Yampi
Yampi is a Brazilian e-commerce SaaS platform founded in 2011 that provides SMB merchants with a no-code virtual store, a native Pix/credit-card/boleto checkout, dropshipping, and multi-channel selling. It serves 170,000+ Brazilian entrepreneurs on a freemium subscription model with payment-processing and app-store revenue.
- Company typePrivate
- Founded2011
- HeadquartersIbitinga, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Yampi does
Yampi is a Brazilian e-commerce SaaS platform founded in 2011 and headquartered in Ibitinga, Brazil, that enables small and medium-sized merchants to create online stores and sell through a localized checkout optimized for Brazilian consumer payment behavior. The platform combines a virtual store builder (Loja Virtual) with a native, redirect-free Checkout Transparente supporting Pix, credit cards, boleto, and Pix Parcelado across more than 15 integrated Brazilian payment gateways (Mercado Pago, PagBank, Cielo, Pagar.me, Rede, Pagaleve, among others). Supporting modules include a no-code theme editor with an upcoming code-mode variant, dropshipping automation, multi-channel selling (Canais de Vendas) covering Instagram Shopping, Facebook, TikTok, Google Merchant Center and native pixels for Facebook/TikTok/Google/Taboola/Outbrain/Pinterest/Kwai, a landing-page checkout embed, a mobile management app (rated 4.8 on iOS and 4.7 on Google Play), and a Loja de Aplicativos marketplace for third-party shipping, marketing, and ERP integrations. The platform is PCI DSS certified, advertises 99.9% checkout stability, and reports cumulative scale metrics of 170,000+ merchants, 100+ million orders completed, and R$ 4 billion processed via Pix.
The business model combines a freemium tier (Basic, no credit card required) with paid subscription plans, complemented by transaction-fee revenue through integrated payment gateways and potential marketplace commissions from the app store. Go-to-market is product-led and self-serve, with acquisition driven through SEO/content marketing, organic social, an affiliate program, and a Yampi Specialists partner network for higher-touch implementations. Customer base is overwhelmingly SMB and individual entrepreneurs, with named logos concentrated in fashion, beauty, footwear, home, and fitness verticals; the company also extends its checkout as a plug-in into Shopify and WooCommerce stores to reach merchants on other platforms. The company has no disclosed institutional funding, operates with 51–100 employees, and shows no evidence of AI/ML capabilities, patents, or enterprise-grade contracts.
Yampi firmographics
Firmographics- Name
- Yampi
- Legal name
- Yampi Desenvolvimento de Softwares LTDA
- Website
- https://yampi.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yampi is a Brazilian e-commerce SaaS platform founded in 2011 that provides SMB merchants with a no-code virtual store, a native Pix/credit-card/boleto checkout, dropshipping, and multi-channel selling. It serves 170,000+ Brazilian entrepreneurs on a freemium subscription model with payment-processing and app-store revenue.
- Ownership category
- akta.pro rank
Yampi industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Software Publishers (5132), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Payouts, Disbursements & Marketplace Split Payments (CRAFALAI)
- akta.pro secondary industries
- Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG), Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Yampi is headquartered
LocationHeadquarters
- HQ city
- Ibitinga
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Yampi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Yampi offers tiered subscription plans starting with a free Basic plan. Paid plans provide additional features and capabilities for growing merchants. The platform emphasizes no hidden fees and evolution as sales grow.
- Payment Processing: Merchants can accept payments via multiple gateways integrated into the checkout. Yampi likely earns transaction fees or revenue share from payment processing through integrated gateways.
- App Store Revenue: The Yampi App Store offers various third-party applications that merchants can install. Revenue may come from app partnerships or commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic plan with essential native features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Yampi product offering
Product offeringCore offering
Yampi provides a complete cloud-based e-commerce platform for Brazilian merchants, combining a virtual store builder with a natively embedded, PCI-certified high-conversion checkout that supports Brazilian payment methods (Pix, credit card, boleto, Pix Parcelado). The platform includes a no-code theme editor, dropshipping automation with supplier order forwarding and tracking notifications, multi-channel sales integration with Instagram, Facebook, TikTok, and Google Merchant Center, abandoned-cart recovery, Order Bump and one-click upsell, cashback, and a mobile app for real-time store management. Merchants subscribe via tiered plans (including a free Basic tier) and the platform monetizes through subscriptions, payment processing fees, and an integrated app marketplace.
Product overview
Yampi is a Brazilian e-commerce platform providing a unified ecosystem of integrated products for online selling. The core platform consists of the Loja Virtual (Virtual Store) for store creation and management, paired with the Checkout Transparente (Transparent Checkout) for high-conversion payment processing. Supporting modules include the Editor de Temas for visual store customization, Canais de Vendas for multi-channel selling across Instagram, Facebook, TikTok, and Google, the Dropshipping module for inventory-free sales, and Landing Page for embedding checkout on external pages. Additional offerings include the App da Yampi for mobile store management, the Loja de Aplicativos marketplace for third-party integrations (shipping, marketing, payments), native Gestão features for operations, and a Programa de Recompensas for customer loyalty. The platform integrates with over 15 Brazilian payment methods including Pix, credit cards, and boleto through gateways like Mercado Pago, PagBank, Cielo, and Clear Sale.
Differentiator
Problem solved
Functional benefit
Products and services
- Loja Virtual (Virtual Store) Complete cloud-based e-commerce storefront for Brazilian merchants, with themes, product and inventory management, SEO tools, and built-in checkout, designed to let SMBs and entrepreneurs launch and run online stores without coding.
- Checkout Transparente (Transparent Checkout) High-conversion, natively embedded checkout supporting Pix, credit cards (multi-gateway), boleto, and Pix Parcelado, with 99.9% uptime. Sold as part of the Yampi platform and also available as a plug-in for Shopify and WooCommerce.
- Dropshipping Module for merchants selling without inventory that automates order forwarding to suppliers and sends tracking notifications to customers, aimed at Brazilian dropshipping operators.
- Canais de Vendas (Sales Channels) Multi-channel sales module integrating Instagram Shopping, Facebook, TikTok, and Google Merchant Center, with pixel integration for Facebook, TikTok, Google, Taboola, Outbrain, Pinterest, and Kwai.
- Landing Page Landing-page checkout integration that lets merchants embed Yampi's high-conversion checkout on external sales pages, with Order Bump and Upsell support.
- App da Yampi (Yampi Mobile App) Standalone iOS and Android mobile application for merchants to monitor and manage sales in real time from anywhere, with App Store rating 4.8 and Google Play rating 4.7.
- Loja de Aplicativos (App Marketplace) Yampi's app marketplace offering integrations with shipping providers (Melhor Envio, Correios, Intelipost, Envia), marketing tools (Mailchimp, BrandLovrs), business management (Bling, Pluga), payment gateways, and other third-party integrations.
Companies that use Yampi
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Yampi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature10 records
Yampi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Mercado PagocorePayment gateway integration with Mercado Pago, one of Latin America's largest payment processors. Enables merchants to accept credit cards, Pix, and other payment methods through the Yampi checkout.
- PagBankcorePayment gateway integration with PagBank, providing additional payment processing options for Yampi merchants.
- CielocoreMajor Brazilian payment institution integrated into Yampi checkout, enabling credit card processing for merchants.
- ShopifycoreYampi Checkout integrates with Shopify stores, allowing Shopify merchants to use Yampi's transparent checkout solution with lower transaction costs.
- WooCommercecoreYampi Checkout can be integrated with WooCommerce (WordPress) stores, providing transparent checkout functionality for WordPress e-commerce sites.
- Melhor EnviocoreShipping platform integration that helps Yampi merchants calculate shipping rates and manage logistics for their orders.
- CorreioscoreBrazilian postal service integration through the Yampi app store, enabling Correios shipping options for merchants.
- Instagram ShoppingcoreIntegration allowing Yampi merchants to sell directly through Instagram by syncing product catalogs automatically.
- Google Merchant CentercoreIntegration allowing Yampi merchants to automatically sync product data with Google Merchant Center for Google Shopping ads visibility.
- Pagar.mecorePayment gateway integration with Pagar.me, a Brazilian payment processing platform owned by Lyra, providing credit card and Pix processing.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Yampi competitors and assessment
Company assessmentDirect peers
- Nuvemshop: Leading Brazilian SMB-focused e-commerce SaaS platform with virtual stores, checkout, and integrations; directly comparable to Yampi in target market (Brazilian entrepreneurs/SMBs), pricing model, and feature set.
- Loja Integrada: Brazilian e-commerce platform owned by Locaweb targeting SMBs and infoproducers with free and paid plans; competes head-to-head with Yampi in the same horizontal Brazilian SMB segment.
- Tray: Brazilian e-commerce platform owned by Locaweb offering virtual stores, checkout, and marketplace integration; directly comparable as a Brazilian SMB e-commerce SaaS competitor with similar gateway integrations.
- Bagy: Brazilian e-commerce platform focused on fashion and lifestyle SMBs with checkout and social selling integrations; comparable to Yampi in target segment and core virtual store/checkout offering.
- Dooca Commerce: Brazilian e-commerce SaaS platform offering storefronts, checkout, and multi-channel integration; competes with Yampi in the Brazilian SMB and mid-market e-commerce segment.
Broad incumbents
- Shopify: Global e-commerce platform leader expanding aggressively into Latin America; competes with Yampi for Brazilian merchants and is also a partner via Yampi's embedded Shopify checkout integration.
- VTEX: Brazilian-origin enterprise e-commerce and marketplace platform serving larger retailers; broader scope than Yampi but overlapping target market in Brazil and competing for the same merchant wallet.
- Mercado Pago: Dominant Brazilian payment processor and checkout provider; both a Yampi integration partner and a competitive threat for payments/checkout within the broader e-commerce stack.
- Wix: Global website builder with e-commerce capabilities targeting SMBs; comparable to Yampi in the SMB no-code horizontal segment with overlapping features (themes, checkout, store management).
Emerging players
- Hotmart: Brazilian platform for infoproducers and digital product sellers with checkout and checkout-as-a-service; adjacent to Yampi in the Brazilian digital selling space and a potential competitor for landing-page-based merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yampi social profiles
Digital presenceYampi compliance and trust
Trust signalCompliance1 record
Yampi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yampi leadership team
Management profileNumber of profiles
Yampi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yampi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yampi
What does Yampi do?
Yampi provides a complete cloud-based e-commerce platform for Brazilian merchants, combining a virtual store builder with a natively embedded, PCI-certified high-conversion checkout that supports Brazilian payment methods (Pix, credit card, boleto, Pix Parcelado). The platform includes a no-code theme editor, dropshipping automation with supplier order forwarding and tracking notifications, multi-channel sales integration with Instagram, Facebook, TikTok, and Google Merchant Center, abandoned-cart recovery, Order Bump and one-click upsell, cashback, and a mobile app for real-time store management. Merchants subscribe via tiered plans (including a free Basic tier) and the platform monetizes through subscriptions, payment processing fees, and an integrated app marketplace.
Is Yampi a public or private company?
Yampi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yampi founded?
Yampi was founded in 2011. It employs 51 to 100 people.
Where is Yampi based?
Yampi is headquartered in Ibitinga, Brazil, in the Latin America region.
How does Yampi make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing and app Store Revenue.
Who are Yampi's main competitors?
Direct peers on record are Nuvemshop, Loja Integrada, Tray, Bagy and Dooca Commerce. Broad incumbents are Shopify, VTEX, Mercado Pago and Wix. Hotmart is listed as an emerging player.
Does Yampi have an API?
Yes. Yampi provides API documentation for developers. The API documentation is available publicly for integration purposes. The platform supports integrations with external platforms like Shopify and WooCommerce via the checkout API. Developer documentation is at docs.yampi.com.br.
What industry is Yampi in?
Yampi's product category is E-commerce Platform. Its primary akta.pro industry code is CRAFALAI, Payouts, Disbursements & Marketplace Split Payments, with a secondary code of FSAMACAG, Marketplace & Platform Payments (Split Payments, Sub-merchants). Its NAICS code is 5132 and its SIC code is 7372.