HelpSeeker Technologies

What HelpSeeker Technologies does

HelpSeeker Technologies Inc. is a Calgary, Alberta-based private SaaS company founded in 2018 that builds data-driven software for the Canadian and U.S. social sector. The company sells a three-product platform: Karto, a data and analytics platform used by municipalities and service managers for housing/homelessness scenario modelling and 10-year planning; Mareto, configurable case management software for social service agencies with role-based access controls and coordinated care pathways; and Navigi, a public-facing social services search engine that maps community supports. Products are tightly aligned to statutory and funding workflows including Ontario's Housing Services Act 10-year plans, BC housing needs reports, and federal Housing Accelerator Fund applications (241 HAF agreements signed across Canada), with a separate First Nations data policy aligned to OCAP® principles.

The company monetizes primarily through annual SaaS subscriptions (Karto standard at $22,000/year and $16,500/year via the OMSSA partnership), per-seat Mareto licensing starting at $40/month plus a $5,000 setup fee, an optional Expert Support Tickets add-on at $500/month, and professional services for housing needs assessments. Distribution combines direct enterprise sales to municipal housing directors and social service executives, a channel partnership with the Ontario Municipal Social Services Association (OMSSA) covering 47 Service Managers, and self-serve entry points through dedicated product websites. Marketing is dominated by thought leadership: 40+ recorded webinars, the "Municipalities Under Pressure" research series, a Spotify podcast, and a content library optimized for social sector SEO.

Strategically, HelpSeeker is in a moderate-growth phase: AI-supported needs assessment and grant application features were launched in November 2023, U.S. expansion is underway, an executive bench has been thickened with EVP/VPs in innovation, growth, product, and BD, and the only disclosed funding is an October 2023 investment from the University of Calgary's UCeed venture philanthropy fund. The company is small (11–50 employees), privately held, and operating without disclosed revenue or ARR figures.

Name

HelpSeeker Technologies

Legal name

HelpSeeker Inc.

Website

https://helpseeker.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

HelpSeeker Technologies is a Calgary-based SaaS company that builds Karto (data/analytics), Mareto (case management), and Navigi (service search) for Canadian and U.S. municipalities and social service organizations, with core use cases in housing/homelessness planning and statutory compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions - Karto: Annual subscription model for Karto data and analytics platform. Base subscription includes up to 3 users, all four tools, full training and onboarding, and monthly expert session. Additional user licenses available at $75/month per user. Volume discounts for larger teams.
2. Software Subscriptions - Mareto: Per-user monthly subscription for Mareto case management software. User licenses starting at $40/month with initial setup fee starting at $5,000. Mobile-friendly platform with technical support included.
3. Expert Support Tickets: Add-on subscription for dedicated analyst time. $500/month billed as part of annual subscription. Covers tailored reports, briefing notes, presentation materials, gap analysis, model interpretation, and additional training sessions.
4. Professional Services - Housing Needs Assessments: Consulting services for housing needs assessments, community safety planning, and social infrastructure analysis. HelpSeeker conducts comprehensive research, data analysis, and community engagement to produce strategic plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HelpSeeker Technologies builds a cloud-based SaaS suite for the social sector, comprising Karto (data and analytics platform with housing/homelessness scenario modelling), Mareto (customizable case management software for social service organizations), and Navigi (a social services search engine and systems mapping tool). The company also delivers professional services for housing needs assessments and scenario modelling engagements targeting Canadian municipalities, service managers, and non-profit social service providers.

Product overview

HelpSeeker Technologies offers a platform-plus-modules architecture consisting of three integrated products: Karto (data and analytics platform), Mareto (case management software), and Navigi (social services search engine). These products work together as a comprehensive social infrastructure solution where Navigi helps individuals discover and access social services, Mareto enables social service organizations to manage client cases and coordinate care delivery, and Karto provides municipalities and decision-makers with analytics, scenario modelling, and data-driven insights for strategic planning. The platform emphasizes Canadian data residency, with all Karto data stored on Canadian servers, and includes specialized features supporting First Nations data sovereignty through alignment with OCAP principles.

Differentiator

Problem solved

Functional benefit

Brands

• Karto: Data and Analytics Platform - A planning platform that provides social data and experts all in one place, enabling communities to understand needs and make informed, impactful decisions with tools for housing and homelessness planning, scenario modelling, and data visualization.
• Navigi
• Mareto

Products and services

• Karto Data and analytics platform for municipalities and service managers to access social data, run housing and homelessness scenario modelling over a 10-year horizon, and make informed, evidence-based investment decisions.
• Mareto Customizable case management software for social services organizations and First Nations agencies to manage client journeys from intake to outcome, with role-based access controls, coordinated care pathways, referral management, and real-time dashboards.
• Navigi Social services search engine that lets individuals quickly find housing, food, mental health, and other support services in their community, while also providing systems mapping for service gap analysis.
• Housing Needs Assessments (Professional Service) Consulting service for municipalities and service managers producing housing needs assessment reports aligned with provincial requirements (e.g., BC Housing Needs Reports, Ontario 10-year plans, Housing Accelerator Fund applications).
• Housing & Homelessness Scenario Modelling (Professional Service) Expert modelling service that runs scenario analyses of housing and homelessness investment strategies, producing financial and population flow projections for municipal and service manager clients.

Quantifiable outcome

• Less than half the cost of a single consulting engagement for housing/homelessness planning
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Saskatoon Housing Initiatives Partnership (SHIP)minorStrategic or Co-development Partner · 31 January 2023Collaboration on Referral Network Analysis for Saskatoon's housing and homelessness sector. Systems Mapping to identify available community programs and services as part of Coordinated Access design.
• Flow Community ProjectsminorStrategic or Co-development Partner · 31 January 2023Partner in Saskatoon housing initiative spearheading design and development of Coordinated Access for Saskatoon's housing and homelessness sector.
• OMSSA (Ontario Municipal Social Services Association)coreGTM or Marketing PartnerPartnership provides Ontario's 47 Consolidated Municipal Service Managers and District Social Services Administration Boards access to Karto at a discounted first-year rate of $16,500/year. The partnership rate includes all four Karto tools, full team onboarding, and monthly expert session — same subscription available to all Canadian communities, at reduced pricing.
• The SectorminorStrategic or Co-development PartnerCollaborative partnership for 'Strategic Impact Investing' webinar and workshop covering data-driven decision-making and technology to merge financial intelligence with social data trends.
• Northpine FoundationminorStrategic or Co-development PartnerJoint development of Financial Flows tool designed to enhance financial decision-making in the social sector. Allows users to track money movements, craft compelling funding applications, and identify potential partners in impact investing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Social Solutions (Bonterra): Bonterra's Social Solutions Apratim and case management suite is a leading nonprofit and human services platform comparable to HelpSeeker's Mareto. Both target social service agencies with customizable case management, outcomes tracking, and reporting functionality.
• Findhelp (formerly Aunt Bertha): Findhelp operates the largest U.S. social services search and referral network, directly comparable to HelpSeeker's Navigi product. Both serve as the front-door discovery layer connecting individuals to housing, food, mental health, and community resources, and both pursue contracts with municipalities and health plans.
• Bitfocus (Clarity Human Services / ServicePoint): Bitfocus operates Clarity Human Services, the dominant HMIS (Homeless Management Information System) in many U.S. Continuums of Care, directly comparable to HelpSeeker's housing/homelessness planning and coordinated access capabilities in Karto.
• CharityTracker: CharityTracker provides coordinated care and case management software used by homeless shelters, food banks, and faith-based social services — directly comparable to HelpSeeker's Mareto for community-based non-profit case management.

Broad incumbents

• WellSky: WellSky is a large, established human and social services software platform spanning case management, analytics, and referral coordination. It competes with HelpSeeker's full stack (Karto + Mareto + Navigi) at enterprise scale and has materially greater sales and integration reach.
• Esri: Esri's ArcGIS platform is the dominant GIS provider used by municipalities for community mapping and spatial analysis, overlapping with HelpSeeker's Karto data visualization and systems mapping capabilities. Esri partners extensively with social services agencies and offers community development extensions.
• Tyler Technologies: Tyler Technologies is a major municipal government software provider with ERP, public safety, and civic engagement suites. It is a broad incumbent serving the same municipal buyers as HelpSeeker and could expand its social/human services footprint over time.
• Salesforce.org (Salesforce Nonprofit Cloud): Salesforce's Nonprofit Cloud and grants management offerings target many of the same non-profit social service organizations HelpSeeker serves with Mareto, while offering a vastly larger platform ecosystem, integration marketplace, and corporate backing.
• Palantir Technologies: Palantir's Foundry and Gotham platforms power data-driven decisioning for government and human services agencies (e.g., homeless services analytics). It competes at the high end of municipal/government data analytics, where Karto's scenario modelling is positioned.
• Tableau (Salesforce): Tableau is a general-purpose analytics and data visualization platform widely used by municipalities; while not domain-specific to social services, it is frequently a substitute or complementary tool to Karto's analytics and scenario modelling capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HelpSeekerOrg
• Facebookfacebook.com/HelpSeekerOrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelpSeeker Technologies