Prairie Mountain Media

What Prairie Mountain Media does

Prairie Mountain Media is a Boulder, Colorado-based publishing company operating as a division of MediaNews Group, managing an integrated portfolio of 15 local newspaper brands serving Colorado communities for more than 100 years each. The portfolio includes established titles such as the Boulder Daily Camera, Greeley Tribune, Longmont Times-Call, Loveland Reporter-Herald, and Broomfield Enterprise, alongside a suite of specialty publications (atHome, Longmont Magazine, Friday Magazine, Aging at Altitude, Greenlight Coupons) and digital event platforms (ColoradoBoxOffice.com). The company's brands collectively deliver approximately 1.26 million print and 14 million digital impressions per month across 20+ Colorado markets, with the company claiming to reach 8 of 10 local consumers weekly.

The company operates a digital advertising platform built around standardized targeting capabilities — geo-targeting, behavioral targeting, keyword targeting, demographic targeting, income targeting, and retargeting — packaged alongside managed services for display banner ads, search engine marketing (SEM/PPC), social media advertising (Facebook and Instagram), email marketing, video advertising, and SEO. Proprietary elements include a Business Profile Tool for cross-directory listing management, the Friday Mag e-newsletter reaching 50,000 Boulder County consumers, and Greenlight coupons distributed to 55,500+ households monthly. Technology relies on partnerships with national platforms (Yahoo!, Digital First Media, Ad Taxi) to extend reach beyond Colorado.

Revenue is generated through a sales-led advertising model spanning five streams: digital advertising services, print advertising, email marketing (3.2 million emails delivered weekly), event sponsorships and guides, and specialty publications. Pricing is subscription-based with modular entry points — SEO starts at $750/month, Page 2A event advertising is $350/day, and display/email/video advertising are billed monthly with targeting add-ons. The primary customer segments are local Colorado SMBs seeking integrated digital and print advertising reach and regional/national advertisers seeking multi-market Colorado exposure, with secondary vertical focus on real estate, agriculture, and senior living.

Name

Prairie Mountain Media

Legal name

Prairie Mountain Media

Website

https://prairiemountainmedia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Prairie Mountain Media is a Colorado publishing subsidiary of MediaNews Group operating 15 local newspaper brands plus digital advertising services (SEO, SEM, display, email, video), serving local SMBs and regional advertisers across 20+ Colorado markets.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing & Digital Advertising

NAICS

Broadcasting and Content Providers (516), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

News & Content Aggregation Portals (BPAMAAAI), Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Local newspaper publishing
• Digital advertising services
• Multimedia publishing
• Integrated advertising solutions
• Community newspaper network

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising Services: Digital advertising services including display banner ads, search ads (SEM/PPC), Facebook and Instagram advertising, email marketing, video advertising, and SEO. Services include targeting capabilities such as keyword, interest, retargeting, geographic, demographic, and income targeting.
2. Print Advertising: Traditional print newspaper advertising across 15 newspaper brands with 1.26 million monthly print impressions. Includes themed publications and specialty editions.
3. Email Marketing Services: Targeted email campaigns reaching local consumers with reported delivery of 3.2 million emails per week. Includes themed newsletters and custom email campaigns.
4. Event Sponsorships and Guides: Sponsorship packages and event guides for events such as the Colorado Farm Show, with naming rights, logo placement, and on-site signage.
5. Specialty Publications: Specialty themed publications including atHome real estate publication, Longmont Magazine, Friday Magazine, Aging at Altitude guide, and various niche editions targeting specific demographics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Prairie Mountain Media is a multimedia publishing company that operates a portfolio of 15 newspaper brands across Colorado, Nebraska, and Wyoming. The company sells integrated print, digital, and niche advertising solutions — including display banners, SEM/PPC, social media advertising, email marketing, video, SEO, sponsored content, and specialty publications — to local and regional advertisers.

Product overview

Prairie Mountain Media is a publishing company with a multimedia portfolio of print, niche and digital products offering integrated local news and advertising solutions. The core offering consists of 15 newspaper brands serving Colorado communities for over 100 years, supplemented by a suite of digital advertising services (SEO, SEM/PPC, display ads, social media advertising, email marketing, video advertising) and specialized publication sub-brands (Greenlight Coupons, Friday Magazine, Longmont Magazine, atHome real estate, Broomfield County Gold, Raised in the Rockies School Choice, Aging at Altitude). The company also operates digital platforms including ColoradoBoxOffice.com for ticketing and provides tools for business directory management. Together, these products form an integrated network delivering 1.26 million print and 14 million digital impressions monthly.

Differentiator

Problem solved

Functional benefit

Brands

• GreeleyTribune.com: News and information for Greeley, CO
• DailyCamera.com
• BroomfieldEnterprise.com
• EPTrail.com
• FortMorganTimes.com
• TimesCall.com
• ReporterHerald.com
• Colorado Hometown Weekly
• Greenlight Coupons
• Longmont Magazine
• Friday Magazine
• atHome
• ColoradoBoxOffice.com

Quantifiable outcome

• Reach 8 of 10 local consumers weekly
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ColoradoFarmShow.comcoreGTM or Marketing Partner · 1 January 2023Official marketing partnership for the Colorado Farm Show. Prairie Mountain Media serves as the official marketing partner offering sponsorship packages, event guide, and handout distribution across 16+ newspaper websites including DenverPost.com.
• Yahoo!coreGTM or Marketing PartnerPartnership with Yahoo! as one of three national powerhouses (along with Digital First Media and Ad Taxi) to extend Prairie Mountain Media's reach nationally through Yahoo! advertising and distribution networks.
• Digital First MediacoreGTM or Marketing PartnerPartnership with Digital First Media as one of three national powerhouses to extend Prairie Mountain Media's reach nationally through Digital First Media's network of newspapers and digital properties.
• Ad TaxicoreGTM or Marketing PartnerPartnership with Ad Taxi as one of three national powerhouses to extend Prairie Mountain Media's reach nationally through Ad Taxi's advertising platform and networks.
• ColoradoBoxOffice.comminorGTM or Marketing PartnerEvent ticketing partnership for local events and performances. Prairie Mountain Media promotes ColoradoBoxOffice.com as the easy online source for tickets to local events.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gannett Co., Inc. Largest U.S. newspaper publisher (USA TODAY network + hundreds of local titles). Operates overlapping display, search, programmatic and email advertising products for local businesses, making it the dominant incumbent analog of Prairie Mountain Media's integrated offering.
• Tribune Publishing: Major U.S. metropolitan and regional newspaper group with significant digital advertising business. Operates comparable local+national ad marketplace mechanics and trusted-news brand portfolios, though at larger scale and in larger markets.
• Digital First Media / MediaNews Group: Parent conglomerate of Prairie Mountain Media and one of the largest U.S. newspaper chains. The natural owner/parent analog and a benchmark for the broader operating model that PMM executes at the regional level.

Direct peers

• BH Media Group: Regional newspaper group operating daily and weekly publications with integrated digital marketing services for local advertisers. Comparable in the mix of local news + digital advertising and SMB customer focus.
• Embarcadero Media: Independently owned group of community newspapers (Palo Alto, Mountain View, etc.) with a multimedia portfolio of print, digital, events and digital marketing services — directly comparable to Prairie Mountain's regional newspaper + integrated advertising structure.
• Sound Publishing: Community newspaper chain owned by Black Press Group, with print and digital advertising offerings targeting local small businesses in the Pacific Northwest. Structurally similar regional newspaper + digital ad sales operator.
• Pioneer News Group: Independent community newspaper company with print and digital products serving smaller markets. Directly comparable to Prairie Mountain in target customer (local SMBs), channel mix (print+digital), and mid-size employee scale.
• Adams Publishing Group: Family-owned community newspaper operator with print and digital advertising products targeting small and mid-sized markets. Strong analog for Prairie Mountain's diversified SMB-focused, multi-state/region business model.
• Lee Enterprises: Publicly traded local-news operator with a portfolio of daily newspapers and digital ad products serving SMBs across the U.S. Closely comparable business model — print + integrated digital advertising solutions, sales-led go-to-market, and similar local advertiser pain points.

Emerging players

• Geoplace / Thryv (Local digital ad SaaS): Digital marketing SaaS targeted at SMBs across the U.S., offering websites, SEO/SEM, listings management and email/social. Directly comparable to Prairie Mountain's SEO, Business Profile Tool, and SEM/PPC products from a software-first, geography-agnostic angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrairieMountainMedia
• LinkedInlinkedin.com/company/prairie-mountain-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Mountain Media