KPOT Korean BBQ & Hot Pot

What KPOT Korean BBQ & Hot Pot does

KPOT Korean BBQ & Hot Pot is a privately held restaurant chain operating under a franchise model, founded in 2018 in New Jersey. It offers an all-you-can-eat dining experience that combines Korean BBQ (cook-at-table grilling of premium marinated meats at smokeless tabletop grills) and Hot Pot (table-side simmering of ingredients in a choice of broths including Thai Tom Yum, Japanese Miso, Szechuan Spicy, Korean Seafood Tofu, Mushroom Soup, and Healthy Herbs), with a signature sauce bar of 70+ ingredients, digital iPad tableside ordering, and a full bar program. The menu spans nearly 100 options across the two formats, with lunch and dinner pricing tiers and group-friendly seating for up to 20 guests per table.

The company has scaled aggressively from 3 units at end of 2020 to 55 units at end of 2023 (roughly $300M in system-wide sales), reaching 100+ locations across the Northeast, Southeast, Midwest, Southwest, and West regions by 2025-2026, with 50+ additional locations in development. Reported 2023 system-wide sales of approximately $300M at 55 units implies an average unit volume in the mid-single-digit-millions range, consistent with high-volume AYCE casual dining. Revenue streams include AYCE dine-in transactions, off-premises delivery (UberEats, DoorDash), bar and beverage sales (including Dirty Sodas and handcrafted cocktails), digital gift cards, branded merchandise (KPOT Gear), franchise fees and royalties, catering, and location-specific promotions (Birthday, Happy Hour, karaoke).

Name

KPOT Korean BBQ & Hot Pot

Legal name

Kpot Franchise LLC

Website

https://thekpot.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KPOT is a privately held franchise chain offering all-you-can-eat Korean BBQ and Hot Pot across 100+ US locations, targeting families, friend groups, and value-seeking diners seeking interactive, communal cook-at-table dining with a signature sauce bar and full bar service.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. All-You-Can-Eat Dining: Customers pay a set per-person price for unlimited access to Korean BBQ and/or hot pot dining experiences. Prices vary by location and include access to hot appetizer bar, signature sauce bar, and complimentary dessert and ice cream. Lunch and dinner pricing options are available.
2. Off-Premises/Delivery Orders: KPOT offers delivery through third-party platforms including UberEats and DoorDash, and online ordering for takeout. This provides additional revenue streams beyond dine-in experience.
3. Franchise Fees: KPOT operates as a franchise concept, generating revenue through franchise fees and ongoing royalties from franchise operators.
4. Bar/Beverage Sales: Full bar service with handcrafted cocktails, beer, wine, and spirits, as well as non-alcoholic beverages including Dirty Sodas. Alcohol sales complement the dining experience.
5. Gift Cards: KPOT sells gift cards through their digital gift card platform, providing another revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

KPOT Korean BBQ & Hot Pot operates an all-you-can-eat interactive dining concept that combines tabletop Korean BBQ grilling with hot pot cooking under one roof. Customers grill premium marinated meats (beef brisket, pork belly, short ribs) at smokeless tabletop grills and cook fresh ingredients in simmering broths (Thai Tom Yum, Japanese Miso, Szechuan Spicy, Korean Seafood Tofu, Mushroom Soup, Healthy Herbs), accompanied by a signature sauce bar with over 70+ freshly prepared ingredients. The chain operates primarily through franchise-owned restaurant locations across the United States, with 100+ locations open and more than 50 in development.

Product overview

KPOT Korean BBQ & Hot Pot is a unified all-you-can-eat dining platform combining two interactive culinary experiences: Korean BBQ (grilling premium marinated meats at smokeless tabletop grills) and Hot Pot (cooking ingredients in simmering broths at table-side stoves). The core product includes Lunch and Dinner menus with over 70+ fresh ingredients, a signature sauce bar, and hot appetizer bar. Supporting offerings include Gift Cards, KPOT Gear merchandise, a Loyalty Program, Birthday and Happy Hour promotions, Catering services, and a Franchise Program. The company operates primarily as a brick-and-mortar restaurant chain with online ordering and third-party delivery integrations through DoorDash and UberEats.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean BBQ Experience
• Hot Pot Experience
• Franchise Program Franchise opportunities offering entrepreneurs a proven business model, comprehensive training, and ongoing support to open KPOT locations in their communities. Available to prospective franchisees through the company website.
• Bar and Beverage Service Full bar service at KPOT locations featuring handcrafted cocktails, ice-cold beers, curated wines, and spirits, along with non-alcoholic beverages including Dirty Sodas, offered to complement Korean BBQ and Hot Pot meals.
• Catering Services Catering services available for events and gatherings, with local offerings and promotions varying by location. Targeted at group events, office parties, and private celebrations.
• Gift Cards Digital gift cards available for purchase through KPOT's digital gift card platform, designed for gifts to anyone who enjoys Korean BBQ or hot pot dining.
• KPOT Branded Merchandise (Gear) Exclusive branded merchandise including T-shirts, hoodies, and accessories available through the online KPOT Gear shop.

Quantifiable outcome

• Second fastest-growing concept in Technomic's Top 500 report in 2023 by both sales and unit growth

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Valencia Town Center (Centennial)minorChannel Partner/ Reseller/ Distributor · 30 April 2026KPOT is one of 10 new retail and dining tenants announced at Valencia Town Center in Santa Clarita Valley, CA, with openings scheduled in phases throughout 2026 and 2027. This represents a retail mall partnership for a new location rather than a strategic business alliance.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/kpotbbqandhotpot
• Instagraminstagram.com/kpotbbqandhotpot
• TikToktiktok.com/@kpotbbqandhotpot
• LinkedInlinkedin.com/company/kpotkbbq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPOT Korean BBQ & Hot Pot