Alpha Warranty Services
Alpha Warranty Services is a U.S.-based, privately held vehicle service contract (extended warranty) provider founded in 2002 and headquartered in Riverton, Utah. It administers a full line of VSC programs sold through auto dealer F&I channels and agent networks, with 101–250 employees.
- Company typePrivate
- Founded2002
- HeadquartersRiverton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Alpha Warranty Services does
Alpha Warranty Services is a U.S.-based, privately held provider of vehicle service contract (VSC) programs, founded in 2002 and headquartered in Riverton, Utah. The company offers a full line of vehicle service contract products, which are extended-coverage arrangements (administered in partnership with insurers/reinsurers) sold primarily through auto dealer Finance & Insurance (F&I) departments, agents, and lender channels to consumers seeking protection beyond manufacturer warranties. Its operating model is consistent with the standard independent administrator archetype: it designs, underwrites, prices, and administers the contracts and the underlying claims process, with revenue generated from contract premiums, administrative fees, and/or reinsurance economics.
The company has operated continuously for more than two decades, which is itself an indicator of regulatory licensure maintenance and stable channel relationships in a market where dealer-distributed VSCs are a mature category. Steve Rosenvall serves as Chief Executive Officer, and the firm employs between 101 and 250 people, placing it in the small-to-mid-sized administrator tier rather than among the largest industry consolidators (e.g., the larger dealer-services groups). It is a for-profit private company with no disclosed parent, subsidiaries, investors, or public ownership.
No further detail is available from the supplied sources regarding pricing structures, named dealer or agent partners, geographic footprint beyond the United States, product-level segmentation, financial performance, or technology stack. The description above is therefore limited to what the firmographics and short_description directly support; deeper claims about scale, profitability, or competitive positioning cannot be made without additional data.
Alpha Warranty Services firmographics
Firmographics- Name
- Alpha Warranty Services
- Legal name
- Alpha Warranty Services
- Website
- https://alphawarranty.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alpha Warranty Services is a U.S.-based, privately held vehicle service contract (extended warranty) provider founded in 2002 and headquartered in Riverton, Utah. It administers a full line of VSC programs sold through auto dealer F&I channels and agent networks, with 101–250 employees.
- Ownership category
- akta.pro rank
Alpha Warranty Services industry classification
Industry- Product category
- Vehicle Service Contracts
- akta.pro primary industry
- Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)
Keywords
Where Alpha Warranty Services is headquartered
LocationHeadquarters
- HQ city
- Riverton
- HQ country
- United States
- HQ region
- North America
Markets served
Alpha Warranty Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Alpha Warranty Services product offering
Product offeringCore offering
Alpha Warranty Services provides a full line of unique and valuable vehicle service contract programs. The company administers and delivers extended vehicle protection products, partnering with automotive dealers and related businesses to offer coverage against mechanical breakdowns and repair costs beyond standard manufacturer warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Service Contract Programs
Companies that use Alpha Warranty Services
Customer profileIdeal customer profiles1 record
Alpha Warranty Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpha Warranty Services partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Alpha Warranty Services competitors and assessment
Company assessmentDirect peers
- CarShield: CarShield is a major direct-to-consumer vehicle service contract administrator in the US, offering multi-tier VSC programs to individual vehicle owners. It is highly comparable in product set and target customer to Alpha Warranty Services.
- JM&A Group: JM&A is a large F&I product administrator that provides vehicle service contracts, GAP, and ancillary protection products primarily through new- and used-car dealer networks across the US, directly overlapping Alpha's likely dealer-channel focus.
- Endurance Warranty: Endurance is one of the largest US providers of vehicle service contracts and extended mechanical breakdown coverage, selling direct-to-consumer and through dealer channels. It is the most direct head-to-head competitor to Alpha's VSC product line.
- CARCHEX: CARCHEX is a US extended vehicle protection provider focused on direct-to-consumer VSC sales with multiple coverage tiers and terms. Its product structure closely mirrors Alpha's "full line" VSC positioning.
- Royal Administration Services: Royal Administration Services administers vehicle service contracts and related protection products for US auto dealers and lenders. It is comparable to Alpha as a similarly sized third-party VSC administrator focused on the dealer channel.
- American Auto Shield: American Auto Shield is a US vehicle service contract administrator offering multi-tier extended warranty programs to consumers and dealers, making it a directly comparable mid-sized VSC competitor to Alpha.
- Easycare (Easycare/APCO Holdings): Easycare is a US vehicle service contract and F&I product administrator serving automotive dealers, credit unions, and lenders. Its dealer-channel VSC and limited warranty products are directly comparable to Alpha's offerings.
Emerging players
- autopom!: autopom! is a US extended auto warranty provider focused on late-model vehicles and offers tiered VSC programs. As a smaller, digitally focused VSC brand, it competes with Alpha for similar consumer and dealer demand.
- Warranty Solutions (DMS provider-adjacent): Warranty Solutions is a US administrator of vehicle service contracts and dealer-F&I products. It is comparable to Alpha as a similarly scoped VSC administrator, though typically smaller and more regionally concentrated.
Broad incumbents
- Assurant Vehicle Service Contracts: Assurant's Global Automotive segment is one of the largest US administrators of extended vehicle service contracts, GAP, and ancillary protection products distributed through dealers and lenders. It competes broadly with Alpha but at much greater scale and capital backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Alpha Warranty Services social profiles
Digital presenceAlpha Warranty Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpha Warranty Services leadership team
Management profileNumber of profiles
Profiles1 record
Alpha Warranty Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpha Warranty Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpha Warranty Services
What does Alpha Warranty Services do?
Alpha Warranty Services provides a full line of unique and valuable vehicle service contract programs. The company administers and delivers extended vehicle protection products, partnering with automotive dealers and related businesses to offer coverage against mechanical breakdowns and repair costs beyond standard manufacturer warranties.
When was Alpha Warranty Services founded?
Alpha Warranty Services was founded in 2002. It employs 101 to 250 people.
Where is Alpha Warranty Services based?
Alpha Warranty Services is headquartered in Riverton, United States, in the North America region.
Who are Alpha Warranty Services's main competitors?
Direct peers on record are CarShield, JM&A Group, Endurance Warranty, CARCHEX, Royal Administration Services, American Auto Shield and Easycare (Easycare/APCO Holdings). Emerging players are autopom! and Warranty Solutions (DMS provider-adjacent). Assurant Vehicle Service Contracts is listed as a broad incumbent.
Does Alpha Warranty Services have an API?
No public API is recorded for Alpha Warranty Services.
What industry is Alpha Warranty Services in?
Alpha Warranty Services's product category is Vehicle Service Contracts. Its primary akta.pro industry code is FSAJALAA, Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI).