SitStay.com

What SitStay.com does

SitStay.com is a privately-held United States-based direct-to-consumer e-commerce retailer of dog products, founded in 1995. The company sells dog treats, toys, beds, and accessories to individual dog owners through a Shopify-powered website and the Amazon marketplace. Its flagship product line is Chicken Chips, a single-ingredient dog treat that anchors the brand identity and recurring-purchase use case. The company has operated continuously for over 30 years, positioning itself among the earliest internet-native pet retailers.

The business model is transactional e-commerce with a subscription layer: customers can purchase products directly through the storefront or enroll in AutoShip for recurring delivery of consumables such as treats. SitStay.com runs a content-first marketing strategy built around the Good Dog Blog, a library of 400+ articles authored by veterinarians and professional trainers that drives organic search traffic and supports customer education. The company has also launched a Trainer Locator tool that connects buyers with professional dog trainers in their geographic area, extending the asset footprint beyond pure commerce into a light professional-services ecosystem. No enterprise, wholesale, or B2B channel is disclosed, and the customer base is a distributed long-tail of individual pet owners.

Name

SitStay.com

Website

https://sitstay.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

SitStay.com is a U.S. direct-to-consumer e-commerce retailer founded in 1995 that sells dog treats, toys, beds, and accessories to individual dog owners via its Shopify website, the Amazon marketplace, and an AutoShip subscription service, anchored by its Chicken Chips brand.

Ownership category

akta.pro rank

Product category

Pet Products E-commerce / Dog Treats & Accessories

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB)

Keywords

• Pet products e-commerce
• Single-ingredient dog treats
• Dog accessories retail
• Pet care content
• Dog training resources

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of dog treats, toys, beds, and accessories through their Shopify storefront. Revenue generated from one-time product purchases across categories including single-ingredient treats (Chicken Chips), dog beds, collars, toys, and training supplies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SitStay.com is a direct-to-consumer online retailer, founded in 1995, that sells high-quality dog products—led by its flagship SitStay Chicken Chips (single-ingredient, 100% real chicken breast treats with 80% crude protein, made in the USA)—alongside other dog treats, toys, beds, collars, and accessories. The business is anchored on the Shopify storefront at sitstay.com, supplemented by an Amazon Marketplace presence and an AutoShip recurring-delivery subscription option. A complementary Good Dog Blog and Trainer Locator tool support dog owner education on training, health, nutrition, and breed care.

Product overview

SitStay.com is a pet products e-commerce platform founded in 1995, operating as a single unified offering. The core product is the SitStay Chicken Chips single-ingredient dog treats, complemented by the Good Dog Blog content platform (featuring articles from veterinarians and professional trainers), Good Dog Videos, a Trainer Locator search tool, and an AutoShip subscription service. The company positions itself as a trusted source for dog care education and high-quality pet products.

Differentiator

Problem solved

Functional benefit

Products and services

• SitStay Chicken Chips

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PetSmart: Largest US specialty pet retailer with an extensive online store carrying premium dog treats and accessories; comparable as a competing online destination for dog-owner treat and accessory purchases.
• Chewy: Largest US online pet retailer offering treats, food, toys, beds, and pharmacy across dogs and cats; directly comparable as a DTC online pet-products destination serving the same dog-owner segment as SitStay, but at vastly greater scale and SKU breadth.
• Petco: National specialty pet retailer (brick-and-mortar plus online) carrying premium and natural pet food brands; comparable as a competing destination for the same dog-owner customer purchasing treats and accessories.
• Wellness Pet Food: Established natural pet food and treat brand owned by WellPet; comparable in natural/holistic positioning and dog-treat category overlap with SitStay Chicken Chips, but with broad retail distribution.
• Blue Buffalo: Major premium pet food brand (owned by General Mills) selling natural, high-protein dog and cat foods and treats; overlaps SitStay's natural positioning and dog-owner target but with a much larger product portfolio and marketing budget.

Direct peers

• Only Natural Pet: Independent DTC online retailer of natural and holistic pet food, treats, and supplements with strong editorial/blog content; closest comparable to SitStay in business model, category focus on natural nutrition, and content-led marketing strategy.
• Stella & Chewy's: Premium raw and natural pet food brand selling direct-to-consumer and through retail; comparable to SitStay around clean-label, single-protein positioning and the Chicken Chips-style natural-treat value proposition.
• Bark (BarkBox): DTC subscription-based dog products company (BarkBox, Bark Super Chewer) offering curated toys, treats, and chews; comparable in DTC dog-owner subscription mechanics akin to SitStay's AutoShip program.
• Dr. Marty Pets: DTC premium pet food brand built around veterinarian expertise and freeze-dried raw nutrition; closely comparable to SitStay in DTC natural-nutrition positioning and reliance on expert/credibility-led marketing.
• Open Farm: Premium DTC pet food brand emphasizing ethically sourced, transparent ingredients with single-protein and raw offerings; highly comparable to SitStay Chicken Chips on clean-label, single-ingredient natural-treat positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sitstaygooddogs
• Facebookfacebook.com/dogsupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SitStay.com