Stickerstars

What Stickerstars does

Stickerstars GmbH is a Berlin-based, privately held company founded in 2012 by Michael Janek and Aike Fiedler that operates an end-to-end custom sticker campaign platform for community organizations, companies, and private occasions. The company produces personalized sticker albums and collectible packs featuring participant photos and names, packaged as discrete "collecting experiences" rather than commodity print products. Its product surface comprises custom sticker albums, collectible sticker packs, a self-service Designer Tool, an e-commerce shop, and a public Projects Gallery showcasing 800+ past campaigns totaling over 50 million stickers produced and 300,000+ collectors.

The business model is hybrid. Sticker campaigns for clubs (sports clubs, fire departments, carnival associations, cultural guilds) are offered free of charge to the club itself, with revenue derived from local sponsor payments (typically businesses or supermarkets such as REWE) and from paid corporate and private-occasion campaigns. Distribution combines direct online sales via shop.stickerstars.de and inquiry-based direct sales for enterprise accounts with retail distribution through supermarket partners (notably REWE for football-club campaigns). The company serves four vertical segments — Clubs (primary), Companies, Private Occasions, and Retail — operating geographically across the DACH region (Germany, Austria, Switzerland).

Technologically, the platform is a conventional web application built around the Designer Tool, an online shop, and project-management infrastructure, with GDPR-compliant data handling partnered to T-Systems as external data protection officer. The team comprises approximately 11 employees and operates from a Berlin headquarters ("Stickerbase"). Notable enterprise campaigns include the official 1. FC Köln album (4.77M sticker packs distributed via REWE) and Europa-Park's 50th anniversary project. Funding history is minimal, with one disclosed capital event (2013, Linden Capital), and no public revenue, valuation, or institutional backing beyond founder ownership is evidenced.

Name

Stickerstars

Legal name

Stickerstars GmbH

Website

https://stickerstars.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stickerstars (Stickerstars GmbH) is a Berlin-based company that designs and produces custom sticker albums and collectible sticker campaigns for sports clubs, community organizations, companies, and private occasions across the DACH region (Germany, Austria, Switzerland), with free club campaigns monetized through local sponsors.

Ownership category

akta.pro rank

Product category

Custom Printing and Promotional Merchandise

NAICS

Hobby, Toy, and Game Retailers (459120), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Trade Show Giveaways & Event Premiums (BPAFAMAG), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Custom sticker campaigns
• Collectible sticker albums
• Club community merchandise
• Corporate team building stickers
• Retail loyalty collectibles

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Club Campaigns: Free sticker campaigns for clubs, sponsored by local businesses or supermarkets. Revenue comes from sponsors rather than the clubs directly.
2. Club Sponsorship Revenue: Clubs receive €2,000-3,000 average revenue per sticker campaign through sponsorship deals, while Stickerstars facilitates the campaign at no cost to the club.
3. Company and Private Campaigns: Paid custom sticker campaigns for businesses and private occasions such as weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Stickerstars designs, produces, and distributes custom personalized sticker albums and collectible sticker packs as themed collecting campaigns for sports clubs, community organizations, companies, weddings, and retail partners. Each campaign features photos and names of participants that people collect and trade, with end-to-end handling of design, production, and on-time delivery, supported by an online Designer Tool and an e-commerce shop.

Product overview

Stickerstars is a German company that creates custom collecting experiences through personalized sticker albums and sticker packs. The portfolio consists of a core product offering: custom sticker albums and collectible sticker packs that can be customized with participant photos and names. These campaigns serve four distinct segments: clubs (sports clubs, fire departments, associations), companies (corporate team-building), private occasions (weddings), and retail (loyalty programs). The product offering includes a self-service Designer Tool for campaign creation, a Projects Gallery showcasing over 800 past campaigns, and an e-commerce Shop. The company operates primarily in Germany, Austria, and Switzerland, with notable campaigns including partnerships with 1. FC Köln and Europa-Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Sticker Albums Personalized collecting albums for clubs, companies, weddings, and retail campaigns, featuring photos and names of participants to create community connection through collecting experiences.
• Collectible Sticker Packs Custom sticker packs distributed through campaigns featuring individual photos, names, and numbers that participants collect and trade.
• Sticker Campaigns for Clubs Free sticker campaigns for sports clubs and associations, generating local visibility, club pride, and community bonds through collecting and trading. Revenue to clubs (€2,000-3,000 per campaign) comes from local sponsors arranged by Stickerstars.
• Sticker Campaigns for Companies Paid corporate sticker campaigns that encourage exchange and create lasting bonds among employees, strengthening team spirit without traditional team-building activities.
• Sticker Albums for Private Occasions Custom sticker albums for weddings and private celebrations, creating memorable collecting experiences and lasting mementos for guests.
• Retail Loyalty Campaigns Sticker-based loyalty programs for retail partners, distributed through supermarket partnerships such as REWE to drive foot traffic and customer engagement.
• Stickerstars Designer Tool Online self-service design tool allowing customers to create and customize their own sticker campaigns and albums before placing an order.

Quantifiable outcome

• €2,000-3,000 average revenue per sticker campaign for clubs
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• REWE GroupcoreChannel Partner/ Reseller/ DistributorREWE supermarkets serve as the primary retail distribution channel for club sticker campaigns. The partnership enables club campaigns to reach consumers through supermarket locations, with REWE benefiting from increased foot traffic and customer engagement while clubs gain visibility and revenue.
• T-SystemscoreStrategic or Co-development PartnerT-Systems serves as the external data protection officer partner, ensuring GDPR compliance and data security. This partnership addresses the critical need for data protection when handling personal information (photos, names) for sticker albums, particularly for campaigns involving minors in sports clubs.
• Local Print ShopscoreImplementation/ SI/ Consulting PartnerAll images are processed internally and printed by partner print shops in Germany, ensuring quality control and supporting local manufacturing. This is particularly important for maintaining data protection standards and quality assurance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panini Group: Panini is the global leader in sports sticker albums and collectibles (e.g., FIFA World Cup, Bundesliga). It competes indirectly with Stickerstars in the sports collectibles space, although Panini focuses on mass-market licensed products while Stickerstars serves localized club/fan campaigns.
• Topps: Topps is a major sports and entertainment collectibles manufacturer (trading cards, stickers). It is comparable to Stickerstars as a sports collectibles incumbent, though Topps operates at much larger scale and with licensed IP rather than community/club-led campaigns.
• Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a large-scale custom print platform (cards, stickers, signage, marketing materials). It is comparable to Stickerstars as a broader custom-print incumbent with a self-service design tool, though it serves general SMB marketing rather than club/community collectibles.

Direct peers

• Sticker Mule: Sticker Mule is a direct-to-consumer custom sticker platform offering design, printing, and global fulfillment. It is comparable to Stickerstars in core product (custom stickers), though Sticker Mule focuses on B2C/general marketing use cases rather than club/community collectibles.
• StickerApp: StickerApp is a custom sticker printing platform with die-cut, kiss-cut, and bulk options. It is comparable to Stickerstars as a custom-sticker manufacturer/retailer, though it lacks the club/community collectibles angle.
• Sticker Giant: Sticker Giant is a custom sticker printing and fulfillment company serving businesses and creators. It is comparable to Stickerstars as a B2B custom-sticker peer with a self-service platform, though Sticker Giant is U.S.-centric and lacks the German sports-club vertical focus.
• CEWE: CEWE is a German/European leader in custom photo products (photo books, prints, gifts). It is comparable to Stickerstars as a German-based custom-physical-product platform serving consumer and SMB segments, though CEWE focuses on personal photo products rather than club collectibles.
• MOO: MOO is a design-led custom printing platform (business cards, stickers, marketing materials). It is comparable to Stickerstars as a premium custom-print peer with a self-service designer, though MOO targets creative professionals and SMBs rather than community/club campaigns.
• Saal Digital: Saal Digital is a German custom photo product specialist (photo books, wall art, prints). It is comparable to Stickerstars as a German-based, design-tool-enabled custom physical product platform, though Saal Digital focuses on personal photography rather than club/fan collectibles.

Regional players

• myPhotobook (by Cheerz): myPhotobook is a German/French custom photo product platform (photo books, calendars, prints). It is comparable to Stickerstars as a custom-physical-product peer serving DACH consumers, though it focuses on personal photo products and does not target the sports/community collectibles vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/StickerstarsDE
• YouTubeyoutube.com/channel/UC0MsWxyM_PUGYSPCZrRt0Xg
• Facebookfacebook.com/Stickerstars
• LinkedInlinkedin.com/company/stickerstars
• Instagraminstagram.com/stickerstars

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickerstars