SLASH.DIGITAL

What SLASH.DIGITAL does

SLASH.DIGITAL is a Munich-based digital marketing agency operating as Slash.Digital GmbH, founded in 2016 by Joseph Butler and Tim Schlöder. The firm serves enterprise and premium brands with an integrated portfolio of digital marketing services, organized around its proprietary Neurotargeting methodology that combines neuroscience-based psychographic segmentation with AI-driven workflows and a resonance simulation tool for pre-launch campaign prediction. Its service modules span GEO (Generative Engine Optimization), Influencer Marketing, Social Media (Organic and Paid), SEO/SEA, E-Commerce, and Web Development, alongside dedicated AI services (Slash.AI) and a separate fan-engagement platform (Hyvent).

The agency's commercial model is professional services delivered through retainers, project engagements, and ongoing partnerships, with publicly disclosed tiered pricing for GEO services ranging from a €4,900 one-time Audit to €14,500+/month Flagship partnerships with SLAs and exclusivity. Named enterprise clients include Audi Revolut F1 Team, s.Oliver (multi-country), MCM, Moët Hennessy, Aptamil, LAMY, O2, VW, and Danone, alongside DTC startups such as Supernaturals and YFood. Distribution is direct B2B, targeting premium brands across the DACH region and select European markets. The company is independently owned and bootstrapped, with 11-50 employees and senior leadership including a Chief Creative Officer (Ruben van Eijk), a PhD-level Director of AI & Data (Manuela Bung), and a Director of Marketing Consulting & Business Development (Amelie Meyer).

Name

SLASH.DIGITAL

Legal name

Slash.Digital GmbH

Website

https://slash.digital

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

SLASH.DIGITAL is a Munich-based, bootstrapped digital marketing agency serving enterprise and premium brands with AI-powered, neuroscience-based campaigns. It offers Neurotargeting, GEO, influencer, social, SEO/SEA, e-commerce, and web services, anchored by clients like Audi F1, s.Oliver, and Moët Hennessy.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital marketing agency
• Social media marketing
• Search engine optimization
• Influencer marketing services
• Performance marketing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional services revenue from digital marketing engagements including Neurotargeting, GEO/SEO, Social Media, Influencer Marketing, E-Commerce, and Web Development. Delivered as project-based work, monthly retainers, and ongoing partnerships with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SLASH.DIGITAL is a Munich-based digital and social media marketing agency that delivers integrated marketing services built around a proprietary Neurotargeting methodology. The agency combines neuroscience-based psychographic segmentation, AI-infused creative workflows, and predictive resonance simulation to plan and execute campaigns across social media, search (SEO/SEA/GEO), influencer, e-commerce, and web development for enterprise and DTC brands.

Product overview

SLASH.DIGITAL is a Munich-based digital and social media marketing agency that provides AI-powered, neuroscience-based marketing services organized around its proprietary Neurotargeting methodology. The core offering combines psychological segmentation with AI workflows across a integrated portfolio of services: GEO for AI-generated search visibility, Influencer-Marketing, Social Media (Organic and Paid), SEO/SEA for search engine performance, E-Commerce, and Web Development. Supporting AI products include Slash.AI for AI process automation and Hyvent (a separate venture) for AI-powered fan engagement and loyalty solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Neurotargeting
• GEO (Generative Engine Optimization)
• Influencer Marketing
• Social Media Organic
• Social Media Paid
• SEO
• SEA
• E-Commerce
• Web Development
• Slash.AI
• Hyvent

Quantifiable outcome

• –39% Cost per Acquisition
• +29 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative and digital agency with strong digital, social, and influencer capabilities for premium German brands — directly comparable to SLASH.DIGITAL in scope, client profile, and positioning.
• Claneo: Munich-based boutique digital marketing agency offering SEO, content marketing, and performance marketing with a content-and-data thesis very similar to SLASH.DIGITAL — directly competing for the same DACH enterprise clients and talent.
• Scholz & Volkmer: Wiesbaden/Berlin digital agency offering brand strategy, content, and digital marketing services to enterprise clients in DACH; competes for the same mid-to-large brand engagements as SLASH.DIGITAL.
• Lovedoki: German influencer and social-media agency providing creator strategy and content production — a more focused comparable to SLASH.DIGITAL's Influencer Marketing and Social Media Organic modules for premium brands.
• Moccu: Berlin-based digital agency combining strategy, design, and development with digital marketing services — comparable boutique profile to SLASH.DIGITAL with similar service breadth across UX, web, and content.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative and digital agency groups, with strong digital and social media practices serving premium brands across Europe — competes with SLASH.DIGITAL on the same luxury and enterprise roster from a far larger scale.
• SinnerSchrader (Accenture Song): Hamburg-origin digital agency now part of Accenture Song, offering digital strategy, e-commerce, and platform builds; comparable in offering mix (digital, social, e-commerce, web development) and in competing for German enterprise brand budgets.
• Dept Agency: Global digital agency combining creative, technology, and performance marketing; overlaps with SLASH.DIGITAL on the digital marketing, content, and performance services for enterprise clients but at meaningfully larger scale.
• Merkle (Dentsu): Global performance marketing and CRM agency within Dentsu; overlaps with SLASH.DIGITAL on SEO, paid media, analytics, and data-driven marketing for enterprise brands, with stronger infrastructure but less boutique positioning.

Regional players

• Nova One: Mid-sized German digital/performance agency focused on SEA, SEO, and paid social for enterprise clients — adjacent comparable on the SEO/SEA and Social Paid services SLASH.DIGITAL offers, primarily serving the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/slashdotdigital
• YouTubeyoutube.com/@slash.digital
• LinkedInlinkedin.com/company/slash-digital
• Instagraminstagram.com/slash.digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLASH.DIGITAL