OpenRoad Auto Group
OpenRoad Auto Group is a privately held Canadian multi-brand automotive dealership group operating 25+ franchised rooftops across British Columbia and Ontario, selling and servicing new and pre-owned vehicles from 15+ brands alongside leasing, financing, and fixed-operations services for individual consumers and fleet buyers.
- Company typePrivate
- Founded2000
- HeadquartersRichmond, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What OpenRoad Auto Group does
OpenRoad Auto Group is a privately held, multi-brand automotive dealership group founded in 2000 and headquartered in Richmond, British Columbia. The company operates more than 25 authorized franchised dealership locations across British Columbia and Ontario, representing 15+ premium and mainstream brands including Acura, Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, and Volkswagen. Each rooftop functions as a sales, service, parts, and finance operation, with group-level overlays including OpenRoad Leasing, OpenRoad TruePrice, certified pre-owned (OpenRoad Used Car Difference), body shop services, a Club OpenRoad loyalty program, and fleet pricing for commercial buyers.
The company's product surface spans new and pre-owned vehicle retail, captive and partner financing (including credit rebuild, new-to-Canada, and first-time buyer programs), leasing, fixed operations (service, parts, tires), and a growing electrified-vehicle vertical with dedicated inventory for hybrid, battery-electric, plug-in hybrid, and fuel cell vehicles. Underlying technology is conventional dealership infrastructure: an e-commerce-style website with online inventory browsing and pricing display, integrated booking for service, OEM-aligned CRM/back-office systems, and standard marketing channels (website, social, content via Driver Magazine and a corporate blog). No proprietary AI/ML, patents, or technology IP are disclosed.
Revenue is generated primarily through unit sales of new and used vehicles, recurring lease payments, finance/insurance transaction fees (F&I) on each unit sale, and service/parts income from fixed operations. The firm sells direct-to-consumer through physical showrooms and its online platform, with a fleet sales channel serving enterprise/SMB buyers. With 1,001-5,000 employees and ~4,350 vehicles in combined inventory, OpenRoad is a sizeable Canadian dealer group, though it does not publicly disclose revenue and there is no evidence of external institutional or private equity ownership.
OpenRoad Auto Group firmographics
Firmographics- Name
- OpenRoad Auto Group
- Legal name
- OpenRoad Auto Group
- Website
- https://openroadautogroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OpenRoad Auto Group is a privately held Canadian multi-brand automotive dealership group operating 25+ franchised rooftops across British Columbia and Ontario, selling and servicing new and pre-owned vehicles from 15+ brands alongside leasing, financing, and fixed-operations services for individual consumers and fleet buyers.
- Ownership category
- akta.pro rank
OpenRoad Auto Group industry classification
Industry- Product category
- Automotive Retail Dealerships
- NAICS
- Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where OpenRoad Auto Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
OpenRoad Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Revenue from selling new and pre-owned vehicles directly to consumers at dealership locations and through online inventory.
- Vehicle Leasing: OpenRoad Leasing program providing flexible vehicle lease options to customers, generating recurring lease payments.
- Financing Services: In-house and partner financing options for vehicle purchases, including pre-approval services for new buyers, credit rebuild programs, and first-time buyer financing.
- Service and Parts: Vehicle maintenance, repair services, and genuine parts sales through service departments at each dealership location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vehicle pricing based on make, model, year, and condition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
OpenRoad Auto Group product offering
Product offeringCore offering
OpenRoad Auto Group operates a multi-brand automotive dealership network selling new and pre-owned vehicles across 15+ brands, supported by in-house vehicle leasing, financing, certified pre-owned programs, service and parts departments, and collision repair body shops. Distribution is via physical dealership locations in British Columbia and Ontario and an online inventory and sales inquiry platform.
Product overview
OpenRoad Auto Group is a multi-brand automotive dealership network operating in British Columbia and Ontario, Canada. The company offers new vehicles, pre-owned inventory, and certified used cars across 15+ premium and mainstream brands including Acura, Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, and Volkswagen. Their core products include OpenRoad Leasing (flexible financing), OpenRoad TruePrice (transparent upfront pricing), and OpenRoad Used Car Difference (certified pre-owned program). Additional services include Carpanion advisory support, OpenRoad Auto Body collision services, Club OpenRoad loyalty program, and comprehensive service/parts departments. The group operates over 25 dealership locations across major BC and Ontario cities including Vancouver, Richmond, Burnaby, Surrey, Coquitlam, Port Moody, Langley, Abbotsford, London, and Brampton.
Differentiator
Problem solved
Functional benefit
Products and services
- OpenRoad Leasing Vehicle leasing program offering flexible financing options for new and pre-owned vehicles across all OpenRoad dealership brands, targeting individual consumers.
- OpenRoad TruePrice Transparent upfront pricing program providing posted best pricing with no hidden fees or negotiation, applied to used vehicle sales at the OpenRoad dealership group.
- OpenRoad Used Car Difference Certified pre-owned vehicle program with quality assurance and verification standards for used car purchases at OpenRoad dealerships.
- OpenRoad Auto Body Collision repair and auto body services offered at multiple body shop locations across British Columbia, serving OpenRoad customers and walk-in vehicle owners.
- Service and Parts Department Vehicle maintenance and repair services plus genuine parts and tires sales through service departments at each OpenRoad dealership location.
- Fleet Pricing Dedicated fleet pricing program for commercial and business vehicle purchases across the OpenRoad dealership network.
- Multi-brand new vehicle sales (Acura, Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen) New vehicle sales across 15+ manufacturer brands through authorized franchised dealerships across British Columbia and Ontario, targeting individual consumers and fleet buyers.
- Pre-owned vehicle sales Pre-owned vehicle inventory and sales across all OpenRoad dealership locations, including certified pre-owned options, with online browsing and a "We Will Buy Your Car" trade-in program.
- Vehicle Financing In-house and partner financing options for vehicle purchases, including pre-approval for new buyers, credit rebuild programs, new-to-Canada financing, and first-time buyer financing.
Companies that use OpenRoad Auto Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
OpenRoad Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OpenRoad Auto Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AcuracoreOpenRoad Acura Richmond operates as an authorized Acura dealership, selling new Acura vehicles and providing service and parts for the Acura brand.
- AudicoreOpenRoad Audi Boundary operates as an authorized Audi dealership, selling new Audi vehicles and providing service and parts for the Audi brand.
- BMWcoreBMW Langley and The BMW Store operate as authorized BMW dealerships, selling new BMW vehicles and providing service and parts.
- HondacoreOpenRoad Honda Burnaby, Richmond Honda, and Surrey Honda operate as authorized Honda dealerships, selling new Honda vehicles and providing service and parts.
- JaguarcoreJaguar Langley operates as an authorized Jaguar dealership, selling new Jaguar vehicles and providing service and parts.
- Land RovercoreLand Rover Langley operates as an authorized Land Rover dealership, selling new Land Rover vehicles and providing service and parts.
- LexuscoreOpenRoad Lexus Port Moody and OpenRoad Lexus Richmond operate as authorized Lexus dealerships, selling new Lexus vehicles and providing service and parts.
- MazdacoreOpenRoad Mazda Port Moody operates as an authorized Mazda dealership, selling new Mazda vehicles and providing service and parts.
- Mercedes-BenzcoreMercedes-Benz Surrey operates as an authorized Mercedes-Benz dealership, selling new Mercedes-Benz vehicles and providing service and parts.
- MINIcoreMINI Langley and MINI Vancouver/Yaletown operate as authorized MINI dealerships, selling new MINI vehicles and providing service and parts.
- PorschecorePorsche Centre Langley and Porsche Centre Richmond operate as authorized Porsche dealerships, selling new Porsche vehicles and providing service and parts. Porsche Centre Langley has received the Premier Porsche Centre award 2017-2026 and Porsche Cars Canada excite! Marketing Award 2022-2024.
- Rolls-RoycecoreRolls-Royce Motor Cars Vancouver operates as an authorized Rolls-Royce dealership, selling new Rolls-Royce vehicles and providing service and parts.
- SubarucoreOpenRoad Subaru Boundary operates as an authorized Subaru dealership, selling new Subaru vehicles and providing service and parts.
- ToyotacoreOpenRoad Toyota Abbotsford, OpenRoad Toyota Port Moody, OpenRoad Toyota Richmond, and OpenRoad Toyota Peace Arch operate as authorized Toyota dealerships, selling new Toyota vehicles and providing service and parts.
- VolkswagencoreOpenRoad Volkswagen Burnaby operates as an authorized Volkswagen dealership, selling new Volkswagen vehicles and providing service and parts.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
OpenRoad Auto Group competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest US publicly listed auto retailer with multi-brand franchises and a broad parts/service operation. Comparable multi-line franchise model at scale, useful for benchmarking margin and digital strategy.
- Lithia Motors: Largest publicly listed North American auto retailer by revenue with aggressive M&A growth strategy. Comparable multi-brand dealership model and provides a relevant benchmark for inorganic expansion into new geographies.
- Sonic Automotive: US publicly listed multi-brand auto dealer with EchoPark used-car and standalone used-vehicle operations. Comparable franchise + used-car diversification strategy.
- Asbury Automotive Group: US publicly listed multi-brand automotive dealership group. Closest US-listed comparable for capital structure benchmarking, same F&I and Clicklane omnichannel strategy, providing a useful proxy for valuation and operating leverage.
- Holman Automotive: Large North American privately held automotive services group with dealerships, fleet management and parts operations. Comparable diversified auto retail and services model at significantly larger scale, including Canadian presence.
Emerging players
- Clutch: Canadian online-first used-vehicle retailer offering home delivery and a fully digital purchase experience. Represents the digital-disruption threat to OpenRoad's traditional dealership model in the Canadian market.
Direct peers
- Groupe Park Avenue: Privately held Canadian luxury automotive dealership group headquartered in Quebec with premium OEM franchises (Audi, BMW, Mercedes-Benz, Porsche). Comparable luxury-focused multi-brand dealer model.
- Pfaff Automotive Partners: Canadian multi-brand automotive dealer group with locations in Ontario and BC. Comparable diversified franchise portfolio including premium brands and similar service/parts operations.
- AutoCanada: Publicly listed Canadian multi-brand automotive dealership group operating across the country. Most direct comparable — same multi-OEM franchise model, similar F&I and leasing revenue streams, and direct overlap in the Canadian market.
- Dilawri Group: Privately held Canadian multi-brand automotive retailer with dealerships in BC, Ontario and Quebec. Closely comparable multi-brand luxury and mass-market franchise mix, including several overlapping OEM partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OpenRoad Auto Group social profiles
Digital presenceOpenRoad Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenRoad Auto Group leadership team
Management profileNumber of profiles
Profiles1 record
OpenRoad Auto Group subsidiaries and ownership
Company hierarchySubsidiaries24 records
OpenRoad Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenRoad Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenRoad Auto Group
What does OpenRoad Auto Group do?
OpenRoad Auto Group operates a multi-brand automotive dealership network selling new and pre-owned vehicles across 15+ brands, supported by in-house vehicle leasing, financing, certified pre-owned programs, service and parts departments, and collision repair body shops. Distribution is via physical dealership locations in British Columbia and Ontario and an online inventory and sales inquiry platform.
Is OpenRoad Auto Group a public or private company?
OpenRoad Auto Group is a private company. It is classified as unknown and is currently operating.
When was OpenRoad Auto Group founded?
OpenRoad Auto Group was founded in 2000. It employs 1,001 to 5,000 people.
Where is OpenRoad Auto Group based?
OpenRoad Auto Group is headquartered in Richmond, United States, in the North America region.
How does OpenRoad Auto Group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Leasing, financing Services and service and Parts.
Who are OpenRoad Auto Group's main competitors?
Broad incumbents on record are AutoNation, Lithia Motors, Sonic Automotive, Asbury Automotive Group and Holman Automotive. Clutch is listed as an emerging player. Direct peers are Groupe Park Avenue, Pfaff Automotive Partners, AutoCanada and Dilawri Group.
Does OpenRoad Auto Group have an API?
No public API is recorded for OpenRoad Auto Group.
What industry is OpenRoad Auto Group in?
OpenRoad Auto Group's product category is Automotive Retail Dealerships. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 441 and its SIC code is 5500.