Pikes Peak
Pikes Peak Bike Tours is a Colorado Springs-based guided mountain biking tour operator serving tourists, families, and corporate groups with premium TREK and Cannondale bike experiences across Pikes Peak, Garden of the Gods, and Gold Camp Road, operating under a USDA Forest Service permit within the Resort Outfitters family of adventure companies.
- Company typePrivate
- Founded2019
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pikes Peak does
Pikes Peak Bike Tours (PPBT) is a guided mountain biking tour operator headquartered at 1407 S. 8th St., Colorado Springs, Colorado, serving tourists, families, and corporate groups visiting the Pikes Peak region. Founded in 2006 and a member of the Resort Outfitters family of outdoor-adventure companies, the company delivers approximately ten distinct tour experiences across its portfolio, including high-altitude Pikes Peak summit descents (14,115 feet), the combined Cog Railway-and-bike Cog Up/Bike Down tour, e-bike rides through Garden of the Gods, historic Gold Camp Road tours, multi-day packages, and a new Starlight night tour. Operations are conducted from the Pikes Peak Adventure Center at 1501 W. Colorado Ave in Old Colorado City, with revenue distributed across direct-to-consumer tour bookings, add-on services (a 20% service charge, GoPro rentals), and an ancillary full-service bike repair shop offering tune-ups and a la carte services priced $15-$150.
The technology stack is operationally focused rather than software-driven: the on-the-ground experience is built around a premium fleet of TREK (including Trek Alliant+ 7S e-bikes with Bosch motors) and Cannondale (Cannondale Habit 6 and Cannondale Trail 5) full-suspension mountain bikes, a fully staffed service shop capable of 24-hour-turnaround repairs, and BICP-certified guides with Wilderness First Aid credentials. Distribution is exclusively U.S. domestic and overwhelmingly direct: a self-serve booking flow on bikepikespeak.com integrated with Xola checkout, supplemented by phone reservations and a flagship channel partnership with Broadmoor Outfitters that secures guaranteed seats on the Manitou and Pikes Peak Cog Railway.
Revenue mechanics combine transactional one-time tour bookings with professional-services income from the repair shop. The company operates under a USDA Forest Service Special Use Permit for Pike and San Isabel National Forest, which constrains new-entrant supply on federal land and forms part of its regulatory moat. Customer segments span individual tourists and families (primary), corporate groups (enterprise), beginner and intermediate riders, and experienced mountain bikers, with corporate-event traffic concentrated through the Pikes Peak Adventure Center three-way alliance with Broadmoor Soaring Adventure and Destination: Colorado Springs. PPBT reports no external funding, no public listing, and no disclosed revenue figure; ownership is private within the Resort Outfitters umbrella.
Pikes Peak firmographics
Firmographics- Name
- Pikes Peak
- Legal name
- Pikes Peak Bike Tours
- Website
- https://bikepikespeak.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pikes Peak Bike Tours is a Colorado Springs-based guided mountain biking tour operator serving tourists, families, and corporate groups with premium TREK and Cannondale bike experiences across Pikes Peak, Garden of the Gods, and Gold Camp Road, operating under a USDA Forest Service permit within the Resort Outfitters family of adventure companies.
- Ownership category
- akta.pro rank
Pikes Peak industry classification
Industry- Product category
- Guided Adventure Bike Tours
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)
- akta.pro secondary industries
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Mountain Biking & Cycling Adventure Centers (Trail Parks, Guiding) (THAAAKAH)
Keywords
Where Pikes Peak is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pikes Peak business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Guided Bike Tours: Revenue generated from offering various guided mountain biking tours including Pikes Peak Summit, Gold Camp Road, Garden of the Gods, Cog Up/Bike Down, Starlight Tours, and Multi-Day packages. Pricing varies by tour duration and complexity.
- Service Charge: 20% service charge included on each reservation, split amongst guides working that day. This is a standard addition to all tour bookings.
- Bike Repair Services: Full-service bike repair shop offering tune-ups ($99-$129), a la carte services, and free bike evaluations. Also certified dealer for Cannondale and Haro bikes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Tune Up - $129 |
| Unit Pricing | Pay-as-you-go | Basic Tune Up - $99 |
| Unit Pricing | Pay-as-you-go | A La Carte Bike Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pikes Peak product offering
Product offeringCore offering
Pikes Peak Bike Tours operates guided mountain biking tour experiences across Colorado Springs and the Pikes Peak region, providing premium TREK and Cannondale bikes, e-bikes, certified guides, and safety equipment to individuals, families, and corporate groups. The company also runs a full-service bike repair shop offering tune-ups, parts replacement, and sales of Cannondale and Haro bikes.
Product overview
Pikes Peak Bike Tours is a guided bike tour operator offering multiple distinct tour experiences centered around Colorado Springs attractions including Pikes Peak, Garden of the Gods, and Gold Camp Road. The portfolio includes downhill summit tours (Pikes Peak Downhill Bike Tour), combined rail-and-bike experiences (Cog Up-Bike Down), e-bike tours (E-Bike Garden of the Gods), historic railway tours (Bike Gold Camp Road), night tours (Starlight Tour), combination outdoor experiences (Saddle Up-Pedal Down), multi-day adventure packages (Sightseer Multi Day Tour), and skills-focused mountain biking (Single-Track Experience). The company also operates a full-service bike shop providing repairs, maintenance, and sales (cannondale and Haro), plus optional GoPro camera rentals for tour participants.
Differentiator
Problem solved
Functional benefit
Brands
- Pikes Peak Adventure Center: A centralized adventure hub in Old Colorado City offering multiple outdoor activities including bike tours, zip lining, rock climbing, hiking, and falconry.
Products and services
- Pikes Peak Downhill Bike Tour Guided downhill mountain bike tour descending from the 14,115-foot Pikes Peak summit through five climatic life zones, with full-face helmets, elbow and knee pads, gloves, reflective vest, and light breakfast included. Designed for visitors seeking a unique high-altitude biking experience.
- Cog Up-Bike Down Pikes Peak Bike Tour Combined Cog Railway ascent to Pikes Peak summit followed by a 19.5-mile guided mountain bike descent on Pikes Peak Highway using custom GT 29-inch cruisers. Launched in coordination with the Cog Railway reopening.
- Bike Garden of the Gods Guided bike tour through Garden of the Gods park featuring 300-foot red rock formations on designated bike lanes, suitable for beginner and intermediate riders.
- E-Bike Garden of the Gods Electric pedal-assist bike tour starting at the Pikes Peak Adventure Center in Old Colorado City, featuring Trek Allant+ 7S e-bikes. Suitable for beginners and riders seeking minimal altitude change.
- Bike Gold Camp Road Mountain biking tour along the historic 1800s Gold Camp mining railway through North Cheyenne Canyon Park, featuring old tunnels and views of the Colorado Springs landscape. Approximately 3 hours and 9 miles.
- Starlight Tour Night/evening guided bike tour on Gold Camp Road using Trek e-bikes with lights, featuring a 2,000-foot ascent aided by electric motor assistance and night sky viewing. Approximately 3 hours at intermediate difficulty.
- Saddle Up - Pedal Down Gold Camp Experience Combination horseback riding and mountain biking tour pairing a 1-hour guided ride through Old Stage Riding Stables with a mountain bike descent on Gold Camp Road. Total duration approximately 6 hours; 220-lb weight limit applies to horseback portion.
- Sightseer Multi-Day Tour Three-day adventure package combining Bike Pikes Peak, Bike Gold Camp, and E-Bike Garden of the Gods tours with a mountain biking skills session and a guided hike. Includes mountain bike rental, breakfast, lunch, snacks, bottled water, and headlamp.
- Single-Track Experience Mountain biking skills tour tailored to group skill level, covering safety, trail etiquette, and technical terrain navigation. Designed for beginners through advanced riders seeking singletrack experiences.
- Bike Shop and Repair Services Full-service bike shop offering 24-hour turnaround repairs, Basic ($99) and Full ($129) tune-ups, a la carte services such as tube/tire changes, brake adjustments, derailleur service, and fork overhauls, plus free bike evaluations. Certified dealer for Cannondale and Haro bikes.
Quantifiable outcome
- Nearly 1000 5-star reviews across Google and TripAdvisor platforms
- +2 more outcomes
Companies that use Pikes Peak
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pikes Peak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pikes Peak partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Old Stage Riding StablescorePartnership for Saddle Up-Pedal Down Gold Camp Experience. Combines 1-hour guided horseback riding through Old Stage Riding Stables with subsequent mountain bike descent down Gold Camp Road. Weight limit of 220 lbs for horseback portion.
- Broadmoor OutfittersflagshipOfficial Partner of The Manitou and Pikes Peak Cog Railway. PPBT is guaranteed hard-to-secure seats on the Cog Railway for their Cog Up/Bike Down tour packages. Cog Railway operated at Broadmoor property at 6 Lake Avenue, Colorado Springs, CO 80906.
- Broadmoor Soaring AdventurecorePart of Pikes Peak Adventure Center collaboration. Broadmoor Soaring Adventure provides zip line experiences and is TripAdvisor Top 10 Attraction. Part of three-company alliance offering 30+ outdoor group experiences.
- Destination: Colorado SpringscorePart of Pikes Peak Adventure Center collaboration. Specializes in corporate meetings and work events coordination through best outdoor activities of the Pikes Peak region. Part of three-company alliance offering 30+ outdoor group experiences.
- Trek BikescoreEquipment supplier for e-bike fleet including Trek Alliant+ 7S and full suspension mountain bikes. Provides premium e-bikes with Bosch Performance Speed motors for Garden of the Gods and Starlight tours.
- Cannondale BikescoreOfficial Cannondale dealer and equipment partner. Uses Cannondale Trail 5 and Cannondale Habit 6 full suspension mountain bikes for tour fleet. Cannondale known for handcrafted bikes and leading industry innovation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pikes Peak competitors and assessment
Company assessmentDirect peers
- Wanderlust Tours: Bend, Oregon-based guided outdoor tour operator offering mountain biking, hiking, and snow adventures — directly comparable as a regional guided adventure tour company targeting tourists with similar equipment-and-guide service model.
- Sedona Bike Tours: Sedona, Arizona-based guided mountain bike tour operator serving tourists with multi-skill-level rides through red rock terrain — analogous service model, customer type (destination tourists), and equipment-led tour offering.
- Moab Adventure Center: Moab, Utah-based adventure tour operator offering guided mountain biking, hiking, and outdoor experiences to destination tourists — comparable as a regional multi-activity tour hub with similar GTM and customer profile.
- Telluride Outside: Telluride, Colorado-based guided mountain biking, hiking, and rafting tour operator — directly comparable as a Colorado-based regional adventure tour company serving destination tourists with similar guided experience offerings.
- Escape Adventures: National guided mountain bike tour operator running multi-day trips across the U.S. — comparable in core product (guided mountain bike tours) and customer type (destination tourists seeking curated experiences).
- Pure Adventures: Multi-day guided and self-guided bicycle tour operator across North America and Europe — comparable as a cycling-focused tour company targeting tourists with package itineraries and equipment provision.
- Sojourn Bicycling & Active Vacations: U.S. guided and self-guided bicycle tour operator offering multi-day cycling trips — comparable in guided bike tour service model, multi-day package structure, and destination-tourist customer segment.
Broad incumbents
- Backroads: Established active travel company offering premium guided and self-guided biking, hiking, and multi-sport trips worldwide — comparable end customer and trip-style, but operates at much larger scale across many destinations.
- REI Adventures: Multi-day adventure travel program operated by REI offering guided biking, hiking, and multi-sport trips — overlaps with PPBT in guided outdoor experiences for tourists, but at significantly larger national scale and broader portfolio.
- Trek Travel: Premium cycling vacation company owned by Trek Bicycles offering guided road and mountain bike trips — directly comparable on premium equipment brand (Trek) and guided bike tour model, though at much larger scale and broader geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pikes Peak social profiles
Digital presencePikes Peak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pikes Peak leadership team
Management profileNumber of profiles
Pikes Peak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pikes Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pikes Peak
What does Pikes Peak do?
Pikes Peak Bike Tours operates guided mountain biking tour experiences across Colorado Springs and the Pikes Peak region, providing premium TREK and Cannondale bikes, e-bikes, certified guides, and safety equipment to individuals, families, and corporate groups. The company also runs a full-service bike repair shop offering tune-ups, parts replacement, and sales of Cannondale and Haro bikes.
Is Pikes Peak a public or private company?
Pikes Peak is a private company. It is classified as corporate owned and is currently operating.
When was Pikes Peak founded?
Pikes Peak was founded in 2019. It employs 11 to 50 people.
Where is Pikes Peak based?
Pikes Peak is headquartered in Colorado Springs, United States, in the North America region.
How does Pikes Peak make money?
Three revenue lines are on record. Guided Bike Tours are the primary driver. The others are service Charge and bike Repair Services.
Who are Pikes Peak's main competitors?
Direct peers on record are Wanderlust Tours, Sedona Bike Tours, Moab Adventure Center, Telluride Outside, Escape Adventures, Pure Adventures and Sojourn Bicycling & Active Vacations. Broad incumbents are Backroads, REI Adventures and Trek Travel.
Does Pikes Peak have an API?
No public API is recorded for Pikes Peak.
What industry is Pikes Peak in?
Pikes Peak's product category is Guided Adventure Bike Tours. Its primary akta.pro industry code is THAAADAE, Cycling, Mountain Biking & E-Bike Adventure Tour Operators, with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its NAICS code is 56152 and its SIC code is 7900.