What The Oak Group does

The Oak Group (legal entity Oak Services, Inc.) is a US-based Finance and Insurance (F&I) general agency founded in 1975 and headquartered in Oak Brook, Illinois. The company sells a comprehensive portfolio of F&I products — including warranty coverage, GAP programs, theft deterrent, vehicle service contracts, appearance protection, tire and wheel programs, credit life and disability insurance, and ancillary protection products — to automobile dealers (franchise, independent, and Buy-Here-Pay-Here) and to financial institutions. The Oak Group is an exclusive licensee of DuPont Teflon for use in its appearance protection interior fabric formulations, providing a tangible product differentiator in that line.

The company's underlying technology stack is centered on three proprietary systems: (1) Covideo, a video messaging platform that records and sends personalized dealer-to-customer videos via email, websites, or social media and integrates with CRM systems and Outlook; (2) a 24/7 online training platform delivering 60+ training segments covering F&I management, motivation, and sales; and (3) integrated loyalty and maintenance systems for service-drive retention. The company has trained 590+ certified managers and serves 2,330+ dealer clients across the United States.

The Oak Group earns revenue through multiple streams: transaction-based product sales (the dominant stream), training and development services (online, on-site, and classroom F&I School), profit share and reinsurance consulting, and technology services. Distribution is hybrid — a direct marketing force in select geographies is complemented by the Administration Marketing Services (AMS) division, which serves independent agents in areas without direct sales coverage, eliminating channel conflict. All Business Development managers are AFIP (Association of Finance and Insurance Professionals) certified, and the company markets itself as a 100% customer service organization emphasizing regulatory compliance and ethical sales practices. The company is privately held with no disclosed institutional investors or funding rounds.

Name

The Oak Group

Legal name

Oak Services, Inc.

Website

https://fandi.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

The Oak Group (Oak Services, Inc.) is a privately held F&I general agency founded in 1975 that sells protection products, training, and technology services to US automobile dealers and financial institutions through direct sales and independent agents.

Ownership category

akta.pro rank

Product category

Automotive F&I Services

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• F&I products
• Automotive dealer services
• Vehicle service contracts
• Dealer training programs
• GAP insurance programs

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. F&I Products Sales: The Oak Group sells a comprehensive portfolio of Finance & Insurance products to automobile dealers including warranty coverage, GAP programs, theft deterrent devices, service contracts, appearance protection, tire & wheel programs, credit life & disability insurance, and ancillary products. Revenue is generated through product sales and dealer partnerships.
2. Training & Development Services: The company provides F&I training services including online training, on-site training, and classroom F&I School. Business development managers provide continuous dealership support including hiring, training, product training, and sales production analyses.
3. Profit Share & Reinsurance Consulting: Consulting services helping dealers optimize profits through Profit Participation Programs and various Reinsurance options including CFC, NCFC, or Dealer Owned Warranty Company structures.
4. Technology Services: Covideo platform and online training systems offered to dealers, with some components offered free for limited periods (e.g., Covideo free for 60 days).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Oak Group distributes a comprehensive portfolio of Finance & Insurance (F&I) products — including Warranty Coverage, GAP Programs, Theft Deterrent, Service Contracts, Appearance Protection, Tire & Wheel Programs, Loyalty & Maintenance, and Credit Life & Disability — to automobile dealers and financial institutions. The company also delivers F&I training and certification (online, on-site, and classroom-based), profit participation and reinsurance consulting, and supporting technology such as the Covideo video messaging platform.

Product overview

The Oak Group is a platform of F&I (Finance and Insurance) products and services for automobile dealers and financial institutions, founded in 1975. The core product portfolio centers on protection and financial products including Warranty Coverage, GAP Programs, Service Contracts, Appearance Protection (featuring Simoniz Glass Coat and DuPont Teflon), Theft Deterrent, Tire & Wheel Programs, and Credit Life & Disability. These are complemented by add-on modules such as Covideo (video messaging), Loyalty & Maintenance programs, Profit Share & Reinsurance consulting, and Other Ancillary Programs (dent protection, windshield repair, roadside assistance). The company also operates AMS (Administration Marketing Services) as a division serving independent agents, and provides F&I Training and Development through online, on-site, and classroom programs covering compliance, sales techniques, and certification preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Covideo: A video messaging platform that allows users to record and send video messages via email, websites, or social media for customer engagement including vehicle walk-arounds and repair showcases.

Products and services

• Warranty Coverage Engine and Powertrain coverage packages designed to increase F&I product penetration and drive customer loyalty and retention rates through Certified Maintenance programs for automobile dealers.
• GAP Programs Guaranteed Asset Protection programs covering new and used vehicles, leases, balloon contracts, and commercial coverages with benefits up to $50,000 and terms up to 84 months, offered to automobile dealers.
• Theft Deterrent Two-layer protection program combining a theft deterrent device (acid stencil or DNA body panel sticker) with financial loss assistance if the vehicle is stolen, administered by AMS for automobile dealers.
• Service Contracts Vehicle Service Contracts covering repairs and parts replacement beyond factory warranty terms, with coverage up to 150,000 miles and multiple term options including comprehensive, exclusionary, and WRAP plans for automobile dealers.
• Appearance Protection Exterior paint and interior fabric protection including Simoniz Glass Coat coverage and exclusive DuPont Teflon formulations, protecting against acid rain, bird droppings, UV damage, stains, and other hazards with 4–7 year term options for automobile dealers.
• Tire & Wheel Programs Tire and wheel protection covering curb damage, flat tire repair, tire/wheel replacement, mounting, balancing, and disposal with terms from 1–5 years and optional roadside assistance and rental car reimbursement for automobile dealers.
• Loyalty & Maintenance Integrated customer retention and maintenance solutions designed to help dealers sell more vehicles and retain customers for ongoing service, with dealer-branded marketing and profit retention.
• Credit Life & Disability Credit protection products including credit life (pays off vehicle loan on death) and credit disability (pays benefits during injury/illness disability) with multiple options for gross pay, net pay, decreasing life, and level life coverage for automobile dealers and financial institutions.
• Profit Share & Reinsurance Profit participation and reinsurance consulting services including CFC, NCFC, and Dealer Owned Warranty Company options to help dealers optimize profits through production, cost control, and risk management.
• Other Ancillary Programs Additional protection products including dent and ding protection, windshield repair, roadside assistance, and key/remote replacement, available as standalone or bundled value options for automobile dealers.
• Covideo Video messaging platform enabling automobile dealers to record and send personalized video messages to customers via email, website, or social media for vehicle walk-arounds, service explanations, and customer engagement, with CRM and Outlook integrations.
• F&I Training and Development Comprehensive F&I professional training including online (60+ segments), on-site dealership support, and classroom F&I School covering regulations, lender relations, menu selling, and sales techniques for automobile dealers and financial institutions.
• Administration Marketing Services (AMS) A division of The Oak Group dedicated to bringing quality F&I products to the independent Agent marketplace through administration and marketing services, covering areas without a direct Oak marketing force.

Quantifiable outcome

• Service contract sales can increase average hours per RO in customer pay by 20%
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• EasyCareminorGTM or Marketing PartnerEasyCare provides Covideo video messaging platform and EasyCare University webinar series. EasyCare offers Covideo free for 60 days to dealers, while The Oak Group promotes EasyCare's complimentary webinar series to their dealer clients.
• Association of Finance and Insurance Professionals (AFIP)coreStrategic or Co-development PartnerThe Oak Group is an Industry Member of AFIP, ensuring all Business Development managers are AFIP Certified. The company emphasizes regulatory and legal knowledge and industry-specific ethical practices through this certification program.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Assurant (Safe-Guard Products International): Assurant, through its Safe-Guard and Global Warranty divisions, is a top-tier F&I product administrator offering service contracts, GAP, and ancillary protection products to US auto dealers. It is the largest scaled competitor in the dealer-F&I space where The Oak Group operates.
• Allstate Dealer Services: Allstate's Dealer Services division offers vehicle service contracts, GAP, and other protection products distributed through franchised auto dealers. As part of a large national insurance carrier, it competes with Oak on product breadth and dealer relationships.
• Zurich North America (F&I): Zurich North America underwrites dealer-distributed F&I products including service contracts and ancillary protection. As a large global carrier, it competes with Oak in underwriting-backed F&I product distribution through US dealer networks.
• Ford Premium Care / OEM Captive F&I Programs: OEM-sponsored extended service plans and captive F&I product arms (e.g., Ford Premium Care, GM Extended, Honda Care) compete with Oak's service contract portfolio through dealer channels. They represent a structural threat to independent F&I providers like Oak, particularly as OEM captives push for higher penetration.

Direct peers

• JM&A Group: JM&A Group is a large F&I product provider and training organization serving franchised auto dealers with F&I products, performance coaching, and reinsurance services. It directly competes with Oak across product portfolio breadth and dealer training.
• CNA National Warranty Corporation: CNA National is a dedicated F&I service contract administrator offering vehicle service contracts, dealer reinsurance, and related products. It competes head-on with Oak in the dealer-administered service contract and reinsurance space.
• EasyCare: EasyCare is a leading F&I administrator offering vehicle service contracts, GAP, and dealer training, and is both a technology partner (Covideo) and a content partner (EasyCare University webinars) of The Oak Group. Overlap is direct across F&I products, dealer training, and warranty administration.
• Premier Dealer Services: Premier Dealer Services is an independent F&I product provider offering service contracts, GAP, and ancillary protection products to franchised and independent dealers. It competes directly with Oak in product portfolio and dealer channel.
• Portfolio (Protective Life / Portfolio Reinsurance): Portfolio reinsurance, associated with Protective Life, is a major provider of F&I reinsurance structures and profit participation programs to auto dealers. It competes directly with Oak's profit share and reinsurance consulting line.

Emerging players

• Alpha Warranty: Alpha Warranty is a growing independent vehicle service contract administrator specializing in used-car dealership F&I products. It is a partial competitor in the dealer service contract category where Oak is active, with a more digitally focused go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theoakgroupFandI
• LinkedInlinkedin.com/company/oak-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oak Group