Name

Georganics

Legal name

Georganics

Website

https://georganics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Natural Oral Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Toothpaste & Toothpowder (CRABAFAA)

akta.pro secondary industries

Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ), Baby Oral Care (Toothpaste, Brushes) (CRABAJAF), Toothbrushes (Manual) (CRABAFAB), Tongue Cleaners & Breath Fresheners (CRABAFAI), Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Natural oral care
• Hydroxyapatite toothpaste
• Eco-friendly toothbrushes
• Plastic-free dental care
• Natural mouthwash tablets

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through georganics.com direct-to-consumer online store. Products sold at retail prices with standard pricing ranging from approximately $6.90 to $34.90 depending on product type and size. Seasonal promotions and discount codes offered periodically.
2. Subscription Model: Recurring subscription service for regular product replenishment. Subscription management available through customer portal. Designed to drive customer retention and predictable recurring revenue.
3. Wholesale Distribution: B2B wholesale channel through 'Become a stockist' program. Products distributed through retail partners alongside direct e-commerce sales.
4. Affiliate Program: Partner affiliate program generating revenue share on referred customers through affiliate marketing partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Georganics manufactures and sells natural oral care products including toothpastes in multiple formats (tubes, jars, tablets, powders), toothbrushes (manual beechwood and sonic electric), mouthwash and oil pulling products, dental floss, interdental brushes, tongue scrapers, and chewing gum. Formulas feature micro-hydroxyapatite, prebiotics/probiotics, xylitol, and coconut oil under COSMOS-certified natural ingredient standards, packaged in plastic-free and recyclable materials.

Product overview

Georganics is a UK-based oral care company offering a comprehensive portfolio of natural, sustainable oral care products across multiple formats. The core product range spans toothpaste formats (tubes, jars, tablets, and powders), toothbrushes (manual and sonic electric), mouthwash and oil pulling products, interdental care, and children's oral care. Key technology differentiators include micro-hydroxyapatite for enamel remineralisation, prebiotics and probiotics for oral microbiome support, and coconut oil-based formulas with lauric acid for antibacterial action. The company uses COSMOS-certified natural ingredients, excludes SLS, parabens, and artificial sweeteners, and employs plastic-free and recyclable packaging across its range. Products are available for adults and children, with both fluoride and fluoride-free options, distributed directly to consumers via subscription and one-time purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Denttabs: Partnership brand for toothpaste tablets sold through Georganics
• ODYSKIN

Products and services

• Hydroxyapatite Toothpaste Range Premium toothpaste line formulated with micro-hydroxyapatite for enamel remineralisation, sensitivity reduction, and enamel strengthening. Available in tubes with fluoride (1450ppm) and fluoride-free variants in Fresh Mint, Fennel, and Activated Charcoal flavours.
• Coconut Oil-Based Toothpaste Jars Original oil-based toothpaste using coconut oil as the base combined with calcium carbonate and essential oils. No water, no preservatives, no SLS. Available in fluoride-free variants in Peppermint, Spearmint, Tea Tree, Orange, and Activated Charcoal flavours.
• Mineral Toothpaste Tablets Water-free, pressed toothpaste tablets formulated with calcium carbonate for a complete clean. Pre-dosed tablets in 120-tablet and 720-tablet refill sizes in English Peppermint, Spearmint, and Activated Charcoal flavours.
• Mineral Toothpaste Powder Concentrated powder toothpaste format using kaolin clay for gentle polishing and calcium carbonate for cleaning. Available in Charcoal, Peppermint, and Tea Tree flavours.
• Prebiotics & Probiotics Toothpaste Advanced oral microbiome support toothpaste combining beneficial probiotic bacterial strains with prebiotics and micro-hydroxyapatite for enamel support. Fluoride-free formulation.
• Sonic Toothbrush Rechargeable electric sonic toothbrush delivering 50,000 strokes per minute for effective plaque removal and tartar prevention, with built-in 2-minute timer and replacement head set.
• Beechwood Toothbrush Manual toothbrush with FSC-certified beechwood handle and BPA-free soft nylon bristles, sustainably sourced and plastic-free.
• Oil Pulling Mouthwash Traditional Ayurvedic oil pulling mouthwash using organic coconut oil rich in lauric acid. Available in 100ml and 275ml sizes in English Peppermint, Tea Tree, Spearmint, Sweet Orange, and Activated Charcoal variants.
• Mouthwash Tablets Concentrated mouthwash tablets that dissolve in water for on-demand antibacterial protection and fresh breath in plastic-free packaging.
• Natural Chewing Gum Plastic-free chewing gum made from sustainably sourced ingredients with xylitol for active cavity protection, sugar-free formula in Peppermint flavour with refill options.
• Dental Floss Plastic-free dental floss available in three variants: Bionylon Floss Spearmint (vegan), Plastic Free Floss Peppermint, and Fluoride Floss with Activated Charcoal for fluoride delivery to interdental surfaces.
• Beechwood Interdental Brushes Plastic-free interdental brushes with FSC-certified beechwood handles, available in ISO 0 (0.4mm), ISO 2 (0.5mm), and ISO 3 (0.6mm) sizes for different interdental gaps.
• Beechwood Tongue Scraper Tongue scraper made from FSC-certified beechwood designed to remove bacterial biofilm from the tongue surface for improved breath freshness.
• Oral Care Kits & Routines Curated product bundles combining complementary oral care essentials at discounted prices, including Daily Routine (Fluoride and Fluoride-Free variants), Whitening Pack, Kids Packs, and Travel Friendly Pack.
• Kids Oral Care Range Age-appropriate oral care products for babies from 6 months and children from 3 years. Includes fluoride-free and fluoride toothpaste options with hydroxyapatite, children's toothbrushes, and kid-friendly Strawberry flavour formulations.
• Denttabs Toothpaste Tablets Partner brand toothpaste tablets in Mint with Fluoride (adult) and Strawberry with Fluoride (kids) variants, 125 tablets per pack, offering fluoride-containing tablet-format oral care distributed through Georganics.
• Subscription Service Regular delivery subscription service for Georganics oral care products, offering convenience and recurring replenishment managed through a customer portal.
• Toothpaste with Hydroxyapatite - Fennel - Fluoride Free Standalone mint-free hydroxyapatite toothpaste variant using fennel essential oil for flavour, formulated fluoride-free for users avoiding mint or following homeopathy.

Quantifiable outcome

• Xylitol can reduce cavity rates by 30-85% depending on frequency of use
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DenttabscoreOEM/ Whitelabel/ Licensing PartnerGeorganics distributes Denttabs toothpaste tablets, including fluoride mint tablets (125 tabs) and strawberry fluoride tablets for kids (125 tabs). Denttabs is a German brand known for innovative tablet-format toothpaste. The partnership allows Georganics to offer additional tablet format options and expand the Denttabs brand presence in English-speaking markets through their established e-commerce and wholesale channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Twice: DTC toothpaste-tablets brand combining hydroxyapatite with clean-label formulations, distributed via subscription and retail. Strong comparability to Georganics' tablet and hydroxyapatite positioning.
• Bite: Direct-to-consumer toothpaste-tablets brand selling plastic-free, refillable oral care on a subscription model. Closely comparable format and DTC motion to Georganics' tablet and subscription offerings, with overlapping natural-ingredient positioning.
• David's: Premium natural toothpaste DTC brand emphasising clean ingredients, sustainable packaging, and E-commerce subscriptions. Directly comparable to Georganics' tube format and natural positioning in the US/UK natural oral-care category.
• The Humble Co. Swedish sustainable oral-care brand selling toothbrushes, toothpaste tablets, and floss with plastic-free packaging. Closely mirrors Georganics' sustainability-led, multi-format brand playbook across European and global channels.
• PÄRLA: UK-based premium natural oral-care brand with tablets, floss, and mouthwash, focused on plastic-free sustainability. Geographic and product-format overlap with Georganics, including subscription offerings.
• Nelson Naturals: Natural oral-care brand offering fluoride-free toothpastes and powders with eco-friendly packaging. Comparable clean-label positioning and DTC/retail distribution model to Georganics.

Broad incumbents

• Hello Products: Natural oral-care brand now owned by Colgate-Palmolive with broad SKU coverage including toothpaste, mouthwash, and kids range. Comparable product set to Georganics but at larger scale with parent-backed trade leverage.
• Tom's of Maine: Colgate-Palmolive's natural oral-care subsidiary selling natural toothpaste, mouthwash, and floss. Overlaps Georganics' natural positioning but with broader mass-market distribution and budget.
• Burt's Bees: Clorox-owned natural personal-care brand with a multi-SKU oral-care range. Comparable natural-ingredient positioning and broad retail presence, though oral care is one of several categories.

Others

• Dr. Bronner's: Natural personal-care brand best known for castile soap but with a peppermint toothpaste SKU. Shares Georganics' clean-label, sustainability-led brand ethos and global DTC presence, though oral care is not its core category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/georganicsuk
• LinkedInlinkedin.com/company/georganics
• Instagraminstagram.com/georganics
• TikToktiktok.com/@georganics
• Xx.com/georganicsuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georganics