Narrative PR
Narrative PR is a boutique, founder-owned entertainment public relations firm with offices in Los Angeles and New York City, providing strategic communications, media relations, awards campaigns, and crisis management to a curated roster of actors, directors, producers, writers, thought leaders, and production companies.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Narrative PR does
Narrative PR is a boutique entertainment public relations firm founded in 2017 by four partners — Heidi Lopata, Liz Mahoney, Megan Moss Pachon, and Bryna Rifkin — each with over two decades of combined entertainment communications experience. The firm represents a curated roster of actors, directors, producers, writers, thought leaders, and production companies, with offices in Los Angeles and New York City providing coast-to-coast coverage of the major U.S. entertainment hubs.
The firm delivers six core service lines: Integrated Communication (holistic campaign development), Effective Positioning (talent narrative framing), Media Relations (press outreach across print, broadcast, online, and digital), Awards Campaigns (specialized Oscar, Emmy, Tony, Golden Globe, and guild nomination and win work), Partnership Development (relationship cultivation with journalists and industry partners), and Crisis Management (reputation protection through media monitoring). There is no proprietary technology platform; service delivery rests on the founders' senior relationships with journalists and industry gatekeepers rather than on productized tooling.
The business operates as a privately held, founder-owned partnership with no disclosed institutional investment, parent company, or external funding. It runs a sales-led, referral-driven go-to-market model in which new clients are acquired primarily through word-of-mouth and the founders' industry reputation. Revenue is generated through professional services fees (pricing not publicly disclosed and likely structured as custom retainer or project-based arrangements given the high-profile, bespoke nature of the work). The firm employs between 11 and 50 staff, consistent with a boutique scale, and is actively hiring at the junior publicist level in Los Angeles.
Narrative PR firmographics
Firmographics- Name
- Narrative PR
- Website
- https://narrative-pr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Narrative PR is a boutique, founder-owned entertainment public relations firm with offices in Los Angeles and New York City, providing strategic communications, media relations, awards campaigns, and crisis management to a curated roster of actors, directors, producers, writers, thought leaders, and production companies.
- Ownership category
- akta.pro rank
Narrative PR industry classification
Industry- Product category
- Entertainment Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Publicity, PR & Media Relations (Artists) (MPAIAGAG)
Keywords
Where Narrative PR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Narrative PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- PR and Communications Services: Professional services revenue generated from strategic publicity campaigns, media relations, awards campaigns, and crisis management for entertainment industry clients including actors, directors, producers, writers, and production companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Narrative PR product offering
Product offeringCore offering
Narrative PR is a boutique entertainment public relations firm that provides strategic communications, media relations, awards campaigns, and crisis management services to actors, directors, producers, writers, thought leaders, and production companies. The firm curates holistically integrated communication campaigns to position clients within the evolving media landscape, secure awards recognition, develop industry partnerships, and protect professional and personal reputations.
Product overview
Narrative PR is a public relations firm offering a unified suite of integrated communication services for the entertainment industry. The company provides six core service offerings: Integrated Communication (strategic campaign development), Effective Positioning (talent positioning), Media Relations (press outreach across all mediums), Awards Campaigns (specialized award nomination and win campaigns), Partnership Development (relationship building), and Crisis Management (reputation protection). These services work holistically to position clients within the media landscape, creating space for their work to be seen and voices heard.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Communication
Quantifiable outcome
- Numerous Oscar, Emmy, Tony, Golden Globe, and guild nominations and wins for clients
Companies that use Narrative PR
Customer profileSegments1 record
Ideal customer profiles1 record
Narrative PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Narrative PR partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Narrative PR competitors and assessment
Company assessmentDirect peers
- Bragman Nyman Cafarelli (BNC): Long-standing Hollywood celebrity PR firm representing actors, directors and producers across awards campaigns, film launches and crisis communications.
- The Lede Company: Full-service communications firm with a strong entertainment and celebrity publicity practice including awards strategy and media relations — competes for the same high-end talent roster.
- Slate PR: Entertainment and lifestyle PR agency with offices in LA and NYC providing talent publicity, awards strategy and brand campaigns to celebrity clients.
- ID-PR: Entertainment and lifestyle PR agency with offices in NYC and LA representing talent and brands in film, TV and fashion — overlapping client roster and service lines with Narrative PR.
- 42 West: Entertainment-focused PR firm with deep awards campaign expertise and offices in LA and NYC, serving many of the same actor and filmmaker clients Narrative PR targets.
- Sunshine Sachs: Boutique-to-mid-sized celebrity and entertainment PR firm representing A-list actors, directors and producers, with award-season publicity as a core capability — directly comparable to Narrative PR's service mix.
- Polk & Co. Entertainment publicity firm with offices in LA and NYC focused on film, TV and talent representation including awards campaigns and personal brand management.
- Wolf Kasteler: Boutique entertainment public relations firm in Los Angeles focused on film publicity, awards campaigns and talent representation.
- MRC (Molly McLeod Communications): Independent entertainment publicity and communications agency serving film, television and consumer brands with talent representation capabilities.
Broad incumbents
- PMK*BNC (now BNC): Large, multi-office entertainment and consumer PR network that handles celebrity, film and brand work at greater scale than Narrative PR, representing the larger competitive context for boutique firms.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Narrative PR social profiles
Digital presenceNarrative PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narrative PR leadership team
Management profileNumber of profiles
Profiles4 records
Narrative PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narrative PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narrative PR
What does Narrative PR do?
Narrative PR is a boutique entertainment public relations firm that provides strategic communications, media relations, awards campaigns, and crisis management services to actors, directors, producers, writers, thought leaders, and production companies. The firm curates holistically integrated communication campaigns to position clients within the evolving media landscape, secure awards recognition, develop industry partnerships, and protect professional and personal reputations.
Is Narrative PR a public or private company?
Narrative PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narrative PR founded?
Narrative PR was founded in 2017. It employs 11 to 50 people.
Where is Narrative PR based?
Narrative PR is headquartered in Los Angeles, United States, in the North America region.
How does Narrative PR make money?
One revenue line is on record: PR and Communications Services.
Who are Narrative PR's main competitors?
Direct peers on record are Bragman Nyman Cafarelli (BNC), The Lede Company, Slate PR, ID-PR, 42 West, Sunshine Sachs, Polk & Co., Wolf Kasteler and MRC (Molly McLeod Communications). PMK*BNC (now BNC) is listed as a broad incumbent.
Does Narrative PR have an API?
No public API is recorded for Narrative PR.
What industry is Narrative PR in?
Narrative PR's product category is Entertainment Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 7310.