Name

inFuture

Legal name

inFuture

Website

https://infuture.no

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic consulting services: inFuture generates revenue through professional consulting engagements, offering strategy development and realization, strategic future studies, and value-adding AI services to Norwegian businesses and public sector organizations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

inFuture is a Norwegian consultancy firm delivering three interconnected service lines: strategic future studies (trend analyses, scenario planning, uncertainty radars), strategy development and realization (corporate strategy, M&A support, execution), and value-creating AI (machine learning prediction models, generative AI assistants/agents, optimization, customer segmentation, and data visualization). Services are delivered as project-based consulting engagements to Norwegian enterprises and public-sector organizations rather than as packaged software products.

Product overview

inFuture is a Norwegian consultancy firm offering three interconnected service areas: Strategic Foresight (research-based methodology to uncover strategic blind spots), Strategy and Implementation (innovative projects at the intersection of strategy and business model development), and Value-Adding AI (generating new AI concepts and services for business value). Their services include trend analyses, trend evaluations, future scenarios, uncertainty radars, machine learning models, AI assistants/agents, and data processing/visualization. These services are delivered as consulting engagements rather than packaged software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Future Studies (Strategiske Fremtidsstudier) Research-based methodology for uncovering strategic blind spots and preparing for unexpected futures, delivered to Norwegian enterprises and public-sector clients. Includes trend analyses, trend evaluations, future images, uncertainty radars, and scenario analysis with consequence analysis.
• Value-Creating AI (Verdiskapende KI) Consulting service creating business value from internal and external data through AI and analytics, including machine learning prediction and classification models, generative AI assistants and agents, optimization models, customer segmentation, and data processing and visualization. Delivered as bespoke engagements to Norwegian enterprises and public-sector clients.
• Strategy Development and Realization (Strategiutvikling og -realisering) Strategic consulting covering corporate strategy, divisional strategies, M&A support, partnership development, and strategy execution to ensure benefit realization. Targeted at Norwegian enterprises seeking to understand strengths, weaknesses and opportunities, choose focus areas, and create gains.
• AI Masterclass Program Customized masterclass program on generative AI for businesses and industries, with tailored content delivered by advisors who have practical generative AI project experience. Focused on building client competence and understanding of AI and generative AI use cases.

Quantifiable outcome

• Machine learning model predicts visitor numbers for Dyreparken one week in advance
• +1 more outcomes

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Acapo OnsagerscoreStrategic or Co-development Partner · 17 June 2025inFuture announced a strategic partnership with Acapo Onsagers and Sildre on June 17, 2025. The partnership aims to create Norway's leading environment for innovation consulting. inFuture will continue as an independent company while gaining access to Acapo Onsagers' deep legal and technological IP competence. The partnership combines inFuture's forward-looking methodology and insight in trends, technology, and strategy with Acapo Onsagers' expertise in patents, trademarks, and strategic IP management. All employees continue in their roles and existing client services remain unchanged.
• Digitaliseringsdirektoratet (Norwegian Digitalisation Agency)coreStrategic or Co-development PartnerCollaboration since 2020 to develop methods combining foresight and innovation for public services. inFuture developed co-creation and broad stakeholder involvement methods that have been used in government innovation projects.
• LO NorgeminorStrategic or Co-development PartnerinFuture conducted a knowledge mapping study for LO Norge on the importance of arts education for future workforce needs, in collaboration with Spekter.
• SpekterminorStrategic or Co-development PartnerJoint study with LO on arts education importance for future labor market, presented at Spekterpodden and frokostmøte events.
• Nasjonal kompetansetjeneste TSBminorStrategic or Co-development PartnerCollaborative future study on addiction treatment looking at challenges and opportunities in the field through 2035.
• DISRE Research ProjectminorStrategic or Co-development PartnerResearch project supported by Research Council of Norway (Norges forskningsråd) on data sharing and ecosystem collaboration for Norwegian retail, involving Virke, University of South-Eastern Norway, and inFuture.
• Forskningsrådet (Research Council of Norway)minorStrategic or Co-development PartnerCollaborative research projects supported by the Research Council of Norway, focusing on innovation and AI-driven business development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BearingPoint: European management and technology consultancy with a Nordic presence, offering strategy, data analytics, and transformation services to enterprises — comparable in size and positioning as a mid-sized consulting alternative.
• Capgemini Invent: Strategy and innovation consulting arm of Capgemini, multiple alumni of which now sit on inFuture's bench; competes directly for Norwegian digital strategy, AI, and innovation mandates with comparable service mix.
• Implement Consulting Group: Nordic boutique management and strategy consulting firm with offices in Denmark, Sweden, and Norway, offering strategy, digital transformation, and analytics services — directly comparable in scale, Nordic focus, and blend of strategy + technology advisory.

Broad incumbents

• Bain & Company: Global strategy consultancy with a Nordic practice that competes for the same Norwegian enterprise strategy, M&A, and transformation engagements that form the core of inFuture's book of business.
• McKinsey & Company: Global top-tier management consultancy with a Norwegian office (Oslo) and a dedicated AI practice (QuantumBlack), competing for high-end strategy and AI transformation work with Norwegian enterprises and public agencies.
• Accenture Strategy & Consulting: Global strategy and technology consulting arm with a strong Norwegian practice, competing for the same enterprise strategy, AI, and transformation mandates that inFuture serves — but at materially larger scale and broader geography.
• BCG (Boston Consulting Group): Global strategy consultancy with BCG X focused on AI and digital build, serving Norwegian banks, telcos, and government clients alongside inFuture's enterprise and public-sector target segments.
• PwC Strategy& (Norway): PwC's strategy consulting arm competes with inFuture on strategy, AI, and innovation work for Norwegian banks, public agencies, and large corporates — drawing from a similar talent pool with comparable service offerings.
• Deloitte (Strategy & Analytics): Big-4 firm with a large Norwegian consulting practice covering strategy, AI, analytics, and M&A — directly overlapping with inFuture's service portfolio and competing for the same enterprise and public-sector clients.

Emerging players

• Menon Economics: Norwegian economics and strategy research consultancy providing analysis, foresight, and policy advice to Norwegian enterprises and public sector — overlapping with inFuture's strategic foresight and trend analysis practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inFuture