KindLink

What KindLink does

KindLink is a London-headquartered SaaS company, founded in 2015 by Iskren Kulev (CEO) and Desislav Kamenov (CTO), that operates an integrated Corporate Social Responsibility (CSR) and ESG platform for UK and international businesses. The product spans three pillars: (1) Corporate Giving and Fundraising, including corporate donations, grant management with FCA-regulated charity due diligence, payroll giving through the HMRC-registered KindLink Foundation, contactless fundraising, and disaster relief campaigns; (2) Employee Engagement, covering volunteer management, an opportunities marketplace, employee-initiated fundraising, donation matching with document verification, and individual employee nonprofit accounts; and (3) ESG and Sustainability Reporting, including CSRD/ESRS compliance, SDG tracking, carbon and resource tracking, and impact measurement aligned with the LBG framework and Dow Jones Sustainability Index. The platform is built on Google Cloud infrastructure (ISO-27001 compliant), integrates Stripe for PCI-DSS compliant payment processing, and connects to enterprise collaboration tools (Slack, Yammer, SharePoint) and social channels (Facebook, Twitter, LinkedIn).

KindLink operates a two-sided model: charities access the platform for free with no commission on donations (100% pass-through), while businesses subscribe on a tiered monthly/annual basis with pricing scaled by employee count and features selected. Additional revenue comes from a 1.5% transaction fee on payroll giving (claimed to be 70% cheaper than competitors) and Stripe processing fees. The customer base includes enterprise names such as Royal Dutch Shell, LSEG, CBRE, AECOM, Royal London, AXA XL, and Thomson Reuters, alongside a free SaaS tier for charities served via charity.kindlink.com. The company employs 1-10 people across London (HQ at 124 City Road) and Sofia (engineering hub), operates a related US entity (KindLink LLC), and runs KindLink Foundation as a separately registered UK charity (No. 1177210) for fund administration. Go-to-market is sales-led for enterprise (demo booking) with channel partnerships (Geared for Giving) and a community-led motion via free charity onboarding.

Name

KindLink

Legal name

KindLink Ltd

Website

https://kindlink.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

KindLink is a London-based SaaS platform that enables businesses to manage corporate giving, employee volunteering, payroll giving, and ESG/CSRD reporting through an integrated CSR suite, serving UK enterprises with a free charity-side onboarding model.

Ownership category

akta.pro rank

Product category

CSR and ESG Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI)

Keywords

• CSR management software
• ESG reporting platform
• Employee engagement software
• Payroll giving platform
• Corporate donation matching

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Business SaaS Subscription: Monthly or annual subscription fees for corporate users; pricing varies by business size (number of employees) and features used; includes 30-day money-back guarantee
2. Payment Processing: Stripe processes all card donations and payments; fees range from 1.40%+15p (UK/EU cards) to 3.10%+24p (non-UK/EU cards); KindLink passes 100% of donations to charities
3. Payroll Giving Processing: KindLink Foundation charges 1.5% of payroll donation amount for scheme processing; company may absorb or pass to charity; 70% cheaper than competitors
4. Premium Features: Premium subscription tier unlocks advanced features beyond free basic platform access

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

KindLink is a cloud-based CSR and ESG SaaS platform that enables businesses to manage corporate giving, employee volunteering, payroll giving, donation matching, and sustainability/ESG reporting from a single interface. It is sold to enterprises on a subscription basis, while registered charities and their supporters use the platform for free with no commission on online donations. A connected entity, the KindLink Foundation, is an HMRC-registered Payroll Giving Agent that processes payroll donations end-to-end.

Product overview

KindLink is a purpose-driven CSR (Corporate Social Responsibility) platform consisting of multiple integrated modules across three core product lines: (1) Corporate Giving and Fundraising covering donation collection, grant management, payroll giving, disaster relief, and contactless fundraising; (2) Employee Engagement including volunteering management, an opportunities marketplace, employee fundraising, donation matching, and individual nonprofit accounts; and (3) ESG and Sustainability Reporting encompassing CSR/ESG platform, CSRD reporting, sustainability tracking, and impact measurement. The platform is offered as a free SaaS solution for charities and as a subscription-based B2B platform for businesses, with separate portals for nonprofits (charity.kindlink.com), businesses, and employees. All business modules interconnect to provide a unified CSR management suite with social media and internal channel integrations for sharing impact.

Differentiator

Problem solved

Functional benefit

Brands

• KindWall: Social impact showcase wall where charities post stories about how donations are used, allowing companies to see their impact
• KindCorp Profile

Products and services

• Corporate Giving Core CSR module that enables businesses to donate to registered charities and organizations on the KindLink platform, with full contractual agreements for fund collection and automated Gift Aid reclamation. Targeted at corporate CSR teams.
• Grant Management Software Software for managing corporate charitable funds or foundation grant processes, including FCA-regulated due diligence checks to vet recipient charities. Targeted at corporate foundations and CSR grant-making teams.
• Payroll Giving Software End-to-end payroll giving solution administered through the HMRC-registered KindLink Foundation, enabling employees to donate directly from salary with automated processing and reporting. Targeted at UK employers offering payroll giving schemes.
• Contactless Fundraising App Mobile fundraising application enabling contactless donations for charities, accessible via the KindLink nonprofit portal. Targeted at registered charities running in-person or event-based fundraising.
• Disaster Relief Fundraising Specialized fundraising module for corporate emergency and disaster relief campaigns, enabling rapid deployment of charitable giving during crises. Targeted at corporate CSR and crisis-response teams.
• Volunteering Management Software CSR volunteer management software that enables companies to organize, track, and report on employee volunteering activities, with calendar integration and social media sharing. Targeted at corporate HR and CSR teams.
• Opportunities Marketplace Charity marketplace that allows employees to search, find, and support nonprofit organizations by sourcing volunteering and fundraising opportunities. Targeted at corporate employees and HR/CSR program owners.
• Employee Fundraising Module enabling employees to organize their own fundraising campaigns, record participation, and share activities on social profiles with CSR manager approval workflows. Targeted at corporate employees and CSR managers.
• Donation Matching Match-giving feature that allows employers to match employee donations or fundraising amounts, with document management for proof upload, email approval notifications, and transaction confirmation. Targeted at corporate CSR teams.
• Employee Nonprofit Accounts Individual employee accounts within the company platform that let employees organize fundraising campaigns, record volunteering hours, and post about their experiences on social profiles. Targeted at employees of KindLink's corporate customers.
• CSR & ESG Reporting Software Comprehensive ESG and SDG reporting platform enabling businesses to collect, interpret, and report corporate responsibility data with dashboards and stakeholder-ready visualizations. Targeted at corporate sustainability, compliance, and CSR teams.
• CSRD Reporting Platform Corporate Sustainability Reporting Directive compliance module that enables UK and EU businesses to create, organize, and report CSRD data aligned with European Sustainability Reporting Standards (ESRS), with audit trail. Targeted at corporates subject to CSRD obligations.
• Sustainability Platform Environmental sustainability tracking tool for recording and reporting carbon emissions (CO2) offsetting, recycling campaigns, water and electricity savings (kWh), and other eco-initiatives. Targeted at corporate sustainability teams.
• Impact Tracking Platform Impact measurement and reporting module that tracks all types of contributions from volunteer hours to CO2 saved, with LBG framework alignment and Dow Jones Sustainability Index (DJSI) reporting. Targeted at corporate CSR, sustainability, and compliance teams.
• KindLink for Nonprofits (Free SaaS) Free SaaS platform for registered charities providing donor and beneficiary CRM, donation management, Gift Aid reporting, and Stripe payment processing integration, with 100% of donations passed through. Targeted at registered charities and nonprofit organizations.
• KindLink Foundation Registered UK charity (No. 1177210) operated by KindLink to facilitate payroll giving schemes, administer funds for multi-charity fundraising, and provide grant management services for corporate partners. Targeted at employers and charities participating in payroll giving.

Quantifiable outcome

• 100% of donations passed to charities with zero commission
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, key and minor.

• StripecoreTechnology or IntegrationPrimary payment processing partner for all card donations and payments. Handles UK/EU cards at 1.40%+15p and non-UK/EU cards at 3.10%+24p. Stripe processes payments, stores card data securely (PCI DSS compliant), and transfers funds via BACS on 7-day rolling basis.
• LBG (London Benchmarking Group)coreStrategic or Co-development PartnerPartnership to deliver CSR reporting in line with LBG global standard framework and aligned with Dow Jones Sustainability Index (DJSI). Provides credibility for impact measurement and reporting.
• Geared for GivingkeyGTM or Marketing PartnerPayroll giving initiative partnership providing discounted pricing for employees. KindLink guarantees pricing at least 50% less than current provider through this scheme.
• KindLink FoundationcoreOthersRegistered UK charity (No. 1177210) that administers funds for multiple charity campaigns and processes payroll giving as HMRC-registered agent. Handles donations for charities not directly onboarded on KindLink platform.
• HMRCcoreOthersHMRC-registered payroll giving agency scheme through KindLink Foundation. Automated Gift Aid claim filing directly to HMRC on behalf of charities.
• NatWest AcceleratorminorGTM or Marketing PartnerEntrepreneur accelerator program providing business support and mentorship.
• King's 20 AcceleratorminorGTM or Marketing PartnerKing's College London innovation and entrepreneurship accelerator program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benevity: Benevity is a leading CSR and employee engagement platform offering corporate giving, volunteering, grant management, and ESG reporting — a direct competitor to KindLink's full CSR suite, particularly for large enterprise customers.
• Goodera: Goodera provides a corporate volunteering and CSR platform that helps companies manage employee engagement, donations, and impact reporting — closely aligned with KindLink's Employee Engagement and Impact Tracking modules.
• Bright Funds: Bright Funds is a workplace giving and volunteering platform with corporate donation matching and grants management, directly comparable to KindLink's donation matching, grant management, and volunteering products.
• CyberGrants: CyberGrants (now part of Bonterra) offers corporate philanthropy, employee giving, grants management, and disaster relief solutions — overlapping directly with KindLink's Corporate Giving, Grant Management, and Disaster Relief modules.
• YourCause (Blackbaud): YourCause, acquired by Blackbaud, provides CSR software for employee engagement, corporate giving, volunteering, and grants — directly comparable across KindLink's product suite for enterprise buyers.
• Causecast (Bonterra): Causecast, now part of Bonterra's social good suite, delivers employee giving, volunteering, and impact measurement — comparable to KindLink's employee engagement and impact tracking capabilities.

Emerging players

• Millie Giving: Millie offers a corporate giving and employee engagement platform focused on simplicity for mid-market and enterprise, overlapping with KindLink's donation matching and employee engagement features.
• Submittable: Submittable is a grants management and application review platform used by corporations and foundations for CSR grant programs — directly comparable to KindLink's Grant Management module and FCA-vetted workflows.

Broad incumbents

• Workday: Workday is a broad HR and financial management incumbent that has expanded into employee giving and ESG reporting capabilities, competing with KindLink at large enterprise buyers who want unified HR + CSR systems.
• Salesforce.org (Philanthropy Cloud): Salesforce's Philanthropy Cloud offers employee volunteering and giving capabilities integrated with its CRM platform, representing a broad incumbent competitor in the corporate CSR/employee engagement space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=iHofIv_lSzY&list=PLd11yHBK8KJPqVlfAqfZKKQljP0SCluuL
• Xx.com/kindlink
• Facebookfacebook.com/kindlinked
• LinkedInlinkedin.com/company/kindlink

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KindLink