Magnetic Products

What Magnetic Products does

Magnetic Products, Inc. (MPI), founded in 1981 and headquartered in Highland, Michigan, designs and manufactures engineered metal control solutions spanning magnetic separation equipment, electronic metal detection and X-ray inspection systems, and material handling products such as magnetic conveyors and workholding systems. Its core technology is built around permanent and rare-earth magnetic separation, with a proprietary patented platform, Intell-I-Mag®, that embeds sensors inside magnetic separators to monitor tramp-metal saturation in real time and relay data via Bluetooth to a mobile app or plant control system. The portfolio also includes drawer, plate, chute, grate, tube, pneumatic, and liquid-processing magnets, eddy current and drum separators, conveyor and pipeline metal detectors, X-ray inspection and checkweighers, magnetic beltless and vibratory conveyors, and supporting testing supplies such as Gauss meters and pull test kits.

MPI operates as a privately held, family-controlled corporation under founder Keith Rhodes and President Kyle Rhodes, with R&D, Operations, Marketing/Inside Sales, and a National Sales Manager as the named executive team. Revenue is generated primarily through quote-based, multi-year custom-equipment sales to enterprise customers across 13+ industries — food processing, pharma/nutraceutical/cosmetics, automotive stamping, powder and bulk solids, recycling, feed/grain/milling, and water treatment — supplemented by professional services (auditing, engineering, 24/7 technical support) and replacement-parts revenue. Distribution combines a national team of regional sales managers, a strategic supplier and rep network, an inside sales/virtual request builder, and an Amazon marketplace storefront for standardized SMB products. Products carry FDA, USDA, HACCP, CE, 21 CFR Part 11, and NEMA 4X certifications, positioning MPI in regulated industrial segments where compliance and applications expertise are key purchase drivers.

Name

Magnetic Products

Legal name

Magnetic Products, Inc.

Website

https://mpimagnet.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnetic Products, Inc. is a privately held, Michigan-based manufacturer of engineered magnetic separation, metal detection, and material handling equipment serving food processing, pharmaceutical, automotive, recycling, and bulk-solids customers in the United States, with a patented Intell-I-Mag® sensor-enabled monitoring platform.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Separation Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Inspection, Checkweighing & Metal Detection Systems (IMAHAOAJ)

akta.pro secondary industries

Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF), Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH), Magnetic Sensors (Hall/Magnetoresistive/Compass) (HDAHALAC)

Keywords

• Magnetic separation equipment
• Metal detection systems
• Industrial material handling
• Rare-earth magnetic separators
• Metal control solutions

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Magnetic Separation Equipment: Sale of magnetic separators including drawer magnets, plate magnets, chute magnets, pneumatic line magnets, liquid trap magnets, and Intell-I-Mag® sensor-enabled smart separators for removing ferrous contaminants from product streams.
2. Metal Detection Systems: Sale of electronic inspection and metal detection equipment including conveyor metal detectors, pipeline detectors, combination checkweigher-metal detectors, and X-ray inspection systems.
3. Material Handling Equipment: Sale of metal fabrication and material handling solutions including magnetic conveyors, shaker/vibratory conveyors, automation equipment, lift magnets, magnetic chucks, and workholding solutions.
4. Services and Support: Technical support, auditing services, engineering (custom designs, builds, rebuilds), installation, non-destructive testing, and repairs for magnetic separation and material handling equipment.
5. Replacement Parts and Accessories: Sale of replacement parts (gaskets, seals), testing supplies (Gauss meters, pull test kits), and accessories (demagnetizers, magnetic tools, pan mounts).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magnetic Products Inc (MPI) designs, manufactures, and sells engineered metal control solutions including magnetic separators (drawer, plate, chute, grate, tube, free-flow, feeder, pneumatic, liquid, and suspended magnets), eddy current and drum sorting systems, electronic metal detectors and X-ray inspection systems, metal fabrication and material handling equipment (magnetic conveyors, vibratory conveyors, lift magnets, chucks, automation and workholding), and the patented Intell-I-Mag® sensor-enabled monitoring platform. The company also provides 24/7 technical support, on-site auditing, and custom engineering services.

Product overview

Magnetic Products Inc (MPI) offers a comprehensive portfolio of engineered metal control solutions organized into three main product lines: magnetic separation and metal sorting solutions, metal fabrication and material handling solutions, and testing supplies with accessories and replacement parts. The core product is the Intell-I-Mag® platform, a patented sensor-enabled monitoring system that provides real-time tramp metal saturation alerts via Bluetooth to mobile apps or plant control systems. Magnetic separation products span drawer magnets, plate magnets, chute magnets, grate and tube magnets, free flow magnets, feeder magnets, inline pneumatic magnets, pneumatic line magnets, liquid processing magnets, industrial filtration systems, suspended magnets, and automated sorting systems including Eddy Current Separators. Electronic inspection offerings include metal detectors and X-ray inspection/checkweigher systems. Material handling products include automation and workholding equipment (magnetic grippers, lifters, fixturing, chucks), and conveying equipment (magnetic beltless/belted conveyors, shaker and vibratory conveyors). Supporting services include 24/7 technical support, auditing, and custom engineering.

Differentiator

Problem solved

Functional benefit

Brands

• Intell-I-Mag®: Patented sensor-enabled magnetic separator monitoring platform that provides real-time tramp metal saturation levels and alerts operators when magnets require cleaning via mobile app or dashboard.

Products and services

• Intell-I-Mag® Sensor-Enabled Magnetic Separators

Quantifiable outcome

• 2/3 reduction in magnet cleaning shutdowns
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eriez Manufacturing: Eriez is the global incumbent in magnetic separation, metal detection, and material handling equipment, with a deep portfolio covering food, mining, recycling, and processing industries. It is the most direct large-scale competitor to MPI, with broader geographic reach and a larger R&D investment, but is less specialized in the sensor-enabled smart magnet niche that MPI's Intell-I-Mag® targets.
• Mettler-Toledo Product Inspection: Mettler-Toledo is a global leader in precision instruments including industrial metal detection, X-ray inspection, and checkweighing solutions for food, pharma, and packaged goods. Comparable in the X-ray inspection and checkweigher product lines MPI carries under its inspection portfolio, but operates as a much larger diversified measurement instruments company.
• Thermo Fisher Scientific (Product Inspection): Thermo Fisher, through its Product Inspection business (formerly Thermo Scientific), provides metal detection and X-ray inspection systems for food, pharma, and packaging customers. Comparable in the X-ray and metal detection product category, but Mettler-Toledo's scale and pharma regulatory presence make it a broad incumbent rather than a direct peer.

Regional players

• Goudsmit Magnetics: Goudsmit is a Dutch-based manufacturer of magnetic separators, metal detectors, and eddy current systems serving food, recycling, and industrial markets globally. Highly comparable in technology and product scope, but operates primarily outside North America, making it a regional peer rather than a direct competitor in MPI's domestic market.
• Magnattack® Global: Magnattack is an Australian-based emitter of magnetic separation equipment specialized for food processing and similar contamination control applications. Directly comparable in vertical focus and regulatory compliance-driven sales, but operates primarily in the Asia-Pacific region rather than MPI's US-centric footprint.
• Master Magnets Ltd: Master Magnets is a UK-based specialist in magnetic separation and metal detection equipment for industrial and recycling applications. Comparable in product range and target verticals, but competes primarily in EMEA markets rather than MPI's US-centric footprint.

Direct peers

• Industrial Magnetics Inc (IMI): IMI is a Michigan-based manufacturer of magnetic separation, material handling, and magnetic automation products with a strong product overlap to MPI including drawer magnets, plate magnets, and conveyor systems. Direct competitor in similar mid-market industrial verticals with comparable engineering-led sales model.
• Bunting Magnetics Co. Bunting manufactures magnetic separators, metal detectors, and material handling equipment serving overlapping verticals (food processing, recycling, plastics, and industrial manufacturing). It is a direct peer in product category and business model, with comparable engineered solutions and quote-based sales, but lacks an equivalent patented sensor-enabled monitoring platform.
• Sesotec Group: Sesotec is a German-based manufacturer of metal detectors, X-ray inspection systems, and magnetic separators for food, plastics, and recycling industries. Direct competitor in the metal detection and X-ray inspection product lines that MPI also offers, with a strong international reach and comparable regulated-industry certifications.

Emerging players

• STANMECH Technologies: STANMECH is a Canadian industrial distributor and integrator specializing in magnetic separation, vibratory feeding, and material handling solutions. It is comparable as a regional channel and engineering partner in the same space, particularly in Canadian food processing and recycling markets adjacent to MPI's territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mpimagnet
• Facebookfacebook.com/MPIMagnet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Products