Trek Travel

What Trek Travel does

Trek Travel is a privately held, Wisconsin-incorporated LLC and wholly owned subsidiary of Trek Bicycle Corporation, operating guided and self-guided cycling and hiking vacations since 1976. The company serves active-vacation travelers across four continents, offering six trip styles — Classic Bike, Gravel, Cross Country, Pro Race, Ride Camp, and Self-Guided — alongside hiking/walking and multi-adventure itineraries. Pricing ranges from roughly $3,199 to over $5,499 per person for 4-7 day all-inclusive trips, with optional bike upgrades, single-occupancy and small-trip supplements, and Arch RoamRight travel protection as add-ons.

The product stack is built on Trek-manufactured bicycles (Domane SL 7, Verve+ e-bikes, and the new 2026 Checkpoint+ e-gravel) supported by Garmin GPS units and the Ride With GPS Trip Experience navigation platform. Trips are led by certified guides acting as cyclist-mechanics and local experts, with two-guide minimum staffing and support vans. Tech integration is shallow — no mobile app, no API, no AI/ML systems are disclosed — with BlueSnap handling payment processing and direct booking via a 24/7 web and multi-region phone operation.

Revenue is generated primarily through one-time trip fees across direct-to-consumer, travel-advisor, corporate, and Trek dealer referral channels, with ancillary revenue from merchandise, gift certificates, and insurance. Loyalty is monetized through the Club TT program. Operations span 17 European countries plus the US, Canada, Chile, Costa Rica, Japan, and New Zealand, with marquee density in Girona, Spain and US national-park destinations.

Name

Trek Travel

Legal name

Trek Travel, LLC

Website

https://trektravel.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Trek Travel is a Wisconsin-based subsidiary of Trek Bicycle Corporation that operates guided and self-guided cycling and hiking vacations across 20+ countries on four continents. It serves active-vacation consumers with all-inclusive trip packages using Trek bicycles, certified guides, and a multi-channel booking platform.

Ownership category

akta.pro rank

Product category

Adventure Cycling Tourism

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110)

akta.pro primary industry

Rail Journey Package Tour Operators (THAKADAN)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Guided cycling vacations
• Active adventure tours
• Hiking walking tours
• Bicycle tour operator
• Luxury active travel

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guided Group Tours: Core revenue stream from all-inclusive guided cycling and hiking vacations. Pricing per person based on double occupancy with single occupancy surcharges. Trip prices include accommodation, meals, ground transportation, guide services, and activities. Prices range from $3,199 to $5,499+ depending on trip duration, destination, and season.
2. Private Group Tours: Private group bookings with tiered pricing based on group size (12+ guests at advertised price, with surcharges for smaller groups down to 1-5 guests requiring custom pricing).
3. Self-Guided Tours: Self-guided bike tours for travelers who prefer independence with pre-planned itineraries and support.
4. Bike Upgrades: Premium bike upgrades such as Trek Electric-Assist Checkpoint+ SL 6 AXS available for $399 (3-6 day trips) or $599 (7+ day trips).
5. Travel Protection Plan: Arch RoamRight travel protection plans offered as optional add-on covering trip cancellation, medical coverage, and evacuation.
6. Gear and Merchandise: Sale of Trek Travel merchandise including Santini cycling jerseys, technical t-shirts, water bottles, cinch sack day bags. E-commerce via shop.trektravel.com.
7. Gift Certificates: Gift certificates available for trip purchases.
8. Catalog and Trip Planner Requests: Physical catalog mailing (US contiguous states only) and trip planner consultation services.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

Trek Travel is a cycling and hiking vacation operator offering guided and self-guided active travel experiences across global destinations. The company sells multi-day, all-inclusive tour packages that bundle accommodation, meals, ground transportation, certified guide services, and premium Trek bicycles (Domane SL 7, Verve+ e-bikes, Checkpoint+ SL 6 AXS e-gravel bikes) into curated itineraries spanning Europe, North America, Latin America, and Asia Pacific.

Product overview

Trek Travel is a cycling and hiking vacation operator offering guided and self-guided active travel experiences across global destinations. The core product portfolio includes cycling tours (Classic Bike, Gravel, Cross Country, Pro Race, Ride Camp, Self-Guided), hiking and walking tours, and multi-adventure trips. The company provides Trek-branded bike rentals as part of tour packages, including the Trek Domane SL 7 road bike, Trek Electric-Assist Verve+ Gen 3 e-bike, and Trek Electric-Assist Checkpoint+ SL 6 AXS e-gravel bike. Optional add-ons include Arch RoamRight travel protection plans, private group tours, and corporate travel packages. Trip collections offer themed experiences such as Classic Climbs, National Parks, Tour de France, and e-bike tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Cycling Tours All-inclusive guided cycling vacation packages across Europe, North America, Latin America, and Asia Pacific. Includes accommodation, meals, ground transportation, certified guide services, and Trek bicycle rental. Targets travelers seeking curated active vacations.
• Hiking & Walking Tours Guided multi-day hiking and walking vacation experiences with handpicked accommodations, meals, support, and trail itineraries such as Portugal's Rota Vicentina.
• Self-Guided Tours

Quantifiable outcome

• 50 years of experience planning active vacations since 1976
• +1 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Trek BikescoreTechnology or IntegrationSister company and primary bicycle supplier. Provides Trek Domane SL 7, Verve+ e-bikes, Checkpoint+ e-gravel bikes, Bontrager components and gear, and Garmin GPS devices for trips. Deep integration across brand marketing and distribution.
• BontragercoreTechnology or IntegrationTrek's component and accessory brand providing helmets, saddles, lights, and other cycling gear for Trek Travel trips.
• VisionQuest CoachingcoreStrategic or Co-development PartnerCoaching partner providing training programs and cycling expertise. Also supports Goodman Community Center volunteer initiatives.
• RideGPScoreTechnology or IntegrationProvides Ride With GPS Trip Experience platform for navigation, daily itineraries, and route information accessible via smartphone app.
• GarmincoreTechnology or IntegrationProvides GPS devices pre-loaded with turn-by-turn route directions for guided cycling trips.
• Lidl-Trek Pro Cycling TeamcoreStrategic or Co-development PartnerPro cycling team partnership providing exclusive race access experiences for Trek Travel customers to see pros in action at major cycling events.
• Arch RoamRightcoreStrategic or Co-development PartnerTravel protection partner providing insurance plans covering trip cancellation, interruption, lost baggage, emergency medical, and evacuation for Trek Travel guests.
• OTE SportsminorGTM or Marketing PartnerPerformance nutrition partner providing sports nutrition products for endurance activities during trips.
• People for BikesminorStrategic or Co-development PartnerBicycle advocacy organization. Trek Travel supports as advocacy partner to promote cycling and bicycle infrastructure.
• Adventure Travel Trade Association (AATA)minorStrategic or Co-development PartnerIndustry association for adventure travel operators. Membership provides industry resources and networking.
• Wisconsin Bike FedminorStrategic or Co-development PartnerState cycling advocacy organization. Partnership supports local cycling community and infrastructure.
• Bo Bikes BamaminorGTM or Marketing PartnerCharitable cycling event supporting Alabama tornado relief and community rebuilding. Partnership for community engagement.
• Trek 100minorGTM or Marketing PartnerCharitable cycling event benefiting MACC Fund. Partnership for community engagement and fundraising.
• Girona Tourism (Experience Girona)minorStrategic or Co-development PartnerLocal tourism partnership for Girona, Spain operations including bike rentals and guided local tours.
• World Bicycle ReliefminorStrategic or Co-development PartnerCharitable organization providing bicycles to underserved communities. Trek Travel supports through product donations and advocacy.
• DreamBikesminorStrategic or Co-development PartnerNon-profit bicycle store providing hands-on paid job training to teens in low-income neighborhoods. Supported through product donations, trip auction donations, and bike drive support.
• Goodman Community CenterminorStrategic or Co-development PartnerMadison community center. Trek Travel volunteers time and resources including Thanksgiving basket drive (3,500 families), summer youth programming, and holiday season family sponsorship.
• Opportunity 34 FoundationminorStrategic or Co-development PartnerFoundation supporting kids' higher education through financial assistance and mentoring. Supported through annual Ride for Hope event.
• Robert F. Kennedy Human RightsminorStrategic or Co-development PartnerHuman rights advocacy organization since 1968. Supported through trip donations for fundraising auctions.
• Boys and Girls Club of Dane CountyminorStrategic or Co-development PartnerYouth development organization. Part of Trek Travel giving back program.
• National Interscholastic Cycling Association (NICA)minorStrategic or Co-development PartnerYouth cycling organization developing middle and high school mountain biking. Advocacy partner for youth cycling development.
• Gravel Bike AdventuresminorGTM or Marketing PartnerGravel cycling content and experience provider. Advocacy partner for gravel cycling discipline.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Backroads: Backroads is the leading US-based guided active-vacation operator offering biking, hiking, and multi-adventure trips worldwide at premium price points ($3,000–$8,000+). It is the closest direct competitor to Trek Travel with a comparable product mix, customer profile, and B2C/advisor distribution model.
• DuVine Cycling + Adventure Co. DuVine is a boutique cycling-focused tour operator offering guided bike tours across Europe, North America, Latin America, and Asia with premium pricing and small group sizes. It directly competes with Trek Travel on guided cycling vacations and shares the same affluent active-traveler target customer.
• Butterfield & Robinson: Butterfield & Robinson operates luxury guided walking, cycling, and multi-adventure trips worldwide at ultra-premium price points. It is comparable to Trek Travel in its active-vacation focus, small-group format, premium hotel tier, and affluent customer base.
• VBT Bicycling Vacations: VBT is a US-based guided and self-guided bicycling vacation operator serving primarily North American and European destinations. It overlaps directly with Trek Travel on guided cycling tours and self-guided bike trips at accessible-to-premium price points.
• Country Walkers: Country Walkers is a guided walking and hiking vacation operator with a global destination portfolio. It is comparable to Trek Travel's hiking and walking tour product and overlaps on the multi-day active-vacation customer.
• Wilderness Travel: Wilderness Travel designs and operates small-group adventure trips worldwide including cycling, hiking, and cultural itineraries. It competes with Trek Travel in premium adventure travel and shares the small-group, expert-guide model.
• Exodus Adventure Travels: Exodus is a UK-headquartered adventure tour operator with a wide portfolio of cycling, walking, and multi-activity trips worldwide. It competes with Trek Travel in guided cycling and hiking vacations at mid-to-premium price points across European and global destinations.

Broad incumbents

• REI Adventures: REI Adventures is the guided active-travel arm of REI, the large US outdoor retail cooperative. It offers cycling, hiking, and multi-adventure trips globally and overlaps with Trek Travel's customer base among outdoor enthusiasts, though it operates as part of a much larger retail brand.
• Intrepid Travel: Intrepid Travel is a large global adventure tour operator with cycling, walking, and multi-activity itineraries across all continents. It is comparable to Trek Travel in product category but operates at broader scale and lower average price points, with a more mass-market positioning.
• Adventures by Disney: Adventures by Disney is the guided group travel arm of The Walt Disney Company offering premium active and cultural vacations worldwide. While broader in scope than Trek Travel, it competes for premium family and affluent active-vacation dollars with all-inclusive guided itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TrekTravel-Cycling-Vacations
• Facebookfacebook.com/trektravel
• LinkedInlinkedin.com/company/trek-travel
• Instagraminstagram.com/trektravel
• Pinterestpinterest.com/trektravel
• Xx.com/trektravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trek Travel