Sears Trostel
- Company typePrivate
- Founded1929
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Sears Trostel firmographics
Firmographics- Name
- Sears Trostel
- Legal name
- Sears Trostel Lumber & Millwork
- Website
- https://sears-trostel.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Sears Trostel is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sears Trostel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Lumber & Building Materials Sales: Direct sales of lumber, plywood, mouldings, and building materials to consumers and contractors through retail showroom and lumberyard
- Custom Millwork Manufacturing: Custom manufacturing of mouldings, millwork, and specialty wood products to order
- Wholesale Distribution: Distribution of products through dealer network of Home Centers and Lumberyards
- Tool & Finish Sales: Sales of woodworking tools (Festool, SawStop, Kreg, Bessey) and finishing products (General Finishes, EcoPoxy)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vintage Circle Sawn Lumber |
| Unit Pricing | Pay-as-you-go | Clearance Items |
| Unit Pricing | Pay-as-you-go | General Finishes Finishing Products |
| Other | Pay-as-you-go | Custom Orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Sears Trostel product offering
Product offeringCore offering
Sears Trostel is a regional lumberyard and custom millwork manufacturer that supplies hardwood lumber, custom-milled mouldings and trim, specialty wood products (S4S lumber, live edge slabs, cabinet doors, drawer boxes), and branded woodworking tools and finishes to trade and DIY customers across Colorado and the Rocky Mountain region from its Fort Collins, Colorado facility.
Product overview
Sears Trostel Lumber & Millwork is a Fort Collins, Colorado-based lumberyard and custom millwork company serving Colorado and Rocky Mountain communities since 1929. The company operates a retail sales showroom and wholesale/manufacturing facility, offering a comprehensive portfolio of hardwood lumber, custom millwork, and specialty wood products. The core product line includes hardwood lumber and plywood, custom millwork services (CNC routing, cutting, planing), and an extensive moulding library with over 10,000 profiles. The company also offers branded tool and finish product lines including Festool power tools, SawStop table saws, John Boos countertops, Kreg Tools, General Finishes finishes, EcoPoxy products, and Whiteside Router Bits. Additional specialty products include live-edge wood slabs, reclaimed wood, cedar, wall/ceiling paneling, box beams, custom flooring, stair components, and box mantels. Sears Trostel provides both retail and wholesale services to contractors, architects, designers, homeowners, and lumberyards throughout Colorado.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardwood Lumber
Quantifiable outcome
- Serving commercial and retail customers throughout Colorado and Rocky Mountain communities since 1929
Companies that use Sears Trostel
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Sears Trostel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sears Trostel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- FSC (Forest Stewardship Council)coreFSC certified products are available, supporting sustainable forestry practices. Sears Trostel offers FSC certified wood products as part of their environmental responsibility commitment.
- FestoolcoreExclusive dealer for Festool power tools and accessories, hosting annual Festool Experience events to showcase new products and provide hands-on demonstrations.
- SawStopcoreAuthorized dealer for SawStop table saws and safety products, featuring the innovative safety technology that stops the blade upon contact with skin.
- General FinishescoreDealer for General Finishes water-based and oil-based finishing products including stains, topcoats, and specialty finishes.
- John BoosminorDealer for John Boos countertops and butcher block products.
- Kreg ToolscoreFull dealer for Kreg woodworking tools including clamping, cutting, joining, and workspace solutions.
- Bessey ToolsminorDealer for Bessey clamping and specialty woodworking tools.
- Whiteside Machine CompanyminorDealer for Whiteside router bits and cutting tools.
- EcoPoxyminorDealer for EcoPoxy liquid plastic and epoxy products used for wood finishing and live-edge river tables.
- Home Centers & Lumberyards (Dealer Network)coreWholesale distribution network for Sears Trostel mouldings and wood products through regional Home Centers and Lumberyards.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sears Trostel competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National home improvement retailer offering lumber, millwork, tools, and building supplies. Overlaps with Sears Trostel's retail and contractor customer base but operates at vastly larger scale and broader assortment.
- ABC Supply Co. Largest U.S. wholesale distributor of building products, serving contractors across multiple categories. Comparable in the wholesale dealer channel of Sears Trostel's business, though broader in product scope and national in scale.
- Home Depot: Largest U.S. home improvement retailer with lumber, building materials, and tool categories. Comparable in retail lumber and tool assortment but competes as a much broader, scale-driven incumbent.
Direct peers
- 84 Lumber: Large U.S. lumber and building materials retailer and wholesaler serving contractors and DIY customers. Comparable to Sears Trostel in product mix (lumber, millwork, building supplies) and contractor/wholesale GTM motion, though at significantly greater scale and geographic reach.
- Boise Cascade: Wholesale distributor of lumber, plywood, millwork, and engineered wood products. Highly comparable to Sears Trostel's wholesale and custom millwork manufacturing operation, with overlapping customer base of builders and home centers.
- McCoy's Building Supply: Privately held regional building materials retailer with lumberyards and custom millwork services. Closely comparable to Sears Trostel in customer segments, regional operator profile, and dual retail/wholesale model.
- Carter Lumber: Regional lumber and building materials retailer with custom millwork capabilities serving contractors and homeowners. Similar in operating model and customer mix to Sears Trostel, though concentrated in the Midwest.
- BMC Stock Holdings: Major U.S. distributor of lumber, millwork, and building products to professional builders and home centers. Comparable in product range and wholesale distribution focus, though operating at national scale.
- Hearne Hardwoods: Specialty hardwood lumber and millwork supplier offering exotic woods, live-edge slabs, and custom services. Directly comparable to Sears Trostel's specialty hardwood, live-edge, and custom millwork product lines.
- Bell Forest Products: Specialty lumber retailer offering hardwoods, live-edge slabs, and custom millwork online and direct. Comparable product assortment and custom manufacturing capability, though primarily direct-to-consumer shipping model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sears Trostel social profiles
Digital presenceSears Trostel compliance and trust
Trust signalCompliance1 record
Sears Trostel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sears Trostel leadership team
Management profileNumber of profiles
Sears Trostel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sears Trostel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sears Trostel
What does Sears Trostel do?
Sears Trostel is a regional lumberyard and custom millwork manufacturer that supplies hardwood lumber, custom-milled mouldings and trim, specialty wood products (S4S lumber, live edge slabs, cabinet doors, drawer boxes), and branded woodworking tools and finishes to trade and DIY customers across Colorado and the Rocky Mountain region from its Fort Collins, Colorado facility.
Is Sears Trostel a public or private company?
Sears Trostel is a private company. It is classified as family owned and is currently operating.
When was Sears Trostel founded?
Sears Trostel was founded in 1929. It employs 11 to 50 people.
Where is Sears Trostel based?
Sears Trostel is headquartered in Fort Collins, United States, in the North America region.
How does Sears Trostel make money?
Four revenue lines are on record. Retail Lumber & Building Materials Sales are the primary driver. The others are custom Millwork Manufacturing, wholesale Distribution and tool & Finish Sales.
Who are Sears Trostel's main competitors?
Broad incumbents on record are Lowe's, ABC Supply Co. and Home Depot. Direct peers are 84 Lumber, Boise Cascade, McCoy's Building Supply, Carter Lumber, BMC Stock Holdings, Hearne Hardwoods and Bell Forest Products.
Does Sears Trostel have an API?
No public API is recorded for Sears Trostel.