Premier Music Group

What Premier Music Group does

Premier Music Group is a New York-based, privately held music strategy and supervision agency founded in 2018 that serves film/TV productions, advertising agencies and brands, podcast producers, and consumer brands requiring sonic identity work. The company operates two core product lines: Music Supervision + Original Music (covering music search, licensing, original composition, and artist partnerships for advertising, film, TV, digital media, podcasts, consumer products, and live shows) and Sonic Branding + Strategy (covering sound/music/voice strategy, sound logos, UX and product sound design, immersive and experiential audio, plus podcast development and production). The Listen sub-brand, acquired in January 2023, operates as Premier's dedicated sonic identity team specializing in audio solutions for sonic branding, products, experiences, and podcasts.

The business model is enterprise professional services delivered through direct field sales, with quote-based pricing tied to bespoke project scope across music supervision, licensing, original composition, sound design, and sonic branding engagements. Revenue streams include project-based music supervision and original composition fees, licensing and royalty-related revenue, professional services for sonic branding and audio identity, and podcast development and production fees. Go-to-market targets agencies, studios, holding companies, brands, and in-house marketing teams, supported by a dedicated business development director. Premier has executed three acquisitions since 2019 (Wool & Tusk, Search Party Music, and Listen) to consolidate fragmented capabilities, and has completed two institutional funding rounds, with the second in January 2023 led by media-focused investor MEP Capital alongside existing investor Primary Wave, who holds a Board seat.

Name

Premier Music Group

Legal name

Premier Music Group

Website

https://premiermusicgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Music Group is a New York-based music strategy and supervision agency serving film/TV, advertising, podcast, and consumer brand clients through music supervision, licensing, original composition, and sonic branding services, with a Listen sub-brand for audio identity work.

Ownership category

akta.pro rank

Product category

Music Supervision and Audio Branding Services

NAICS

Music Publishers (512230)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Music Rights Administration & Royalty Processing (Admin, Accounting, Statements) (MPAIAKAD)

Keywords

• Music supervision services
• Sonic branding
• Music licensing
• Sound design
• Audio branding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Music Supervision Services: Professional music supervision services for film, TV, advertising, and podcasts including music search, selection, and placement coordination.
2. Music Licensing: End-to-end licensing services for music clearance across all mediums including advertising, film, TV, digital media, podcasts, consumer products, and live shows.
3. Original Music Composition: Original music creation and composition services for brands and media productions.
4. Sonic Branding and Audio Identity: Sound design, sonic branding, UX product sound design, and experiential audio services for brands.
5. Podcast Development and Production: Podcast development and production services.
6. Artist Partnerships: Facilitating artist partnerships and collaborations for brands and media productions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Premier Music Group is an award-winning music strategy and supervision agency that delivers end-to-end music services including music supervision, original music composition, music licensing and clearance, sonic branding, UX/product sound design, and podcast development. The firm serves advertising agencies, studios, holding companies, brands, and in-house marketing teams across film, TV, digital media, podcasts, consumer products, and live shows. Its sonic identity team (Listen) specializes in audio solutions for sonic branding, products, experiences, and podcasts.

Product overview

Premier Music Group is an award-winning music intelligence and supervision agency offering a unified suite of services through two core product lines: Music Supervision + Original Music (covering film, TV, advertising, and podcasts with licensing and artist partnerships) and Sonic Branding + Strategy (encompassing sound branding, UX design, and experiential audio). The company also operates Listen as its dedicated sonic identity team. The fully scalable model serves agencies, studios, holding companies, brands, and in-house marketing teams with end-to-end music and audio services.

Differentiator

Problem solved

Functional benefit

Brands

• Listen: Premier's Sonic Identity team specializing in audio solutions for sonic branding, products, experiences, and podcasts.

Products and services

• Music Supervision + Original Music End-to-end music supervision covering film, TV, advertising, and podcasts; includes music search, selection, licensing and clearance across advertising, film, TV, digital media, podcasts, consumer products, and live shows, plus original music composition and artist partnerships.
• Sonic Branding + Strategy Audio solutions for sonic branding, products, experiences, and podcasts; includes sound/music/voice strategy, sonic branding and sound logo design, UX and product sound design, immersive and experiential audio, and podcast development and production.
• Listen (Sonic Identity Team) Premier's sonic identity sub-brand and acquired sound design team offering audio solutions for sonic branding, products, experiences, and podcasts, including case studies and creative work for crafting sonic brands.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• We Are Listen (Listen)coreStrategic or Co-development Partner · 23 January 2023We Are Listen (also referred to as Listen) is a sound design firm acquired by Premier Music Group as part of their second financing round. Listen now operates as Premier's sonic identity team, specializing in audio solutions for sonic branding, products, experiences, and podcasts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BLVD: BLVD is a music supervision and licensing agency serving advertising, film, and TV clients. It directly competes with Premier Music Group across sync clearance and original music for brand and entertainment content.
• The Ebeling Group: Ebeling Group is a long-established music supervision firm providing music search, licensing, and supervision services to film, TV, and advertising clients, comparable to Premier's core supervision offering.
• amp (sonic branding): amp is a dedicated sonic branding agency developing audio identities, sound logos, and UX sound for global brands. It directly competes with Premier's Listen division in audio branding and identity work.
• Megatrax Production Music: Megatrax is a production music library and licensing house supplying pre-cleared music for film, TV, advertising, and digital media. It competes with Premier's licensing arm for similar client budgets and use cases.
• Icons8 / Musicbed (Musicbed): Musicbed is a curated music licensing platform serving filmmakers, brands, and agencies with pre-cleared tracks and custom composition. It competes with Premier on music licensing and original composition for film, advertising, and digital content.
• Antfood: Antfood is a creative sound design and music agency producing original composition, sonic branding, and audio post for brands and media. It overlaps with Premier's Listen capabilities and original music work.
• Position Music: Position Music is a music publishing and supervision company placing songs in film, TV, advertising, and trailers. It competes with Premier on sync representation, licensing, and original composition for brand and entertainment clients.

Broad incumbents

• Primary Wave Music Publishing: Primary Wave is a major independent music publisher and rights management firm that is also an existing investor in Premier. It operates at greater scale across publishing, licensing, and artist management, overlapping Premier's licensing and rights-administration scope.
• APM Music: APM Music (associated with Sony) is a large production music and licensing library serving film, TV, advertising, and digital platforms. It overlaps Premier's licensing business at greater scale and with broader catalog coverage.

Emerging players

• Yume (sonic branding): Yume is an emerging sonic branding and audio identity agency focused on sound strategy, sound logos, and UX audio for brands. It is comparable to Premier's Listen offering within the same specialty, though at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Music Group