Standard Energy Solutions

What Standard Energy Solutions does

Standard Energy Solutions is a privately-held residential renewable energy contractor headquartered in Columbia, Maryland, with a secondary office in Richmond, Virginia. Founded in 2004 and operating in 6 Mid-Atlantic states (Maryland, DC, Virginia, New Jersey, Pennsylvania, Delaware), the company has installed more than 8,000 residential solar systems totaling over 89.6 million watts of capacity. The company's core offering is the design, engineering, permitting, and installation of photovoltaic solar systems, augmented by a growing stack of whole-home energy services that includes Enphase Ensemble battery storage, EV charging, HVAC, roofing, and hydrogen fuel cells. SES holds active contractor licenses in five jurisdictions (MD MHIC117724, DC 410517000042, VA 2705171548, PA PA165472, NJ 13VH1029970) and maintains 51-100 employees.

The business operates through two principal go-to-market motions. First, a Premier Partner dealer program in which independent solar sales companies source homeowners while SES executes proposal design, engineering, permitting, utility interconnection, and installation, with weekly commission payouts to dealers and an exclusive RED-I 20-day installation completion offering. Second, a direct-to-consumer channel through the company website and service scheduling tools. Revenue is generated primarily through one-time solar installation fees, dealer transaction fees paid weekly upon project completion, hardware sales of complementary whole-home products, and financing referral arrangements (loans, leases, PPAs, cash purchases) with third-party finance partners. Pricing is quote-based and not publicly disclosed.

Standard Energy Solutions was acquired in 2015 by Stephen Welsh (current President & CEO) from its former parent company Standard Solar; Robert "Bobby" Young joined at the time of the acquisition, served 10 years as Chief Operations Officer, and was recently promoted to Chief Investment Officer while retaining the CFO role, with explicit mandate over strategic partnerships, acquisitions, and technology selection as the company scales its whole-home energy platform.

Name

Standard Energy Solutions

Legal name

Standard Energy Solutions

Website

https://standardenergysolutions.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Standard Energy Solutions is a privately-held Mid-Atlantic residential renewable energy contractor, founded in 2004 and based in Columbia, Maryland, that designs, permits, and installs residential solar PV systems alongside battery storage, EV charging, HVAC, roofing, and hydrogen fuel cells, selling through both a Premier Partner dealer program and direct-to-consumer channels across six states.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Solar Electric Power Generation (221114)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Commissioning, Testing & Energization Services (Pre-Commissioning, Grid Code Compliance) (EUAMAFAK), Owner’s Engineering, Grid Interconnection & System Studies (PVsyst/Performance Modeling, Protection Studies) (EUACAGAG)

Keywords

• Residential solar installation
• Solar energy contracting
• Battery storage systems
• Home energy efficiency
• Renewable energy services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Solar Installation Services: Complete solar panel system design and installation for residential customers. The company designs systems, handles permitting and utility interconnection, and completes installations.
2. Dealer/Partner Program Revenue: Revenue from dealer partners who pay fees upon project completion and funding. Dealer fees are paid weekly upon project completion.
3. Whole-Home Energy Services: Expansion into HVAC, roofing, battery storage, hydrogen fuel cells, and EV charging services. These complementary services create additional revenue streams alongside solar installations.
4. Financing Solutions: The company offers financing options including loans, leases, power purchase agreements (PPAs), and cash purchases for customers, partnering with financing companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Standard Energy Solutions designs, engineers, permits, and installs residential photovoltaic solar panel systems for homeowners in the Mid-Atlantic region, complemented by Enphase Ensemble battery storage, EV charging stations, HVAC, roofing, and hydrogen fuel cell services. The company runs a Premier Partner dealer program through which independent solar sales companies source customers while SES delivers proposal designs, engineering, permitting, utility interconnection, installation, and weekly commission payouts. Flexible project financing (loans, leases, power purchase agreements, and cash purchases) is offered through partner financing companies.

Product overview

Standard Energy Solutions is a premier renewable energy contractor offering residential solar panel installation as its core product, complemented by add-on modules including Enphase Ensemble battery storage systems, EV charging, HVAC, roofing, and hydrogen fuel cells. The company provides flexible project financing options (loans, leases, PPAs, cash) and operates a Premier Partner dealer program. With over 8,000 residential solar installations totaling 89.6+ million watts since 2004, the company serves the Mid-Atlantic region across 6 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Installation Turnkey design, engineering, permitting, utility interconnection, and installation of residential photovoltaic (PV) solar panel systems using silicon solar cells for homeowners across the Mid-Atlantic region. Includes 25-year comprehensive product and production warranties.
• Enphase Ensemble Battery Storage Battery storage system installation (Enphase Ensemble) that stores solar energy for later use, providing homeowners with energy independence and backup power during grid outages; installed alongside or independently of solar panel systems.
• EV Charging Installation Residential electric vehicle charging station installation as part of SES's whole-home energy solutions offering for homeowners.
• HVAC Services Heating, ventilation, and air conditioning services integrated into SES's whole-home energy offerings, with financing available alongside solar installation.
• Roofing Services Roof replacement and repair services offered to homeowners alongside solar installations and other whole-home energy improvements, with financing options available.
• Hydrogen Fuel Cells Hydrogen fuel cell technology deployment as part of SES's expanded clean energy services for homeowners.
• Flexible Project Financing Comprehensive financing solutions including loans, leases, power purchase agreements (PPAs), and cash purchase options for solar installations and related home improvements, offered through partner financing companies.
• Premier Partner Dealer Program Channel partnership program that provides independent solar sales companies with SES's proprietary installation system, proposal designs using high-efficiency all-black modules, 25-year warranties, instant site survey scheduling, quick engineering and permitting, fast installation scheduling, and weekly commission payments upon project completion and funding.

Quantifiable outcome

• 89,600,000 watts of solar capacity installed
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EnphasecoreTechnology or IntegrationEnphase is a key technology partner providing battery storage systems including the Enphase Ensemble product line that SES installs for residential customers. The partnership enables SES to offer reliable battery backup solutions alongside solar installations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Raven Solar: Blue Raven Solar is a fast-growing residential solar installer operating across multiple US states, offering rooftop PV and financing options to homeowners. It is comparable to SES in target customer (residential), product (rooftop PV + financing), and growth-stage regional expansion playbook.
• Sunrun: Sunrun is the largest US residential solar, battery storage, and energy services company, offering solar leases, PPAs, loans, and whole-home energy solutions to homeowners nationwide. It is the most direct public-market comparable to SES given overlapping product mix (PV + batteries + EV) and similar dealer/direct sales hybrid go-to-market.
• Momentum Solar: Momentum Solar is a residential solar installer with a strong New Jersey and broader Northeast presence, offering rooftop PV and battery storage directly to homeowners. It is a direct geographic competitor to SES in the Mid-Atlantic and operates a similar vertically integrated installation model.
• ADT Solar: ADT Solar (formerly Sunpro Solar) is a nationwide residential solar installer offering rooftop PV, battery storage, and roofing services with a strong dealer-partner program. It mirrors SES's combination of solar EPC with adjacent home services like roofing, and competes for the same Mid-Atlantic homeowners.
• Freedom Forever: Freedom Forever is a nationwide residential solar installer with a vertically integrated sales-to-installation model and a strong dealer-partner program. Its combination of in-house installation crews and dealer-driven lead generation closely parallels SES's Premier Partner program structure.
• Trinity Solar: Trinity Solar is one of the largest privately-held residential solar installers in the US with a strong Northeast and Mid-Atlantic regional footprint, directly overlapping SES's core Maryland/Virginia/New Jersey/Pennsylvania geography. It is a direct head-to-head competitor for the same homeowner customer with similar rooftop solar installation services.

Emerging players

• Palmetto: Palmetto is a tech-enabled residential solar marketplace and installer operating in multiple US states, combining lead generation, financing, and installation through partner networks. Its asset-light tech-forward approach contrasts with SES's traditional EPC model but competes for the same homeowner customers and dealer relationships.
• Lumio: Lumio is a regional residential solar installer operating in select US markets, focusing on streamlined customer experience and battery-integrated installations. As an emerging regional player with comparable product scope, it represents a potential growth-stage comparable or acquisition candidate for SES.

Others

• Enphase Energy: Enphase Energy is the manufacturer of microinverters and battery storage systems (including the Enphase Ensemble product that SES installs). It is a key technology supplier and core partner rather than a competitor, but is highly relevant as it shapes SES's product roadmap and gross margins through pricing on the hardware SES relies on.

Broad incumbents

• Tesla Energy: Tesla Energy sells residential solar panels, Solar Roof, and Powerwall batteries nationwide, and bundles them with Tesla vehicles and energy products. While broader in scope than SES, it competes directly for the same Mid-Atlantic homeowner customers and represents the well-capitalized incumbent benchmark for residential solar+battery bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/standardenergy
• Facebookfacebook.com/StandardEnergySolutions
• LinkedInlinkedin.com/company/standard-energy-solutions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standard Energy Solutions