Rose Hills Corporation

What Rose Hills Corporation does

Rose Hills Corporation operates Rose Hills Memorial Park & Mortuaries, a vertically integrated death-care provider headquartered in Whittier, California. Founded in 1914 and operated by SCI Management, L.P. (a subsidiary of Service Corporation International, NYSE: SCI), the company runs the largest cemetery in North America at 1,400 acres with over 32 miles of internal roads, an on-site mortuary and crematory, four main chapels including the award-winning 90-foot SkyRose Chapel, and the 14,000-square-foot Hua Yuan Ceremonial Complex opened in 2019 for Chinese families. It also operates satellite facilities in Alhambra and City of Industry, five planning centers, on-site flower shops, in-house granite and bronze memorial marker production, gravesite repair, and a cemetery property resale service.

The business generates revenue through three core streams: one-time and pre-need cemetery property sales (lawn spaces, mausoleums, niches, private estates, cremation gardens), professional funeral and cremation services (priced from approximately $3,840 for direct cremation to $7,100+ for full-service packages), and adjacent product sales (floral arrangements, memorials, property transfers with $995 processing fees). Cemetery property can be financed at 2.9% over up to seven years with a 10% down payment. Service is anchored by 700+ multilingual staff covering nearly two dozen languages, supporting specialized offerings for Chinese, Vietnamese, Korean, Hispanic, and Buddhist families, including ceremonial burning, feng shui-aligned property, and multi-day visitation customs.

Go-to-market combines a sales-led pre-need motion (in-person appointments, in-home visits, virtual consultations) with 24/7 direct-to-consumer intake for immediate-need services. Rose Hills operates within the Dignity Memorial network of parent SCI and serves Southern California with deep concentration in Los Angeles County. The company hosts recurring community and cultural events (Spring and Autumn Chanting, Día de los Muertos, Our Lady of Guadalupe Celebration) as both customer engagement and brand-building mechanisms.

Name

Rose Hills Corporation

Legal name

SCI Management, L.P.

Website

https://rosehills.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rose Hills Corporation operates the largest cemetery in North America (1,400 acres in Whittier, CA) under Service Corporation International, offering funeral, cremation, and cemetery property services to culturally diverse families across Southern California via 700+ multilingual staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cemetery Property Sales: Sale of cemetery property including lawn burial spaces, mausoleum selections, private estates, semi-private estates, cremation memorials, monument wall spaces, and urn gardens. Property can be purchased pre-need or at-need.
2. Funeral Services: Full range of funeral services including immediate burial, viewing services, chapel services, graveside committals. Prices vary based on services selected and products needed.
3. Cremation Services: Direct cremation and cremation with memorial services. Includes transfer of remains, cremation at Rose Hills, and various service options.
4. Flower Shop Operations: On-site flower shops providing customizable floral arrangements for funerals and memorials. Delivery to viewing, services, gravesites, or outside locations.
5. Memorials and Markers: In-house team produces granite and bronze memorial markers, grave markers, and headstones on site.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Rose Hills Corporation operates the largest cemetery in North America (1,400 acres in Whittier, California), providing funeral, cremation, and burial services alongside cemetery property sales including lawn burial spaces, mausoleums, niches, private estates, semi-private estates, monument wall spaces, and cremation gardens. The company operates two full-service mortuaries, an on-site crematory, multiple chapels (including the award-winning SkyRose Chapel and the Hua Yuan Ceremonial Complex for Chinese families), and serves both pre-need and at-need customers through five planning centers staffed by 700+ multilingual team members.

Product overview

Rose Hills Corporation operates as a comprehensive funeral home and memorial park provider offering a unified suite of services centered around its flagship 1,400-acre Rose Hills Memorial Park in Whittier, California—the largest cemetery in North America. The portfolio comprises funeral and cremation services, cemetery property sales (lawn spaces, mausoleums, niches, private estates), pre-need and immediate-need planning, and specialized cultural facilities. Key facilities include SkyRose Chapel (award-winning venue), Hua Yuan at Rose Hills (14,000 sq ft complex serving Chinese families), Rose Hills Mortuary with on-site crematory, Rose Hills Alhambra satellite location, and City of Industry Planning Center. Additional offerings include flower shops, memorial markers, gravesite repair, property transfer services, and community memorial events. The company serves diverse cultural communities with multilingual staff fluent in English, Spanish, Mandarin, Cantonese, Vietnamese, and Korean.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Need Funeral Planning

Quantifiable outcome

• Serving over 537,745 obituaries in database
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Hsi Lai Temple International Buddhist Progress SocietyminorStrategic or Co-development PartnerCo-hosts Spring and Autumn Chanting Buddhist memorial ceremonies with Rose Hills. Ceremonies based on Thrice Yearning scripture, recitation of Amitabha Sutra three times. Events are open to the public.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carriage Services: Carriage Services (NYSE: CSV) is a publicly-traded death care provider operating 170+ funeral homes and cemeteries across 26 states. Its portfolio includes both cemetery-led and funeral-led operations, and its standardized operating platform provides a direct comparison point for Rose Hills' vertical integration and pre-need strategy.
• Forest Lawn Memorial-Parks & Mortuaries: Forest Lawn is the most direct competitor to Rose Hills, operating multiple large memorial parks across the Los Angeles metro area (Glendale, Long Beach, Covina Hills, Cypress, etc.). Both are full-service cemeteries with mortuaries, crematories, chapels, and pre-need planning, competing head-to-head for the same Southern California families. Forest Lawn is privately held by the Forest Lawn Memorial-Parks & Mortuaries organization.
• StoneMor Partners: StoneMor is a publicly-traded death care company (though taken private in 2020) operating cemeteries and funeral homes primarily in the eastern U.S. with a comparable business model of cemetery property sales, pre-need planning, and funeral/cremation services. It serves as a benchmark for cemetery-led death care operating economics and pre-need receivables management.
• Park Lawn Corporation: Park Lawn (TSX: PLC) is a Canadian death care provider with cemeteries, funeral homes, and crematoria. Like Rose Hills, it has grown through acquisitions and emphasizes pre-need planning and integrated service delivery. It is publicly traded, providing valuation and operating benchmarks for cemetery-led death care businesses.
• Foundation Partners Group: Foundation Partners Group is a PE-backed (Stellex Capital) operator of funeral homes and cemeteries across 18+ states. It is a direct comparable to Rose Hills in operating model (full-service death care, pre-need focus, cultural specialization) and represents the kind of private equity-backed platform that competes for institutional capital and operational talent in the death care space.
• Everstory Partners: Everstory Partners is one of the largest privately-held funeral and cemetery operators in the U.S., formed from the combination of StoneMor's assets and Foundation Partners' operations. It operates 200+ locations with a model comparable to Rose Hills: integrated cemetery, funeral, and cremation services with a strong pre-need planning focus.
• Mount Sinai Memorial Parks and Mortuaries: Mount Sinai Memorial Parks operates two large memorial parks in the Los Angeles area (Hollywood Hills and Simi Valley), serving as another major Southern California competitor. It offers comparable full-service cemetery and mortuary services with cultural specialization (notably Jewish traditions), and competes directly with Rose Hills for LA-area families seeking culturally-tailored death care.

Broad incumbents

• Dignity Memorial: Dignity Memorial is the consumer-facing brand under which Rose Hills and 1,500+ other SCI funeral/cemetery locations operate. It provides national brand recognition, standardized service guarantees, and cross-location transfer capabilities. As the umbrella network, it directly affects Rose Hills' marketing, customer acquisition, and competitive positioning within the broader SCI portfolio.

Regional players

• InvoCare Limited: InvoCare (ASX: IVC) is the largest death care operator in Australia and New Zealand, providing funeral, cemetery, and cremation services. While geographically separate from Rose Hills, it is a useful international comparable for cemetery-led death care economics, pre-need receivables management, and multi-cultural service delivery in a developed market.

Others

• Service Corporation International: SCI is Rose Hills' parent company (NYSE: SCI), the largest death care services provider in North America operating 1,500+ funeral homes and cemeteries. While SCI is the parent, it is also the broader comparable since Rose Hills is effectively a single-property exposure to SCI's operating model. SCI's scale, Dignity Memorial network branding, and operational standards directly shape Rose Hills' strategy and benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dignitymemorial
• LinkedInlinkedin.com/company/rose-hills-company
• Instagraminstagram.com/dignitymemorial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Hills Corporation