InsightsNow
- Company typePrivate
- Founded2003
- HeadquartersCorvallis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
InsightsNow firmographics
Firmographics- Name
- InsightsNow
- Legal name
- InsightsNow, Inc.
- Website
- https://insightsnow.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
InsightsNow industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)
- akta.pro secondary industries
- Recommendation & Discovery Engines (content/product) (BPAMAAAG), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where InsightsNow is headquartered
LocationHeadquarters
- HQ city
- Corvallis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InsightsNow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Behavioral Research Services: Custom consulting engagements providing behavioral research and strategy services to CPG brands, including implicit/explicit testing, consumer insights, and product innovation guidance.
- Subscription Plans (Starter, Premium, Enterprise): Software subscription access to the Innovation Center platform with different tiers offering varying levels of access credits, team size limits, and feature sets. Subscription content includes reports, data, and research tools.
- Claira AI Platform Subscription: Flexible engagement models for Claira behavioral intelligence platform including project-based engagements, volume research contracts, and full Claira subscription options.
- BehaviorLens Licensing: Technology licensing of patented behavioral measurement methods to partner platforms (e.g., Compusense) for integration into their existing software offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic subscription for small teams |
| Subscription | Annual | Premium Plan - Full team access with credit rollover |
| Subscription | Annual | Enterprise Plan - Maximum group account capabilities |
| Freemium | Pay-as-you-go | Free Account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
InsightsNow product offering
Product offeringCore offering
InsightsNow is a behavioral research and strategy firm that delivers custom consumer insights to CPG brands and food & beverage companies for product innovation. Its offering combines proprietary implicit/explicit consumer testing methodologies with the Claira™ AI agent platform to compress front-end innovation cycles and translate behavioral data into product concepts, packaging decisions, and claims testing. The firm also licenses its BehaviorLens® capability to third-party research platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Claira™ AI Agent Agentic AI platform that ingests internal and external research files (and social media data) to build a behavioral knowledge base, then generates behaviorally grounded product concepts, playbooks, and tailored briefs for R&D, marketing, and packaging teams. Sold via subscription (Starter, Premium, Enterprise) and project-based engagements to CPG and food & beverage innovation teams.
- BehaviorLens® Add-on behavioral measurement capability that captures implicit and emotional consumer responses (via The Implicit Test and The Emotions Test), measuring fast, instinctive System 1 reactions. Licensed to partner platforms (e.g., Compusense) and used directly by CPG clients for claims testing, packaging decisions, and concept optimization.
- Implicit/Explicit Test™ (Patent Methodology) Patent-protected behavioral research methodology that calibrates each participant's cutoff time for fast, implicit reactions and separately measures System 1 (fast, intuitive) and System 2 (slow, deliberate) thinking. Applied in custom engagements to identify concepts projected to increase competitive share (e.g., up to 58% in packaging studies).
- Custom Behavioral Research & Strategy Services Project-based consulting engagements delivering behavioral research and strategy services to CPG, food & beverage, flavors & fragrances, and consumer product clients. Includes implicit/explicit testing, consumer insights, packaging optimization, claims testing, brand fingerprinting, Moments-based co-design, and product innovation guidance. Sold via project-based or volume research contracts.
- Innovation Center Platform (Subscription Access) Subscription-access software platform offering research tools, reports, and data to subscribers across Starter, Premium, and Enterprise tiers. Provides varying levels of access credits, team size limits, and feature sets, including unlimited team members, credit rollover, and full group account capabilities at the Enterprise level.
Quantifiable outcome
- 75% lift in innovation throughput across Claira engagements
- +3 more outcomes
Companies that use InsightsNow
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
InsightsNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
InsightsNow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CompusensecoreStrategic technology partnership to integrate InsightsNow's patented behavioral measurement methods (BehaviorLens) into Compusense's sensory and consumer research platform. The partnership extends patented behavioral methods to researchers worldwide through Compusense's global platform, enabling capture of implicit and emotional consumer responses alongside traditional sensory measures. BehaviorLens includes The Implicit Test and The Emotions Test methods.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
InsightsNow competitors and assessment
Company assessmentEmerging players
- Suzy: AI-powered consumer insights platform offering on-demand research to enterprise brands including CPGs. Comparable on subscription self-serve model and AI-driven research synthesis (similar positioning to Claira).
- Toluna: Consumer insights platform combining survey technology with an insights community, serving CPG and enterprise brands. Comparable on subscription self-serve research platform model and CPG client overlap.
- CivicScience: Real-time consumer intelligence platform providing behavioral and intent data to brands, agencies, and publishers. Comparable on consumer behavior measurement, subscription platform model, and brand-side buyer.
Broad incumbents
- Qualtrics: Experience management and consumer research platform with brand and product experience solutions. Comparable on subscription research tooling, behavioral analytics, and enterprise customer base, though broader than CPG-specific.
- Ipsos: Global market research incumbent with large CPG and innovation practice (Ipsos InnoQuest, Ipsos Marketing). Comparable on consumer insights, innovation testing, and enterprise CPG clients, but at much larger scale and broader service breadth.
- Kantar: World's largest market research group with deep CPG innovation, packaging, and brand equity practices. Comparable on enterprise CPG clients and innovation methodology, but operates at vastly greater scale and global footprint.
- NielsenIQ: Global consumer intelligence firm focused on CPG retail measurement and innovation analytics. Comparable on CPG client base and consumer insights, with significantly larger data assets and recurring measurement contracts.
- Mintel: Consumer market research firm with deep CPG and food industry coverage and subscription insights products. Comparable on CPG insights, product innovation research, and recurring subscription revenue model.
Direct peers
- Behaviorally (formerly PRS IN VIVO): Behaviorally is a behavioral science-led shopper and consumer insights firm focused on CPG and retail, with proprietary implicit and emotion-measurement tools. Most direct comparable given overlapping implicit measurement methodology, CPG focus, and turnkey research services.
- System1 (formerly BrainJuicer): System1 applies behavioral science (including System 1/System 2 thinking frameworks, the very distinction InsightsNow uses) to advertising and innovation effectiveness for brands. Directly comparable on behavioral science IP, brand-research services, and category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsightsNow social profiles
Digital presenceInsightsNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsightsNow leadership team
Management profileNumber of profiles
Profiles12 records
InsightsNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsightsNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsightsNow
What does InsightsNow do?
InsightsNow is a behavioral research and strategy firm that delivers custom consumer insights to CPG brands and food & beverage companies for product innovation. Its offering combines proprietary implicit/explicit consumer testing methodologies with the Claira™ AI agent platform to compress front-end innovation cycles and translate behavioral data into product concepts, packaging decisions, and claims testing. The firm also licenses its BehaviorLens® capability to third-party research platforms.
Is InsightsNow a public or private company?
InsightsNow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsightsNow founded?
InsightsNow was founded in 2003. It employs 11 to 50 people.
Where is InsightsNow based?
InsightsNow is headquartered in Corvallis, United States, in the North America region.
How does InsightsNow make money?
Four revenue lines are on record. Behavioral Research Services are the primary driver. The others are subscription Plans (Starter, Premium, Enterprise), claira AI Platform Subscription and behaviorLens Licensing.
Who are InsightsNow's main competitors?
Emerging players on record are Suzy, Toluna and CivicScience. Broad incumbents are Qualtrics, Ipsos, Kantar, NielsenIQ and Mintel. Direct peers are Behaviorally (formerly PRS IN VIVO) and System1 (formerly BrainJuicer).
Does InsightsNow have an API?
No public API is recorded for InsightsNow.
What industry is InsightsNow in?
InsightsNow's product category is Market Research Services. Its primary akta.pro industry code is EDAFAFAG, Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights), with a secondary code of BPAMAAAG, Recommendation & Discovery Engines (content/product). Its NAICS code is 541910 and its SIC code is 8742.