What Performance Auto Group does

Performance Auto Group is a privately held, multi-brand automotive dealership group headquartered in St. Catharines, Ontario, and operating 39 franchised dealerships across Ontario representing 23 OEMs, including Acura, Audi, BMW, Chrysler, Dodge, Fiat, Ford, Genesis, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, RAM, Subaru, Toyota, and Volkswagen. The group sells new vehicles, pre-owned and certified pre-owned vehicles, offers OEM parts and accessories, and operates four dedicated Performance Collision centres plus AutoPlanet Direct, which the company describes as Ontario's largest indoor pre-owned vehicle showroom.

The business operates a direct-to-consumer retail model combining physical dealership sales and service with digital channels (performance.ca, shop.performance.ca, social media, blog) including build-and-price, instant trade-in appraisal, online credit applications, and service scheduling. Revenue streams are diversified across new and used vehicle sales (unit pricing), service and maintenance (transaction fees), OEM parts (goods), and financing/leasing intermediation with multiple lenders. Pricing is per-vehicle and varies materially by brand and trim, with new vehicle prices observed ranging from roughly $30,000 (e.g., Hyundai Elantra) to over $140,000 (e.g., Infiniti QX80 at the top end), and pre-owned inventory segmented into under-$10k, $10-20k, $20-30k, and $30-40k bands.

Founded in 1964, the group has grown organically to serve individual consumers primarily, with a secondary commercial/fleet segment, and reports 76,714 verified customer reviews averaging 4.6. Technology depth is limited: the core platform is conventional dealer operations software, with AI confined to a third-party Gubagoo chat widget and CARFAX vehicle history integration. The company is recognized as one of Canada's 50 Best Managed Companies and reports no publicly disclosed revenue, headcount, or institutional investors, although a LinkedIn reference to AutoPlanet Automotive Group Inc. suggests a corporate parent relationship not detailed in available data.

Name

Performance Auto Group

Legal name

Performance Auto Group

Website

https://performance.ca

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Performance Auto Group is a privately held Ontario-based automotive dealership group operating 39 franchised dealerships across 23 brands, selling new and pre-owned vehicles, OEM parts, and offering financing, service, and collision repair to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned vehicles across 23 automotive brands including Acura, Audi, BMW, Chrysler, Dodge, Ford, Genesis, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Mazda, Mercedes-Benz, MINI, Mitsubishi, Nissan, RAM, Subaru, Toyota, and Volkswagen. Revenue generated from vehicle transactions at varying price points from economy to luxury segments.
2. Automotive Services: Service centre operations including vehicle maintenance, repairs, and routine servicing across all dealership locations. Provides scheduled maintenance, collision repair, glass replacement, and restyling services through dedicated collision centres.
3. Parts and Accessories: Sale of genuine OEM parts and accessories, wholesale auto parts, and related automotive components through dedicated parts centres.
4. Automotive Financing: Financing and leasing services for vehicle purchases, working with multiple lenders to provide customizable lease and loan options for customers with various credit situations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Performance Auto Group operates 39 automotive dealerships across Ontario representing 23 vehicle brands, selling new and pre-owned vehicles to consumers. The group also operates the AutoPlanet Direct indoor used-vehicle showroom, four collision centres, and in-house parts and service departments, providing vehicle maintenance, repair, financing, and collision repair.

Product overview

Performance Auto Group is an automotive dealership group operating 39 dealerships representing 23 brands across Ontario, Canada. The offering is a multi-brand dealership platform combining new vehicle sales, pre-owned vehicle sales (including the AutoPlanet Direct sub-brand), collision repair services, vehicle maintenance, and parts distribution. The portfolio includes luxury brands (BMW, Mercedes-Benz, Lexus, Infiniti, Acura), mainstream brands (Honda, Toyota, Ford, Hyundai, Kia, Nissan), and specialty brands (Jeep, RAM, Dodge, Chrysler, MINI, Subaru, Mitsubishi, Mazda, Volkswagen, Genesis). Services include vehicle financing, trade-in appraisals, collision repair at four centers, and genuine OEM parts. The group also offers online shopping tools including build-and-price functionality and a chat-based customer service system.

Differentiator

Problem solved

Functional benefit

Brands

• AutoPlanet Direct: Ontario's largest indoor showroom for quality pre-owned vehicles
• Performance Collision

Products and services

• New vehicle sales

Quantifiable outcome

• Average customer satisfaction score of 4.6 from 76,714 verified reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• Habitat for HumanitycoreOthersPerformance Auto Group has partnered with Habitat for Humanity through their Drive Change initiative, supporting affordable housing initiatives in the communities they serve. This partnership reflects the company's commitment to community engagement and social responsibility.
• United WaycoreOthersThrough their Drive Change initiative, Performance Auto Group participates in the United Way Golf Tournament, raising significant funds for community programs. This demonstrates the company's belief that business success should enrich the cultural and social fabric of the regions they serve.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• OpenRoad Auto Group: BC-based Canadian multi-brand dealer group with luxury and mainstream franchises. Comparable multi-brand, multi-franchise model to Performance Auto Group, but operates primarily on the West Coast rather than Ontario.

Emerging players

• Clutch: Canadian online used-vehicle retailer offering fully digital purchase, financing, and home delivery. Comparable to AutoPlanet Direct (Performance Auto Group's used-vehicle sub-brand) but with a digital-native cost structure that pressures traditional dealer used-car margins.

Direct peers

• The Humberview Group: Ontario-based automotive dealer group operating 20+ dealerships representing multiple OEM brands (BMW, Audi, Volkswagen, Toyota, Honda, Mazda). Direct Ontario competitor with overlapping mass-market and luxury brand mix.
• Dilawri Automotive Group: One of Canada's largest family-owned dealer groups with 80+ dealerships across Ontario, BC, Saskatchewan and Quebec. Comparable to Performance Auto Group in scale, brand breadth, and concentration of mass-market and luxury franchises.
• Pfaff Automotive Partners: Canadian dealer group with significant luxury franchise exposure (Porsche, Audi, BMW, Mercedes-Benz, Volkswagen, Mazda). Comparable to Performance Auto Group in brand mix and Ontario footprint, though more skewed to premium brands.
• Roadway Auto Group: Mid-sized Ontario-based dealer group operating multiple franchises in the GTA. Comparable to a subset of Performance Auto Group's dealership portfolio on brand mix and operating geography.
• South East Automotive Group: Ontario dealer group operating dealerships in the GTA and surrounding region across multiple brands including Chrysler, Dodge, Jeep, RAM, Nissan and Hyundai. Closely comparable to Performance Auto Group on mass-market franchise mix and geography.
• AutoCanada Inc. Canadian multi-brand automotive dealership group operating ~70+ franchises across Canada and the U.S. Most directly comparable peer to Performance Auto Group: similar multi-brand, multi-province franchise model with new/used vehicle sales, parts, service and F&I.

Broad incumbents

• CarMax: Largest U.S. used-car retailer with a no-haggle, omnichannel model. Comparable to AutoPlanet Direct in used-vehicle focus but at much larger scale and with established brand recognition in the used-car segment.

Others

• AutoTrader.ca: Canada's largest online automotive marketplace connecting buyers to dealers including Performance Auto Group. Comparable ecosystem participant rather than direct competitor; relevant for understanding online demand generation and pricing transparency pressures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pautogroup
• YouTubeyoutube.com/channel/UCMTfp6BmeLdMKcRLiGn-xgA
• Facebookfacebook.com/PerformanceAutoGroup
• LinkedInca.linkedin.com/company/autoplanet-automotive-group-inc-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries46 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Auto Group