What A Hundred Years does

A Hundred Years is a privately held, for-profit advisory firm headquartered in Los Angeles, founded in 2002, with 11–50 employees. According to the firm's own website, it advises leaders, organizations, and families on questions of ownership, identity, and succession, positioning itself around generational rather than quarterly time horizons. The firm serves a deliberately narrow client base of senior executives, affluent families and family offices, and established institutions, with a publicly displayed roster that includes TED, WWF, Mattel, Disney, Smithsonian, Rockefeller Foundation, George Lucas, NASA, Kavli Foundation, and EFA.

The firm's offerings are organized into three integrated sub-brands: The Advisory, which delivers immersive nature-based journeys intended to build clarity and courage around legacy; The School, which provides experiential education, technologies, and narratives delivered by specialists and masters; and The Studio, which runs intensive collaborative workshops in wild-land settings integrated with ongoing online and in-person collaboration. There is no proprietary technology platform, no digital distribution channel, and no marketplace or partner-based delivery model — all three offerings are human-facilitated, bespoke, and delivered directly by the firm's practitioners.

Revenue is generated through customized professional-services engagements. Pricing is not publicly disclosed and appears to be quote-based, consistent with a high-touch model targeting wealthy families, family offices, and enterprise clients. Go-to-market is sales-led, relying on referrals from an elite client roster and earned media coverage in Forbes, The Atlantic, Washington Post, Entrepreneur, and Time rather than systematic digital marketing. Marc Mertens is identified as CEO. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors, and no specific operating geographies or geographic restrictions are disclosed beyond the Los Angeles headquarters.

Name

A Hundred Years

Legal name

A Hundred Years

Website

https://ahundredyears.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

A Hundred Years is a Los Angeles-based private advisory firm that helps senior leaders, affluent families, and institutions address questions of ownership, identity, and succession through bespoke, high-touch engagements delivered by human specialists. Its three sub-brands — The Advisory, The School, and The Studio — combine immersive wilderness journeys with ongoing collaboration.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Travel or Logistics, Others

Revenue model

1. Advisory Services: High-touch advisory engagements for leaders, organizations, and families seeking long-term strategic clarity on identity, ownership, and succession. Delivered through immersive nature journeys and ongoing tailored collaboration.
2. The School: Experiential education programs with specialists and masters providing clarity, actionability and reach on legacy and succession topics.
3. The Studio: Intensive collaborative workshops and journeys in natural settings for deep strategic work, integrated through ongoing collaboration rhythms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

A Hundred Years advises leaders, organizations, and families who want to build for the long term, helping them define what they stand for and what they want to leave behind. The firm offers three integrated service lines: The Advisory (magical nature-based journeys for legacy clarity), The School (experiences, technologies, and narratives delivered by specialists and masters), and The Studio (intensive collaborative journeys in wild land with tailored online and in-person integration). The work centers on the hardest questions of ownership, identity, and succession.

Product overview

A Hundred Years operates as a three-part integrated advisory service for leaders, organizations, and families building for the long term. The offering consists of: The Advisory (magical nature-based journeys for legacy clarity), The School (experiences, technologies, and narratives for clarity and reach), and The Studio (intensive collaborative sessions combining wilderness experiences with ongoing integration). Together they address the hardest questions of ownership, identity, and succession.

Differentiator

Problem solved

Functional benefit

Brands

• The Advisory: Magical journeys to the heart of nature's wisdom for leaders seeking clarity and courage to leave behind something worth inheriting.
• The School
• The Studio

Products and services

• The Advisory Magical journeys to the heart of nature's wisdom for leaders seeking the clarity and courage to leave behind something worth inheriting. Part of a three-part integrated approach addressing ownership, identity, and succession questions for senior leaders, organizations, and families building for the long term.
• The School Experiences, technologies, and narratives that provide clarity, actionability and reach, delivered by specialists and masters. Complements The Advisory with structured learning experiences on legacy and succession topics.
• The Studio Intensive collaborative sessions that gather clients and collaborators for journeys in wild land and deep time to do work the fast lane won't permit, then integrate in a tailored rhythm with ongoing online and in-person collaboration.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• The Williams Group: Specialized legacy, wealth transfer, and family transition advisory firm serving HNW families across generations — directly comparable to A Hundred Years' succession and legacy focus.
• Pitcairn: Multi-generational single-family office that has operated a legacy and succession planning practice since 1923; directly comparable on advisory for HNW families seeking long-horizon stewardship.
• The Family Business Consulting Group: Senior-advisor consultancy exclusively dedicated to family business succession, governance, and continuity — overlapping with A Hundred Years on ownership/identity advisory.
• Cambridge Advisors to Family Offices: Multi-family office consulting firm that advises ultra-wealthy families on governance, succession, and next-generation preparation — directly comparable to A Hundred Years' family-focused offering.
• DFC Family Consulting: Family business transition and succession advisory firm focused on continuity across generations; comparable in ICP (HNW family-owned enterprises) and engagement focus (succession and transition).

Broad incumbents

• Tiger 21: Large peer-group network for HNW individuals ($10M+ investable assets) running structured groups on wealth preservation, succession, and legacy — comparable customer base with a peer-group rather than bespoke nature-based delivery model.
• Deloitte Private (Family Office Services): Big-Four firm offering family-office, succession, and wealth-advisory practices to HNW families — broad incumbent that competes for the same institutional and family-office clients but lacks A Hundred Years' nature-based, high-touch specialization.

Others

• YPO (Young Presidents' Organization): Global peer network and learning community for CEOs and senior leaders — comparable ICP (senior leaders at the helm of established organizations) and themes around legacy and multi-generational stewardship.
• EO (Entrepreneurs' Organization): Global peer network for founders and owners of mid-market companies — analogous senior-leader ICP and engagement-format overlap with A Hundred Years' leadership-advisory stream.

Emerging players

• Sounding Board: Technology-enabled leadership development and executive coaching platform that sits closer to the Advisory/School streams; partial overlap on leadership advisory for executives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/a_hundred_years

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Hundred Years