Denttabs
Denttabs is a Berlin-based private company that formulates and distributes water-free toothpaste tablets and bamboo toothbrushes, selling through its own e-commerce shop and retail partners in 40+ countries, primarily to environmentally conscious consumers, families, and travelers seeking sustainable oral care.
- Company typePrivate
- Founded2009
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Denttabs does
Denttabs innovative Zahnpflegegesellschaft mbH is a Berlin-based private company that develops, formulates, and distributes water-free toothpaste tablets. Incorporated on January 1, 2009, the company originated from a doctoral thesis project at the founder's dental laboratory proDentum, with the first toothpaste tablet sold in autumn 2003. Denttabs serves environmentally conscious consumers, families with children, frequent travelers, and individuals with specific health requirements (e.g., fluoride intolerance) through direct-to-consumer e-commerce (denttabs.com) and retail distribution via dm-drogerie markt, Alnatura, Bio Company, Budni, and denn's Biomarkt, reaching customers in over 40 countries including Germany, the UK, France, the USA (via Unpaste), Taiwan, and Australia.
The company's core technology uses microfine cellulose fibers (FSC-certified from Sweden) to polish teeth in a low-abrasion foam-free formulation with a clinically measured RDA value of 21 and 54.4% cleaning performance, compared to 50.9% for high-abrasion whitening toothpaste (RDA 162). Products are COSMOS NATURAL certified by BDIH, vegan, and packaged in industrially compostable materials (45% paper, 55% bio-film). The product portfolio includes toothpaste tablets in mint, strawberry (children's 500 ppm fluoride), and cinnamon flavors with both fluoridated and fluoride-free variants; bamboo toothbrushes (Bambuubrush); and curated bundles such as the Yearly Set and Kids Set. Manufacturing is outsourced to contract producers in Poland and Germany, while formulation and product design remain in Berlin.
Denttabs operates a hybrid go-to-market model combining direct e-commerce with subscription/recurring purchase options and physical retail distribution. Pricing ranges from a €1.00 trial sachet (10 tablets) to €6.90 for a 125-tablet pack, €14.00 for an XXL 250-tablet pack, €42.50 for an annual bundle, and €139.00 for a 1kg bulk bag (~3,200 tablets). The company has approximately 15 employees and has been bootstrapped without external institutional investors. In October 2025, Denttabs filed for insolvency but withdrew the petition before Christmas 2025 following a community-driven financing instrument (the "Denttabs-Aktie") and entered 2026 in a stable, restructured position.
Denttabs firmographics
Firmographics- Name
- Denttabs
- Legal name
- Denttabs innovative Zahnpflegegesellschaft mbH
- Website
- https://denttabs.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Denttabs is a Berlin-based private company that formulates and distributes water-free toothpaste tablets and bamboo toothbrushes, selling through its own e-commerce shop and retail partners in 40+ countries, primarily to environmentally conscious consumers, families, and travelers seeking sustainable oral care.
- Ownership category
- akta.pro rank
Denttabs industry classification
Industry- Product category
- Oral Care Products
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Toothpaste & Toothpowder (CRABAFAA), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
Keywords
Where Denttabs is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Denttabs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales of toothpaste tablets, bamboo toothbrushes, and accessories through denttabs.com. Products offered with various pack sizes including trial sachets, monthly supplies, and bulk 1kg bags. Subscription model available for recurring purchases.
- Retail Distribution: Wholesale/supply relationships with mainstream retailers including dm-drogerie markt, Alnatura, Bio Company, Budni, and denn's Biomarkt for physical retail distribution.
- Bulk/B2B Sales: Bulk orders accepted by telephone (+49 30 466 089 60) or email for larger quantities, including for unpackaged stores (100% zero waste).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Toothpaste tablets - standard pack |
| Unit Pricing | Annual | Yearly set |
| Unit Pricing | Pay-as-you-go | 1kg bulk bag |
| Unit Pricing | Pay-as-you-go | Trial sachet |
| Unit Pricing | Pay-as-you-go | Bamboo toothbrush |
| Unit Pricing | Pay-as-you-go | Kids Set Strawberry |
| Unit Pricing | Pay-as-you-go | Special edition products |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Denttabs product offering
Product offeringCore offering
Denttabs manufactures and sells water-free toothpaste tablets that replace conventional toothpaste, using microfine cellulose fibers to polish teeth. The product line includes toothpaste tablets in Mint, Strawberry, and Cinnamon flavors (with and without fluoride), bamboo toothbrushes, and curated bundles (Yearly Set, Kids Set, bulk 1kg bag). All products are COSMOS NATURAL certified, vegan, and packaged in industrially compostable materials.
Product overview
Denttabs offers a suite of sustainable oral care products anchored by their innovative toothpaste tablets, which replace conventional toothpaste through a water-free, tablet-based formula. The core product line includes toothpaste tablets in Mint (with 1450 ppm fluoride for adults), Strawberry (with 500 ppm fluoride for children), and Cinnamon flavors, available in fluoride and fluoride-free variants. These tablets use microfine cellulose fibers to polish teeth smooth and are packaged in industrially compostable materials. The product portfolio extends to complementary accessories including the Bambuubrush bamboo toothbrush with ultra-soft bristles, and curated bundles such as the Yearly Set (6-month supply of tablets plus 4 toothbrushes) and Kids Set Strawberry. The company also offers bulk options including a 1kg bag (approximately 3,200 tablets) and yearly supply packages in compostable bags. All products are COSMOS Natural certified, vegan, and manufactured in the EU.
Differentiator
Problem solved
Functional benefit
Products and services
- Toothpaste Tablets Water-free, vegan dental care tablets that polish teeth smooth using microfine cellulose fibers. Available in Mint (1450 ppm fluoride) and Strawberry (500 ppm fluoride for children) flavors, with fluoride and fluoride-free variants. Replaces conventional toothpaste tubes for adult and family use.
- Bamboo Toothbrush (Bambuubrush) Ultra-soft bamboo toothbrush with PBT bristles and activated charcoal (Aktivkohle), designed to support the gentle polishing effect of Denttabs toothpaste tablets.
- Yearly Set Annual supply bundle containing 6 toothpaste tablet packs (750 tablets total for twice-daily brushing) and 4 bamboo toothbrushes for replacement every 3 months. Available in Mint and Strawberry flavors, with and without fluoride. Priced at €42.50 (sale) / €51.40 (regular).
- Kids Set Strawberry Children's bundle combining Strawberry toothpaste tablets (500 ppm fluoride, no menthol) and a children's bamboo toothbrush with ultra-soft bristles, designed for children who prefer the strawberry flavor. Priced at €8.00.
- Toothpaste Tablets Trial Sachet Trial pack containing 10 toothpaste tablets (5 days supply) in Mint with fluoride. Allows customers to try the product before committing to larger sizes. Priced at €1.00.
- Toothpaste Tablets 1kg Bulk Bag Large bulk packaging containing approximately 3,200 tablets loose in a composite film bag. Available in Mint and Strawberry flavors, with and without fluoride. Suitable for families or long-term stockpiling. Priced at €139.00 (sale) / €150.00 (regular).
- Yearly Supply in Compostable Bag Year supply of toothpaste tablets in industrially compostable bags. Available in Mint with/without fluoride. 6 packages of 125 tablets each, equivalent to 2 conventional toothpaste tubes per pack.
- Cinnamon XXL Glass (250 tablets) Toothpaste tablets with cinnamon flavor in an XXL glass container (250 tablets) with fluoride or fluoride-free variants. Provides an alternative taste option. Priced at €14.00.
Quantifiable outcome
- 54.4% cleaning performance vs 50.9% for high-abrasion whitening toothpaste (RDA 162) and 51.6% for tooth gel (RDA 0)
- +6 more outcomes
Companies that use Denttabs
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Denttabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Denttabs partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Circular Packaging Initiative (Initiative Kreislaufverpackung)coreFounded by Denttabs in 2020, the Circular Packaging Initiative works towards true sustainability in packaging. Denttabs co-founded this initiative for circular packaging solutions.
- Federal Association for Sustainable Economy (BNW eV)coreDenttabs is a board member of the BNW (Federal Association for Sustainable Economy), working towards a sustainable future and engaging in politics and society for sustainable business practices.
- Clean The WorldminorDenttabs works with the US NGO Clean The World on humanitarian projects, including bringing sustainable dental care to children in Senegal.
- Zerooo MehrwegsystemminorDenttabs partnered with zerooo to offer toothpaste tablets in reusable deposit bottles (Mehrweg-Pfandflasche). Currently available: Denttabs Mint with Fluorid in zerooo bottle (750 tablets). The bottles can be returned to drugstores and participating retailers for reuse up to 10 times.
- Manufacturing Partners in EUcoreToothpaste tablets are manufactured by contract manufacturers (Lohnunternehmen) in Poland and Germany with professional and certified know-how. Denttabs creates the formulation and product design in Berlin while manufacturing is done by partners.
- Die Grüne PraxisminorDenttabs is involved in various education, health and sustainability projects, including collaboration with Die Grüne Praxis.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Denttabs competitors and assessment
Company assessmentEmerging players
- Truthpaste: UK maker of natural, plastic-free toothpaste (paste format, not tablets). Competes in the same eco-conscious consumer segment with overlapping retail distribution in European zero-waste stores.
- Georganics: UK natural oral-care brand offering tooth tabs alongside toothpaste and mouthwash tablets. Comparable on natural-ingredient positioning and sustainable packaging credentials.
- The Humble Co. Swedish sustainable oral-care brand selling bamboo toothbrushes and natural toothpaste. Adjacent competitor in eco-friendly dental care with overlap on bamboo toothbrush accessory line.
- Nelson Naturals: Canadian maker of 'Bits' — chewable tooth tabs marketed as natural and sustainable. Comparable product format and eco-positioning, primarily serves North American market.
Direct peers
- Unpaste: UK toothpaste-tablet brand that distributes Denttabs in the USA per company materials. Direct peer in tablet format and sustainability messaging, competing for the same zero-waste consumer segment.
- Bite: US-based direct-to-consumer brand selling water-free toothpaste tablets (Bite Bits) with subscription model. Closest like-for-like competitor — same product format, similar sustainability positioning, comparable DTC GTM.
Regional players
- Hydrophil: Hamburg-based sustainable personal-care brand offering bamboo toothbrushes and natural toothpaste. Direct German market competitor with overlapping retail presence (organic/drugstore channels).
Broad incumbents
- Procter & Gamble (Crest): Global oral-care incumbent behind Crest and Oral-B. Has launched natural-positioned sub-lines and could extend into tablets at scale; represents the most credible 'fast follower' threat to Denttabs' niche.
- Colgate-Palmolive: Global oral-care incumbent (Colgate Total, Tom's of Maine). Threatens tablet category if it goes mainstream; can leverage massive R&D, advertising, and shelf-share to neutralize niche players like Denttabs.
- Lush: Established UK cosmetics retailer selling 'Toothy Tabs' solid toothpaste since the 2000s. Competitor in the solid toothpaste format with vastly larger retail footprint, brand recognition, and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Denttabs social profiles
Digital presenceDenttabs compliance and trust
Trust signalCompliance3 records
Denttabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denttabs leadership team
Management profileNumber of profiles
Profiles1 record
Denttabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denttabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denttabs
What does Denttabs do?
Denttabs manufactures and sells water-free toothpaste tablets that replace conventional toothpaste, using microfine cellulose fibers to polish teeth. The product line includes toothpaste tablets in Mint, Strawberry, and Cinnamon flavors (with and without fluoride), bamboo toothbrushes, and curated bundles (Yearly Set, Kids Set, bulk 1kg bag). All products are COSMOS NATURAL certified, vegan, and packaged in industrially compostable materials.
Is Denttabs a public or private company?
Denttabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Denttabs founded?
Denttabs was founded in 2009. It employs 11 to 50 people.
Where is Denttabs based?
Denttabs is headquartered in Berlin, Germany, in the Europe region.
How does Denttabs make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and bulk/B2B Sales.
Who are Denttabs's main competitors?
Emerging players on record are Truthpaste, Georganics, The Humble Co. and Nelson Naturals. Direct peers are Unpaste and Bite. Hydrophil is listed as a regional player. Broad incumbents are Procter & Gamble (Crest), Colgate-Palmolive and Lush.
Does Denttabs have an API?
No public API is recorded for Denttabs.
What industry is Denttabs in?
Denttabs's product category is Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAA, Toothpaste & Toothpowder. Its SIC code is 2844.