What Uppercut does

Uppercut is a privately held creative boutique specializing in post-production services for the advertising and entertainment industries. Founded by editor Micah Scarpelli and launched in New York City in 2015, the company has expanded to operate from offices in New York, Los Angeles, and Atlanta, with regional sales representatives covering the East Coast, West Coast, and Midwest. The service offering spans editorial, visual effects, motion graphics, color grading, and finishing, supported by a curated roster of 16 named senior editors, a junior editor program branded as Featherweights, and specialized VFX artists. Sub-brands include Racket Club, a partner music company providing original composition and sound design.

The company serves enterprise brand and agency clients, with documented work for marquee advertisers and rights-holders including Jeep, DoorDash, Peloton, Gatorade, Burger King, Starbucks, Nike, Samsung, Amazon, Google Chrome, Xfinity, BMW, Volvo, Land Rover, Mercedes Benz, Heineken, Anheuser Busch, lululemon, TikTok, ESPN, the NBA, Vogue, and high-profile music video artists such as Eminem, Billie Eilish, Olivia Rodrigo, and Lady Gaga. Projects span Super Bowl campaigns, World Cup 2026 campaigns, branded entertainment, and long-form content. Distribution is direct-to-client, managed by Executive Producers at each office and regional Business Development EPs.

Revenue is generated on a project-by-project professional services basis, with pricing not publicly disclosed. Uppercut does not disclose revenue, has no external funding rounds in the input data, and operates as a partner-led collective with recent leadership promotions including Tyler Horton, John Geehreng, and Lisa Sadek elevated to Partner in 2025. No AI, machine learning, or proprietary technology platforms are described; the company's competitive position rests on its talent roster, multi-market footprint, and integrated service stack across editorial, VFX, motion graphics, and music.

Name

Uppercut

Legal name

Uppercut

Website

https://uppercutedit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppercut is a privately held creative boutique providing editorial, VFX, motion graphics, and finishing services for advertising and entertainment clients across offices in New York, Los Angeles, and Atlanta. It serves enterprise brands, agencies, and music artists on a project basis.

Ownership category

akta.pro rank

Product category

Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Post-production services
• Video editing services
• Visual effects services
• Motion graphics
• Color grading

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Post-production Services: Uppercut provides editorial, VFX, motion graphics, and finishing services on a project basis for directors, agencies, and brands. Revenue is generated through professional service fees for commercial projects, long-form content, music videos, and branded entertainment. The company also offers partner music services through Racket Club.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Uppercut is a creative boutique providing post-production services spanning editorial, visual effects (VFX), motion graphics, color grading, and finishing for advertising, entertainment, and branded content. The firm curates a roster of professional editors and VFX artists across offices in New York, Los Angeles, and Atlanta, supporting campaigns for major consumer brands, agencies, and directors. Complementary offerings include a junior editor program (Featherweights) and a partner music company (Racket Club).

Product overview

Uppercut is a creative boutique offering post-production services across New York, Los Angeles, and Atlanta. The company provides a unified suite of editorial, VFX, and finishing services through its roster of professional editors and visual effects artists. The portfolio includes the core Editors roster (16+ experienced editors), the Featherweights talent development program (4 emerging editors), and VFX/GFX services by specialized artists. Additionally, the company has launched Racket Club, a partner music company, to provide integrated music and sound design capabilities. Launched in New York City in 2015, the company focuses on work that blurs lines between advertising and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Featherweights: Junior editor roster within Uppercut offering editing services from emerging talent
• Racket Club

Products and services

• Editorial and Post-Production Services Full-service post-production offerings including editorial, color grading, visual effects, motion graphics, and finishing for advertising, entertainment, and branded content delivered to directors, agencies, and brands.
• Editors (Roster) Roster of 16+ experienced professional editors available for commercial, entertainment, and branded content projects across multiple U.S. offices, including named editors such as Alex Hagon, Brad Waskewich, David Checel, Devin Stevens, Eric Argiro, George Dodsworth, Glorily Vélez, Izzy Ehrlich, Janna Kay Swanson, Micah Scarpelli, Mike Sobo, Paul La Calandra, Pieter Viljoen, Quin Williams, Sarah Igraine Welty, and Tyler Horton.
• VFX Services Visual effects compositing, motion graphics, and finishing services delivered by specialized VFX artists John Geehreng, Mitch Gardiner, and Maxime Benjamin, integrated with editorial and finishing for advertising and entertainment content.
• Featherweights (Emerging Editor Roster) Junior editor roster of emerging talent offering fresh creative perspectives at competitive rates, comprising editors Allen Rounsley, Daniel Techy, Jake Cannon, and Jake Jennewein.
• Racket Club (Partner Music Company) Partner music company providing original music composition, licensing, and sound design services complementing Uppercut's editorial and VFX post-production projects.

Quantifiable outcome

• Waner Zhang won 2025 Lev Award at Camp Kuleshov in Graphics category for opening title sequence for Inside Llewyn Davis, marking first place in East/Southeast competition

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Racket ClubcoreStrategic or Co-development PartnerUppercut launched partner music company Racket Club as part of its expansion beyond core post-production services, offering music composition and production capabilities to complement editorial and VFX offerings.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Arcade Edit: Boutique editorial post-production company with offices in New York and Los Angeles, focused on commercial advertising with a curated editor roster. Directly comparable in boutique service model and client profile.
• Jogger: Editorial boutique serving advertising and entertainment clients with a curated roster model. Closely aligned with Uppercut's boutique editorial positioning and target clients.
• Beast: Editorial and VFX post-production boutique serving advertising agencies and brands with high-profile creative work. Comparable boutique structure and creative-driven client engagement.
• Whitehouse Post: Boutique editorial post-production company with multiple U.S. offices serving advertising and entertainment clients. Comparable curator model with named editors and similar enterprise brand portfolio.
• Cut+Run: Globally recognized boutique editorial house with offices in LA, NY, London, and other cities, serving advertising and entertainment clients. Comparable in roster-driven editorial model and enterprise brand client base.
• Final Cut: Post-production house offering editorial, VFX, and finishing services for advertising and entertainment projects. Comparable service mix and brand-client roster.
• Lost Planet: Boutique post-production house offering editorial and VFX services to advertising and entertainment clients. Comparable integrated boutique model and brand client portfolio.
• Rock Paper Scissors: Editorial and VFX post-production boutique serving advertising, entertainment, and music video clients. Comparable integrated editorial + VFX offering under a roster-driven model.
• PS260: Boutique editorial post-production house operating in New York and Los Angeles with a curated roster of named editors serving advertising agencies and brands. Highly comparable to Uppercut in service mix, boutique model, and client base.
• Cosmo Street: Editorial and finishing boutique serving advertising, entertainment, and music video clients. Comparable service offering and creative boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppercut