APPX Software

What APPX Software does

APPX Software, Inc. is a privately held US software company headquartered in Jacksonville, Florida, founded as APPX Software in March 1988 (with technology roots tracing to TOM Software's SPEED products of the 1970s). The company develops and licenses APPX, a platform-independent and database-independent Rapid Application Development (RAD) and runtime environment used to build and deploy industrial-strength business applications. Its core technical differentiator is a "Design by Specification" architecture that the company claims eliminates 90-95% of the procedural code required in traditional languages like COBOL; applications developed once can be deployed across HP-UX, IBM AIX, Sun Solaris, Linux, and Windows without code rewriting, and connect to Oracle, Microsoft SQL Server, MySQL, PostgreSQL, ODBC, and proprietary APPXIO ISAM data stores. The company also ships an ODBC driver for Windows (to integrate with Excel, Access, Crystal Reports), a Java-based desktop client, and an HTML browser client for web-based access.

APPX generates revenue through a mix of one-time software licenses (priced by version and platform), tiered annual support subscriptions (Bronze, Silver, Gold, and Platinum with response-time guarantees), per-incident software updates and technical support, and professional services including consulting, training ($500/day per student), programming, system review/tuning, and upgrade services. The company is owned by a trio of former resellers led by President Steve Frizzell since January 1998, has never raised institutional capital, and distributes through a global Value-Added Reseller network spanning more than 30 countries across North America, Latin America, the Caribbean, Europe, Australia/New Zealand, and Africa. Beyond the core platform, the company has productized several vertical applications: AXAEM (an open-source archives/records management system under GPL with the APPX Supplemental License), the Medicaid Payment Reconciliation (MPR) System used by Florida counties, the YEAH! Youth Exchange Administration Hub, and the Summer Food Manager. End markets include healthcare (particularly state Medicaid), insurance, manufacturing and distribution, non-profits, telecommunications, trade unions, and state/institutional archives.

Name

APPX Software

Legal name

APPX Software, Inc.

Website

https://appx.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

APPX Software, Inc. provides a platform-independent, database-independent Rapid Application Development and runtime environment used by healthcare, insurance, manufacturing, nonprofit, telecom, trade union, and archives customers to build business applications, distributed globally through a 30+ country VAR network.

Ownership category

akta.pro rank

Product category

Application Development Platform / Rapid Application Development Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM), Process & Case Management Low-Code Platforms (HDAEAKAE)

Keywords

• Rapid application development
• Business application platform
• Cross-platform deployment
• Database integration software
• Application development environment

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: APPX is licensed software requiring a proper APPX Software Key (license). License terms vary by version and platform.
2. Annual Support/Maintenance: Bronze, Silver, Gold, and Platinum level annual support plans. Bronze includes software update coverage. Higher tiers include direct technical support with varying response times.
3. Per Incident Support: Per Incident Software Updates (60% of license value) and Per Incident Technical Support available for customers without annual coverage.
4. Professional Services: Consulting services (hourly basis plus expenses), training classes ($500/day per student), programming and network services, system review and tuning, upgrade services.
5. VAR Network Revenue: Resellers earn margins on license sales and annual maintenance renewals, plus all billing for consulting, programming, and training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

APPX Software develops and sells the APPX platform, a platform-independent, database-independent Rapid Application Development (RAD) and runtime environment for industrial-strength business application software. The offering combines a specification-driven design tool that eliminates most procedural code with a runtime environment, multi-database connectivity (Oracle, SQL Server, MySQL, PostgreSQL, ODBC), and deployment across HP-UX, AIX, Solaris, Linux, and Windows. The company also delivers vertical applications built on the platform (AXAEM archives management, Medicaid billing reconciliation, summer food program management, youth exchange administration), along with consulting, training, and tiered technical support services.

Product overview

APPX Software offers the APPX platform as its core product — a platform-independent, database-independent Rapid Application Development (RAD) and runtime environment for business application software. The product portfolio includes vertical applications built on APPX: AXAEM (open-source archives management), Summer Food Manager, YEAH! Youth Exchange Administration Hub, and the Medicaid Payment Reconciliation (MPR) System. Client connectivity is provided through the APPX Desktop Client (Windows/Linux), APPX HTML Client (browser-based), and APPX/ODBC Server (for Windows third-party tools). Technical support tiers range from Bronze to Platinum levels. The platform manages data through Oracle, Microsoft SQL Server, MySQL, PostgreSQL, Sybase, and other databases via ODBC, while also supporting its own APPXIO indexed file system.

Differentiator

Problem solved

Functional benefit

Brands

• AXAEM: Records life-cycle management system for archives and records managers. Assists with retention schedules, workflow management, preservation activities, and patron services. Compliant with MARC, EAD, EAC, DACS, and OAI-PMH standards. Open-source archives management solution.
• Summer Food Manager
• YEAH - Youth Exchange Administration Hub
• Medicaid Billing

Products and services

• APPX Platform Premier platform-independent, database-independent Rapid Application Development (RAD) and runtime environment for industrial-strength business application software. Provides a complete build-and-change tool with character, graphical, client-server, and web-enabled design capabilities.
• AXAEM Records life-cycle management system for archives and records managers. Produces retention schedules, tracks records officers and training sessions, manages microfilm accessioning, produces finding aids and catalog records, and provides metadata ingest, index searching, preservation activities, and patron services. Standards compliant with MARC, EAD, EAC, DACS, and OAI-PMH.
• Medicaid Payment Reconciliation System (MPR) Medicaid Payment Reconciliation System used by Florida counties to reconcile Medicaid client payment information. Helps reduce processing time by eliminating over-payments and increasing efficiency through automated residency verification and duplicate payment detection.
• Summer Food Manager Application for managing summer food programs, with details available in the product datasheet.
• YEAH! Youth Exchange Administration Hub
• APPX Desktop Client Standard desktop client for connecting to APPX servers, available for Windows and Linux operating systems. Deployed via Java Web Start for automatic network deployment or as a standalone installer, with a single unified download for 32-bit and 64-bit Windows.
• APPX HTML Client Browser-based client alternative for connecting to APPX servers, runs APPX applications directly in web browsers without requiring client software installation.
• APPX/ODBC Server
• APPX Server for Microsoft Windows Server platform release for Microsoft Windows that hosts APPX business applications, with versions across multiple Windows platforms.
• APPX Server for Intel Linux Server platform release for Intel Linux environments that hosts APPX business applications, supporting Red Hat Enterprise Server and other Linux distributions.
• Programming and Network Services
• System Review and Tuning
• System Upgrade Service
• APPX Training
• APPX Support and Maintenance Plans

Quantifiable outcome

• Eliminates 90-95% of code in typical COBOL programs
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• IBM Partner WorldcoreTechnology or IntegrationAPPX Software is a member of IBM Partner World program, indicating technical collaboration and certification for IBM platforms including RS/6000 running AIX.
• Sun Partner AdvantagecoreTechnology or IntegrationAPPX Software is a member of Sun Partner Advantage program for Sun Sparc systems running Solaris.
• HP Business PartnercoreTechnology or IntegrationAPPX Software is an HP Business Partner, with support for HP 9000 series RISC processors running HP-UX and HP Itanium servers.
• Red HatcoreTechnology or IntegrationAPPX Software is affiliated with Red Hat through Linux server support, supporting Red Hat Enterprise Server and other popular Linux distributions.
• Oracle PartnerNetworkcoreTechnology or IntegrationAPPX Software is a member of Oracle PartnerNetwork, supporting Oracle database integration and Sun Sparc systems.
• Global VAR NetworkcoreChannel Partner/ Reseller/ DistributorAPPX products and services are available through a global network of distributors and Value-Added Resellers in more than 30 countries. VARs receive free software licenses for in-house use, unlimited technical support, free training admission, and co-op advertising funds.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• OutSystems: Low-code application development platform that enables rapid building and deployment of enterprise business applications, directly comparable to APPX's RAD/runtime positioning for business software.
• Mendix: Enterprise low-code platform (a Siemens business) for building and deploying business applications with visual development and multi-cloud deployment, analogous to APPX's specification-driven approach.
• Appian: Low-code process automation and application development platform, competing in the same rapid enterprise application development space as APPX with a focus on process and case management.
• Progress Software (OpenEdge ABL): Provider of OpenEdge ABL, a 4GL application development platform for building and deploying business applications, with similar longevity and enterprise customer base as APPX.
• Claris (FileMaker): Low-code cross-platform database application development platform (FileMaker) targeting business users and developers, comparable to APPX in its rapid business app development focus.
• Alpha Software (Alpha Anywhere): Low-code mobile and web app development platform for building business applications, with offline capability and database connectivity comparable to APPX's multi-database architecture.
• LANSA: Low-code application development platform with strong IBM i (AS/400) heritage and modernization focus, closely aligned with APPX's positioning for evolving legacy enterprise business applications.
• Magic Software: Low-code application development and integration platform used to build and deploy enterprise business applications across heterogeneous environments, similar to APPX's platform-independent approach.

Broad incumbents

• Microsoft Power Apps: Broad low-code/no-code platform within the Microsoft Power Platform, enabling rapid business app development with deep integration into Microsoft 365, Azure, and Dataverse, a much larger competitor in APPX's space.

Emerging players

• WaveMaker: Low-code platform for building web and mobile enterprise applications, providing modern RAD capabilities that overlap with APPX's rapid development and runtime positioning for business software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPX Software