Ticketland

What Ticketland does

Ticketland is a Russian online ticketing platform founded in 2003, operating as a wholly-owned subsidiary of MTS Group (Mobile TeleSystems) through its legal entity OOO «МТС Лайв» (MTS Live LLC), headquartered in Moscow. The company functions as an information intermediary (per its own legal disclaimer) connecting individual event attendees with venues and event organizers, with a product catalog spanning 15+ entertainment categories: theater performances, concerts, musicals, stand-up comedy, sports, children's events, classical music, festivals, exhibitions, excursions, cinema, and restaurants. The platform supports a no-markup consumer pricing model («билеты без наценки»), with revenue generated via transaction fees on the organizer/venue side; prices range from approximately 200₽ to over 10,000₽ depending on event and seat category. The technology stack is a standard e-commerce ticketing platform with a digital event catalog, real-time seat/ticket inventory management, shopping cart, user accounts, and digital ticket delivery, supplemented by physical box offices in Moscow.

Beyond the core consumer marketplace, Ticketland operates three B2B sub-brands: a media kit platform (b2b.ticketland.ru) for event organizers, a corporate sales portal, and an affiliate partner program. The platform integrates with the Pushkin Card (Пушкинская карта) government cultural subsidy program serving Russian youth ages 14-22, offers gift cards, and runs an editorial Journal section plus performer profile pages for content-driven engagement. Ticketland also serves as the primary ticketing platform for MTS Live Hall venues in Moscow, Saint Petersburg, Nizhny Novgorod, and Voronezh, giving it a vertically integrated supply position within the parent MTS Live entertainment ecosystem. The single disclosed external funding event was a $10 million round in December 2013 led by iTech Capital; no subsequent venture activity, M&A, or independent financial disclosures are present in the data.

Name

Ticketland

Legal name

OOO «МТС Лайв»

Website

https://ticketland.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ticketland is a Russian online ticketing platform, wholly owned by MTS Group via MTS Live LLC, that connects individual event attendees with cultural venues across Russia through a marketplace spanning theater, concerts, sports, and other entertainment categories.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Online ticket sales
• Event ticketing platform
• Cultural event marketplace
• Concert and theater tickets
• Entertainment ecommerce

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission: Ticketland acts as an intermediary (information broker per legal disclaimer) between event organizers/venues and consumers, earning revenue from ticket transactions. The platform emphasizes 'билеты без наценки' (tickets without markup), suggesting revenue comes from organizer/venue fees rather than consumer premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ticketland operates an online ticketing marketplace that sells admission tickets for cultural and entertainment events in Russia, including theater, concerts, musicals, stand-up, sports, circus, festivals, exhibitions, excursions, cinema, and restaurants. The platform aggregates inventory from hundreds of Moscow venues and organizers, supports Pushkin Card government subsidy payments, and offers both consumer self-serve purchases and B2B media-kit and corporate sales services.

Product overview

Ticketland is an online ticketing platform operated by LLC 'MTS Live' (a subsidiary of MTS) for purchasing tickets to cultural events in Moscow and other Russian cities. The platform serves as a marketplace connecting event-goers with venues and organizers. The core product portfolio includes theater performances (Спектакли), concerts (Концерты), musicals (Мюзиклы), shows (Шоу), stand-up comedy (Стендап), sports events (Спорт), children's entertainment (Детям), classical music (Классика), festivals (Фестивали), exhibitions (Выставки), excursions (Экскурсии), cinema (Кино), and restaurants (Рестораны). Additional services include the Pushkin Card government cultural program integration, gift cards (Подарочная карта), editorial journal content (Журнал), and performer profiles (Персоны). B2B services include a media kit platform (B2B) and corporate sales portal. The company also operates MTS Live Hall branded venues in Moscow, St. Petersburg, Nizhny Novgorod, and Voronezh.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketland Online Event Ticketing Platform (Тикетленд) Self-serve online marketplace for purchasing tickets to theater, concerts, musicals, sports, circus, festivals, exhibitions, excursions, and cinema in Moscow and other Russian cities. Targeted at individual consumers seeking face-value event tickets.
• B2B Media Kit Platform (Медиакит) Online B2B platform serving event organizers and venues with marketing, promotional, and ticket-distribution tools to drive ticket sales through Ticketland's consumer channels.
• Corporate Sales Corporate ticket purchasing service for businesses buying tickets in bulk for client entertainment, employee rewards, conferences, or group outings to events listed on the Ticketland platform.
• Pushkin Card (Пушкинская карта) Acceptance Payment and ticketing integration that accepts Russia's government Pushkin Card cultural subsidy as a payment method for eligible cultural events on the Ticketland platform.
• Gift Cards (Подарочная карта) Prepaid gift cards usable for purchasing event tickets on the Ticketland platform, intended as presents for friends and family.
• Affiliate Partner Program Partner referral program enabling affiliates to earn commissions by promoting Ticketland event ticket sales through their own channels.
• MTS Live Hall Venues (МТС Live Холл) Physical concert halls and event venues branded under MTS Live, hosting concerts and large-scale entertainment events in Moscow, Saint Petersburg, Nizhny Novgorod, and Voronezh, with tickets sold via the Ticketland platform.

Quantifiable outcome

• Most Russian consumers purchase tickets within one week of events; less than 10% buy five months early
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• MTS (МТС)coreOthersMTS (Mobile TeleSystems) is the parent company of Ticketland through subsidiary ООО «МТС Лайв» (MTS Live LLC). MTS provides brand recognition, distribution infrastructure including retail stores, digital platform integration, and corporate backing. Ticketland operates as part of the MTS live entertainment ecosystem.
• МТС Live VenuescoreStrategic or Co-development PartnerMTS Live operates its own venues including МТС Live Холл Москва (Moscow), МТС Live Холл Санкт-Петербург, МТС Live Холл Нижний Новгород, and МТС Live Холл Воронеж. Ticketland serves as the primary ticketing platform for these venues.
• Театр на ЦветномcoreStrategic or Co-development PartnerTheater 'На Цветном' is an MTS Live venue with dedicated website teatrnacvetnom.ru, integrated with Ticketland for ticketing. Represents MTS's owned theater asset.
• Moscow Theaters and VenuesmajorChannel Partner/ Reseller/ DistributorExtensive network of Moscow theaters and venues including Театр Современник, Театр Ленком, Театр оперетты, МДМ, Дом музыки, and hundreds of others. These venues supply inventory to Ticketland's platform.
• Пушкинская карта (Pushkin Card Program)majorOthersGovernment cultural subsidy program that provides Russian youth (ages 14-22) with prepaid cards for cultural events. Ticketland accepts Pushkin Card as payment method, enabling younger demographic access to events through the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventbrite: Self-serve ticketing and event-discovery platform; comparable in consumer-facing ticketing UX and organizer-side tooling (akin to Ticketland's Медиакит).
• AXS: Primary ticketing platform serving major venues and tours globally; directly comparable technology and venue-partnership business model.
• Parter.ru: One of Russia's largest online ticketing platforms for theater, concerts, and cultural events; directly comparable to Ticketland in terms of offering and Russian consumer audience.
• See Tickets: Ticketing platform with broad multi-vertical event coverage and organizer SaaS features; comparable in consumer ticketing UX and B2B organizer services.
• Kassir.ru: Major Russian ticket operator covering concerts, theater, and sports; competes head-on with Ticketland for the same Moscow-centric cultural-event demand.
• Yandex.Afisha: Yandex-operated event discovery and ticketing service in Russia; competes directly for the same end-consumer ticket-buying workflow, with the added leverage of Yandex's search and super-app ecosystem.

Broad incumbents

• CTS Eventim: European-headquartered ticketing and live-entertainment group operating primary ticketing plus owned venues; structurally analogous to the MTS Live / Ticketland combination.
• Ticketmaster: Global primary ticketing incumbent and the dominant Western benchmark for primary-ticketing platforms; comparable in core platform model even though operating geography differs.
• Live Nation Entertainment: Vertically integrated live-entertainment operator combining venues, promotions, and ticketing (Ticketmaster); comparable vertically integrated model to Ticketland plus MTS Live Hall.

Regional players

• Biglion: Russian deals-and-events marketplace; adjacent comparable in Russian consumer discovery and voucher-driven ticket demand, though more coupon than ticketing focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/9377737
• LinkedInlinkedin.com/company/ticketland-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketland