What Kassir.ru does

Kassir.ru is a Russian online ticketing platform founded in 1999, positioned by the company as the No.1 ticket operator in Russia. The platform serves the live entertainment industry across multiple verticals including concerts, theater, shows, circus, sports events, clubs, and activities for children, connecting event organizers with consumer audiences through a digital marketplace.

The company operates a multi-brand portfolio built through serial acquisitions. Its core brand is the Kassir.ru consumer ticketing platform. In August 2021, Kassir.ru acquired a 60% majority stake in Radario, a cloud solutions platform for the entertainment industry operating across Russia, CIS, Europe, and the USA, with stated plans to increase ownership to 100% within three years. In August 2022, Kassir.ru acquired Parter.ru from the German holding company CTS Eventim, with plans to eventually merge the Parter.ru and Kassir.ru brands. Earlier acquisitions include Karabas.com (June 2012) and Baltic Ticket Holdings AS (October 2013). The company is headquartered in Moskva and reports a headcount of 501-1000 employees. The founder and CEO is Finkelstein Evgeny.

Kassir.ru's business model is built on transaction fees generated from ticket sales and related event services. The Radario acquisition extends the revenue mix beyond pure ticketing into cloud-based event management solutions for entertainment venues. In July 2018, the company received a funding round from Tinkoff. The company's core technology, proprietary features, and detailed pricing structures are not disclosed in available public sources. The company is privately held with no disclosed parent company or institutional investor ownership structure.

Name

Kassir.ru

Website

https://kassir.ru

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kassir.ru is Russia's leading online ticket marketplace, founded in 1999 and headquartered in Moskva, serving event organizers and consumers across concerts, theater, sports, circus, clubs, and children's activities through a multi-brand portfolio built via serial acquisitions.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

Keywords

• Online ticket sales
• Entertainment ticketing platform
• Live event booking
• Event ticket distribution
• Ticketing marketplace

Headquarters

HQ city

Moskva

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket sales and event services: Kassir.ru operates as an online ticket platform serving the entertainment industry. The company generates revenue through ticket transactions and related event services, facilitated by acquisitions of platforms like Parter.ru and Radario to expand audience reach and expertise.

Core offering

Kassir.ru operates an online ticket marketplace that sells tickets to entertainment events including concerts, theater performances, shows, circus events, sports matches, clubs, and children's activities. The company generates revenue through transaction fees on ticket sales and related event services, and has expanded its offering through the acquisition of the Parter.ru ticketing platform and a majority stake in the Radario cloud-based event management platform.

Product overview

Kassir.ru is a Russian online ticketing platform for events, concerts, theater, sports, and entertainment. The company operates a multi-brand portfolio consisting of its core Kassir.ru platform, the acquired Parter.ru ticketing platform from CTS Eventim, and a majority stake in Radario, a cloud solutions platform serving the entertainment industry across Russia, CIS, Europe, and the USA. The company has been expanding through strategic acquisitions with plans to potentially merge certain brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Kassir.ru Russian online ticketing platform for concerts, theater, shows, circus, sports, clubs, and children's activities. Allows individual consumers to browse and purchase tickets to live entertainment events.
• Parter.ru Ticketing platform acquired from CTS Eventim, serving as a separate retained brand for ticket sales in the Russian market, with planned future merger with Kassir.ru.
• Radario Cloud solutions platform for the entertainment industry, providing event management and ticketing technology for venues and event organizers across Russia, CIS, Europe, and the USA.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CTS EventimcoreStrategic or Co-development Partner · 1 August 2022CTS Eventim, a German holding company, sold its Russian platform Parter.ru to Kassir.ru. The deal aims to expand Kassir.ru's expertise and audience reach, with plans to eventually merge the Parter.ru brand with Kassir.ru.
• RadariocoreStrategic or Co-development Partner · 1 August 2021Kassir.ru acquired a 60% stake in the cloud solutions platform Radario, with plans to increase ownership to 100% within three years. Radario provides strategic development in the entertainment industry across Russia, CIS, Europe, and the USA. The acquisition was facilitated with internal funds.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mskkassir
• Facebookfacebook.com/mskkassir
• LinkedInlinkedin.com/company/kassir.ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kassir.ru