure, including sub-millisecond co-located execution, FIX/API connectivity, and proprietary capital programs, to professional traders, algorithmic firms, and institutional partners.

Ownership category

akta.pro rank

Product category

Brokerage & Trading Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Prime Brokerage (FSAEACAD)

akta.pro secondary industry

Prime Brokerage Clearing (Clearing for Broker-Dealers) (FSABAJAF)

Keywords

• Retail equity trading
• Proprietary daytrading
• Direct market access
• Broker-dealer services
• Co-located trading infrastructure

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage & Trading Commissions: Transaction-based revenue from equity and options trading executed through the platform. Revenue generated per trade based on volume and asset class traded.
2. Margin Interest: Interest income generated from margin trading facilities offered to traders. Provides leverage up to 25:1 for prop accounts with margin requirements.
3. Introducing Broker Revenue Share: Revenue sharing with IB partners who refer traders, offering up to 70% commission rebates on every trade executed by referred clients.
4. Funded Trader Program: Capital provision to traders who pass evaluation, with profit-sharing arrangement (50% to trader, 50% retained by firm) and evaluation fees.
5. Affiliate Referrals: Per-referral fees ($100+ per qualified referral) paid to affiliates who refer new clients through tracking links.
6. Market Data & Technology Services: Fees for market data solutions, colocation services, and analytics provided to traders and institutional partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Great Point Capital LLC is a Chicago-based registered broker-dealer providing institutional-grade trading infrastructure for US equities and options. The firm offers tiered brokerage accounts (Retail, Prop, Elite, Institutional), proprietary funded trading capital, direct market access with sub-millisecond latency via co-located servers, FIX/REST API connectivity, smart order routing, and partnership programs for Introducing Brokers and affiliates.

Product overview

Great Point Capital LLC operates as a Chicago-based broker-dealer providing a multi-tiered trading platform for professional traders, algorithmic firms, and institutional partners. The platform spans retail accounts, professional proprietary trading accounts, and institutional prime brokerage services. Core offerings include direct market access execution infrastructure with sub-millisecond latency, co-location services, and FIX Protocol/API connectivity. The company complements its platform with funded trader programs (offering up to $1M+ in funded capital with profit sharing), introducing broker partnerships (up to 70% revenue share), and technology partner integrations. The ecosystem also includes mobile trading apps for iOS and Android, supporting US equities, options, futures, and ETFs trading across extended market hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Trading Account Individual retail trading account requiring a $25,000 minimum balance, offering full platform access, SIPC insurance, margin up to 4:1, and email support; targeted at self-directed active retail traders.
• Prop (Professional) Trading Account Professional proprietary trading account requiring a $10,000 minimum capital contribution and SIE/S57 exam certifications, providing margin up to 25:1, a dedicated account manager, and pay-as-you-go billing; targeted at professional independent traders.
• Elite Trader Account High-volume professional account requiring a $100,000 minimum balance with enhanced margin rates, enhanced features, and a 3-5 business day approval process; targeted at high-volume professional traders.
• Institutional Account (Prime Brokerage) Premium institutional account requiring a $500,000 minimum, offering custom margin rates, sub-account tracking, co-location availability, white-glove onboarding, and portfolio margin accounts under a multi-year contract; targeted at funds, broker-dealers, and prime brokerage clients.
• Funded Trader Program Evaluation-based funded trading program providing up to $25K starting capital after passing evaluation, scaling to $1M+ funded capital, with a 50% profit share from day one; targeted at traders seeking access to proprietary capital without risking personal funds.
• Introducing Broker (IB) Program Partnership program offering up to 70% revenue share on commissions of referred traders, with sub-IB capabilities, a dedicated relationship manager, monthly payouts, and a real-time reporting dashboard; targeted at IBs and firms referring active traders.
• Affiliate Program Referral program paying $100+ per qualified referral through custom tracking links and provided marketing materials; targeted at finance influencers and content creators who refer new clients.
• Trading Platform Institutional-grade trading platform combining customizable order routing, hotkey execution, risk management tools, options expertise, and extended-hours trading for US equities and options; used by professional traders, algorithmic firms, and institutional clients.
• Execution Infrastructure (Co-location & DMA) Co-located server infrastructure in major financial data centers (NY4, NY5, Carteret, Secaucus) providing sub-millisecond execution, smart order routing, and direct market access for algorithmic and high-frequency trading clients.
• Mobile Trading App Full-featured iOS and Android mobile application for managing positions, analyzing charts, and executing trades on the go; targeted at active traders needing mobile access to their accounts.

Quantifiable outcome

• Sub-millisecond execution latency for co-located infrastructure
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• S3 Matching Technologies, LPcoreTechnology or IntegrationS3 Matching Technologies provides SEC Rule 606 order routing reporting services for Great Point Capital. GPC uses S3 as a vendor for quarterly reports detailing order routing practices for non-directed orders in NMS stocks and option contracts.
• TakioncoreTechnology or IntegrationTakion is a professional trading platform supported by GPC's infrastructure. Provides direct connectivity for traders executing through GPC's execution network.
• SilexxcoreTechnology or IntegrationSilexx is a robust options and equities trading platform integrated with GPC's execution infrastructure for professional traders.
• LIME TradingcoreTechnology or IntegrationLIME Trading provides low-latency automated trading connectivity. GPC supports LIME REST API and direct exchange connectivity for algorithmic trading strategies.
• Trading Technologies (TT)coreTechnology or IntegrationTrading Technologies provides order execution network connectivity integrated with GPC's infrastructure for professional and institutional trading clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interactive Brokers: Interactive Brokers is a large global broker-dealer serving retail and institutional clients with multi-asset trading, low commissions, and advanced execution infrastructure. Highly comparable to GPC's focus on active, professional, and institutional traders with FIX/API connectivity and margin offerings.
• TradeStation: TradeStation is a US broker-dealer serving active retail and professional traders with advanced charting, automated trading, and direct market access. Comparable to GPC's retail and prop account tiers targeting strategy-driven, high-volume traders.
• Lightspeed Trading: Lightspeed is a broker-dealer specializing in equities and options execution for professional and active traders, with direct market access, co-location, and active-trader platform integrations. Closely aligned with GPC's prop and institutional value proposition around low-latency execution.
• Cobra Trading: Cobra Trading is a boutique broker-dealer offering active traders low-cost equities and options execution with active-trader account minimums. Comparable as a similarly sized, niche broker serving day traders and prop-style accounts.
• CenterPoint Securities: CenterPoint Securities is a US broker-dealer focused on providing active and professional traders with direct market access and execution services. Comparable tier of services and target customers to Great Point Capital.
• SpeedTrader: SpeedTrader is a broker-dealer providing professional-grade execution platforms, low commissions, and direct market access to active retail and day traders. Directly comparable niche positioning to GPC's retail and prop accounts.
• Wedbush Securities: Wedbush is a US broker-dealer offering clearing, execution, and prime brokerage services with active-trader accounts and professional platform support. Highly comparable to GPC's institutional, prop, and introducing-broker offerings.

Emerging players

• Robinhood Markets: Robinhood is a US retail broker-dealer expanding into active trading, options, and futures with increasingly sophisticated platform features. Overlaps with GPC's retail and funded trader segments, with growing active-trader capabilities as an emerging competitor.

Broad incumbents

• Charles Schwab (TD Ameritrade): Charles Schwab operates one of the largest US retail broker-dealers and acquired TD Ameritrade's thinkorswim active-trader platform. Overlaps with GPC's retail and active-trader offerings as a broad incumbent that dwarfs niche brokers in scale.

Others

• S3 Matching Technologies: S3 Matching Technologies is a third-party vendor providing SEC Rule 606 reporting and order routing analytics to broker-dealers, including Great Point Capital. Comparable as an infrastructure/regulatory service provider in the broker-dealer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Great-Point-Capital-100068387134910
• LinkedInlinkedin.com/company/great-point-capital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Point Capital LLC