Verta
Verta is a privately held, Menlo Park-based company founded in 2018 with 11-50 employees, identified in firmographics as an 'Industry-Leading Model Catalog.' The aggregated product, customer, and revenue-model content supplied is internally inconsistent with this profile.
- Company typePrivate
- Founded2008
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Verta does
Founded in 2018 and headquartered in Menlo Park, Verta is a privately held, for-profit company with 11-50 employees. Its firmographic record positions the firm as an 'Industry-Leading Model Catalog.' First-party content describing Verta's specific products, technology stack, or customers is not present in the supplied input beyond this firmographic label.
The bulk of the aggregated product, technology, customer, and revenue-model data describes an enterprise-scale hybrid (multi-cloud and on-premises) AI platform supporting traditional ML, generative AI, and agentic AI workloads. Sub-products named in the substantive content include AI Workbench, AI Studios, AI Assistants, and AI Inference Service, alongside NVIDIA NIM integration for optimized inference and an enterprise subscription revenue model. Named customers in the substantive content are United Overseas Bank, OCBC Bank, a global telecom, IQVIA, and Geodis. This substantive content does not align with the firmographic profile and most likely reflects a different vendor's data concatenated in error; investors should treat those claims as unverified pending direct confirmation against Verta's first-party materials.
The go-to-market implied by the substantive content is direct enterprise field sales with solutions-engineer support, layered with content marketing, webinars, an annual industry conference, analyst relations, and a podcast, targeting regulated verticals (financial services, telecommunications, healthcare and life sciences, logistics) where on-premises deployment and end-to-end governance are decision criteria. The firmographic record alone — 11-50 employees, model-catalog positioning, single Menlo Park location, no disclosed funding — describes a focused, niche-stage company whose realistic scale is materially smaller than the operations implied by the substantive content.
Verta firmographics
Firmographics- Name
- Verta
- Legal name
- Cloudera, Inc.
- Website
- https://verta.ai
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verta is a privately held, Menlo Park-based company founded in 2018 with 11-50 employees, identified in firmographics as an 'Industry-Leading Model Catalog.' The aggregated product, customer, and revenue-model content supplied is internally inconsistent with this profile.
- Ownership category
- akta.pro rank
Verta industry classification
Industry- Product category
- Enterprise AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Model Hosting, Serving & Inference Platforms (HDAAACAB)
Keywords
Where Verta is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Markets served
Verta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Enterprise AI Platform Subscription: Cloud-native, portable AI platform delivered as a subscription service supporting hybrid environments. Includes access to AI Workbench, AI Studios, AI Assistants, and AI Inference Service with enterprise-grade governance and security.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Verta product offering
Product offeringCore offering
Verta provides a cloud-native, portable enterprise AI platform delivered as a subscription service that supports traditional machine learning, generative AI, and agentic AI development and deployment across hybrid (multi-cloud, on-premises, edge) environments. The portfolio comprises AI Workbench (development), AI Studios (low-code GenAI application and agent development), AI Assistants (embedded GenAI productivity tools), AI Inference Service (scalable private model deployment), and AMPs (ready-to-deploy production-grade reference ML/AI solutions).
Product overview
Cloudera AI is a unified enterprise AI platform providing a comprehensive portfolio of tools for building, deploying, and governing AI across hybrid environments. The platform comprises AI Workbench for development flexibility, AI Studios for simplified GenAI and agentic AI application development, AI Assistants for embedded productivity tools, and AI Inference Service for scalable model deployment. Together with Cloudera Accelerators for Machine Learning Projects (AMPs), these products support the full AI lifecycle from data exploration through production deployment, covering traditional ML, generative AI, and agentic AI workloads.
Differentiator
Problem solved
Functional benefit
Brands
- Cloudera AI: Enterprise-grade AI platform for hybrid environments supporting traditional ML, GenAI, and agentic AI development
- Cloudera Data Platform (CDP)
- AI Studios
- AI Inference Service
- AI Workbench
- AI Assistants
- AMPs (Accelerators for Machine Learning Projects)
- ClouderaNOW
- EVOLVE26
Products and services
- Cloudera AI Enterprise-grade AI platform for hybrid environments that supports traditional ML, generative AI, and agentic AI development with secure, scalable, and governed workflows; positioned as the company's core platform product.
- AI Workbench Development environment to rapidly build AI applications and agents with secure, governed access to data and compute, supporting data exploration, model training, fine-tuning, and integration with local editors or hosted notebooks; intended for enterprise data science and ML engineering teams.
- AI Studios Low-code to full-code platform that simplifies GenAI application and agent development, providing enterprises with a faster path to production while maintaining security, governance, and scalability.
- AI Assistants Embedded GenAI productivity tools that enhance productivity and accelerate insights across the data and AI lifecycle, ensuring every insight is traceable, explainable, and trusted within enterprise workflows.
- AI Inference Service Service to deploy and manage AI models with complete privacy across any cloud and on-premises environment, providing autoscaling, robust governance, monitoring, and support for best-performing LLMs with reliable, scalable AI serving for enterprise workloads.
- Accelerators for Machine Learning Projects (AMPs) Ready-to-deploy, production-grade reference solutions for common ML and AI use cases that can be easily adapted to unique requirements to reduce time to value for enterprise AI initiatives.
Quantifiable outcome
- 1M+ personalized ML recommendations saving relationship managers 1,000+ hours in manual analysis (United Overseas Bank)
- +1 more outcomes
Companies that use Verta
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Verta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Verta partnerships and signals
Strategic signalExpansion highlights1 record
Verta competitors and assessment
Company assessmentDirect peers
- Valohai: MLOps platform with strong model versioning and reproducibility capabilities. Targets enterprise ML teams and overlaps with Verta's model lifecycle management focus.
- Neptune.ai: Experiment tracking and model registry platform with metadata store features. Competes in the same model cataloging and lineage niche as Verta, particularly for ML teams needing metadata-rich registries.
- Weights & Biases: Experiment tracking and model registry platform widely used by ML teams. Closest direct competitor to Verta's model catalog/registry offering for model versioning, lineage, and governance.
- Comet: MLOps platform providing experiment tracking, model registry, and production monitoring. Competes head-to-head with Verta in the model lifecycle and catalog layer for ML and GenAI workloads.
- Domino Data Lab: Enterprise MLOps platform with model management, deployment, and governance capabilities targeting regulated industries (financial services, life sciences). Comparable enterprise-focused catalog and lifecycle offering.
Broad incumbents
- DataRobot: Enterprise AI platform offering model development, deployment, and governance as part of a broader AutoML-to-production stack. Larger incumbent with overlapping model catalog/governance features.
- Databricks (MLflow): Data and AI platform with MLflow as an open-source model registry/catalog component. Broad incumbent with significant overlap in model lifecycle management across cloud and hybrid deployments.
- Microsoft Azure Machine Learning: Enterprise ML platform with model registry, responsible-AI governance, and deployment features. Broad incumbent serving enterprise MLOps needs that overlap with Verta's catalog offering.
- Google Vertex AI: Hyperscaler end-to-end AI platform including model registry, evaluation, and governance. Broad incumbent competing with Verta via integrated catalog and lifecycle features.
- Amazon SageMaker: Hyperscaler ML platform with integrated model registry, lineage, and governance features. Largest-scale incumbent; competes with Verta through bundled cloud-native catalog capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Verta social profiles
Digital presenceVerta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verta leadership team
Management profileNumber of profiles
Verta subsidiaries and ownership
Company hierarchySubsidiaries12 records
Verta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verta
What does Verta do?
Verta provides a cloud-native, portable enterprise AI platform delivered as a subscription service that supports traditional machine learning, generative AI, and agentic AI development and deployment across hybrid (multi-cloud, on-premises, edge) environments. The portfolio comprises AI Workbench (development), AI Studios (low-code GenAI application and agent development), AI Assistants (embedded GenAI productivity tools), AI Inference Service (scalable private model deployment), and AMPs (ready-to-deploy production-grade reference ML/AI solutions).
Is Verta a public or private company?
Verta is a private company. It is classified as unknown and is currently operating.
When was Verta founded?
Verta was founded in 2008. It employs 11 to 50 people.
Where is Verta based?
Verta is headquartered in Menlo Park, United States, in the North America region.
How does Verta make money?
One revenue line is on record: enterprise AI Platform Subscription.
Who are Verta's main competitors?
Direct peers on record are Valohai, Neptune.ai, Weights & Biases, Comet and Domino Data Lab. Broad incumbents are DataRobot, Databricks (MLflow), Microsoft Azure Machine Learning, Google Vertex AI and Amazon SageMaker.
Does Verta have an API?
Yes. Cloudera provides API access for developer integration, including login and registration endpoints at sso.cloudera.com. The platform includes comprehensive documentation for AI/ML workflows and development capabilities.
What industry is Verta in?
Verta's product category is Enterprise AI Platform. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 5132 and its SIC code is 7372.