Magazord
- Company typePrivate
- Founded2014
- HeadquartersRio Sul, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Magazord does
Magazord is a Brazilian e-commerce platform provider founded in 2014 and headquartered in Rio Sul, Brazil. Per its short description, it focuses on the business marketplace with financial and operational management solutions for merchants operating online stores, suggesting a vertical SaaS model targeting Brazilian retailers and brands that need storefront, order, and back-office tooling. The company operates at meaningful scale with 251-500 employees and maintains a primary web presence at magazord.com.br.
The core product is described at a high level as an e-commerce platform, but the available source data does not detail specific modules, feature sets, integrations, or underlying technology architecture beyond the platform framing. No pricing model, customer segments, named customers, or distribution channels are disclosed in the input. The company is private, with no funding rounds or revenue figures on record in the provided data.
On 2025-03-28, Magazord executed an acquisition of Braavo E-commerce, a competing or adjacent Brazilian e-commerce platform, indicating a consolidation strategy. The leadership team identified in the input is led by Jaison Goedert, CEO and co-founder. Beyond this single acquisition, no further strategic actions, product launches, partnerships, geographic expansions, or leadership changes are documented in the source material, leaving the company's broader competitive positioning, technology stack, and monetization mechanics substantially under-documented.
Magazord firmographics
Firmographics- Name
- Magazord
- Website
- https://magazord.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Magazord industry classification
Industry- Product category
- E-commerce Software
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186), Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industries
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH), Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)
Keywords
Where Magazord is headquartered
LocationHeadquarters
- HQ city
- Rio Sul
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Magazord business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Magazord product offering
Product offeringCore offering
Magazord provides an e-commerce platform for businesses, offering storefront and digital commerce capabilities along with financial and operational management solutions. The platform is aimed at companies seeking to run and manage online sales operations, and is accessed via the company's website at magazord.com.br.
Product overview
Magazord is an e-commerce platform provider. The available source data only confirms the company's core positioning as an e-commerce platform at https://www.magazord.com.br, with no additional product, module, or feature details available for extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Magazord E-commerce Platform E-commerce platform offering online storefront and digital commerce capabilities combined with financial and operational management solutions, targeted at businesses operating online retail in Brazil.
Companies that use Magazord
Customer profileIdeal customer profiles1 record
Magazord technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magazord partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Magazord competitors and assessment
Company assessmentDirect peers
- Nuvemshop: Brazilian e-commerce SaaS focused on SMB merchants with themes, payments, and shipping integrations — closely comparable in target customer and product surface area.
- VTEX: Brazil-born, globally-operating e-commerce and marketplace platform serving B2C and B2B merchants with storefront, OMS, and marketplace capabilities — directly comparable to Magazord's e-commerce platform mission and headquartered in the same Brazilian ecosystem.
- Tray: Brazil-focused e-commerce platform (Locaweb group) offering online store creation, marketplaces, and shipping/logistics tools for small and mid-sized merchants — directly overlapping with Magazord's category.
- Yampi: Brazilian commerce platform offering checkout, storefront, and order management for SMB sellers; comparable in scope, geography, and target merchant profile.
- doCommerce: Brazilian e-commerce platform serving mid-market retailers with storefront, payments, and omnichannel features — directly comparable offering in the same domestic market.
Broad incumbents
- Shopify: Global leader in SMB e-commerce SaaS; competes in the same merchant segment as Magazord with a much broader feature set and ecosystem of apps, payments, and capital products.
- BigCommerce: Publicly-traded headless e-commerce platform serving mid-market and enterprise merchants globally; competes for the larger end of Magazord's customer base with similar SaaS delivery.
Emerging players
- WooCommerce: Open-source e-commerce plugin for WordPress widely adopted by Brazilian SMBs as a free alternative to paid platforms — sets the pricing floor that Magazord must differentiate above.
- Cartpanda: Brazil-based e-commerce platform with a focus on conversion-optimized funnels and checkout for infoproducers and direct-to-consumer brands — overlapping target segments and use cases.
Regional players
- Mercado Shops: Mercado Libre's Brazilian storefront builder tightly integrated with the Mercado Livre marketplace — relevant comparable for the marketplace-plus-storefront hybrid Magazord offers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Magazord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magazord leadership team
Management profileNumber of profiles
Profiles1 record
Magazord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magazord M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magazord
What does Magazord do?
Magazord provides an e-commerce platform for businesses, offering storefront and digital commerce capabilities along with financial and operational management solutions. The platform is aimed at companies seeking to run and manage online sales operations, and is accessed via the company's website at magazord.com.br.
When was Magazord founded?
Magazord was founded in 2014. It employs 251 to 500 people.
Where is Magazord based?
Magazord is headquartered in Rio Sul, Brazil, in the Latin America region.
Who are Magazord's main competitors?
Direct peers on record are Nuvemshop, VTEX, Tray, Yampi and doCommerce. Broad incumbents are Shopify and BigCommerce. Emerging players are WooCommerce and Cartpanda. Mercado Shops is listed as a regional player.
Does Magazord have an API?
No public API is recorded for Magazord.
What industry is Magazord in?
Magazord's product category is E-commerce Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 541860 and its SIC code is 5961.