What Stickerapp does

StickerApp is a privately held custom sticker, label, and transfer printing platform founded in 2011, headquartered in Bangor, United States, with operational roots tracing to a partnership between a printing manufacturer and a Swedish web designer. The company runs a self-serve e-commerce storefront (stickerapp.com) that lets customers upload artwork or design in-browser, select from more than ten specialty materials (vinyl, holographic, mirror, glitter, transparent, pixie dust, reflective, glow, prismatic, brushed aluminum), choose custom shapes via precision contour cutting, and receive globally shipped orders with 2-4 business day express turnaround and free shipping in the US, EU, Japan, and Canada.

The product portfolio spans die-cut stickers, sticker sheets, custom sticker packs, heavy-duty and removable stickers, wall and floor stickers, hang-tag and kiss-cut stickers, front-adhesive window stickers, epoxy dome stickers, vinyl transfers, DTF (Direct-to-Film) heat transfers for textiles, UV DTF transfers, temporary tattoos, custom decals, and labels on roll, with back-paper printing as an add-on. Underlying technology centers on CMYK plus white ink printing on premium film substrates, precision contour cutting to any shape, and a browser-based design editor with live proof generation. The platform is led by CEO Linda Vinberg, President Amity Jones, CMO Magnus Hedin, and CPO Pär Green, alongside a founder/owner (Henrik Huber) and chairman (John Hedberg), reflecting a hybrid Swedish-US operating structure.

StickerApp operates a pay-as-you-go unit-pricing model with volume discounts up to 80%+ at scale, plus $2 sample packs as a low-friction acquisition SKU. Customer concentration spans SMBs, individual creators, and enterprises, with named customers including Porsche AHEAD, Omnipollo, VOI, Beaumier Hotels, Sticker Savages (monthly subscription, 3+ years), Danny Casale (Coolman Coffeedan), Absolute Merch, Bedrock Sandals, Fieldcraft Survival, Crooked Moon Brewing, and Chef Mama. The company has raised $24 million from Creades AB (2019), serves a customer base that has generated over 19,147 Trustpilot reviews at a 4.7/5 rating, and reaches customers globally without physical retail locations.

Name

Stickerapp

Legal name

StickerApp

Website

https://stickerapp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

StickerApp is a global e-commerce platform for custom stickers, labels, and transfers, serving SMBs, independent creators, and enterprise brands across automotive, beverage, hospitality, and apparel verticals through a self-serve online editor and proprietary CMYK+White ink printing across ten-plus specialty materials.

Ownership category

akta.pro rank

Product category

Custom Sticker and Label Printing

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Papers & Allied Products (2600)

akta.pro primary industry

Wraparound Roll-Fed Labels (IMALAKAE)

Keywords

• Custom sticker printing
• Custom labels on roll
• Vinyl decals manufacturing
• DTF heat transfers
• Custom packaging stickers

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sticker & Label Sales: One-time purchase model for custom printed stickers, labels, and transfers. Customers pay per order based on quantity, material, size, and finish. Volume discounts available with significant savings at higher quantities (up to 80%+ off base price at scale).
2. Sample Pack Sales: Pre-produced sample packs at $2 allowing customers to evaluate materials, colors, and finishes before placing custom orders.
3. Transfer Products: Specialty transfer products including DTF heat transfers for textiles, UV DTF transfers for hard surfaces, temporary tattoos, and vinyl decals for vehicles/windows/walls.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels11 records

Core offering

Stickerapp is an online custom printing manufacturer that lets customers design and order personalized stickers, labels, decals, and transfers through a self-serve web platform. The company produces die-cut and kiss-cut stickers, sticker sheets, labels on rolls, vinyl decals, temporary tattoos, and DTF heat transfers across more than ten specialty materials including vinyl, holographic, glitter, mirror, and transparent films. Orders are produced centrally and shipped globally with express 2-4 business day turnaround.

Product overview

StickerApp is a custom sticker, label, and transfer printing platform operating as a web-based design-and-order service. The core portfolio centers on die-cut stickers, sticker sheets, and custom sticker packs, with related products including heavy duty stickers, temporary tattoos, vinyl transfers, DTF heat transfers, epoxy dome stickers, transfer stickers, removable stickers, wall stickers, floor stickers, front adhesive/window stickers, hang tag stickers, kiss-cut stickers, and labels on roll. Materials offered include vinyl, holographic, glitter, mirror, transparent, pixie dust, reflective, low-tack vinyl, and hi-tack vinyl. Add-on services include sample packs and back-paper print for dual-sided sticker designs. The platform provides an online editor for design upload and customization, with global production and shipping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Die-Cut Stickers Precision-cut stickers that follow the exact outline of the design, available in any shape for businesses, creators, and personal use.
• Sticker Sheets Multiple sticker designs arranged on a single sheet, ideal for branding, merchandise bundles, and product packaging inserts.
• Custom Sticker Packs Custom packaged sticker packs containing multiple designs, suitable for brand activations, merchandise sales, and promotional giveaways.
• Heavy Duty Stickers Industrial-strength stickers with 12-mil glossy laminate designed for rough and outdoor surfaces requiring enhanced durability.
• Temporary Tattoos Water-activated temporary tattoos printed on skin-safe release paper using cosmetic-grade inks for events, promotions, and personal use.
• Vinyl Transfers Solid-color vinyl decals cut from film and applied via transfer tape to vehicles, walls, and hard surfaces.
• Singles on Sheet Multiple copies of the same sticker design on a single sheet for easy peeling and distribution at scale.
• Epoxy Dome Stickers 3D domed stickers with a thick epoxy coating providing a tactile, glass-like finish for premium branding applications.
• Transfer Stickers Background-free decals applied using transfer film for seamless edge-free results on various surfaces.
• DTF Heat Transfers Direct-to-film heat transfers printed with CMYK plus white ink for vibrant, durable prints on textiles including cotton, polyester, and nylon.
• Removable Stickers Low-tack adhesive stickers designed for easy removal without residue, suitable for temporary applications and children's use.
• Custom Decals

Quantifiable outcome

• 4.7 out of 5 Trustpilot rating based on 19,147 reviews
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GotPrint: GotPrint is an online commercial printer offering labels, stickers, business cards, and packaging. Overlaps with StickerApp on labels and stickers, with broader commercial printing services as well.
• Avery Products: Avery is a major incumbent in printable labels and sheets, serving both consumer and business markets with extensive retail distribution. Overlaps with StickerApp in label printing but operates across a much wider office and consumer product portfolio.
• Vistaprint (Cimpress): Vistaprint/Cimpress is a large established printing platform offering business cards, labels, signage, and promotional products. Competitor in the broader custom printing and label category but with a much wider portfolio and SMB focus.
• MOO: MOO is a design-led commercial printer offering business cards, stickers, labels, and packaging to SMBs and agencies. Comparable to StickerApp's premium positioning and creator/brand audience, though with broader product scope.

Direct peers

• Sticker Mule: Sticker Mule is the most direct competitor to StickerApp, offering custom stickers, labels, decals, and packaging through a similar self-serve online platform with fast turnaround and global shipping. Both target creators, SMBs, and enterprises with comparable product breadth.
• Sticker Giant: Sticker Giant is a US-based custom sticker and label manufacturer offering die-cut, kiss-cut, sheet, and roll products with online ordering. Overlaps with StickerApp on core custom sticker SKUs and SMB/enterprise customer base.
• Stickers.com: Stickers.com offers custom stickers, labels, magnets, and decals online with volume-based pricing, directly competing with StickerApp on product mix, customer segments, and self-serve e-commerce experience.
• Online Labels: Online Labels focuses on custom labels on sheets and rolls, with a design tool and broad material offering. Comparable to StickerApp's labels-on-roll business and serves a similar SMB and product-packaging customer base.
• Sticker Robot: Sticker Robot specializes in premium custom die-cut stickers and decals, often serving artists and brands. Direct competitor in the artist/creator segment with similar specialty materials and quality positioning.
• MakeStickers: MakeStickers offers custom printed stickers via an online platform with various sizes and materials. Competes directly with StickerApp in the SMB and creator custom sticker market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StickerApp
• YouTubeyoutube.com/StickerApp
• Facebookfacebook.com/stickerapp
• LinkedInlinkedin.com/company/stickerapp
• Instagraminstagram.com/stickerapp
• Pinterestse.pinterest.com/stickerapp
• TikToktiktok.com/@stickerapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickerapp