What Yourbiz does

Yourbiz srl is a Bergamo, Italy-based B2B demand generation agency that helps mid-market and enterprise production companies acquire, nurture, and convert leads by engineering the marketing-to-sales interface. Operating since approximately 2001-2002 from its headquarters in Treviolo (BG), the firm employs 11-50 specialists across SEO, HubSpot CRM, demand generation, e-commerce, and web marketing, and reports serving 350+ companies. Its core commercial proposition is the proprietary DAM (Demand Acceleration Method) framework, a registered methodology that the agency applies to align marketing and sales operations under one disciplined process.

The company is a HubSpot Diamond Partner (the highest tier, top-3 ranked in Italy) with multiple accreditations across Onboarding, Data Migration, Platform Enablement, and Custom Integration. Services span Demand Generation, HubSpot Implementation and Management, traditional and AI-LLM-focused SEO, Web Marketing, E-commerce, Inbound Marketing, and Lead Management. A newer AI-facing service line, "SEO per Intelligenze Artificiali LLM," targets brand visibility on ChatGPT, Perplexity, and Google AI Overviews. The agency also offers AI-agent capabilities for lead scoring, prospecting, and customer engagement, built on the HubSpot CRM platform.

Yourbiz is privately held, founder-owned (Giorgio Nicoli, Founder), with no disclosed external funding. Revenue is generated through professional services engagements, event ticket sales (the annual B2B Connect conference), and HubSpot-anchored implementations. Distribution is primarily direct consultative sales supplemented by an annual event at Confindustria Bergamo and free educational webinars. In June 2025, Yourbiz acquired Fontimedia to expand MarTech and SalesTech capabilities, signaling an inorganic growth posture despite operating without institutional capital.

Name

Yourbiz

Legal name

Yourbiz srl

Website

https://yourbiz.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Yourbiz srl is a Bergamo, Italy-based B2B demand generation agency serving mid-market and enterprise production companies with proprietary DAM methodology, HubSpot Diamond Partner implementation services, AI-LLM SEO, and demand generation consulting.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B demand generation
• HubSpot implementation
• Inbound marketing services
• SEO optimization
• Digital marketing agency

Headquarters

HQ city

Ponte San Pietro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Demand Generation Services: Marketing and sales process optimization consulting for B2B companies. Includes strategy development, CRM implementation, SEO services, content marketing, and lead generation campaigns.
2. SEO for AI LLM Services: Specialized optimization services helping B2B brands become recommended sources for AI language models. Includes topic analysis, prompt research, content creation, and pillar strategy.
3. Event Tickets (B2B Connect): Annual B2B conference with ticket sales ranging from €29-49 early bird to €109 regular pricing. Includes networking, presentations, and case studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yourbiz is a B2B demand generation agency that helps production companies in international B2B markets acquire, nurture, and convert potential customers into actual clients by optimizing and digitizing their marketing and sales processes. The agency applies its proprietary DAM (Demand Acceleration Method) methodology and, as a certified HubSpot Diamond Partner, delivers HubSpot CRM implementation, SEO (including specialized SEO for AI LLM), web marketing, inbound marketing, and e-commerce services.

Product overview

Yourbiz is a B2B Demand Generation agency offering a portfolio of digital marketing and sales optimization services. The core offering centers on Demand Generation Services combined with HubSpot Implementation & Management as a certified Diamond Partner. Supporting services include SEO Services (including specialized SEO per Intelligenze Artificiali LLM for AI visibility), Web Marketing, E-commerce Services, and Inbound Marketing. The agency applies its proprietary Metodo DAM (Demand Acceleration Method) framework to engineer marketing processes. The company also organizes the annual B2B Connect Event for industry networking and education. Yourbiz recently expanded through the Fontimedia acquisition to strengthen its MarTech and SalesTech capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Demand Generation Services Core service helping B2B production companies acquire, cultivate, and transform potential customers into actual clients by optimizing and digitizing marketing and sales processes. Targeted at enterprise and mid-market B2B manufacturers.
• HubSpot Implementation & Management Certified HubSpot Diamond Partner service providing CRM implementation, onboarding, data migration, custom integration, and ongoing platform enablement for B2B marketing and sales automation clients.
• SEO Services Traditional and AI-focused SEO optimization including keyword research, content optimization, technical SEO, and international SEO for B2B companies.
• SEO for AI LLM (Intelligenze Artificiali) First Italian B2B agency specialized in optimizing brand visibility for ChatGPT, Perplexity, and Google AI Overviews, including topic analysis, prompt study, and AI-friendly content creation.
• Web Marketing Comprehensive digital marketing services including content marketing, Google Ads campaigns, social media marketing, and web analytics for B2B clients.
• E-commerce Services B2B e-commerce strategy, development, and optimization services including conversion rate optimization (CRO), JavaScript SEO optimization, and category page optimization.
• Inbound Marketing Inbound marketing methodology including content marketing, lead generation, lead nurturing, landing pages, and marketing automation workflows for B2B companies.
• Metodo DAM (Demand Acceleration Method) Proprietary methodology that engineers marketing processes to support sales and accelerate demand generation results through a systematic approach combining method, competence, and discipline.
• Lead Management & Nurturing Lead scoring, lead nurturing, and CRM-based lead management services that transform contacts into qualified leads ready for sales handoff.
• B2B Connect Annual Conference Annual B2B networking and educational conference organized by Yourbiz featuring industry experts, case studies, and AI-focused discussions for B2B marketing and sales professionals. Ticket-based paid event.

Quantifiable outcome

• B2B Connect 2025 attracted over 100 entrepreneurs and managers
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• FontimediacoreStrategic or Co-development Partner · 26 June 2025Acquisition announced June 26, 2025. Strengthens Yourbiz's leadership in B2B MarTech and SalesTech sectors, expanding capabilities and market position.
• HubSpotcoreTechnology or IntegrationDiamond-level HubSpot partner, the highest partnership tier. Offers full-service HubSpot implementation including CRM setup, data migration, onboarding, and platform optimization. Certified in multiple HubSpot specializations including onboarding, data migration, platform enablement, and custom integration.
• Confindustria BergamocoreStrategic or Co-development PartnerActive member and strategic partner hosting B2B Connect events at Confindustria Bergamo facilities. Provides commercial development support and industry networking opportunities.
• Osservatorio del Politecnico di MilanocoreStrategic or Co-development PartnerResearch partnership providing exclusive B2B digital maturity data and insights featured at B2B Connect events. Sara Zagaria, Director of B2B Omnichannel Customer Experience Observatory, is a regular speaker.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webidoo: Italian digital agency expanding into AI-augmented marketing and web services — comparable in Italian market focus and SMB digital marketing positioning, with overlapping web/e-commerce offerings though smaller scale.

Broad incumbents

• HubSpot: The platform vendor whose partner program governs Yourbiz's go-to-market — relevant as the incumbent Yourbiz helps clients implement and as a structural competitive dependency given HubSpot's expanding direct-services ambitions.
• Digitouch: Public Italian digital marketing and MarTech group spanning performance marketing, e-commerce, and data services — a broader-incumbent comparison given overlapping B2B digital marketing services at significantly larger scale.

Direct peers

• Lemontech: Italian HubSpot partner agency providing CRM implementation, marketing automation, and demand generation services — directly comparable in channel partner status, service portfolio, and B2B customer focus.
• New Breed Marketing: US-based HubSpot Diamond-tier Elite partner specializing in B2B revenue operations, demand generation, and marketing automation — comparable at the Diamond partner tier with analogous portfolio of HubSpot implementation and demand gen services.
• Performare: Italian B2B marketing agency and HubSpot partner offering demand generation, inbound marketing, and CRM services — directly comparable as a same-channel competitor targeting Italian B2B clients with similar HubSpot-implementation capabilities.
• Adiacent: Italian digital agency offering digital transformation, content marketing, and HubSpot-aligned services to mid-market B2B clients — directly comparable in target customer profile, methodology orientation, and Italy-centric delivery.
• SmartBug Media: HubSpot Diamond Elite Solutions Partner agency delivering inbound marketing, demand generation, and CRM services to mid-market and enterprise B2B clients — directly comparable at the Diamond partner tier and service composition.
• DemandGen (The Pedowitz Group): B2B demand generation consulting firm focused on marketing automation and revenue operations — comparable in pure-play demand-gen positioning and methodology-led service delivery for B2B clients.

Regional players

• Caffeina: Italian digital creative agency offering web, marketing, and brand services with regional mid-market focus — comparable as a same-region Italian digital agency though positioned more on creative than demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOnKy5DbaUy1fC3ocqH1JTg
• LinkedInlinkedin.com/company/yourbiz-srl
• Instagraminstagram.com/yourbiz
• Xx.com/yourbizsrl
• Facebookfacebook.com/yourbizsrl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yourbiz